This episode of The Pilates Business Podcast covers a comprehensive strategy that Pilates Can, a clinical Pilates studio based in Canberra, Australia, employed to dramatically increase their five-star Google reviews by over 600% in just three weeks, going from 7 to over 50 reviews.The approach involves using targeted email and SMS campaigns, leveraging CRM tools like ActiveCampaign and SurveyMonkey, and integrating automation and personal instructor follow-ups. It provides insights on crafting effective messages, timing communications, and utilising automation to enhance customer engagement without overwhelming them.Also discussed are practical tips on using automation goals to streamline the process and the importance of balancing with ActiveCampaign's  automated communications with personal touchpoints. By sharing actionable steps, the aim is to empower other Pilates studios to replicate this success, aiming for 100 Google reviews in less than 90 days.Tweetables“There's a lot of things being done by the system that we don't have to do, and that's just amazing. I can feel my shoulders releasing and relaxing as I think about that.”David Gunther – Director Pilates Can / Pilates BusinessGet the Full Show NotesWant access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/16DisclosureThis podcast contains affiliate links. We may receive a commission on products or services that you purchase through clicking these links, at no extra cost to you.Want to learn more about Pilates Business?Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.Are you getting all the shows? Subscribe today!

David Gunther hosts this latest episode, part of the CRM for Clinical Pilates Studios series of The Pilates Business Podcast, delving into how clinical Pilates businesses can enhance customer experience and operational efficiency through Customer Relationship Management (CRM) automation, specifically using ActiveCampaign. Highlighted is a case study from Pilates Can, featuring insights from their marketing manager, Tara Smith, and returning special guest, expert Adam Tuttle from ActiveCampaign, who shares in-depth knowledge on leveraging CRM tools.The discussion covers practical applications of CRM automations for various business needs, including automating Google review requests, managing customer journeys, and streamlining operations. The conversation emphasises the importance of keeping CRM automations simple, purposeful, and customer-centric, while also exploring strategies for personalised communication and A/B testing to optimise marketing efforts. Real-world examples and advice on implementing these practices provide valuable insights for small business owners and marketers aiming to enhance their customer relationships and business growth through effective use of CRM systems such as ActiveCampaign.Tweetables“There's a lot of things being done by the system that we don't have to do, and that's just amazing. I can feel my shoulders releasing and relaxing as I think about that.”David Gunther – Director Pilates Can / Pilates BusinessGet the Full Show NotesWant access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/15DisclosureThis podcast contains affiliate links. We may receive a commission on products or services that you purchase through clicking these links, at no extra cost to you. Want to learn more about Pilates Business?Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.Are you getting all the shows? Subscribe today!

This episode of the Pilates Business Podcast focuses on the significance of Google reviews for clinical Pilates studios, and discusses a new systemised approach to automate the process of gathering five-star reviews to enhance business visibility and ranking on Google.The competition in the Pilates industry is highlighted, underscoring the importance of standing out in a crowded market. The podcast introduces Adam Tuttle from ActiveCampaign, who, alongside Pilates Can Sales & Marketing Manager Tara Smith, shares insights on marketing automation tools that can support Pilates studios in efficiently collecting 5 star Google reviews. Strategies such as adjusting triggers for automation, opting between email and SMS for requests, and the timing of review requests are explored. The discussion also emphasises the role of personal touch in encouraging reviews and mentions using data for future business strategies, including AI applications.The episode concludes, hinting at a more detailed exploration of automation strategies with ActiveCampaign in the coming episodes.Tweetables“Every single interaction that a customer has with you, whether it be through the NPS, through a SurveyMonkey form, through a human interaction, through anything… That is information that's collected today can be used to help you fuel decisions for tomorrow.”Adam Tuttle – Senior Director of Business Activation, ActiveCampaignGet the Full Show NotesWant access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/14DisclosureThis podcast contains affiliate links. We may receive a commission on products or services that you purchase through clicking these links, at no extra cost to you.Want to learn more about Pilates Business?Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.Are you getting all the shows? Subscribe today!

