If you’re planning to build your personal brand on TikTok, this is the interview you’ve got to listen to!

My guest today is a baby sleep expert, Zoe Chu, whom her clients fondly call her SG Supernanny or Sleep Supernanny. Her work has been featured in the media by Channel News Asia, Asia One, and Mindvalley.

In 2019, she created her TikTok account and started creating content around sleep, health and positivity. Within a very short period of time, she amassed over 36K followers on TikTok, with some of her content getting over a million views.

If you're an entrepreneur or service professional looking to get started on TikTok but not sure where to start, listen in at 19:12 where Zoe shares how she got started using TikTok and her content strategy.

And listen in to Zoe's answers to the following questions:

• I know that you were an accountant, an auditor, a real estate agent in New Zealand. What brought you back here to Singapore? – 0:41
• How did this whole entire experience of the accident make you who you are today, a sleep expert? – 6:15
• When you came to Singapore, how did you become a parenting coach? How did you make it a profession? - 11:39
• There are a lot of parenting coaches, especially here in Singapore alone. How do you stand out and find your niche? – 12:43
• Out of all social media platforms, why TikTok? – 14:23
• What’s the difference between Instagram and TikTok? What’s the benefits of being on TikTok? – 16:31
• Tell us what was your content strategy? – 19:12
• It is easy to create momentum when our videos are doing well. But what if our videos only have 5 or 6 views and we are putting in lots of effort. How can we stay consistent until we see results? - 23:54
• Do you also think the way to be consistent is because of your purpose? – 27:30
• We talk about the bright side of TikTok. Out of all social media platforms, I get the worst comments on TikTok. Is it just me? - 28:52
• You have a lot of followers and attention on TikTok. How do you monetise it? – 33:20
• How can we leverage our TikTok content on Instagram? – 34:47
• How do we help our little kids and toddlers sleep through the night so we can sleep as well? - 36:06

If you want to keep in touch with Zoe, you can reach her on Instagram @sgsupernanny and TikTok @sgsupernanny.  Zoe also has group coaching available at: www.gosleeplikeababy.com/groupcoaching.

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