Health care is one of the largest and fastest growing industries in the U.S. Health spending in 2020 was an estimated $4.1 trillion, and public policy experts expect it to reach $6.2 trillion by 2028. This enormous sector spends about $30 billion a year on marketing, much of which goes to direct-to-consumer ads for prescription drugs. In this episode, an expert in marketing technology discusses trends in healthcare marketing and where it may go in the coming years.

A conversation with Dan Scudder, General Manager of Data Ecosystem , moderated by Seth Duncan of Real Chemistry (Co-Chair, Pharma Council) and Anshu Gupta (Eli Lilly)