Our special guest Casey Hill from ActiveCampaign is back for the next episode of our customer relationship management (CRM) series, diving into the essentials of using CRM effectively beyond just managing contacts, particularly for clinical Pilates studios and similar small businesses.The discussion unravels the true definition of a CRM, showing off the importance of visual tools like kanban boards for tracking customer relationships, and actions at different stages. Casey shares insights on leveraging CRM for sales, nurturing, and upselling, as well as for saving at-risk clients and identifying high-value customers.The conversation also touches on the cost-effectiveness of CRM systems, dismissing other tools as incomplete solutions, and suggesting looking for features that offer actionable insights and task management.Additionally, the episode covers the potential of CRMs in managing existing client relationships, delivering personalised experiences, and focusing on customer education. The episode concludes with an acknowledgment of the next topics in the series, including a deep dive into Google reviews and standard operating procedures with a special focus on ActiveCampaign.Tweetables“What I think of as a CRM is the ability to see those relationships at different stages, and the ability to have a task where you can follow up, you can take an action. To me, that is the true definition of a CRM.”Casey Hill – Senior Growth Marketing Manager, ActiveCampaignGet the Full Show NotesWant access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/13DisclosureThis podcast contains affiliate links. We may receive a commission on products or services that you purchase through clicking these links, at no extra cost to you.Want to learn more about Pilates Business?Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.Are you getting all the shows? Subscribe today!

Join host David Gunther in the first episode of The Pilates Business Podcast's Customer Relationship Management (CRM) series as he sits down with Casey Hill from ActiveCampaign.As a seasoned expert in software growth, Casey shares insights into his role at ActiveCampaign, where he focuses on developing organic growth engines and consulting with industry leaders on topics like SaaS pricing and marketing strategies. With a mission to propel ActiveCampaign towards 1 billion in annual recurring revenue, Casey sheds light on the transformative power of CRM for businesses of all sizes.David and Casey explore the myriad benefits of CRM, emphasising the importance of personalisation, segmentation, and seamless integration with other business systems. They discuss practical strategies for leveraging tools like ActiveCampaign and Bonjoro for digital personal touch points, and highlight the critical role of email marketing in nurturing client relationships.Through engaging conversation and real-world examples, David and Casey demystify CRM, empowering listeners to unlock its full potential in driving business growth and fostering meaningful connections with customers.Tweetables“One of the things that is encouraging is when you can just build one system, and have that one system operating and driving a benefit for you and saving that time and you're not having to poke around in a million different places... because they're fundamental.”Casey Hill – Senior Growth Marketing Manager, ActiveCampaignGet the Full Show NotesWant access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/12DisclosureThis podcast contains affiliate links. We may receive a commission on products or services that you purchase through clicking these links, at no extra cost to you.Want to learn more about Pilates Business?Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.Are you getting all the shows? Subscribe today!

In the SEO Minefield series' second episode, David Gunther and Tara Smith discuss the key SEO metrics they use to monitor the success of their clinical Pilates studio, Pilates Can.They review the significant SEO metrics, from site audit errors to site health, input work numbers like pages tweaked for on-page SEO, backlinks audited, to output results numbers like domain authority, and average time on-page.David and Tara also discuss current SEO landscape changes, and how it affects their ongoing SEO strategy. The conversation wraps with a hint about the next episode of The Pilates Business Podcast, related to CRM (customer relationship management) with a special guest from ActiveCampaign.Tweetables“If you have a business where people are buying things on your website, you want it to be very quick… Whereas that's not really the sort of experience that people are having on our website. We're selling a service that often people want to spend a little bit more time thinking about because it's a large commitment to improving their body. They want to make sure that they're making the right choice.”Tara Smith – Sales & Marketing Manager, Pilates Can / Pilates BusinessGet the Full Show NotesWant access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/11Want to learn more about Pilates Business?Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.Are you getting all the shows? Subscribe today!

