PODCAST

The #HighlySoughtAfter Talk Show

Eric Feng

Do you want to become your customers’ first choice? If yes, this podcast is for you! Through heart-to-heart chats with successful entrepreneurs in Asia, you will discover what it takes to stand out from your competition and dominate your market.

Every episode features one entrepreneur who is highly sought after in his or her market. Through their backstories, you will uncover the lessons and mistakes to avoid in order to have their level of influence over their customers.

You will also gain insights into how each entrepreneur leverage on social media to generate leads, deepen relationships while building their personal brand. With these insights, you will no longer need to chase for sales. Customers will chase after you and your life will become easier in 2021!

Your host Eric Feng is a living testimony of the power of social media. Thanks to social media, he went from being an unknown trainer in Singapore to a celebrated speaker globally. In 2019, he was invited to speak in 35 countries on social media branding. He has a strong presence across eight social media platforms and was recently verified on Facebook and TikTok.


30. How to be a well-loved public figure that stands the test of time - Lin Youyi
Have you ever wondered what it’s like to be a public figure? Perhaps you’re an entrepreneur or service professional and looking to stand out on video? Or maybe you’re looking for advice on how to build your personal brand and navigate challenges like dealing with public opinions and online criticism. If so, listen very carefully to this episode because my guest is highly qualified to help you!Her name is Lin Youyi, she has done public broadcasting, television hosting and even acting. If you’re based in Singapore, you will see her regularly on Mediacorp Channel 8’s Hello Singapore. Youyi has been awarded numerous accolades such as Best News and Current Affairs presenter for Good Morning Singapore. She has also been nominated in the Star Awards’ Top 10 Most Popular Female Artistes.Today, Youyi works as a private media trainer for leaders and large companies on helping them improve their presentation and communication skills. So, if your goal is to appear on or leverage the media as part of your branding efforts, pay special attention to this episode!Also listen out for Youyi's answers to the following questions:How did you end up in media? Is it something you always knew you wanted to do? - 4:58Who did you bring and why is it symbolic to you? – 8:28 Singaporeans recognise you. We see you on the news and you’ve been doing this for a very long time. What is it like being a public figure? - 15:33Over your career, what were some of the things you did to continually work on yourself? – 22:46How do we apply those learnings every time we do a presentation? - 28:52When we are on camera, how can we command presence? – 30:29What if someone wants to have a more commanding voice with personality? - 34:58For people who are shy or nervous, what advice do you have for them? - 40:34What’s the biggest mistake you’ve made on TV? - 45:39 What are some of the bad public opinions you’ve received before, and how did you deal with it? - 50:42How can we overcome people’s opinions and judgements? - 53:16Would you say we need to keep working on ourselves as part of overcoming people’s opinions? - 54:54What’s the best way for people to reach you or your agent? - 57:00What’s coming up for you in 2022? - 58:47If you want to keep in touch with Youyi, you can reach her on Instagram at @you_yiRead these books to become highly sought after in your own industry -> www.pickericsbrain.comThank you for listening to this episode of #HighlySoughtAfter!If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you.
Nov 15 2021
57 mins
29. How to become top of your field as a creative (the NFT edition) - Patrick Bezalel
Today I’ve with me a highly sought-after artist here in Singapore. His name is Patrick Bezalel and he’s a Faith-based fine arts artist specialising in digital hyperrealism and acrylic art. Over the last three years as a full-time artist, he has sold over 800 limited edition and original artworks, including to billionaires.His works have also been featured in exhibitions in Singapore, Korea, Taiwan, Milan, Spain and Luxembourg. His previous work as a creative director in an agency saw him serving high-profile clients, such as the NBA, and he directed an animation series for Jr NBA on YouTube that garnered millions of views.Today, Patrick infuses hyperrealism art, augmented reality, and virtual reality, recently launching his very own Generative NFT art collection. So, if you want to learn how you can become top of your field as a creative in 2021, pay special attention to this episode!Also listen out for Patrick's answers to the following questions:Out of all the paintings you have painted, which one best represents you? - 1:21What is your vision as an artist? - 3:49What have been some of your key milestones over your last few years as an artist? - 6:33Do you still remember your first painting that you produced? – 9:45Out of all your art, which one has been the one that has fetched the most, and why? - 10:19What do you think has been one value that has seen you through these 4-5 years as an artist? – 11:39Where do you get your ideas from? And how do you continue to be creative and put so much content out? - 17:56Can you describe your artwork here in the studio, Armour of God - 23:19What gave you the idea of combining augmented reality (AR) with art? – 25:00What gives you the spirit to continually innovate and try new things? – 27:30When you do something new, there can be emotions of weirdness or fear. How do you deal with them? - 30:20Can you explain NFTs? - 34:22You recently launched an NFT collective. What got you started to launch your own? - 36:43Let’s talk about your NFT. What have you created? – 40:14For those who are curious, why should they own an NFT? – 47:30Where can we check out and purchase one of your NFTs? - 51:36If you want to keep in touch with Patrick, you can reach him on Instagram at @patrickbezalelRead these books to become highly sought after in your own industry -> www.pickericsbrain.comThank you for listening to this episode of #HighlySoughtAfter!If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you.
