Small Business | Big Insights

Eric Saumure

You’re busy. We know! We cut through the BS and give you straight talk advice whether you're a seasoned entrepreneur or just starting out. Small Business | Big Insights dives straight to the point on key topics and features interviews with industry experts and successful small business owners who share their deep insights. Tune in each month to gain new ideas and inspiration for your own business.

Send us any questions you've got to podcast@zenbooks.ca
Check out our website at https://Zenbooks.ca/podcast

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Pragmatic view to people management (with Andrea Bartlett)
Nov 15 2023
Pragmatic view to people management (with Andrea Bartlett)
Managing people for YOUR small business, join me with guest Andrea Bartlett, she has been Vice-President of People at Humi for 3 years. In this episode we talk in depth about how you can make sure that HR plays a pivotal role in nurturing your workplace and foster great employee experiences. Andrea has great tactical advice and real-world examples to help you enhance your Employee Experience and onboarding processes. This episode is brought to you by Zenbooks.ca and emdashagency.ca 0:00                        Introduction 2:15                        Andrea Bartlett3:35                        Employee Experience Explained7:45                        Communication is Key11:49                     Onboarding Mistakes to Avoid16:47                     Measuring Experience Goals21:38                     Recruitment Process Investment26:01                     Personal Touch32:04                     The Humi Differentiation34:25                     Brought to you by Zenbooks35:47                     People & Profitability Balance41:10                     Metrics Trap44:17                     Caring without Carrying48:21                     Understanding your Business50:52                     Building in the HR Space54:21                     Emdash Sponsor54:55                     Next Episode Teaser                                                                Andrea Bartletthttps://www.linkedin.com/in/andreabartlett/   ReferencesMuriel Wilkinshttps://hbr.org/2020/12/podcast-coaching-real-leaders Emdashwww.emdashagency.ca
Top Tactical Marketing Ideas for Small Businesses (with Riaz Sidi from Sidi.io)
Aug 14 2023
Top Tactical Marketing Ideas for Small Businesses (with Riaz Sidi from Sidi.io)
Join me with guest Riaz Sidi from Sidi.io, a distinguished sales and marketing leader, sharing game-changing insights from his 20+ years of experience as he champions collaboration over competition and unveils the secrets of customer engagement. In this episode we explore the core pillars of business success from revenue generation, sales finesse, and marketing brilliance. Riaz emphasizes the importance of a strong foundation, likening it to igniting a spark before launching a marketing campaign. Discover the art of diversification and adaptability in an ever-changing market. Riaz advocates authentic self-presentation, while harnessing AI and automation to elevate efficiency and customer experiences. Embrace the journey, and let Riaz light the way to unconventional success strategies.This episode is brought to you by Zenbooks.ca and humanihr.com0:00: Introduction 1:11: Riaz Sidi2:17: Overlooking the fundamentals6:05: Playing the short game only9:41: Being real and having fun12:20: Collaboration is key14:52: Brought to you by Zenbooks15:45: Harnessing AI to maintain rates during inflation18:42: Blue Ocean strategy21:54: Embracing AI for better outcomes23:36: Education, entertainment and enlightenment29:14: Building your own ecosystem34:00: Water cooler culture 36:11: Get off the roller coaster 40:21: Balancing work and family; getting out what you put in42:08: Keeping the honeymoon alive47:17: Humani HR Sponsor48:00: Next EpisodeRiaz Sidihttps://www.linkedin.com/in/riazsidi/ https://sidi.io/ ReferencesBlue Ocean Strategyhttps://www.amazon.ca/Blue-Ocean-Strategy-Expanded-Uncontested/dp/1625274491/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1691866972&sr=8-2 Your Next Five Moves https://www.amazon.ca/Your-Next-Five-Moves-Business/dp/1982154810/ref=sr_1_1?crid=2J7LQAYCPJ8IJ&keywords=your+Next+Five+Moves+by+Patrick+David&qid=1691867057&sprefix=your+next+five+moves+by+patrick+david%2Caps%2C74&sr=8-1Spin Sellinghttps://www.amazon.ca/SPIN-Selling-Neil-Rackham/dp/0070511136/ref=sr_1_1?crid=HUJ3DVKOUVUV&keywords=Spin+selling&qid=1691867094&sprefix=spin+selling%2Caps%2C94&sr=8-1Building a StoryBrandhttps://www.amazon.ca/Building-StoryBrand-Clarify-Message-Customers/dp/1400201837/ref=sr_1_1?crid=2MAB2A3GS4KO2&keywords=Story+brand&qid=1691867142&sprefix=story+brand%2Caps%2C80&sr=8-1Unreasonable Hospitalityhttps://www.amazon.ca/Unreasonable-Hospitality-Re
