How to Leverage Nostalgia and Win at Marketing with Danny Trinh

Where It Happens

Apr 14 2022 • 1 hr 2 mins

Brand storytelling is the future of marketing. In today’s digital society, businesses need to get creative to connect with their audience and truly pull at their heartstrings. Danny Trinh (@dtrinh), Design, New Platforms at Snap and consumer social legend, is our go-to guy when it comes to understanding social behavior. Danny joins us today for a fun conversation that takes us from Mike Posner’s crazy rattlesnake story to degenerate hackers, consumer hype cycles, consumer nostalgia, and the importance of storytelling. ►► Want more community? Learn more here: http://trwih.com THIS EPISODE Danny Trinh: https://twitter.com/dtrinh Sahil Bloom: https://twitter.com/SahilBloom Greg Isenberg: https://twitter.com/gregisenberg Production & Marketing Team: https://penname.co/ FIND US ON SOCIAL Twitter: https://twitter.com/_trwih Instagram: https://www.instagram.com/_trwih TikTok: https://www.tiktok.com/@_trwih Web: https://trwih.com Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985 SPECIAL THANKS TO OUR SPONSORS ►► This episode is brought to you by Outer. Spring is in the air in both NYC and Miami, and we can’t get enough of our Outer outdoor furniture. Their furniture looks incredible and is durable. Personally, we love the Outdoor Loveseat. Right now for our audience exclusively they are offering $300 off any product + free shipping until May 1. This is one of the most generous offers of any sponsor we’ve had. Did we mention they have a 2-week free trial? Go to https://www.liveouter.com/room to get the deal. ►►This episode is also brought to you by MarketerHire. MarketerHire provides on-demand access to pre-vetted, top-tier marketers who can freelance as much or as little as needed. They’ve made it easy to hire great marketers. With pre-vetted talent and expert hand-matching, you can add a proven marketer to your team in less than a week. Go to marketerhire.com to learn more.