The Joy of Content

Mindy Marzec - Influencer Marketing Coach

Welcome to The Joy of Content, the show for online creatives who want to improve their content and create a more meaningful relationship with their audience. Your host, blogger and influencer marketing coach Mindy Marzec, takes you through a variety of topics online marketers need to know about in order to be successful in this industry.

Find Clarity in Your Business with Creative Wayfinding
Jul 6 2022
Find Clarity in Your Business with Creative Wayfinding
Are you feeling drained by your creative business? It doesn't have to be that way! Jeremy Enns has the solution: Creative Wayfinding. Creative wayfinding is all about finding your path as creative, by trying different things and recognizing what feels good, and what feels not-so good. I hope this episode brings you some clarity in your business; it sure did for me! Guest: Jeremy Enns, Counterweight Creative Jeremy Enns is the founder of Podcast Marketing Academy, the only growth-focused podcast education platform for experienced creators, brands, and marketers looking to build long-term, sustainable audience growth systems. He loves any sport that involves a frisbee, used to co-host an explicit-rated ice cream podcast, once bicycled across Europe, and will always look back on the day he finally saved up enough money to buy the Millennium Falcon Lego set as one of his proudest achievements   Key Topics: Why it’s okay to quit something that doesn’t feel good.How to “connect your dots” and build your brand.The reality of growing an audience.How to find your best creative outlet.   Mentioned in this Episode: (The following links may contain affiliate links and I may earn a commission if you make a purchase) Jeremy’s podcast guest “about” pageJeremy’s email newsletterJeremy’s resource page for The Joy of Content listeners!Matt Giovanisci – Money LabKhe Hy – Rad Reads Co   Thank You for Listening! If you loved this episode of The Joy of Content, please … Leave a review on Apple PodcastsFollow me on InstagramJoin the Facebook Group – The Joy of Content: The GroupSign up for the Fairy Tale Social email newsletter to get updates on future episodes (and get a free gift!)Send me an email with topic suggestions, guest inquiries, or general feedbackShare this article on social media or send it to a friend!
Preparing Your Creative Business for Time Off
Jun 22 2022
Preparing Your Creative Business for Time Off
Whether it's planned or not planned, at some point you will need to take a break from your business. Hopefully it's a planned break, like an awesome, well deserved vacation. But sometimes it may be an emergency situation. Like when moving into a new home and the move takes twice as long as originally planned and you can't find your laptop charger because it's in one of 100s of boxes that you failed to label properly. (Or maybe that's just me?) Anyway, on this episode of The Joy of Content, I'm going to give you some tips for how to prepare for time off from your creative business. It's always better to be prepared, and implementing this suggestions will make that break much less stressful!   Key Topics: Why having a website or blog is a necessity for your business.Easy ways to repurpose content.The benefit to collecting "B Roll" videos.How Canva can help you create content quickly.   Mentioned in this Episode: (The following links may contain affiliate links and I may earn a commission if you make a purchase) Canva - Use my affiliate link for a discount on an annual subscription (new subscribers only)   Thank You for Listening! If you loved this episode of The Joy of Content, please ... Leave a review on Apple PodcastsFollow me on InstagramJoin the Facebook Group – The Joy of Content: The GroupSign up for the Fairy Tale Social email newsletter to get updates on future episodes (and get a free gift!)Send me an email with topic suggestions, guest inquiries, or general feedbackShare this article on social media or send it to a friend!
Using Your Platform for Good
Jun 8 2022
Using Your Platform for Good
We all have influence and we can all be a catalyst for change. That's the central idea being discussed in this episode of The Joy of Content. My guest, Caitlin McHugh Stamos is an actress, model, mom, and podcast host who uses her platforms and influence to bring awareness to social causes important to her. On each episode of her podcast, How Can I Help?, Caitlin shares a different cause or organization that is making a difference in the world, and encourages her audience to get involved as well. During our interview, we discuss how anyone with a platform - whether we perceive it as large or small - *does* have influence and can be an inspiration for social change.   Key Topics:  How you can help others, even with a "small" platform.Ways to make a difference, besides donating money.How to get over the uncomfortableness of calling your representatives.Why volunteering is so important.What to do if you get negative or mean comments on your posts. Mentioned in this Episode: (The following links may contain affiliate links and I may earn a commission if you make a purchase) How Can I Help? PodcastCaitlin's Instagram and TwitterEthan's Law - Responsible Gun LegislationAct for ALS - good example of templatesThis is About HumanitySkip One - Provide meals for a child in need by skipping one thing   Thank you for listening! If you loved this episode of The Joy of Content, please ... Leave a review on Apple PodcastsFollow me on InstagramJoin the Facebook Group – The Joy of Content: The GroupSign up for the Fairy Tale Social email newsletter to get updates on future episodes (and get a free gift!)Send me an email with topic suggestions, guest inquiries, or general feedbackShare this article on social media or send it to a friend!
