After The Master: A Musician's Guide

Matt Ebso / Cloverleaf Audio-Visual

Far too often, musicians finish making a song or album in the studio and find themselves faced with the daunting question, "Now what?" This podcast is focused on helping independent, emerging artists to solve that problem and navigate the business side of the arts by providing insights from experts across the music industry.

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Episodes

Tools for Distributing, Marketing, & Managing Your Music with Laura Catana
Mar 22 2024
Tools for Distributing, Marketing, & Managing Your Music with Laura Catana
The music industry labyrinth can be daunting, but fear not—Laura Catana, the luminary in artist relations at IndieFlow and marketing maven at Symphonic Distribution, joins us to illuminate the path for independent artists. Our conversation is a treasure trove of insights, as Laura draws from her eclectic background, including her work with an Afro-Cuban electronic music legend and her role in launching Cuba's pioneering urban indie music label. Together, we dissect the after-studio battles artists face and the strategic moves required for success, from harnessing IndieFlow's organizational prowess to understanding the nuanced dance of artist and business partner.Strap in for a candid look at what it takes to make waves in the ever-evolving music scene. We pull back the curtain on the marketing genius of breakout stars like Lil Nas X and confront the industry plant debate head-on, offering a fresh perspective on carving out your niche and cultivating a fanbase that wields the Thousand True Fan Theory like a sword. Delve into the real talk about the sweet spot between chasing fame and forging a sustainable career, with Laura detailing how Indie Flow smooths out the roadblocks in distribution and royalty collection for artists ready to take the reins on their journey.Our dialogue with Laura doesn't shy away from the gritty realities and future-focused strategies in the music business. We touch on the tidal wave of change brought by platforms like TikTok, the significance of personal branding, and the mental health implications of an always-on culture. The discussion rounds out with a pragmatic guide for musicians navigating budget constraints and the marketing labyrinth, highlighting the importance of investing in knowledge and strategic content creation. Find Laura Catana's Online:Website: https://www.lauracatana.com/Instagram:https://www.instagram.com/lalacatana/Facebook:https://www.facebook.com/laura.p.catanaLinkedIn:https://www.linkedin.com/in/laura-catana-709a2012/
Amplify Your Music Career: Finding the Right Artist Manager with Jason Spiewak
Mar 8 2024
Amplify Your Music Career: Finding the Right Artist Manager with Jason Spiewak
Ever wondered how the gritty charm of a talented musician gets polished into the gleam of a rock star? Join me as I sit down with the dynamic Jason Spiewak, whose career arc from touring with Blue Suede Groove to helming Rock Ridge Music has been a masterclass in the art of artist management. Prepare to be swept up in tales of mentorship from music moguls, the careful choreography of managing talents like Constantine Maroulis, and the candid insights on the collaborative heartbeat of the industry.Embark on a journey through the pivotal growth phases in a musician's career, where I’ll share personal anecdotes about the discipline of songwriting and the stark realities of nurturing talent. We tackle the rush of emerging artists to market, the myth of overnight success, and discuss the thoughtful transition from independent artistry to the embrace of professional management. This episode is a treasure trove of advice for up-and-coming talent, emphasizing the significance of networking, crafting strategic music releases, and finding the right team to amplify your vision.Finally, we cast our gaze forward, contemplating the shifting sands of the music industry and the importance of incremental growth as opposed to the meteoric rise. We celebrate the spirit of cooperation and innovation, chuckling over my not-so-successful attempt at enjoying a heavy brew on a pedal pub, and conclude by highlighting the joy of fostering connections and remaining curious. So, raise your glass (preferably while stationary) and tune in for a blend of wisdom, laughter, and an insider's view of music's evolving stage.
Demystifying Artist Development with Lou Plaia, Founder of ReverbNation
Feb 23 2024
Demystifying Artist Development with Lou Plaia, Founder of ReverbNation
Unlock the secrets of the music industry with our distinguished guest Lou Plaia, the visionary behind ReverbNation, as we navigate the treacherous waters of artist development, financial management, and career sustainability in this dynamic episode. Lou brings his extensive experience to the table, providing an insider’s perspective that demystifies the industry's most perplexing aspects. We tear down the myths surrounding record labels, illuminate the path for emerging talent, and discuss the crucial role of a skilled team in the journey toward fame and fulfillment.Embark on a candid exploration of the music industry's evolution, where Lou and I dissect the intricate dance between artists and the digital realm. We tackle the pressing issues of mental health, the impact of streaming numbers on artist deals, and the importance of authenticity in a hyper-competitive landscape. Lou shares his insights on the art of scouting talent, stressing the balance between star quality and hard numbers. Our chat also veers into personal music preferences, offering a glimpse into the soul behind the business acumen.As we delve into the opportunities the present music scene offers, Lou and I examine how seasoned artists are sidestepping traditional industry gatekeepers, taking control of their music distribution and directly connecting with fans. The conversation turns to financial planning, where we uncover the realities of streaming revenue and advances, providing you with strategies for negotiating better deals and where to find innovative funding opportunities. Whether you're an up-and-coming musician, a mid-level artist looking to level up, or a fan curious about the industry's inner workings, this episode is a treasure trove of wisdom for anyone vested in the art of music.Connect with Lou Plaia:https://www.instagram.com/louplaia/https://www.linkedin.com/in/louplaia/https://www.facebook.com/louplaia/