Nov 8 2021
47 mins
28. How to market your food brand (advice from a MasterChef) - Aaron Wong
Have you ever thought of starting your own home-based food business? Or maybe even set up your own hawker stall or restaurant? If you secretly say yes, you MUST listen to this episode twice. My guest today was one of the top five finalists in the MasterChef series here in Singapore. Last year during the COVID pandemic, launched his very first hawker stall selling mee hoon kuay and it became a hawker sensation. Long queues, food sells out by 1-2pm, and raving reviews from top local food bloggers. As of this interview, he has already opened four stalls (with two more on the way), so there’s a lot we can learn from him on how we market our food brand.Also, listen out for Aaron's answers to the following questions:If you were to describe yourself as a dish, what would you choose? - 1:46What was the very first dish you remember cooking? - 2:33You joined Season 1 of MasterChef. How did it happen? Did you always know you’d join MasterChef one day? - 4:50What was the interview process like? - 7:59When you got selected what was your first emotion? - 10:27How do you mentally prepare for the show? - 13:20You must have a certain talent to appear on MasterChef and become a finalist. Is it because you have a lot of experience with cooking or flair? - 13:57What were the memorable moments for you on the show? - 15:59How did you feel when you were eliminated? - 17:45MasterChef was in 2018 and you started your first hawker stall in 2020. What did you do in the gap between? - 20:35Why mee hoon kuay? - 25:07Tell us about your hawker stall Jiak Song. When can we find them? - 28:24You are a hawker sensation. Long queues, top food bloggers, selling out early. What’s your secret sauce? - 31:11Are there any other factors that are important when it comes to marketing your food brand? - 33:56What’s the thought process behind the store décor, the utensils, and the visuals? - 36:21Do you think food brands need to think about the emotions that they want to generate when people eat their food? - 38:24What’s happening in the Hawker scene now? - 40:52How does it benefit the Hawker when things become more systematic? - 45:00What are some of the frustrations of the local food scene? - 51:38Have you passions of underwater photography and diving played a part in your culinary success? - 1:11:46How about your passion for sharks. You’re a pioneer and ambassador for an anti-shark finning campaign with people like Jackie Chan and Maggie Q. Tell us about it - 1:15:10Tell us about your two books - 1:24:02Everything you touch seems to grow. Your photography, featured in BBC. Your shark campaign grew to a global phenomenon, then you cooking got you into MasterChef and now you have 6 stores. Is there one thing that you have that allows you to have that midas touch? - 1:27:12If you want to keep in touch with Aaron, you can reach him on Instagram at @aaronwong.sg. You can also reach Aaron's hawker stall Jiak Song (and  on Instagram @jiak_song.Read these books to become highly sought after in your own industry -> www.pickericsbrain.comThank you for listening to this episode of #HighlySoughtAfter!If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you.
Nov 1 2021
1 hr 24 mins
27. How to build an online community in your niche – Ivan Kuek
Building an online community is a great way to attract like minded people to you. It is also an amazing way to learn from others and reach out to higher profile people you want to connect with. Brands will also want to work with you and your tribe, and it helps you to build your personal brand, which will inevitably help with your business.So if you want to meet high profile people, you enjoy learning from smart, interesting people and you have a heart to serve and solve problems, you will love today's conversation.My guest is Ivan Kuek, he is a content creator and community leader of three local communities, SGIG, The Social Running Club, and Photo Logue, which combined have over 17k members on Instagram and have connected thousands of people on the topics of photography and fitness. He has also featured by brands like Apple and has collaborated with Lululemon.Remember to stay all the way to the end as I’m going to ask him the million-dollar question on how he got these big brands to work with him.Also, listen out for Ivan's answers to the following questions:What led you to start a photography and fitness community? – 0:48Let’s talk about the first community you started, SGIG. How did that come about? - 1:46You’re a passionate photographer who is passionate about taking photos. What motivated you to want to start a community around it? - 3:52We know as entrepreneurs and businesspeople that there is value in building a community. What’s your take on it? - 6:28We have listeners who are in financial advisory, real estate and network marketing and they understand the value of having a community. How can they go about starting one. Does it have to be about our work? - 10:35What does it take to be a community leader? - 18:07How has helping others with your communities helped you looking back? - 20:28As a community leader, do you think being extroverted is just as important as bringing people together? - 24:13What are some of the key mistakes people make when building their community? - 27:17How can people who have a community revive their community? - 33:35What tools do you use to manage those communities? - 36:24Looking back over the last 11 years, how has that inevitably contributed back to your business? - 39:31Tell us about this book, Get Connected - 45:27If you want to keep in touch with Ivan, you can reach him (and his various communities: SGIG, The Social Running Club, and Photo Logue) on Instagram at @phonenomenon.Read these books to become highly sought after in your own industry -> www.pickericsbrain.comThank you for listening to this episode of #HighlySoughtAfter!If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you.
Oct 25 2021
45 mins
26. How to attract and retain high net worth clients through estate planning – Eugene Soo
Do you want to increase your case size, closing ratio and referrals? If the answer is yes, you will love this episode because my guest, Eugene Soo, is going to show you how he achieved all these by incorporating estate planning into his sales advisory process.With ten years in the financial advisory business, Eugene is a well-trusted estate planner and legacy trainer among high-net-worth individuals here in Singapore. He is a member of the Society of Will Writers and holds the title of Charted Financial Consultant, as well as Associate Estate Planning Practitioner, a sough-after certification from the Wealth College.To date, Eugene has set up more than 200 family and business trusts, which has led him to win the Top Trust Producer award for multiple years running since 2014 and he has also shared his expertise on mainstream media like Mediacorp, Channel U, and CNA938.So, if you want to attract and retain high net worth clients to work with you, pay attention to this episode.And listen out for Eugene's answers to the following questions:You started off your career as a financial advisor, and then you became an estate planner. What’s the story behind the switch? – 1:06What is it about the financial advisory business that made you want to enter during your university days? - 2:58In simple terms, what is Estate Planning? - 9:40What questions did your clients ask you when it comes to Estate Planning? - 10:15Why do your clients choose you over other estate planners? – 12:06What does building credibility look like in 2021? – 15:30If I’m only one or two years in the business, how can I show you I’m reliable? – 17:06You mentioned creating intimacy. How does that look like and what are some of the questions your clients love you asking them? – 17:54Tell us about self-interest in your formula - 20:38How different is your service from private bankers? - 23:07How do