47. How to Capture Amazing Video with Your Phone
May 25 2022
47. How to Capture Amazing Video with Your Phone
Tell me if this sounds familiar: You *just* mastered taking great photos with your phone, and now Instagram announces it's becoming a "video first" platform. Ugggghhhh! But, never fear ... Dan is here! Dan Bennett is a video content expert and is on the show today to share his best tips for creating great video with our phones. Don't worry, the majority of these tips and extremely simple and easy to implement, even if you film videos by yourself at home. For even more video creation resources, visit Dan's website at 1minmedia.com.   Special Guest: Dan Bennett, The Antipreneur Dan Bennett is the Founder of 1 Minute Media, a company that empowers individuals to tell their stories with great video through coursework and private community membership. He is also a digital media freelancer who offers direct consultation for companies as well as decades of experience in video production, video editing, motion graphics, sound design, graphic design and digital content development. He is also a public speaker who has been flown all over the United States to share his knowledge and expertise on storytelling in business “and” the power of video. www.1MinMedia.com is video coursework and private community membership that shows people how to create awesome video content with something as simple as a smartphone. The private membership group includes other students, alumni who have been there before (And had success) and video professionals to help you every step of the way. Dan’s personal brand uses the moniker “The #Antipreneur” which encompasses his Podcast (The #Antipreneur Show) His YouTube Channel (TheAntipreneur) and all his social media platforms (@ImTheAntipreneur) + (twitter is @realantipreneur). The #Antipreneur focuses on taking a “no magic pills”, “no silver bullets”, “no BS” approach to helping people build their businesses and personal brands through great storytelling and powerful videos. And we aim to have a little fun along the way.   Key Topics: The easiest way to improve your video quality (and you don't even need to purchase anything!)How to avoid the ring light reflection in your pupils.Why good audio is more important than video quality.What is AE/AF and why we should use it!     Mentioned in this Episode: (The following links may contain affiliate links and I may earn a commission if you make a purchase) >>>RING LIGHT GIVEAWAY (ends June 8, 2022)All of Dan's linksThe Antipreneur - Dan's website and podcast1 Minute Media - Dan's course and community     Thank You for Listening! If you loved this episode of The Joy of Content, please ... Leave a review on Apple PodcastsFollow me on InstagramJoin the Facebook Group – The Joy of Content: The GroupSign up for the Fairy Tale Social email newsletter to get updates on future episodes (and get a free gift!)Send me an email with topic suggestions, guest inquiries, or general feedbackShare this article on social media or send it to a friend!
45. Creating Irresistible Landing Pages
Apr 27 2022
45. Creating Irresistible Landing Pages
What makes a landing page irresistible to readers? That's the subject we're discussing on this episode of The Joy of Content! My guest is Karthik Vijayakumar, founder of Design Your Thinking and sales copy specialist. During this conversation, Karthik shares the three important aspects of a landing page, and explains all about the "Rule of One." Lots of amazing gems on this one, so take notes! Special Guest: Karthik Vijayakumar, Design Your Thinking Karthik Vijayakumar aka Kartvee is the Host of The Launch Plan Podcast, Founder of Design Your Thinking Labs, and the creator of Sales Copy Mastery. He helps creators and solopreneurs level up their online course and membership launches with killer sales copies. Key Topics: What is a landing page and what are they used for?Three items to consider BEFORE you create your pageWhy "the promise" is so importantLearning the Power of One Mentioned in this Episode: (The following links may contain affiliate links and I may earn a commission if you make a purchase) Design Your Thinking - Karthik's website   Thank You for Listening! If you loved this episode of The Joy of Content, please ... Leave a review on Apple PodcastsFollow me on InstagramJoin the Facebook Group – The Joy of Content: The GroupSign up for the Fairy Tale Social email newsletter to get updates on future episodes (and get a free gift!)Send me an email with topic suggestions, guest inquiries, or general feedbackShare this article on social media or send it to a friend!