In part one of the SEO Minefield series, David and Tara discuss their experience navigating the complex world of search engine optimisation (SEO) for their Clinical Pilates business, Pilates Can.They share their experiences of working with various SEO consultants and strategies over the past 10 years and stress the importance of understanding your own business and target market for successful SEO. David and Tara also touch on the challenges of keeping up with the changes in SEO and hint at using a new Australian-based specialist SEO company, which they plan to reveal and interview in future episodes.Stay tuned for the next episode where the duo plans to share more of their journey, and reveal valuable insights about SEO for small businesses in the clinical Pilates industry.Tweetables“It's that symbiosis that we were talking about. Getting all of these little elements, and how they all fit together to provide an optimal result for your business. Both through SEO, and then all of your other marketing.”Tara Smith – Sales & Marketing Manager, Pilates Can / Pilates BusinessGet the Full Show NotesWant access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/10Want to learn more about Pilates Business?Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.Are you getting all the shows? Subscribe today!

In this episode of the Pilates Business Podcast, your host David Gunther discusses the specifics of the clinical Pilates studio Pilates Can, and how they can help people with mobility, strength, flexibility issues or multiple conditions, thanks to their highly trained clinical Pilates instructors, and approach of personalised sessions. David underscores the rewarding aspect of solving these health problems for clients on a daily basis.We also cover the role of clinical Pilates in the fitness industry, emphasising the value of personalisation and specific training.  Insights are offered on how one can transition to being a clinical Pilates instructor. Details are provided about an upcoming course in Canberra organised by Polestar, and opportunities to work in clinical Pilates studio environments. Tweetables“There's a lot of satisfaction in helping to solve those problems with clients and for clients. They may have injuries and multiple conditions impacting their life negatively, and if we can help them with that then it really does make a difference to their life.”David Gunther – Director Pilates Can / Pilates BusinessGet the Full Show NotesWant access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/9Want to learn more about Pilates Business?Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.Are you getting all the shows? Subscribe today!

The second reboot episode of the Pilates Business Podcast discusses the recent challenges and business strategies of clinical Pilates studio owners, emphasising the rise in interest rates throughout 2023.Our host, David Gunther, shares the experiences of himself and his wife (last week’s guest, Claire Gunther) managing finances during tough economic times, particularly how they navigated through the last year of increasing interest rates. This influenced their bottom line and also affected their clients' spending habits.David also acknowledges their instructors for their consistent delivery of high-quality service and predicts a more a promising outlook for 2024. David provides a brief explanation of his own role and Claire's role within Pilates Can, and a reflects on their business expertise of over 25 years.Tweetables“You need the clients to be happy, the staff, the instructors, and also the owners of the business — who are funding it, who are taking the risk of bringing it all together, and having a unique clinical Pilates solution for people — to be happy. That's what we're looking to do.”David Gunther – Director Pilates Can / Pilates BusinessGet the Full Show NotesWant access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/8Want to learn more about Pilates Business?Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.Are you getting all the shows? Subscribe today!

In this first episode of The Pilates Business Podcast reboot, co-owners David and Claire Gunther of Pilates Can candidly discuss their COVID-19 challenges, from abrupt lockdowns to the shift to online teaching. Despite the difficult times, Pilates Can managed to keep their passion alive, adapt to new norms, and continue delivering their services.They share strategies for survival, including price adjustments and studio restructuring, while maintaining client and staff engagement. The duo addresses the impact of the rise in reformer Pilates places, causing market confusion.Tune in for valuable insights and a teaser of upcoming episodes covering diverse topics in clinical Pilates business, which include tips on effective lead generation, customer avatars, and in-depth interviews with Pilates clients and instructors.Tweetables“2023 has been that gradual rebuilding. Getting back, financially, the ‘lost years’, and moving forward so we have a strong base, and continue. We feel we've got a lot more to offer, so we really want to keep the business going.”Claire Gunther – Head Instructor/Co-owner Pilates CanGet the Full Show NotesWant access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/7Want to learn more about Pilates Business?Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.Are you getting all the shows? Subscribe today!

Bruce Hildebrand has a wealth of Pilates Instruction & Business experience as well as a passion for increasing the wealth of our Pilates Industry worldwide.In this episode of the Pilates Business Podcast, learn the why and the how that brought Bruce to Pilates.  You need to be aware of the Big Pilates Business Problem that Bruce has identified.  And you will be very interested in the solution that Bruce is creating.Tweetables “We could have taken away up around the 2.3 or $2.4 million of revenue in any given year. But the most we ever reached was a 1.05 or something like that in 2016.  So, at full tilt, that's less than 50% of our potential earnings.”Bruce Hildebrand – Founder TRIMIOGet the Full Show NotesWant access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/6Want to learn more about Pilates Business?Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.Are you getting all the shows? Subscribe today!