you define high net worth? – 25:27Let us in on the high-net-worth clients. What are they like? – 26:12How can financial consultants start incorporating estate planning into their sales advisory process? - 30:28How can our listeners start getting themselves proficient, or even certified, to do what you do? What are some of the pathways? - 35:25Once they got the information they need, where can they go to get credible information? – 36:44I want to talk about your book, Leaving A Legacy Of Love. Who is it written for? – 38:01How can I get a copy of this book? - 39:54Tell me more about your legacy training for financial advisors – 40:14What would be your best advice for all the financial advisors and consultants for them to be able to succeed in the final sprint? - 43:02What is the one thing that has helped you become highly sought after amongst the mass affluent here in Singapore? - 44:38If you want to keep in touch with Eugene, you can reach him on Instagram @eugenesoo. You can grab a copy of Eugene's book Leaving A Legacy Of Love at www.securinggenerations.com.sg/book/Eugene's Estate Planning Course (with 90% IBF funding) can be accessed at: www.eugenesooestatetraining.com/ibf-program/Read these books to become highly sought after in your own industry -> www.pickericsbrain.comThank you for listening to this episode of #HighlySoughtAfter!If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you
Oct 18 2021
45 mins
25. How to overcome depression and improve our mental resilience – Kevin Wee
Do you find yourself staying up late bingeing on TV shows (like Squid Game), mindlessly scrolling through social media and navigating your day uninspired and aimless? If yes, there is a name for that blah you are feeling: it’s called languishing. According to mental health experts, languishing is the neglected middle child of mental health that dulls your motivation and focus – and sadly it is a dominant emotion of 2021. But the good news is my guest today is a thought leader in the mental health space and in today’s episode, he is going to help you overcome languishing along with the other siblings of mental health like anxiety, depression and suicide. His name is Kevin Wee, founder of Rebound with Resilience, a social enterprise and training provider dedicated to improving the resilience, mindset, and mental wellness of Singaporeans, while supporting the employability of people with disabilities. Kevin has worked with over 100  schools and organisations, including Nanyang Technological University (NTU) and SIM Global Education. His TikTok videos has also trended on the #mentalhealthawareness.And with October being Mental Health Month, I can’t think of a better time to do this episode. So take a deep breath, relax and join me on a journey to improving your mental well-being! Listen out for Kevin's answers to the following questions:I have followed you for a while and you’re super committed to mental health. I’m curious, is there a backstory to it? - 1:53What do you think is the opposite of mental health? – 11:30Walk us through that period of time when you were experiencing depression. How was it like? - 12:42How do we distinguish between clinical depression and sadness? - 14:52What are some of the symptoms we need to take note of? - 15:20What can I do when I start noticing I’m having more frequent negative thoughts? - 21:10What about if I cannot completely remove my stressors or triggers completely? – 25:20Would you say the way to curb or manage depression is to identify negative thoughts and then reform them? – 27:51What are some of the bad advice we should not give to people who are depressed? - 28:33How can we make more people open to seeking professional help? - 30:17Why do you think suicidal thoughts are becoming more and more pervasive? - 31:50How did you process suicidal thoughts? - 34:40Where can we source for hope? Where are some places that we can get it? - 41:28Why is languishing a dominant emotion in 2021? - 44:58How can we overcome it? - 46:25What are your podcast guest’s 3 best tips to overcome languishing? - 48:40Of all the people you’ve helped so far, who is the most memorable one? - 55:55What’s your final advice you’d like to pass onto the audience? - 59:41If you want to keep in touch with Kevin, you can reach him on Instagram @k.weee, or Rebound with Resilience @reboundwithresilience. Kevin's podcast Rebound with Resilience with Kevin Wee can be found on Apple Podcasts and Spotify. You can also get in touch with Rebound with Resilience online at: https://reboundwithresilience.com/Read these books to become highly sought after in your own industry -> www.pickericsbrain.comThank you for listening to this episode of #HighlySoughtAfter!If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you!
Oct 11 2021
58 mins
24. How to build a world class network in the digital age - Rayson Choo
Are you looking to build a world class network in the digital age? Perhaps you want to learn how you can harness the power of social media to build new relationships with public figures or learn how you can nurture relationships with high-value people. If so, you will love today’s interview with Rayson Choo!Rayson is known by his followers as The Celebrity Whisperer having personally connected with several high-profile celebrities and public figures such as Gary Vaynerchuck and Grant Cardone. His work has also been covered in the media by The Straits Times and on 93.8 Live.By day, Rayson is a psychiatric nurse. By night, he helps millennial entrepreneurs connect and network with their dream idols. He is also the host of his podcast, The Raygacy Show, in which he picks the brains of some of the world’s best entrepreneurs sharing simple and effective steps that millennials can take to become successful.So, if your goal is to connect with your idols and build a word class network in the digital age like a pro without sounding desperate or self-serving, this is the interview for you!Listen out for Rayson's answers to the following questions:You are a psychiatric nurse by day. Have you always been a nurse? Is it a dream profession for you? – 2:15What do you think is the biggest fulfilment in being a nurse? – 3:56What is one of the scariest things you’ve seen in the mental hospital? – 4:46How has the nursing profession made you more unique and different? – 5:53You have already interviewed 109 people and your podcast was in the top 1% on Listen Notes. I’m curious, what motivated you to start your own podcast? - 7:47Would you say you interviewing these speakers, coaches and entrepreneurs was for your personal learning? – 13:23What gives you your resilience from your past struggles?  - 15:23You’ve interviewed a lot of people. Who is your favourite and why? - 19:44Why do you think networking is so important in today’s digital age? – 22:10Networking is becoming more of a digital thing. What’s the difference of networking in person vs. online? - 26:08What can we take note of so we can increase our chances of building relationships with high profile figures? - 29:25What are some of the things you say to high profile figures that compel them to say yes to an interview with you? - 35:48Could you give us a summary of how you got Grant Cardone on your show? – 49:00What sort of mindset should we have when we meet up with these high-profile figures? - 53:45What are some good questions to ask when we have a chance to meet a high value or high-profile individual? - 54:51Tell us about your new book, The Newly Self Letters - 1:00:14What’s the one advice you’ve received from a podcast guest that has made a huge impact to your life? - 1:04:24If you want to keep in touch with Rayson, you can reach him on Instagram @raygacy, or his podcast, The Raygacy Show, on Apple Podcasts, Spotify and Listen Notes.Read these books to become highly sought after in your own industry -> www.pickericsbrain.comThank you for listening to this episode of #HighlySoughtAfter!If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you!
