22. How to start a podcast in 2021 if you are a beginner - Reggie Koh

The #HighlySoughtAfter Talk Show

Sep 20 2021 • 53 mins

How do you start your podcast in 2021 if you are a beginner? What kind of equipment do you need? And can you make money from your podcast? These are some of the key questions we will be answering in today’s interview with Reggie Koh.

His very first podcast The Financial Coconut first went live in Oct 2019 on his kitchen table. A year later, The Financial Coconut became one of the top podcasts in Singapore and currently the number one financial literacy podcast in Singapore, averaging 25,000 to 30,000 downloads a month.

Fast forward today, Reggie now runs an edutainment podcast production house, creating podcasts for various financial, educational, and entrepreneurial communities.

So if you plan to start your own podcast this year and you want to shorten your learning curve and increase your chance of success in launching your podcast, listen to THIS interview!

And listen in to Reggie's answers to the following questions:

  • In October 2019, you went live on your kitchen table. That’s almost two years ago. How did you feel during your first episode?
  • I sense there is an interesting story behind the name, The Financial Coconut. Was there? And what was there? And what was the intent of starting this podcast? - 3:26
  • So Reggie, why do you start TFC on a podcast platform and not on YouTube or LinkedIn? - 7:20
  • Does it take a certain type of personality for a podcast? - 8:35
  • Do we need to sound good to have a podcast? - 9:52
  • What do you think happened to you that gave you that original perspective on finance? - 11:20
  • Today TFC is a top rated podcast. What do you think were some of the contributing factors to TFC's success? - 15:20
  • Now knowing what you know about podcasting, if you were to go back again to 2019, what would you have change? - 19:58
  • A lot of people listening to us right now are entrepreneurs and content creators. Why should they consider starting their own podcast too? What is a podcast's unique value proposition? - 22:00
  • How do we start our own podcast as a beginner? What are the steps involved? - 26:43
  • What kind of equipment do you need to get started? - 34:40
  • What software should we use? – 38:20
  • What are the metrics of success with a podcast? 41:29
  • At what stage can we start to consider monetising our podcast? - 46:00
  • What’s coming up for you in the podcasting world Reggie? – 52:30
  • Lastly, what would you advise those who are looking to start a podcast but are not sure or are sitting on the fence? - 52:25

If you want to keep in touch with Reggie, you can reach him on Instagram @reggiespodcast, or The Financial Coconut @thefinancialcoconut. You can also check out TFC's various podcasts here: https://thefinancialcoconut.com/

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