The 6 Ways

Jerry Potter

A show for action-taking entrepreneurs...

The dirty little secret that the business gurus don't want you to know is that there’s no wrong way to be an entrepreneur. They want you to do things THEIR way, but THEIR way may not be YOUR way.

The key to success is finding the strategies that work best for you, so every week we're having a conversation with a smart, innovative guest that is thriving in their field expertise to share their best tips with the rest of us, so WE can all achieve our entrepreneurial goals.

Because I believe we all do better when we all do better.

My name is Jerry Potter, founder of Five Minute Social Media (100,000+ Subscribers on YouTube), and I can't wait to see you take action in your business using the strategies and tips we'll be sharing each week.

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Episodes

6 Ways Entrepreneurs Can Use Anticipation Marketing Like Hollywood Does
Today
6 Ways Entrepreneurs Can Use Anticipation Marketing Like Hollywood Does
You can Watch or Listen to this episode: https://the6ways.com/33One of the biggest mistakes in marketing is not talking about our offers BEFORE they are on sale. Nobody does Anticipation Marketing better than the movie industry (except maybe Apple). In this episode expert copywriter Brenna McGowan and I are sharing 6 ways entrepreneurs can use anticipation marketing like Hollywood does, to sell more than ever before.Occasionally a helpful announcement for listeners gets added to the show so the timestamps below may be off by 30-60 seconds, but they should be pretty close.00:49 6 Ways Entrepreneurs Can Use Anticipation Marketing Like Hollywood Does02:35 #1: Best Time To Start05:04  #2: How To Keep It Fresh06:47 #3: Need To Study This09:45 #4: Movies Do This, You Can Too12:31 #5: How To Keep Them Hooked15:20 #6: Easy Interest Generation17:05 “I always try and promote ahead of time but I get so tired. How do you recommend staying motivated to do this week after week?” Some REALLY awesome tips were shared in this episode – please think about who you know that would benefit from these, and then make sure to share it with them. Because WE ALL DO BETTER WHEN WE ALL DO BETTER. 😁Connect with Brenna McGowan:Pre-Launch Plan Cheat Sheet: https://brennamcgowan.co/cheatsheet/ Facebook Group: https://www.facebook.com/groups/behindthelaunchwithbrennamcgowan Follow on Instagram: https://www.instagram.com/brennamcgowancoIf you enjoyed this episode you may also enjoy these:#22: 6 Ways Having A Personal Brand Can Increase Your Sales: https://the6ways.com/22#32: 6 Ethical Ways To Get Your Audience To Buy Now: https://the6ways.com/32🧰 Need help picking gear, tools and resources to grow your business faster? Click here to see the stuff we use and love: https://fiveminutesocialmedia.com/toolkit ----- When you're ready, here are 3 ways I can help you grow your business faster: 1. Tired of sifting through out of date social media advice from Google?Subscribe to my YouTube channel for always up-to-date info. Click here to subscribe2. Want to grow on social media faster?Join thousands of entrepreneurs that get our Daily Social Media Tips for free3. Hire Jerry Potter to speak or consult privately for your businessIn person or virtual, Jerry is available for speaking, corporate training and one-day consultancy. Send a message ----- DISCLOSURE: We sometimes review or link to products & services we regularly use and think you might find helpful. Wherever possible we use referral links, which means if you click one of the links in this video or description and make a purchase we may receive a small commission or other compensation (at no cost to you).
6 Ethical Ways To Get Your Audience To Buy Now
May 30 2024
6 Ethical Ways To Get Your Audience To Buy Now
You can Watch or Listen to this episode: https://the6ways.com/32We all want faster sales, but not at the cost of doing things we consider unethical. In this episode brilliant copywriter Monica Badiu and I are sharing 6 ways to get your audience to buy faster without using any sleazy tactics.Occasionally a helpful announcement for listeners gets added to the show so the timestamps below may be off by 30-60 seconds, but they should be pretty close.00:56 6 Ethical Ways To Get Your Audience To Buy Now03:57 #1: All About Empowerment07:27 #2: Do This With Their Goals09:43 #3: Eliminating The Nos14:30 #4: How To Get Personal17:10 #5: Qualifying & Disqualifying22:41 #6: How To Be Blunt26:06 How good can an AI tool like ChatGPT do at writing a sales email sequence?Some REALLY awesome tips were shared in this episode – please think about who you know that would benefit from these, and then make sure to share it with them. Because WE ALL DO BETTER WHEN WE ALL DO BETTER. 