Oct 4 2021
1 hr 2 mins
23. How to craft stories that sell and build your brand - Sam Neo
Do you want to know how to sell your products and services without sounding salesy? Or do you want to know stand out from your competition and become memorable to your dream clients? The answer is through storytelling, and I have just the right guest to teach you how to craft stories that sell and build your brand!His name is Sam Neo, a trusted advisor to well-known companies like Samsung, L’Oréal and Prudential through his employer branding consultancy firm, People Mentality Inc – which was recognised as one of APAC’s Top 10 HR and Employer Branding consultancy firms.Sam also runs Stories of Asia, an incubator he launched to empower the Asian community to find their unique voices through story telling. More recently, he launched StoryBuddy, an AI-powered storytelling tool to make storytelling more accessible.So if you want to sell more and sell easily without sounding salesy, you will love this interview!If you're currently in the process of building your brand on social media, listen in at 36:50 as Sam shares a common mistake that people commonly overlook online in transforming their online relationships into offline ones, plus how you can nurture so they can blossom.Also, listen in for Sam's answers to the following questions:If your life is a movie, would what be the title? – 1:06You were in HR; how did you end up in employer branding? – 2:26Would you say in a nutshell, employer branding is about promoting a company to potential candidates, so they want to join that company? – 5:10What is your definition of a brand? – 7:15How does storytelling play a big part in creating trust towards a brand? – 7:45Could you give two examples, a corporate example and a personal example – 8:30Let’s say we’re running an agency, what is the process that you would go through to help them identify their unique brand story? – 12:54What makes a good story? - 18:05Is there a structure we can follow from a company’s point of view? – 19:01How do stories play a part in sales? - 22:51What have you done right on social media to build trust? - 26:50For someone listening who wants to start building their personal brand on social media, what would be a framework you can give them? - 29:06How can we turn online connections into offline connections? - 36:50How can we increase our likability? - 38:02What is one thing that you did right that led you to becoming highly sought after in your field of corporate branding? - 42:44Is communicating our personal brand and our corporate brand double work? How do we balance them? - 44:50Tell us about your new company Story Buddy – 47:00If you want to keep in touch with Sam, you can reach him on Instagram @iamsamneo, or Stories of Asia @storiesofasia. You can also check out Stories of Asia here: https://www.storiesofasia.co/.You can also check out Sam's brand new company Story Buddy here: https://storybuddy.coRead these books to become highly sought after in your own industry -> www.pickericsbrain.comThank you for listening to this episode of #HighlySoughtAfter!If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you!
Sep 27 2021
48 mins
22. How to start a podcast in 2021 if you are a beginner - Reggie Koh
How do you start your podcast in 2021 if you are a beginner? What kind of equipment do you need? And can you make money from your podcast? These are some of the key questions we will be answering in today’s interview with Reggie Koh.His very first podcast The Financial Coconut first went live in Oct 2019 on his kitchen table. A year later, The Financial Coconut became one of the top podcasts in Singapore and currently the number one financial literacy podcast in Singapore, averaging 25,000 to 30,000 downloads a month.Fast forward today, Reggie now runs an edutainment podcast production house, creating podcasts for various financial, educational, and entrepreneurial communities.So if you plan to start your own podcast this year and you want to shorten your learning curve and increase your chance of success in launching your podcast, listen to THIS interview!And listen in to Reggie's answers to the following questions:In October 2019, you went live on your kitchen table. That’s almost two years ago. How did you feel during your first episode?I sense there is an interesting story behind the name, The Financial Coconut. Was there? And what was there? And what was the intent of starting this podcast? - 3:26So Reggie, why do you start TFC on a podcast platform and not on YouTube or LinkedIn? - 7:20Does it take a certain type of personality for a podcast? - 8:35Do we need to sound good to have a podcast? - 9:52What do you think happened to you that gave you that original perspective on finance? - 11:20Today TFC is a top rated podcast. What do you think were some of the contributing factors to TFC's success? - 15:20Now knowing what you know about podcasting, if you were to go back again to 2019, what would you have change? - 19:58A lot of people listening to us right now are entrepreneurs and content creators. Why should they consider starting their own podcast too? What is a podcast's unique value proposition? - 22:00How do we start our own podcast as a beginner? What are the steps involved? - 26:43What kind of equipment do you need to get started? - 34:40What software should we use? – 38:20What are the metrics of success with a podcast? 41:29At what stage can we start to consider monetising our podcast? - 46:00What’s coming up for you in the podcasting world Reggie? – 52:30Lastly, what would you advise those who are looking to start a podcast but are not sure or are sitting on the fence? - 52:25If you want to keep in touch with Reggie, you can reach him on Instagram @reggiespodcast, or The Financial Coconut @thefinancialcoconut. You can also check out TFC's various podcasts here: https://thefinancialcoconut.com/Read these books to become highly sought after in your own industry -> www.pickericsbrain.comThank you for listening to this episode of #HighlySoughtAfter!If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you!
Sep 20 2021
53 mins
21. How to build a million-dollar ecommerce business – Terry Peh
Are you looking to start your own eCommerce brand and build a tribe of happy customers? Or perhaps you already have an online store and you’re looking to grow your business while making an impact. If the answer is yes, you will love this interview!Our guest is a well-known pet care entrepreneur here in Singapore, Terry Peh. In 2017, Terry left his lucrative corporate career and ventured out into the world of eCommerce, launching his own e-commerce brand, Good Dog People. In less than two years, the brand hit over a million dollars in revenue without venture capital.Today, Good Dog People is one of Singapore’s top rated e-commerce brand for pet care. Well regarded as a dependable pet care provider, Good Dog People has garnered thousands of 5-star reviews, with a powerful mission to redefine responsible dog ownership, one dog at a time.If you are are an entrepreneur or business owner, listen in at 5:53 where Terry shares how the name Good Dog People came about, and how you can use the same principle to create a memorable name and build a community with purpose.And listen in to Terry's answers to the following questions:Terry, you had a high flying five figure monthly salary at a global tech firm. Why did you decide to take the path less travelled as an entrepreneur? – 1:18Was there anything that happened that allowed you to start an eCommerce business, no less a pet-based business? - 2:40Why Good Dog People? – 5:53What were some of the memorable struggles that you faced? – 9:22What was the other struggles you faced in building the business? - 17:52What are some of the metrics we need to pay attention to build a thriving eCommerce store? - 23:24How do you feel emotionally when things screw up in your business? - 29:44Do you have a way of reframing problems? - 32:20How do you deal with the consequences of certain problems you may be facing? - 34:30You have a lot of high-profile individuals supporting Good Dog People. How did you manage to attract high profile celebrities and public figures to be advocates of your business? - 39:27Now you’ve done Good Dog People, what’s next? - 43:36If you want to keep in touch with Terry, you can reach him on Instagram @terrypeh, or Good Dog People @gooddogpeople.Read these books to become highly sought after in your own industry -> www.pickericsbrain.comThank you for listening to this episode of #HighlySoughtAfter!If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you!
