Are you looking to start your very own business in 2022 as a full-time parent? If so you will be inspired by this week's episode as my guest built a global business as a full-time mom.

Her name is Yvon Bock, a Certified Lactation Counselor, and the founder and CEO of Hegen, a home grown baby products business designed to enhance the breastfeeding experience for both mothers and babies. As a mother of four, Yvon launch Hegen in 2015 and the business has since grown to over 17 markets globally. In 2017, Yvon also won Alibaba 11.11 most Outstanding Performance Award for the Mother and Baby Brand Category, and even our own prime minister of Singapore paid tribute to Yvon and Hegen during Singapore's National Day Rally last year. So if your goal is to start your very own global business as a full-time parent, you'll very much love this episode.

Also listen out for Yvon's answers to the following questions:

• Backstory to her business?-02:10
• How breastfeeding mum feel?-03:30
• Why is breastfeeding great?- 05:42
• How did Yvon build a breastfeeding milk bank?- 08:34
• Why she started the global business?-11:43
• Yvon walking us through her business ecosystem?- 12:44
• Initial vision for Hegen?-14:55
• How did Yvon felt when her idea was copied?-17:29
• How fast did she bounce back?- 18:21
• The importance of intellectual property right?- 19:11
• How personal crisis lead to the birth of Hegen?-21:29
• About the business?- 26:45
• The importance of branding and acquiring the trademark?-29:55
• How much percent of revenue should be dedicated?-33:02
• What Yvon did right to be highly sought after?-40:14
• How Yvon created 48 hours in a day in her life?-44:18

If you want to keep in touch with Yvon, you can reach her on Instagram at @yvonbock

Read these books to become highly sought after in your own industry -> www.pickericsbrain.com

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