026 | Is There a Recipe to Virality? - with Moody Jones

The Merged Marketing Podcast

Jul 28 2020 • 58 mins

From a Director of Marketing at EMPIRE Distribution, to a house DJ, Moody Jones does it all.

He has worked as a digital marketing manager at Jagermister where he managed their digital brand across Canada and ran their first influencer campaign program that reached over 23% of the total Canadian gross rating point. He also worked as a Sales and Marketing Manager at Seedbox where he successfully helped improve the company’s online and offline marketing strategies. Evidently gaining much experience in the music and lifestyle industry, he has worked his way up to EMPIRE’S Director of Marketing and has been able to work with some of the biggest artists in the world such as Tyga, Iggy Azalea, and many more.

With his marketing and management skills he has been able to get Tyga’s single, Taste, to reach a 5x Platinum single as well as Iggy Azalea’s single, Sally Walker, to reach #1 on YouTubes most trending with 6 million views in 24 hours. Dedicating his time to supporting labels, managers, and artists to help them get the right exposure and grow their fan base, he has been able to help artists break into the top 10 Billboard, Top 5 on Spotify and Apple Music, and #1 on Beatport.

Moody’s positive outlook on the challenges he faces in life has contributed to his success, and I quote “With any challenge or any struggle try to see the light at the end because that light is way brighter than the light you had before.