Sep 13 2021
47 mins
20. The dark side of social media: inadequacy, cyberbullying, addiction – Erin Lee
Does social media make you feel you’re not as good as you peers or you competition? Do you worry about getting bullied by trolls and haters? Or perhaps you find yourself getting hopelessly addicted to social media that you can’t stop checking your social media accounts. If that’s you, take a deep breath. Relax. We’ve got you covered.My guest today is highly qualified to help you manage and even reduce the stresses that come with social media. She is a Certified Mindfulness-Based Stress Reduction teacher who has helped thousands of highly stressed professionals be able to reduce stress and become more mentally resilient. She is also a professional stress management consultant recognised by the Institute of Motivational Living. She also hosts regular mindfulness practice for communities like The Big Sit and Take A Pause.In today’s interview, Erin is going to help us overcome the dark side of social media: inadequacies, cyberbullying, addiction. So, if you want to enjoy the benefits of social media without the harmful effects of it, this is in the interview to listen to!If you are are an entrepreneur or content creator on social media, listen in at 30:45 as you will love Erin's tip on how to deal with inadequacies at so that you can neutralise negative emotions on social media.And listen in to Erin's answers to the following questions:I feel like there is a backstory to yours. I know you were in corporate, then you when into mindfulness full time. How did you become a mindfulness coach? - 1:06How did you know you were burnt out? What were the signs? - 1:56Tell us a bit about your 10-day meditation retreat - 5:59What do you mean when you say work with your pain? - 11:43How did mindfulness help you so much that you were willing to get certified to help other people? - 14:37At the last day of the retreat, how were you changed as a person? - 18:05The Erin that we know today and the Erin that we know in 2014, what are some of the key differences? - 19:56There is the good side of social media, but it comes with stresses. Let’s tackle the stresses. Let’s focus on the first one. Why do we feel inadequate on social media? - 26:10How can we deal with inadequacies on social media? - 30:45Now the second baddie of social media, trolls and haters. Why are we wired to focus on the bad? - 34:26Is there something we can start trying to be more mindful? - 46:55How can we reduce our addictions to social media and get back in control of our behaviour? - 51:42Is there books we can read to become more mindful? - 57:50If you want to keep in touch with Erin, you can reach her on Instagram @erinmindfulmoments, on Facebook @erinmindfulmoments and on LinkedIn (Erin Lee).You can also join Erin's mindfulness practice communities The Big Sit at www.thebigsit.co & Take A Pause at http://www.mindfulmoments.sg/take-a-pause.html.If you want to work with Erin, check out her company Mindful Moments at: www.MindfulMoments.sg.Read these books to become highly sought after in your own industry -> www.pickericsbrain.comThank you for listening to this episode of #HighlySoughtAfter!If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you!
Sep 6 2021
1 hr 3 mins
19. How to grow your business without killing yourself – Alvin Poh
Are you looking to grow your business to a six, seven or even figures without killing yourself?  If the answer is yes, you’re going to love today’s interview with Alvin Poh, a tech entrepreneur based in Singapore. At the age of 33 years old, he sold his Internet business Voiden for $30 million. This was the business that he scaled up from $0 all the way to Singapore's #1 hosting provider with 35,000 clients and a team of 150 before the 8-figure exit. Alvin then spent the next few years traveling the world, exploring new hobbies like snowboarding, kite surfing and many more.In 2020, he returned to Singapore and developed the 5E Scale Engine, which was the framework he used to scale up his business. Using that, he coaches entrepreneurs, just like himself, on how to Super Scale their businesses so that they can achieve breakthrough profits and find time freedom. If that’s what you want as well, keep listening to this interview!If you're an entrepreneur currently in the process of growing your business, listen in at 24:24 where Alvin shares a few mistakes entrepreneurs are currently making, including a strategy for each one.And listen in to Alvin's answers to the following questions:Alvin, from a kid with only pocket money for bus rides and lunch in school, how did you end up becoming the CEO of an internet company?  - 1:09How did the $30m make your life better, and also worse? - 7:37If material goods aren’t your source of happiness, then what is? - 11:37Was your exit strategy very clear cut at the beginning? - 12:58How can we make a company sellable? - 18:43Is there a distinction between scaling and growing? - 20:06Why should businesses consider scaling? - 22:49What are some of the mistakes entrepreneurs making and how we can avoid them? - 24:24Is there a distinction between a 6, 7 and 8 figure business? - 28:02Tell us about your book, Super Scaling and your 5E scaling framework - 29:47How can we detach from the business to allow us to scale? - 30:57How can we get a copy of your book? - 34:50What’s next for you Alvin? - 35:55If you want to keep in touch with Alvin, you can reach him on Instagram @alvinpohofficial. You can also pick up a copy of Alvin's book Super Scaling on his website at: http://superscaling.com/book.Read these books to become highly sought after in your own industry -> www.pickericsbrain.comThank you for listening to this episode of #HighlySoughtAfter!If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you!
Aug 30 2021
39 mins
18. How to become a thought leader on TikTok - Zoe Chu
If you’re planning to build your personal brand on TikTok, this is the interview you’ve got to listen to!My guest today is a baby sleep expert, Zoe Chu, whom her clients fondly call her SG Supernanny or Sleep Supernanny. Her work has been featured in the media by Channel News Asia, Asia One, and Mindvalley.In 2019, she created her TikTok account and started creating content around sleep, health and positivity. Within a very short period of time, she amassed over 36K followers on TikTok, with some of her content getting over a million views.If you're an entrepreneur or service professional looking to get started on TikTok but not sure where to start, listen in at 19:12 where Zoe shares how she got started using TikTok and her content strategy.And listen in to Zoe's answers to the following questions:I know that you were an accountant, an auditor, a real estate agent in New Zealand. What brought you back here to Singapore? – 0:41How did this whole entire experience of the accident make you who you are today, a sleep expert? – 6:15When you came to Singapore, how did you become a parenting coach? How did you make it a profession? - 11:39There are a lot of parenting coaches, especially here in Singapore alone. How do you stand out and find your niche? – 12:43Out of all social media platforms, why TikTok? – 14:23What’s the difference between Instagram and TikTok? What’s the benefits of being on TikTok? – 16:31Tell us what was your content strategy? – 19:12It is easy to create momentum when our videos are doing well. But what if our videos only have 5 or 6 views and we are putting in lots of effort. How can we stay consistent until we see results? - 23:54Do you also think the way to be consistent is because of your purpose? – 27:30We talk about the bright side of TikTok. Out of all social media platforms, I get the worst comments on TikTok. Is it just me? - 28:52You have a lot of followers and attention on TikTok. How do you monetise it? – 33:20How can we leverage our TikTok content on Instagram? – 34:47How do we help our little kids and toddlers sleep through the night so we can sleep as well? - 36:06If you want to keep in touch with Zoe, you can reach her on Instagram @sgsupernanny and TikTok @sgsupernanny.  Zoe also has group coaching available at: www.gosleeplikeababy.com/groupcoaching.Read these books to become highly sought after in your own industry -> www.pickericsbrain.comThank you for listening to this episode of #HighlySoughtAfter!If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you!