44. Empathy and Social Media
Apr 13 2022
44. Empathy and Social Media
What is empathy, and why is it so important on social media? That's the question I'm asking our guest today. Nōn Wels is a writer and speaker with his company Feely Human Collective, and podcast host of You, Me, Empathy, a show that explores emotional curiosity and vulnerability. While working in the social media space, it's so easy to become emotionally disconnected from others, as well as from ourselves. This is why practicing empathy is so important for content creators. This episodes talks about what it really means to have empathy for others online, and how it starts with having empathy for ourselves. Special Guest: Nōn Wels, Feely Human Nōn Wels is a writer, dog lover, creator of the mental health podcast, You, Me, Empathy, and founder of The Feely Human Collective — a place to grow your capacity for empathy, vulnerability, and emotional curiosity. He leads workshops, both virtually and in person, on empathy, fostering safe spaces, and emotional intelligence for businesses, schools, and organizations. Right now, he's pre-selling the Dear Childhood Me journal, which is a love letter to your inner child. Grab yours before the pre-sale ends on May 4 at DearChildhoodMe.com! Key Topics: Defining empathyHow empathy begins with self love and understandingPracticing empathy offline to have more empathy onlineInvestigating our feelings before posting on social media Mentioned in this Episode: (The following links may contain affiliate links and I may earn a commission if you make a purchase) Feely Human Collective - Nōn's communityYou, Me, Empathy - Nōn's podcastDear Childhood Me - Nōn's journal (available through May 4, 2022)BetterHelp - Get one week free when you sign up using my referral link! Thank You for Listening! If you loved this episode of The Joy of Content, please ... Leave a review on Apple PodcastsFollow me on InstagramJoin the Facebook Group – The Joy of Content: The GroupSign up for the Fairy Tale Social email newsletter to get updates on future episodes (and get a free gift!)Send me an email with topic suggestions, guest inquiries, or general feedbackShare this article on social media or send it to a friend!
42. Turn Your Passion Into a Paycheck
Mar 16 2022
42. Turn Your Passion Into a Paycheck
What if you could earn four figures a month working only a few hours a week? That's exactly what Jake Lang did with a website about the pomsky dog breed, and today he's on the show to share how he did it! Jake specializes in growing niche websites, which are websites that focus on a very narrow topic, and he teaches other entrepreneurs to do the same with his business The Entrepreneur Ride Along! I hope you enjoy this niche website case study, from inception to selling the website (and you won't believe how much he sold it for!) and every step along the way. Special Guest: Jake Lang, The Entrepreneur Ride Along Jake Lang is an author, entrepreneur, and founder of over eight online businesses. Jake now helps new entrepreneurs start and scale their first online business at TheEntrepreneurRideAlong.com where he shares his experiences along the entrepreneurial journey of starting and growing new businesses. It’s Jake’s mission to start a new online business every year and share everything behind the scenes through his books, The Entrepreneur Ride Along Podcast, and The Entrepreneur Ride Along Blog so that new entrepreneurs can learn from Jake’s mistakes, understand the struggles of starting a new business, and find the path to entrepreneurial success. Key Topics: How to pick a quality nicheThe three main principles of SEOWhy Jake chose building his email list over adsLetting your audience tell you what products to create Mentioned in this Episode: (The following links may contain affiliate links and I may earn a commission if you make a purchase) The Entrepreneur Ride AlongStep One - Jake's BookPomsky Owners AssociationLong Tail Pro - Keyword plannerSPI Pro Membership Community If you loved this episode of The Joy of Content, please … Leave a review on Apple PodcastsFollow on InstagramFind us on TikTok - @joyofcontentJoin the Facebook Group – The Joy of Content: The GroupSign up for the Fairy Tale Social email newsletter to get updates on future episodes (and get a free gift!)Send me an email with topic suggestions, guest inquiries, or general feedback