Top Unexpected Recruiting and Retention Tactics (with James Baker - Keynote Search)
Aug 14 2023
Top Unexpected Recruiting and Retention Tactics (with James Baker - Keynote Search)
Small businesses can thrive by maximizing talent, fostering a dynamic culture, and adapting to the evolving business landscape. Eric, and guest James Baker discuss the challenges and opportunities that small businesses often overlook, from recruitment pitfalls to harnessing government grants, this podcast explores some unexpected tactics small businesses can use to optimize their operations and culture. James is the CEO and Co-Founder of Keynote Search, he boasts two decades of industry expertise and remarkable accolades along the way, like Fastest Growing Company by Globe and Mail and Forty under 40 to name a few. James emphasizes the importance of defining expectations, leveraging technology, and embracing remote work options. Discover practical strategies and actionable advice to propel your small business to new heights.This episode is brought to you by Zenbooks.ca and humanihr.com 0:00: Introduction 1:11: James Baker2:20: Recruiting in the past, not for the future8:30: Fostering your small business narrative10:30: The culture trap12:50: Culture awareness12:45: The hybrid work movement19:05: Brought to you by Zenbooks20:33: Poaching talent vs developing talent22:22: Employee centric legislation24:31: The good, the bad and the ugly25:52: 80/20 recruitment rule29:30: Changes in the war for talent 32:33: Mitigating the risk of turnover34:46: Find, fit and stay; the employment placement journey37:35: Investment structure40:45: Controlling scale and retaining values42:12: People are your best asset43:35: Humani HR Sponsor44:17: Next EpisodeJames BarkerJames@keynotesearch.comhttps://www.linkedin.com/in/jamesbkeynote/
Secrets to Smart Revenue Growth (with Anastasia Valentine)
Aug 13 2023
Secrets to Smart Revenue Growth (with Anastasia Valentine)
Today’s conversation is with accomplished technology leader Anastasia Valentine. Join me as she reveals her strategies for smart revenue growth for small business owners and entrepreneurs. We explore the pivotal roles of CROs and CMOs in aligning marketing and sales for business expansion as well as strategies for networking and building valuable connections using CRM tools . We dive into the realm of AI in content creation while emphasizing the balance of human touch and ethical practices. Anastasia imparts wisdom on setting achievable goals, optimizing work efficiency, and preventing burnout. Tune in for practical insights.This episode is brought to you by Zenbooks.ca and ic360.ca0:00: Introduction 1:10: Anastasia Valentine2:41: One Team Mentality 4:22: Tapping into your Network6:17: Adding Value to Create Efficient Marketing and Sales Processes 8:03: Listen More, Talk Less - Incredible Customer Experiences11:19: Canceling Hussle Culture18:13: Brought to you by Zenbooks19:21: The AI Assistant - Human vs Machine26:45: Language Soup - Learning Languages for Kids29:54: How and When to Hire a Fractional CRO or CMO32:00: Creating Measurable Goals to Manage Stress35:22: Choosing Each Other36:37: Start-Ups and Scale Ups39:45: IC360 Solution Sponsor40:31: Next EpisodeAnastasia Valentinehttps://www.anastasiavalentine.com/ https://www.linkedin.com/in/anastasiavalentine/ ReferencesCrocodiles and Crumpetshttps://www.amazon.ca/Crocodiles-Crumpets-Anastasia-Valentine-ebook/dp/B004JHZ2BW/ref=sr_1_1?qid=1691702897&refinements=p_27%3AAnastasia+Valentine&s=digital-text&sr=1-1&text=Anastasia+ValentineNature's Creatureshttps://www.amazon.ca/Natures-Creatures-Language-Introduction-Book-ebook/dp/B004JHYTYI/ref=sr_1_2?qid=1691702925&refinements=p_27%3AAnastasia+Valentine&s=digital-text&sr=1-2&text=Anastasia+Valentine