Aug 23 2021
44 mins
17. How to dominate your industry and become number one in Asia - Violet Lim
Are you looking to dominate your industry and become your customer’s number one choice? If the answer is yes, you’re going to love today’s interview.Our guest is the CEO and Co-Founder of the Lunch Actually Group, Asia’s largest dating company which has arranged over 150,000 dates, and matched thousands of married couples across five countries.Well regarded by the media as an authority in the dating and matchmaking world, Violet has been featured in over 4,500 media outlets, including The Straits Times, Bloomberg, and CNBC Asia. She was also featured in Singapore’s National Day video in 2005 as one of Singapore’s most aspiring people.So it brings me great pleasure to have Violet with us in the studio today.If you’re an entrepreneur, listen in at 25:09 where Violet shares how you can approach differentiation so you can dominate your niche and get your customers to fall madly in love with you. Also listen out for Violet’s answers to the following questions:You studied law and then became a matchmaker. How did it happen? - 2:20Being able to find love is one thing but helping others find love is a different thing. What gave you that confidence that you could help two strangers find love? - 6:22Why Lunch Actually? – 13:52Why did you choose purple as your signature colour? – 15:22Matchmaking was a relatively new concept when you got started. What were some of the initial challenges you faced? - 17:58How did you deal with the initial stigma around matchmaking? - 20:51You later on expanded into Malaysia. At what stage of your business did you feel you were ready for Malaysia? – 22:22How did you have such a global mindset from the get-go? – 23:09When you were in the matchmaking business, was there a lot of competition? – 24:06When competition started catching up with the emergence of Match.com and dating apps, how did you differentiate yourself? – 25:09What’s Lunch Actually’s core competency? - 31:04How did you manage to discover your fanbase, the people that would definitely love Lunch Actually? – 32:25Now you know that your largest group that you serve are bankers and teachers, how does that help you in your strategy? – 33:30Violet, you are number one now. It takes a lot of effort to have that market leadership. What can we do if we are number one in our own industry to stay number one? – 34:35You were featured in over 4,500 media outlets. Would you say it’s about paying attention to the media, and then pitching to them along the lines of what they’re most interested in? - 39:31How can we become a newsmaker as an entrepreneur or a personality? – 41:05Give me your best tip for the singles? – 46:28Give me your best tip for couples so they can remain happily married? – 49:10If you want to keep in touch with Violet, you can reach her on Instagram @violetlim. You can also check out Lunch Actually online at http://www.lunchactually.com.Read these books to become highly sought after in your own industry -> www.pickericsbrain.comThank you for listening to this episode of #HighlySoughtAfter!If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you!
Aug 16 2021
53 mins
16. How to gain free publicity for your business - Joel Lim
Do you want to find out how you can generate free publicity for your business or personal brand? Or perhaps you're looking for advice on how to deal with bad press and negativity online. If so, you will love this episode! In this episode of #HighlySoughtAfter, I have a chat with public relations professional Joel Lim who got a lot of positive attention from the media and public during the General Elections 2020 here in Singapore. His political commentary was picked up and featured in Channel News Asia, The Straits Times, and The Business Times.Joel is also the host of a few podcasts, such as The Naughty Prude, and most recently his ‘I Have A Question’ YouTube educational series exploring current affairs and hot button issues in Singapore, in which he featured a minister on the show. Joel is also a Senior Public Relations and Marketing Executive at Gushcloud, while also working on ZYRUP, one of the largest digital entertainment publications. In today’s interview, he will be answering three key questions. Number one, how do you get positive publicity for your business. Number two, how do you prepare for a media interview. And number three, how do you deal with bad press and negativity online.Hint: Listen in at 27:19 where Joel shares an insider’s secret on how you can attract the media’s attention and gain free publicity for your personal brand or business.Also listen out for Joel’s answers to the following questions:Walk our listeners through what exactly happened during the General Elections 2020 that shot you to fame? – 1:17What led you to being so fascinated and interested in the world of PR? – 6:57Why do you think a business must consider publicity as part of their marketing campaign? Why can’t they just rely on social media and paid ads? - 12:21What are the different types of publicity that a person or business can get? - 14:57As a business or personality, how can we capture the attention of media? – 17:46What are some tips you can give us in being featured in the media? - 22:12As a personality, how do I attract media’s attention? – 27:19Let’s say we secure a media interview, what are some of the steps that we need to bear in mind as we prepare? – 30:39So, if I were to get a difficult question, is there a method on how to answer those questions? – 38:53Let’s say we’re the target of bad press, how can we deal with it? Can we talk our way out of it? – 46:12Would you say to de-escalate the situation and to make people calm down it is to apologise? – 52:15I’ve seen some influencers or personalities who got a bad reputation, and then they disappear for a while and then came back stronger. Is there a way to do that? – 54:50Is there a book or video the audience could listen to in improving their PR skills? – 1:03:25If you want to keep in touch with Joel, you can reach him on Instagram @limxjoel. You can also find his political analysis of the General Elections 2020 on his Instagram Story Highlights, as well as how one should manage a PR crisis. You can also catch Joel’s podcast The Naughty Prude on Spotify.Read these books to become highly sought after in your own industry -> www.pickericsbrain.comThank you for listening to this episode of #HighlySoughtAfter! If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.  I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you!