41. How to Build Your Community on TikTok
Mar 2 2022
41. How to Build Your Community on TikTok
Curious about building a community on TikTok? Ida has all the answers! Meet Ida from @ToEveryMom, an account that promises to give moms a place to take a break and have a laugh. On this episode of The Joy of Content, Ida is spilling all her marketing secrets, as well as taking us on her journey of growing her account from 0 followers to over 200,000! Learn how Ida started creating TikTok content while she was a single mom and still working her 9-5 job, and the surprising way she first started monetizing her influence. Lots of gems in this one, especially if you're interested in using short-form video to grow your community! Special Guest:  Ida, similar to the majority of the adults that joined the Tiktok in 2020, was reluctant at first. However, when she heard a famous podcaster say, “If you don’t have an audience, you don’t have a business, and Tiktok is the place to grow an audience”, she immediately made her way to the app to see what she could build. She now has a community of almost 300,000 across Tiktok & Instagram and is still growing strong. She is now a Speaker, a Bestselling Author and a Tiktok & Instagram Reels Coach. She has helped other entrepreneurs, medical practitioners, social media influencers, authors and more, grow their audiences and promote their products using the strategies that propelled her to where she is today. Ida has over a decade in traditional and online marketing experience working in organizations in both the U.S and the United Kingdom. Show notes:   Key Topics: Getting views on Tiktok versus growing community.The importance of consistency.Copy Ida’s TikTok strategy!Find out the different ways you can monetize your Tiktok influence. Mentioned in this Episode: ToEveryMom on TiktokToEveryMom on InstagramEvolve – Ida’s CourseJourney – Ida’s private coaching If you loved this episode of The Joy of Content, please … Leave a review on Apple PodcastsFollow me on InstagramJoin the Facebook Group – The Joy of Content: The GroupSign up for the Fairy Tale Social email newsletter to get updates on future episodes (and get a free gift!)Send me an email with topic suggestions, guest inquiries, or general feedback
37. How to Land Repeat Brand Partnerships
Apr 28 2021
37. How to Land Repeat Brand Partnerships
For a blogger, nothing feels better than landing your dream brand deal. BUT, what if you could manage to partner with that brand over and over again? Travel blogger Kristin Addis of Be My Travel Muse has done just that, and is on the podcast today to share all of her secrets! Learn how Kristin uses the tactic of "surprise and delight" to wow her clients, and case studies to show brands exactly how a partnership with her blog could benefit them. This one is a MUST LISTEN for any content creator who wants to work with brands! Special guest: Kristin Addis, Be My Travel Muse Kristin Addis is a solo female travel expert who inspires women to travel the world in an authentic and adventurous way. A former investment banker who sold all of her belongings and left California in 2012, Kristin has solo traveled the world for over eight years, covering every continent (except for Antarctica, but it’s on her list). There’s almost nothing she won’t try and almost nowhere she won’t explore. You can find more of her musings at Be My Travel Muse or on Instagram and YouTube. Mentioned in this episode: (This section may include affiliate links, which means I may earn a commission if you make a purchase.) SPI Pro Membership CommunityBe My Travel MuseBe My Travel Muse - Travel Blog Accelerator Course Thank you for listening! If you loved this episode of The Joy of Content, please … Follow on InstagramJoin the Facebook GroupSign up for the Fairy Tale Social email newsletter to get updates on future episodes (and get a free gift!)Leave a review for the show!Share this episode with a friend!