Daniel Edwards is a printer with a difference, and he is on a mission to help businesses get fantastic value and differentiation by using print in this digital age.In this episode, David and Daniel formulate ideas for powerful Pilates-businesses to creatively integrate “Print” into their marketing, so they can increase their return on investment.Tweetables “One of the big opportunities, I think now in print, is QR codes. Courtesy of COVID, everyone knows what a QR code is. Everyone knows how to use them.”Daniel Edwards – PosterBoy PrintingGet the Full Show NotesWant access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/5Want to learn more about Pilates Business?Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.Are you getting all the shows? Subscribe today!

In this episode, David interviews PAA President Sharan Simmons who discusses various topics from how the PAA has been able to help during Covid, to how we as businesses and instructors can best assist the PAA to create clearer career pathways for instructors to work at the highest levels of quality Pilates.Tweetables“Because if you're a mum, who only has a couple of hours a week to do something, your entry point may not be the full diploma.”Sharan Simmons – President – Pilates Alliance of AustralasiaGet the Full Show NotesWant access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/4Want to learn more about Pilates Business?Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.Are you getting all the shows? Subscribe today!

In this episode of “The Pilates Business Podcast”, our host David Gunther discusses with Minna Salmesvuo, the founder of the “Social Media Tribe” and author of “In the Heart of Social Media Marketing - Heart-centred authentic marketing”, how Pilates businesses can simplify their marketing, their businesses and as a result their lives. Tweetables “You can choose which people you enjoy working with most.  This lines up with your strengths and so it simplifies your business a lot.”Minna Salmesvuo - Social Media TribeGet the Full Show Notes Want access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/3Want to learn more about Pilates Business?Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.Are you getting all the shows? Subscribe today!

In today’s conversation, we speak with Lyndon Forrest. Lyndon is the Managing Director of Bug Control, Australia and NZ’s, who are leading providers of Aged Care Infection Prevention and Control consultancy services. We learn critical lessons from Lyndon’s industry and Lyndon’s vast business experience. Highlights / Key takeaways Are you actually playing the game of your competition. If your playing in their court, then you may be competing with an unfair disadvantage Get the Full Show Notes Want access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/2 Help the Pilates Business Podcast If you enjoyed today’s episode of The Pilates Business Podcast, hit the subscribe button on Apple Podcasts, Spotify, Stitcher, Castbox, Google Podcasts, Amazon Music, or wherever you listen, so future episodes are automatically downloaded directly to your device. You can also help by sharing an episode with someone whom you think will enjoy or benefit from it.Sharing an episode will help us build awareness so that we can have a positive and powerful impact on our Pilates industry. THANK YOU! Want to learn more about Pilates Business?Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.Are you getting all the shows? Subscribe today!

Welcome Pilates business owners, Pilates instructors, and all our friends. I'm your host, David Gunther. And I have an absolute passion for the business side of Pilates, as well as a very healthy curiosity for what can help our Pilates industry to improve. In this first episode, we share with you our main values that we have at Pilates Business, so you can then see that we are all on the same fantastic path. Please see our values on our sites  https://www.pilatesbusiness.com.au/about-pilates-business/  and also on our Pilates studio site https://www.pilatescan.com.au/about-pilates-canberra/Want to learn more about Pilates Business?Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.Are you getting all the shows? Subscribe today!

The Pilates Business podcast, where Pilates business owners and Pilates instructors find out how to solve Pilates business problems. The Pilates business podcast helps you create the right Pilates business assets for where you are at with your personal Pilates business journey. You will benefit from finding out which assets will give you the best return on investment. Subscribe to the Pilates Business Podcast now so you don't miss out on any vital Pilates Business development information.This is the trailer for the Pilates Business Podcast. Look out for our first episode, coming Wednesday 2nd June!Want to learn more about Pilates Business?Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.Are you getting all the shows? Subscribe today!