Aug 9 2021
1 hr 4 mins
15. How to grow your social media influence and become a force for good in this world – Chris Do
Do you want to know how to grow your social media influence and become a force for good in this world. If so, you’re in for a treat! Mark my words. This episode is going to be one of the best because my guest is the epitome of what it means to be highly sought after. His name is Chris Do. He runs an Emmy award winning brand consultancy for over 25 years and has worked with well-known brands like Google, McDonald’s, Audi and PlayStation.  With more than 1 million subscribers across all his social media platforms, Chris today teaches the world how to value themselves and communicate their value to others through his online education platform, The Futur.  Strap in and enjoy the interview as you’re about to learn how to skyrocket your influence using social media while becoming a force for good along the way.   If you’re a content creator or entrepreneur building your personal brand on social media, listen in at 43:17 where Chris shares his content creation process, including two things you can implement immediately to get inspired to create new content.Also listen out for Chris’ answers to the following questions:Chris, you have been in the creative industry for more than 25 years and today you are a big name not just with the creatives but also with entrepreneurs worldwide. What were some of the key inflection points during your 25 years journey? – 1:31What led you to join graphic design and to decide that you want to make a living out of creative work? – 6:54How do you know when you are a person of influence? Are there certain metrics to know if someone is influential? – 13:20How can we find out differentiation? Is there a certain thought process that can lead there? – 15:55Remember the Chris that produced a video with 50 views. Now the Chris is producing videos with views of 1.7 million views. Has that changed your approach in creating content, or anything about you? – 23:04Do you think being an introvert has been an advantage for you in building your influence? – 25:34There is a lot of free information out there, a lot of how-to strategies, ideas, podcasts. Why is it with so much information out there, why are not all people there yet? – 28:56How can we help ourselves be more teachable and less defensive to new ideas? – 31:12How can he help those that are not willing to invest in learning? - 36:36In your book, A Pocket Full of Do, under Marketing, you advise us to be a “T-shaped person”: develop deep expertise in one area of focus but have wide interests outside our area of expertise. How does being a T-person help you in marketing? 41:02What is your content creation process? – 43:17In your team, do you have a certain process on how you differentiate your videos from another person talking on the same topic? - 45:57Chris has a very big vision, and his mission is to inspire and teach 1 billion people and that’s being a huge force for good. How did you arrive at such an inspiring mission? - 56:51What do you think is your biggest challenge right now as you reach this 1 billion goal? - 1:00:56If you want to keep in touch with Chris, you can reach him on Instagram @thechrisdo.Read these books to become highly sought after in your own industry -> www.pickericsbrain.com Thank you for listening to this episode of #HighlySoughtAfter!  If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.  I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you!
Aug 2 2021
1 hr 5 mins
14. How to avoid getting cancelled on social media – Wei Li Fong
In this episode of #HighlySoughtAfter, I had a chat with Fong Weili, a well-known lawyer here in Singapore. Wei Li represents and advises influencers, public figures and companies on online issues like privacy, defamation and how they can avoid getting into trouble on social media. He’s also the managing director at Forward Legal and an adjunct faculty at Singapore Management University’s School of Law.In this episode, he’s going to address the top three social media related issues that you may get you in legal trouble: copyrights infringement, defamation and cancel culture.  If you ever worry that you are breaking some law every time you post content on social media, you’ll love this episode as Weili highlights the top three social media related issues that may get you in legal trouble, as well as the legal mistakes you might be making every day on social media.Hint: If you’re a content creator, entrepreneur or content creator building your personal brand on social media, listen in at 19:29 where Weili delves into copyright infringement, what constitutes it, and practical steps of how you can avoid getting into legal trouble on social media.Also listen out for Wei Li’s answers to the following questions:I’m curious, have you always thought about studying Law? Has that always been your ambition? - 1:04How did you end up specialising in social media and internet law? – 3:22What was one of the most interesting cases you’ve worked on? – 4:26If I, or someone in a compromised position receives a video of themselves (i.e., that person was a victim of revenge porn) and then I watch that video, is it illegal? – 17:43If I draw out a Disney character, am I able to use it commercially, or for personal usage only? – 19:29Let’s say I say something in a video or a speech (i.e., a quotable quote) and then someone says it without quoting or referencing me, is that copyright infringement? – 21:08What about trademarking a quote? – 23:03Can we post copyrighted music from a movie, or say Spotify, to our social media? – 23:28If we credit the source of the content, will that save us from legal issues? – 25:15If I create a 2–3-minute video, and someone clipped a portion of my video and re-posted it without crediting me. Is that considered legal? – 26:28I heard of a legal case involving Katy Perry, where she took a photo of her on Instagram, reposted it and got sued. Why? – 31:54Why do you have this reputation as one of the top lawyers for defamation in Singapore? – 38:02Is it true if I make a statement (i.e., in my opinion), does it help cushion, and perhaps even prevent me from getting into a defamation suit? – 45:00How can we prevent cancel culture? – 48:52Many famous people who have recently gotten into trouble for mistakes they made when they weren’t famous. What can we do? – 52:08What about critic videos, commentary, and satire done by YouTubers to other people? – 53:13If you want to keep in touch with Wei Li, you can reach him on Instagram @willythewombatwizard. You can also check out his law firm, and contact details on his website: https://www.forwardlegal.sg/fong-wei-li.Read these books to become highly sought after in your own industry -> www.pickericsbrain.comThank you for listening to this episode of #HighlySoughtAfter! If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.  I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you!
Jun 8 2021
53 mins
13. How to stop playing small and step into your own greatness – Lin Tan
In this episode of #HighlySoughtAfter, I have a chat with award-winning coach & master trainer Lin Tan. Lin is the youngest Master Certified Coach (MCC), which is the highest official coach certification one can achieve with the International Coach Federation (ICF).Lin has worked with hundreds of individuals and organisation, clocking over 4,000 years of coaching experience, turning them into extraordinary coaches. Being recognised for her works, Lin was awarded the Top 101 Global Coaching Leader award in 2020 by World HRD Congress and her works have been featured on Channel News Asia and Channel 8. She has also published a best-selling book on coaching.Today, Lin champions professional coaches and coaching-leaders through her coach-training school, Collective Change Institute, and also contributes to the FORBES Coaches Council.In today’s interview, Lin is going to play coach while you are going to play client, and the coaching objective is to help you stop playing small and step into your greatness!Hint: Listen in at 33:23 where Lin shares the three big enemies to greatness, and practical ways we can overcome them so we can stop playing small, as well as how we can learn to recognise and step into our own greatness!Also listen out for Lin’s answers to the following questions:I’ve known you for 16 years and my first impression with you wasn’t a very positive one. Though as I got to know you better, I realised that you were constantly unsure about yourself, even though I knew that you were so powerful. 16 years later you're coaching CEOs and working with high profile clients like Google. What changed? – 1:48What changed during that time, as we lost touch for a while. What happened in those 16 years that got you to be the Lin that I know today? - 6:22How did you have that power to change that narrative that had been so deep rooted in you for so many years? – 13:14Teach me, how can we do it in a practical way. Let’s say early on in the morning when I wake up. What can I do or say to myself so that I can constantly choose to be the greater me? - 15:36What do you think would be a very good positive thought that we can have first thing in the morning that would encourage us to step into our own greatness? – 17:19In your case, what was your biggest or highest value back then? – 18:14Why do you think people out there who have heard and been told that ‘they are more than what they are a thousand times’, why are these people still playing small? – 18:47How can one find their life philosophy? – 21:04Even the bad ‘guests’ (thoughts) have something to teach you. Was there one for you or your client that led to a breakthrough? What did you do with them to change their thoughts and patterns of behaviour? – 28:42There are three big enemies that cause us to play small and not step into our greatness: self-doubt, comparison, and imposter syndrome. What would you say are ways that we can deal with these bad ‘guests’? – 33:23A lot of people listening to us right now are entrepreneurs and may be getting a lot of attention so they might be feeling doubtful. How can they start removing that baggage in a tangible way? – 42:58If you want to keep in touch with Lin, you can reach her on Instagram @lin_t.Read these books to become highly sought after in your own industry -> www.pickericsbrain.comThank you for listening to this episode of #HighlySoughtAfter! If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.  I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way I can personally thank you!