😁Connect with  Monica Badiu:93 Email Subject Lines for Your Next Promotion: https://monicabadiu.com/freebieIf you enjoyed this episode you may also enjoy these:6 Ways To Stay Ethical And Still Be Wildly Profitable: https://the6ways.com/106 Ways To Improve The Next Thing You Launch: https://the6ways.com/13🧰 Need help picking gear, tools and resources to grow your business faster? Click here to see the stuff we use and love: https://fiveminutesocialmedia.com/toolkit ----- When you're ready, here are 3 ways I can help you grow your business faster: 1. Tired of sifting through out of date social media advice from Google?Subscribe to my YouTube channel for always up-to-date info. Click here to subscribe2. Want to grow on social media faster?Join thousands of entrepreneurs that get our Daily Social Media Tips for free3. Hire Jerry Potter to speak or consult privately for your businessIn person or virtual, Jerry is available for speaking, corporate training and one-day consultancy. Send a message ----- DISCLOSURE: We sometimes review or link to products & services we regularly use and think you might find helpful. Wherever possible we use referral links, which means if you click one of the links in this video or description and make a purchase we may receive a small commission or other compensation (at no cost to you).
6 Ways Video Podcasts Are the Best Marketing Content for Entrepreneurs
May 16 2024
6 Ways Video Podcasts Are the Best Marketing Content for Entrepreneurs
You can Watch or Listen to this episode: https://the6ways.com/31Video Podcasts have been around for 20 years, but thanks to changes in tech and consumer behavior they have only recently become an incredible marketing asset for entrepreneurs. A video podcast can become your entire content funnel, grow your audience & authority and generate leads, all while taking the host less than an hour per week. In this episode online video strategist Ben Amos and I are sharing 6 ways video podcasts are the best marketing content for entrepreneurs.Occasionally a helpful announcement for listeners gets added to the show so the timestamps below may be off by 30-60 seconds, but they should be pretty close.00:49 6 Ways Video Podcasts Are the Best Marketing Content for Entrepreneurs04:47 #1: Audio Won’t Do This As Fast06:54 #2: Don’t Miss Half Your Audience08:54 #3: Why Video Takes Less Time Than Audio12:20 #4: Another Goal Checked Off14:57 #5: Why Anyone Can Do This19:33 #6: Every Business Needs This23:02 I'm not very tech savvy, so how much time should I expect to invest in editing a video podcast?Some REALLY awesome tips were shared in this episode – please think about who you know that would benefit from these, and then make sure to share it with them. Because WE ALL DO BETTER WHEN WE ALL DO BETTER. 😁Connect with  Ben Amos:https://engagevideomarketing.com/https://engagevideomarketing.com/podcasthttps://innovatemedia.com.au/If you enjoyed this episode you may also enjoy these:Episode 5: 6 Ways To Make Videos Faster Using AI: https://the6ways.com/5Episode 9: 6 Ways Anyone Can Increase Their Camera Confidence: https://the6ways.com/9🧰 Need help picking gear, tools and resources to grow your business faster? Click here to see the stuff we use and love: https://fiveminutesocialmedia.com/toolkit ----- When you're ready, here are 3 ways I can help you grow your business faster: 1. Tired of sifting through out of date social media advice from Google?Subscribe to my YouTube channel for always up-to-date info. Click here to subscribe2. Want to grow on social media faster?Join thousands of entrepreneurs that get our Daily Social Media Tips for free3. Hire Jerry Potter to speak or consult privately for your businessIn person or virtual, Jerry is available for speaking, corporate training and one-day consultancy. Send a message ----- DISCLOSURE: We sometimes review or link to products & services we regularly use and think you might find helpful. Wherever possible we use referral links, which means if you click one of the links in this video or description and make a purchase we may receive a small commission or other compensation (at no cost to you).
6 Ways Entrepreneurs Resting Can Increase Their Success w/Alyson Caffrey
May 2 2024
6 Ways Entrepreneurs Resting Can Increase Their Success w/Alyson Caffrey
