12. How to stand out from your competition and stay top of mind – Melvin Lim

The #HighlySoughtAfter Talk Show

May 25 2021 • 1 hr 1 min

In this episode of #HighlySoughtAfter, I had a chat with Melvin Lim, the CEO and co-founder of PropertyLimBrothers Team – one of Singapore’s most well-known real estate brands.

He also founded and spearheads the backbone of PLB's in-house Media Team, which is dedicated to crafting unique angles for each client, putting the 'real' in real estate. Melvin was also two-time Millionaire Realtor in PropNex for the year 2019 and 2020.

His property videos have already garnered over 49 million views and his team hit a record high of 379 property sales over two years. So how did PropertyLimBrothers stood out from their competition and stay top of every Singaporean’s mind?

What I enjoyed most about my conversation with Melvin is PLB’s unique customer-centric approach and focus, as opposed to focusing on their competition. This has allowed PLB to achieve the best outcomes for its clients and become top of mind with its customers.

Well, Melvin is in the house so let’s find out!

Hint: Listen in at 20:44 where Melvin shares 2 principles that helped PLB stand out from their intense competition, as well as a mindset hack to outpace your competitors and become top of mind with your dream customers.

Also listen out for Melvin’s answers to the following questions:

  • Have you always wanted to be a real estate agent? – 00:55
  • PropertyLimBrothers is a well-known name here in Singapore. If you ask anybody, they will know your company. I’m curious to know what were some of the key inflection points during this last 14 years that have led to the success today? – 03:32
  • The real estate market is very competitive here in Singapore. There are 30,000 real estate agents and I was told there are approximately 30,000 transactions a year in Singapore. In 2019 and 2020, you and your team achieved 379 transactions. What did you do to stand out from your (intense) competition? - 19:27
  • What is your creative process when it comes to marketing a property? – 28:35
  • What are some of the mistakes a realtor should avoid when it comes to marketing a house? - 36:00
  • Do you think personal branding has a place in the real estate industry? – 42:53
  • There is so much information out there on how to be a good realtor, how to market a property. I’m curious, why is it that everyone hasn’t caught on yet? - 48:30
  • If I’m a new agent, how can I find a niche today? - 53:15

If you want to keep in touch with Melvin, you can reach him on Instagram @melvin_propertylimbrothers, or PropertyLimBrothers @propertylimbrothers. PropertyLimBrothers is also on YouTube @princebu.

Free bonus: If you're a realtor and would like to learn how you can leverage on the power of social media to sell properties without running ads, check out my new free training:


Read these books to become highly sought after in your own industry -> www.pickericsbrain.com

Thank you for listening to this episode of #HighlySoughtAfter!

If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.

I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you!