Evolving Beyond the Traditional Business Mindset (with Rob Dale - Rhapsody Strategies)
Aug 13 2023
Evolving Beyond the Traditional Business Mindset (with Rob Dale - Rhapsody Strategies)
Self-awareness, the ability to adapt in times of uncertainty, and building trust with clients and team members are this episode's focus. Eric and guest Rob Dale explain thought-provoking topics that help business owners expand beyond the traditional business mindset. Rob is a master coach with Rhapsody Strategies, an award-winning coaching firm, who demonstrates his ability to inspire and motivate individuals to grow and live out their purpose. His "Living Richly" podcast, featuring weekly video talks, has garnered views from people in over 20 countries. Join us through his insights, where you’re encouraged to consider your personal alignment, purpose, and relationships as essential components of success in both life and business.This episode is brought to you by Zenbooks.ca and ic360.ca0:00: Introduction 0:55: Rob Dale; Living Richly, Cigars & Scotch3:03: Personal Connections and Business Life Balance8:53: Personal Purpose Statement 12:07: Business Mindset 17:15: Culture Matters, People Matter, It’s a Business After All20:00: Brought to you by Zenbooks20:51: Facing Uncertainty28:32: Building Trust through Authenticity35:17: Rituals to Guide Oneself through Stress39:48: Living Richly Podcast43:15: IC360 Solution Sponsor44:00: Next EpisodeRob Dale Living Richly Podcast: www.livingrichly.meRhapsody Strategies: https://rhapsodystrategies.com/ Email: rob@rhapsodystrategies.comReferencesJim Collins: Good to Greathttps://www.amazon.ca/Good-Great-Companies-published-HarperBusiness/dp/B00E327SVA/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1691692502&sr=8-1Ray Dalio: Principalshttps://www.amazon.ca/Principles-Life-Work-Ray-Dalio/dp/1501124021/ref=sr_1_1?crid=34X2YNBG7CDKQ&keywords=ray+dalio+principles&qid=1691692572&sprefix=ray+dalio+principals%2Caps%2C86&sr=8-1Stephen R. Covey: 7 habits of highly effective peoplehttps://www.amazon.ca/Habits-Highly-Effective-People-Powerful/dp/1982137274/ref=sr_1_1?crid=ZY316FQBOQ9X&keywords=7+habits+of+highly+effective+people&qid=1691692602&sprefix=7+habits+of+highly+effective+people%2Caps%2C91&sr=8-1John Maxwell: The 21 Irrefutable Laws of Leadershiphttps://www.amazon.ca/21-Irrefutable-Laws-Leadership-Follow/dp/140
Improved marketing with real research (with David Coletto - Abacus Data)
Jul 18 2023
Improved marketing with real research (with David Coletto - Abacus Data)
Polls, surveys, and focus groups aren’t just for big business; small businesses can gain big insights and win a competitive edge. Diving into this topic, Eric interviews one of Canada’s best known and most respected pollsters, David Coletto. David is the Founder, Chair, and CEO of Abacus Data, a Canadian market research firm. He has a PhD in Political Science and is a professor at Carleton University. By discovering what your current and prospective customers really think, you can invest wisely into your marketing and growth strategy. Like David says, “good decisions require good data.”This episode is brought to you by Zenbooks.ca and IC360.ca  0:00                 Introduction 0:42                 David’s biography 2:00                 Small businesses research 3:20                 Practical examples 7:00                 Invest in research before marketing 9:45                 Gain a competitive edge 17:56               Brought to you by Zenbooks18:40               Polling small communities 23:32               Power of persuasion 24:17               Merging business and academics 27:22               Small business principles— hospitality 29:27               Proudest accomplishment 31:46               Future of Abacus 35:45               Get connected 36:09               Brought to you by IC36036:52               Next up  David Coletto LinkedInAbacus DataEmail: david@abacusdata.ca   David's podcast: InFocus with David Coletto (Spotify)Resource Mentioned Setting the Table by Danny Meyer https://www.amazon.com/Setting-Table-Danny-Meyer-audiobook/dp/B000JCE38O/ref=sr_1_1?hvadid=580712210320&hvdev=c&hvlocint=9060351&hvlocphy=9069740&hvnetw=g&hvqmt=e&hvrand=48849363074289947&hvtargid=kwd-4028804306&hydadcr=21909_13324147&keywords=danny+meyer+setting+the+table&qid=1689021207&sr=8-1