You can Watch or Listen to this episode: https://the6ways.com/30"Rise and grind" has become a popular phrase in entrepreneur culture, implying that in order to have our own businesses we have to start working the moment our eyes open and it has to be HARD. But my guest in this episode Alyson Caffrey disagrees (as do I). Listen to hear 6 ways taking rest can make you MORE successful.Occasionally a helpful announcement for listeners gets added to the show so the timestamps below may be off by 30-60 seconds, but they should be pretty close.00:42 6 Ways Entrepreneurs Resting Can Increase Their Success05:01 #1: Important Schedule Shift06:47 #2: Task Dividing Hack09:29 #3: Amazing Test Run14:21 #4: Time Zone Trick15:21 #5: Going Deep18:00 #6: Every Entrepreneur Needs This21:36 I'm a parent and I'd be curious to know if you have any tips for getting more rest as a parent and an entrepreneur? Some REALLY awesome tips were shared in this episode – please think about who you know that would benefit from these, and then make sure to share it with them. Because WE ALL DO BETTER WHEN WE ALL DO BETTER. 😁Entrepreneurs deserve Maternity Leave too. Get Alyson' Caffrey's free planning guide:https://www.mastermaternityleave.com/guideIf you enjoyed this episode you may also enjoy these:6 Ways Busy Entrepreneurs Can Prioritize Their Health https://the6ways.com/236 Ways Entrepreneurs Can Get 10 Hours Back Every Week: https://the6ways.com/26🧰 Need help picking gear, tools and resources to grow your business faster? Click here to see the stuff we use and love: https://fiveminutesocialmedia.com/toolkit ----- When you're ready, here are 3 ways I can help you grow your business faster: 1. Tired of sifting through out of date social media advice from Google?Subscribe to my YouTube channel for always up-to-date info. Click here to subscribe2. Want to grow on social media faster?Join thousands of entrepreneurs that get our Daily Social Media Tips for free3. Hire Jerry Potter to speak or consult privately for your businessIn person or virtual, Jerry is available for speaking, corporate training and one-day consultancy. Send a message ----- DISCLOSURE: We sometimes review or link to products & services we regularly use and think you might find helpful. Wherever possible we use referral links, which means if you click one of the links in this video or description and make a purchase we may receive a small commission or other compensation (at no cost to you).
6 Ways To Use Social Media To Put More Good In The World w/Larry Snyder
Apr 18 2024
6 Ways To Use Social Media To Put More Good In The World w/Larry Snyder
You can Watch or Listen to this episode: https://the6ways.com/29Social media gets a lot of negative attention for things like causing depression and spreading misinformation, but when used the right way it has also put a lot of good into the world. And that's the subject of this episode. Charity auctioneer (and all around amazing human) Larry Snyder and I are sharing 6 ways to use social media to put more good in the world. ❤️Occasionally a helpful announcement for listeners gets added to the show so the timestamps below may be off by 30-60 seconds, but they should be pretty close.02:04 #1: Social Campaigns Get Ignored Without This05:02 #2: Do This Sooner Than You Think06:15 #3: Gratitude For The Win11:17 #4: Emotion For The Win14:52 #5: Scary But Effective18:57 #6: Nerve Wracking But Effective20:50 I want to use my company to give back, but I don't want to offend anyone with the charity I pick. Any advice?Some REALLY awesome tips were shared in this episode – please think about who you know that would benefit from these, and then make sure to share it with them. Because WE ALL DO BETTER WHEN WE ALL DO BETTER. 😁Connect with  Larry Snyder:https://larryjsnyder.comIf you enjoyed this episode you may also enjoy these:6 Ways Busy Entrepreneurs Can Prioritize Their Health: https://the6ways.com/236 Ways To Stay Ethical And Still Be Wildly Profitable: https://the6ways.com/10🧰 Need help picking gear, tools and resources to grow your business faster? Click here to see the stuff we use and love: https://fiveminutesocialmedia.com/toolkit ----- When you're ready, here are 3 ways I can help you grow your business faster: 1. Tired of sifting through out of date social media advice from Google?Subscribe to my YouTube channel for always up-to-date info. Click here to subscribe2. Want to grow on social media faster?Join thousands of entrepreneurs that get our Daily Social Media Tips for free3. Hire Jerry Potter to speak or consult privately for your businessIn person or virtual, Jerry is available for speaking, corporate training and one-day consultancy. Send a message ----- DISCLOSURE: We sometimes review or link to products & services we regularly use and think you might find helpful. Wherever possible we use referral links, which means if you click one of the links in this video or description and make a purchase we may receive a small commission or other compensation (at no cost to you).
6 Ways Entrepreneurs Got Over Their Fear Of Being On Camera
Apr 4 2024
6 Ways Entrepreneurs Got Over Their Fear Of Being On Camera