Latoya Cooper's 4-Phase Plan to Master Your Music Marketing
Feb 9 2024
Latoya Cooper's 4-Phase Plan to Master Your Music Marketing
Experience a revelation in music entrepreneurship as I sit down with the indomitable Latoya Cooper, a guiding light for women of color carving their paths in the music industry. Her personal metamorphosis from artist to CEO is a compelling narrative that reshapes the conversation around well-being and strategic thinking in a cutthroat business. Explore the delicate art of working smarter not harder, and the crucial ability to say no, which Latoya champions for longevity and success in the music world. Her experiences underscore the resilience needed to navigate and excel in this dynamic space, making this dialogue a treasure trove of wisdom for every artist committed to making their mark.Latoya Cooper and I peel back the layers of the music industry, revealing the critical stages of an artist's development that often go unnoticed. Our conversation highlights the importance of strategic planning and mentorship, akin to lessons learned from my transformative encounter with a business strategist. This exchange is an honest reflection on the music business's complexity, spotlighting Music Meets the Boardroom's four-phase plan as a beacon for artists amid the fog of the industry. Artists poised at the brink of their careers will find our discussions on marketing, brand building, and preparedness to be tools empowering them to step confidently into the spotlight.As we gaze into the industry's future, indie artists emerge as the new vanguard, reshaping the music marketing landscape, and lessening the grip of traditional label signings. This episode takes a deep dive into how music serves not only as an artistic expression but also as a 'business card' for larger entrepreneurial endeavors, with a nod to the authenticity that has fueled the careers of artists like Kanye West. Discover how embracing your unique artistry can become a powerful catalyst for success and learn from Latoya's empowering approach to navigating the music business with clarity and purpose. Join us for this eye-opening conversation that promises not just to inform but to transform.
Cultivating Super Fans and Authentic Connections with Your Audience
Jan 26 2024
Cultivating Super Fans and Authentic Connections with Your Audience
Unlock the mysteries of music branding and marketing with the visionary Patrice K. Cokely, founder of the Bassline Group, as she joins me, your host Matt Ebso, for a conversation that bridges the gap between artists' creativity and the business acumen needed in today's music industry. Our discussion takes you behind the scenes of text message campaigns that revolutionize fan engagement, offers insights into the emotional backing artists crave, and presents strategies that turn casual listeners into super fans. With Patrice's expertise and success stories, this episode promises to be a masterclass in cultivating a genuine connection with your audience.As a musician turned producer, I understand the challenges artists face in balancing their craft with the demands of the industry. This episode delves into the importance of authentic fan bases, the power of direct communication, and the nuances of branding that can elevate an artist from obscurity to acclaim. We share tips for emerging talents fresh from the studio on how to make their mark with strategic planning and branding, ensuring their music resonates with listeners. With personal anecdotes and successful campaign narratives, we pave the way for artists to thrive in the complex world of music marketing.Navigating the future of the music industry requires insight, and this episode doesn't shy away from addressing the mental health struggles and uncertainties that artists grapple with. We reflect on the potential resurgence of physical music sales and the role of self-care in sustaining a creative career. Wrap up the episode by discovering how you can stay connected with Patrice K. Cokely's vibrant online presence and the innovative work of the Bassline Group, as we provide a beacon of guidance for artists and creatives in these ever-changing times.Patrice K. Cokelyhttps://patricekcokley.com/https://www.instagram.com/patricekcokley/https://www.facebook.com/patrice.cokley/The Bassline Grouphttps://thebasslinegroup.com/https://www.instagram.com/thebasslinegrp/https://www.facebook.com/thebasslinegrp
Crafting a Lasting Music Career with Mindset and Strategy
Jan 12 2024
Crafting a Lasting Music Career with Mindset and Strategy
Embark on a transformative journey with me, Matt Ebso, and the Rock Star Advocate, Suzanne "Suz" Paulinksi, as we conquer the daunting 'now what' that plagues artists at production's end. We're peeling back the curtain on the less glamorous, yet crucial side of music: the business and strategic planning necessary for a sustainable career. From my real-world experiences and Suzanne's psychological prowess, we offer up a treasure trove of insights for musicians who are ready to turn their creative output into a thriving livelihood.This series isn't about chasing the fleeting glimmer of fame; it's about constructing a music career that's as resilient as it is rewarding. We tackle the misconceptions that can lead artists astray and share personal tales of finding fulfillment outside the major label limelight. Suzanne's expertise in mindset coaching shines as we delve into setting achievable goals and developing productivity habits that cater to the unique rhythm of the music industry. It's about making music with heart, and ensuring your passion doesn't get lost in the pursuit of success.In our final notes, we get real about the entrepreneur's messy journey and the potent 'thousand true fan theory'. Recognizing the importance of pacing and intention, I open up about my experiences with the pressures of constant growth and the power of connecting with your audience. We wrap up with a focus on authenticity, encouraging musicians to cherish their current fans over the relentless hunt for new ones. So tune in, get inspired, and start charting your own course in the music industry with us by your side.