Jun 1 2021
58 mins
12. How to stand out from your competition and stay top of mind – Melvin Lim
In this episode of #HighlySoughtAfter, I had a chat with Melvin Lim, the CEO and co-founder of PropertyLimBrothers Team – one of Singapore’s most well-known real estate brands.He also founded and spearheads the backbone of PLB's in-house Media Team, which is dedicated to crafting unique angles for each client, putting the 'real' in real estate. Melvin was also two-time Millionaire Realtor in PropNex for the year 2019 and 2020.His property videos have already garnered over 49 million views and his team hit a record high of 379 property sales over two years. So how did PropertyLimBrothers stood out from their competition and stay top of every Singaporean’s mind?What I enjoyed most about my conversation with Melvin is PLB’s unique customer-centric approach and focus, as opposed to focusing on their competition. This has allowed PLB to achieve the best outcomes for its clients and become top of mind with its customers.Well, Melvin is in the house so let’s find out!Hint: Listen in at 20:44 where Melvin shares 2 principles that helped PLB stand out from their intense competition, as well as a mindset hack to outpace your competitors and become top of mind with your dream customers.Also listen out for Melvin’s answers to the following questions:Have you always wanted to be a real estate agent? – 00:55PropertyLimBrothers is a well-known name here in Singapore. If you ask anybody, they will know your company. I’m curious to know what were some of the key inflection points during this last 14 years that have led to the success today? – 03:32 The real estate market is very competitive here in Singapore. There are 30,000 real estate agents and I was told there are approximately 30,000 transactions a year in Singapore. In 2019 and 2020, you and your team achieved 379 transactions. What did you do to stand out from your (intense) competition? - 19:27What is your creative process when it comes to marketing a property? – 28:35What are some of the mistakes a realtor should avoid when it comes to marketing a house? - 36:00Do you think personal branding has a place in the real estate industry? – 42:53There is so much information out there on how to be a good realtor, how to market a property. I’m curious, why is it that everyone hasn’t caught on yet? - 48:30If I’m a new agent, how can I find a niche today? - 53:15If you want to keep in touch with Melvin, you can reach him on Instagram @melvin_propertylimbrothers, or PropertyLimBrothers @propertylimbrothers. PropertyLimBrothers is also on YouTube @princebu.Free bonus: If you're a realtor and would like to learn how you can leverage on the power of social media to sell properties without running ads, check out my new free training:https://www.knownlovedrespected.com/freegameplanforrealestateRead these books to become highly sought after in your own industry -> www.pickericsbrain.comThank you for listening to this episode of #HighlySoughtAfter! If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.  I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you!
May 25 2021
1 hr 1 min
11. How to create a tipsy experience for your customers – Derek Ong
In this episode of #HighlySoughtAfter, I had a chat with Derek Ong, an entrepreneur who has been making waves in the F&B scene here in Singapore.During COVID-19 in 2020, many restaurants were struggling, some were even forced to shut down, but Derek was busy setting up new restaurants and his existing five were fully booked every day.What I enjoyed most about my conversation with Derek is the level of detail he goes into ensuring that every single customer who steps into his restaurants has a “Tipsy” experience that makes them come back again and again. And the key to creating that experience is understanding the subtle difference between service and hospitality.Hint: Listen in at 10:58 where Derek shares his “secret sauce” that creates the Tipsy experience, and his advice to service professionals on how they can replicate this to turn their customers into raving fans.Also listen out for Derek’s answers to the following questions:What got you started in the F&B industry as an entrepreneur Derek? - 0:58After your initial culinary experiences, what was your first F&B restaurant that you started? – 3:57What are some of the struggles you face as an F&B entrepreneur – 6:15In 2020, when people were closing down in covid, you were still fully booked and even set up 2 new restaurants. What’s your secret sauce? - 7:55Share with us one of your bustling restaurants and let’s analyse the value so that people listening can learn to stack value for themselves? – 10:58Would you say that customer experience is a big part of your customer differentiation? – 13:25How can we approach personalisation as a service professional? – 14:43What do you tell your staff? – 15:43How did you navigate the COVID period with your restaurants so smoothly? – 16:43How can we have your kind of intuition and anticipatory leadership skills to pay attention and adapt to changing circumstances? - 18:03What are some practical tips to make sure that we don’t get blindsided and destroyed from the next pandemic? – 19:57Why the name Tipsy? – 26:21How can the rest of us listening to you increase the hospitality as business owners or solo entrepreneurs? – 22:04How can we balance serving from the heart and not being burdened by the pressure of running the business? – 23:02How did you come up with this concept of animals for your restaurant names? – 28:06Do you think mascots are only relevant for restaurants, or do you think they’re relevant for individual personal brands? – 30:50Why Tipsy Bird? – 31:25What can we do as a brand, personality, how can we make our customers tipsy as well. How can we be their alcohol? – 32:10How has social media played a part in your brand success? – 34:38What is some of the best social media content that you’ve created under Tipsy Collective? – 36:45How can you still create the tipsy experience in spite of the current limitations? – 37:49To summarise, what will contribute to your Tipsy experience overall so we can emulate and model? – 39:40In 2021, what’s coming up for you and Tipsy Collective. What are we to expect from you? – 42:05If you want to keep in touch with Derek, you can reach him on Instagram @dereeeeeeeek, or Tipsy Collective (and their various brands) @tipsycollectivesg.Read these books to become highly sought after in your own industry -> www.pickericsbrain.comThank you for listening to this episode of #HighlySoughtAfter! If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.  I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfte
May 11 2021
49 mins

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