You can Watch or Listen to this episode: https://the6ways.com/28The online world is being flooded with AI generated content, so video is becoming essential for building trust with your audience. But what if being on camera is terrifying (or even just somewhat uncomfortable) for you? In this episode 6 entrepreneurs (including myself) are sharing how they went from being afraid to make videos to having it be a key part of their business success.YOU CAN JUMP AHEAD OR REVISIT ANY SECTION BY CLICKING ON THE TIME STAMP: 00:00 6 Ways Entrepreneurs Got Over Their Fear Of Being On Camera01:47 #1: Camilla McGill goes from tears to success03:29 #2: Tazeem Jamal had 48 hours to “figure it out”05:48 #3: Richard Ralston’s 1,000 Facebook Lives08:47 #4: Lea Jacobson figuring out who she is10:26 #5: Cindy Landham could barely turn on the camera13:24 #6: Jerry Potter’s Frightening Facebook Live StoryWatch Jerry Potter’s first Facebook live from 2017: https://www.facebook.com/jerrypotter206/videos/10155863217092210 Some REALLY awesome tips were shared in this episode – please think about who you know that would benefit from these, and then make sure to share it with them. Because WE ALL DO BETTER WHEN WE ALL DO BETTER. 😁Learn more about our guests in this episode:Camilla McGill: https://www.myparentingsolutions.com/ Tazeem Jamal: https://tazeemjamal.com/ Richard Ralston: https://richardralston.com/ Lea Jacobson: https://www.leajacobson.com/ Cindy Landham: https://www.theliberatedeater.com/ If you enjoyed this episode you may also enjoy these:6 Ways Your Money Mindset Is Blocking Your Growth: https://the6ways.com/196 Ways Entrepreneurs Can Quickly Increase Their Visibility: https://the6ways.com/24🧰 Need help picking gear, tools and resources to grow your business faster? Click here to see the stuff we use and love: https://fiveminutesocialmedia.com/toolkit----- When you're ready, here are 3 ways I can help you grow your business faster: 1. Tired of sifting through out of date social media advice from Google?Subscribe to my YouTube channel for always up-to-date info. Click here to subscribe2. Want to grow on social media faster?Join thousands of entrepreneurs that get our Daily Social Media Tips for free3. Hire Jerry Potter to speak or consult privately for your businessIn person or virtual, Jerry is available for speaking, corporate training and one-day consultancy. Send a message ----- DISCLOSURE: We sometimes review or link to products & services we regularly use and think you might find helpful. Wherever possible we use referral links, which means if you click one of the links in this video or description and make a purchase we may receive a small commission or other compensation (at no cost to you).
6 Ways Local Businesses Can Get More Visibility On Social Media w/Michelle Tayler
Mar 18 2024
6 Ways Local Businesses Can Get More Visibility On Social Media w/Michelle Tayler
You can Watch or Listen to this episode: https://the6ways.com/27There’s a common belief that local businesses are wasting their time on social media because they can’t limit their reach to just local people without paying for ads. But in this episode my guest Michelle Tayler and I show you exactly why that’s not true and share 6 ways local businesses can get way more visibility online.Occasionally a helpful announcement for listeners gets added to the show so the timestamps below may be off by 30-60 seconds, but they should be pretty close.00:00 6 Ways Local Businesses Can Get More Visibility On Social Media03:27 #1: The place your potential clients/customers are already gathering07:49 #2: An easy post idea that doubles your local reach every time11:59 #3: A psychological principle that will get other businesses posting about you16:04 #4: The words that need to go in all your posts19:56 #5: Brilliant way to be perceived as more local than you may actually be23:44 #6: An important mindset shift all business owners need about social media25:51 Does YouTube make sense for local businesses?Some REALLY awesome tips were shared in this episode – please think about who you know that would benefit from these, and then make sure to share it with them. Because WE ALL DO BETTER WHEN WE ALL DO BETTER. 😁Connect with Michelle Tayler:https://www.marketingpractices.com.au/If you enjoyed this episode you may also enjoy these:6 Ways Anyone Can Increase Their Camera Confidence https://the6ways.com/96 Ways To Use LinkedIn To Become A Thought Leader https://the6ways.com/7----- When you're ready, here are 3 ways I can help you grow your business faster: 1. Tired of sifting through out of date social media advice from Google?Subscribe to my YouTube channel for always up-to-date info. Click here to subscribe2. Want to grow on social media faster?Join thousands of entrepreneurs that get our Daily Social Media Tips for free3. Hire Jerry Potter to speak or consult privately for your businessIn person or virtual, Jerry is available for speaking, corporate training and one-day consultancy. Send a message ----- DISCLOSURE: We sometimes review or link to products & services we regularly use and think you might find helpful. Wherever possible we use referral links, which means if you click one of the links in this video or description and make a purchase we may receive a small commission or other compensation (at no cost to you).