35. Conquering Your Inbox
Apr 28 2021
35. Conquering Your Inbox
You know that feeling when you finally get to Inbox Zero? What if you could do that every day? If you're thinking this is an impossible task, I don't blame you. Emails feel like the bane of my existence. Sure, we don’t want to miss the important stuff but no one wants to spend half a day sifting through spam and other irrelevant content. However, there are measures you can put in place to make managing your inbox less of a chore. In this episode, Jess Lindgren, administrative professional extraordinaire, shares some tips on how to spend less time sifting through emails and more time in our zone of genius. Note - In this episode I mentioned a Gmail feature called "Canned Responses." This feature is now called "Templates." I apologize for any confusion! Special guest: Jess Lindgren has worked in the C-Suite of organizations great and small for 18+ years. She focuses on supporting her current CEO in his many endeavors, improving working relationships between CEOs and the EAs who support them, and has very low tolerance for any meeting that should have been an email. Jess hosts the wildly popular* business podcast, Ask An Assistant. *in her Grandma's sewing room Key Topics: Learn about Do, Defer, or Archive.Is it okay to check emails first thing in the morning? (The answer may surprise you!)Do you need apps, plug-ins, or extensions to be successful?Using the first-in, first-out rule.The two major don’ts of email sorting and how to release control.The number 1 tip for keeping your email organized. Mentioned in this Episode: (This section may include affiliate links, which means I may earn a commission if you make a purchase.) Book: Getting Things Done by David AllenText ExpanderJess's LinkedInJess's InstagramAsk an Assistant podcast Instagram Thank you for listening! If you loved this episode of The Joy of Content, please … Follow on InstagramJoin the Facebook GroupSign up for the Fairy Tale Social email newsletter to get updates on future episodes (and get a free gift!)Leave a review for the show!Share this episode with a friend!
34. Building Community on Clubhouse
Apr 28 2021
34. Building Community on Clubhouse
Have you heard about Clubhouse? It’s the next big social media platform and a great place to grow your community and convert them into customers. And since Clubhouse is an audio-only platform, it allows you to connect with your audience in a unique way. In this episode, I sit down with Erica Rasha, social media coach for small creators. She has excelled on Clubhouse and is here to share her winning tips with you. Join us as we have an insightful conversation surrounding finding and building a community on Clubhouse. Tune in, and let’s get GROWING!   Special Guest:  Erica Rasha is not your average social media coach; she specializes in working with small content creators. Erica Rasha has spent the last eight years learning the social media industry and launched her business in 2020, Erica Rasha Productions. Erica helps small creators identify their niche, build their community, and monetize their online presence. Erica has helped several creators secure four-figure brand deals, create impactful communities, and much more. When Erica is not online, you can find her indulging in a cart of ice cream. To connect with Erica, you can find her on Instagram, YouTube, Clubhouse, or ericarasha.com. Key Topics: The importance of a Clubhouse bio.How to use Clubhouse to find your ideal follower.Who to follow on Clubhouse and why.How to host brilliant Clubhouse rooms and why to avoid the sketchy ones.How to title your Clubhouse room to entice people to join.   Mentioned in this Episode: Guide to writing an outstanding Clubhouse bioSmall Creator, Big Influence on ClubhouseInfluencer Education on Clubhouse   Thank you for listening! If you loved this episode of The Joy of Content, please … Follow on InstagramJoin the Facebook GroupSign up for the Fairy Tale Social email newsletter to get updates on future episodes (and get a free gift!)Leave a review for the show!Share this episode with a friend!
33. Three Reasons to Start a Blog (and Tips for Getting Started)
Apr 28 2021
33. Three Reasons to Start a Blog (and Tips for Getting Started)
What would you do if your Instagram or YouTube channel just disappeared? Yes, it totally does happen ... and it's obviously devastating if you are ONLY using these platforms for your business. Using social media platforms like Instagram and Facebook to promote your content and make money is easy, but since you don't own those platforms you're putting your business at risk! This is why having your own website is essential, and you don’t even need to have much technical knowledge to start a blog! In this episode, I’m teaching you why a blog is a must-have platform for content creators and how to get yours started, based on my own personal blogging journey. So tune into this episode to learn how to start blogging in no time. Even if you already have a blog, you just may learn something new!   Key Topics: Why you should avoid building your business on someone else’s platform.What is the difference between a website and a blog?Reasons to start a blog for your business.How having a blog helps you reach a new audience.Advice on choosing a hosting platform, blog name, and theme for your blog.   Mentioned in this Episode: (The following links may contain affiliate links and I may earn a commission if you make a purchase) Episode 22 - All About Affiliate MarketingBlogger PlatformWordpress.comWordpress.org (self hosted)HostGator HostingLiquidWeb HostingStudioPress Genesis WordPress Themes (Genesis is what I use for this website!)GeneratePress WordPress Theme   Thank you for listening! If you loved this episode of The Joy of Content, please … Follow on InstagramJoin the Facebook GroupSign up for the Fairy Tale Social email newsletter to get updates on future episodes (and get a free gift!)Leave a review for the show!Share this episode with a friend!