In this episode delve into the art of authentic school marketing with guest Terry Dubow, Director of Communications and Story at Marin Montessori School. Tune in as we explore the importance of understanding parents' needs and fears in marketing strategies, emphasizing the value of showcasing faculty work and aligning with the school's values. Through practical examples and insightful discussions, we share effective ways to create genuine connections with the school community, offering valuable insights for school marketers striving to make a meaningful impact.

In this episode Mindful School Marketing. we’re joined by Liz Zweigle, Director of Marketing and Sales at TruthTree. With a background spanning nonprofit, university, and K-12 marketing, Liz brings a wealth of expertise to the table. In this episode, she demystifies digital marketing for schools, delving into online ads, AI-powered chatbots, and the ever-evolving landscape of digital outreach. Should schools outsource their digital marketing efforts or bring them in-house? Liz weighs the pros and cons, offering invaluable insights to navigate this crucial decision.

In this episode of Mindful School Marketing, we’re joined by Karl Boehm, a seasoned marketing strategist for independent schools. With over two decades of experience, Karl has propelled brands like John Hopkins and Westminster School to new heights. Now, he's sharing his expertise on social media auditing and its crucial role in school marketing. Join us as we delve into the importance of auditing, key elements to consider, and how it shapes a school's online presence and engagement.

Join us in this episode of Mindful School Marketing as we welcome Barb Doyle, the Director of Marketing and Communications at Renbrook School in West Hartford, Connecticut. With over twenty-five years of diverse experience in marketing, graphic design, operations, and leadership across education, healthcare, and publishing, Barb brings invaluable insights to the table. In our discussion, Barb shares her expertise on the intricacies of school website redesigns, shedding light on crucial factors such as timing, budgeting, and stakeholder engagement. From the importance of professional photo and video shoots to the meticulous planning and research involved, Barb's journey offers a comprehensive guide for schools navigating the digital landscape.

In this podcast episode, we welcome Peter Barron, who shares his insights after spending over 20 years serving independent schools. The conversation delves into reimagining the independent school business model, emphasizing the need for a sustainable and innovative approach. Peter highlights success stories from schools like Providence Country Day and Applewild School, showcasing transformative strategies such as acquisitions, tuition resets, and unique programs. The discussion extends to the importance of upskilling leaders and fostering a community of schools ready to embrace change, ultimately aiming to ensure the long-term success and growth of independent schools.

In this episode of Mindful School Marketing, we welcome Nat Saltonstall, Founder and Executive Director of SPARC, to discuss the strategic aspects of auxiliary programs in independent schools. Nat, with a background deeply rooted in independent education, shares his journey from teaching to directing summer programs and the eventual focus on SPARC. The conversation delves into the challenges faced by schools in terms of sustainability and revenue diversification, emphasizing the need for strategic thinking and effective leadership in auxiliary programs.

In this episode of Mindful School Marketing, we are joined by Angela Brown, Manager B2B Brand Strategy at NICHE, discussing recent surveys on K-12 parents and enrollment marketing trends. The parent survey reveals the surprising role of admission events and a reduced appetite for rising tuition costs. Angela emphasizes the continuous increase in the role of children in school choice and the need for schools to adapt their engagement strategies for prospective students. The discussion encourages a mindful approach to survey design and strategic planning for schools, urging professionals to prioritize self-care amidst their busy schedules.

In this episode of Mindful School Marketing, we dive into the significance of goal setting as we kick off the new year. We share our enthusiasm for planning, both on a personal level and for our school clients. Our discussion explores challenges school leaders face, the value of reflection, and the necessity of creating actionable plans. As we navigate through these topics, we hope to inspire you to approach goal setting with mindfulness and strategic intent.

In this episode of Mindful School Marketing, we are joined by Edit Barry, co-founder of E&A Collaborative. She discusses the intricacies of capital campaigns for educational institutions, emphasizing strategic planning and audience engagement. Edit highlights the role of a compelling case statement in connecting emotionally with donors. The conversation explores potential mistakes to avoid and the importance of viewing marketing as an investment. Edit also shares thoughts on mindfulness in understanding and connecting with the audience.

In this episode of Mindful School Marketing, we welcome Ed Hollinger, an experienced educational leader and consultant. Ed shares his extensive career journey and mission to help individuals and organizations operate at their best.  The discussion centers on strategies for navigating challenges in schools, including fostering versatility, leveraging strengths, self-care, and shifting conversations.  We explore the application of these strategies in marketing efforts, highlighting their positive impact on retention and enrollment. Ed's wisdom offers valuable guidance for educators and school leaders.