The Art of Authentic Selling: Embracing and Elevating Your Business Offerings

Growth Mode

Nov 9 2023 • 48 mins

Authentic selling, innovative networking, and the transformative power of original thought in business with Eddie Yoon. Donnie challenges the status quo with his candid take on industry jargon, while Eddie unveils the strategic framework of category design that can revolutionize how we approach business networking.

🔗 Timestamps:

0:00 - Introduction to Authentic Selling with Donnie Boivin

5:35 - Eddie Yoon on Category Design in Networking

15:20 - The Knowledge Pyramid: From Memorization to Creation

25:45 - The Impact of Original Thought on Influence

35:00 - The Synergy of Cross-Pollination in Business Relationships

45:15 - Closing Thoughts and Call to Action

📘 Resources & Links:

"22 Laws of Category Design" -

Category Pirates on Substack -

👥 Connect with Eddie Yoon:

[Social Media Links]



💡 What You'll Learn:

  • How to cut through cliché industry phrases and sell with authenticity.
  • The art of category design and its role in setting your business apart.
  • The evolution of networking into meaningful, mutually beneficial matchmaking.
  • The journey from knowledge to wisdom and the creation of original thought.
  • The power of cross-pollination in fostering innovative business partnerships.

✅ Don't forget to REVIEW, and SUBSCRIBE for more insights and strategies from industry leaders.


  1. Champions 90
  2. Website -
  3. YouTube Video -
  4. Blog -
  5. Facebook Group

Mentioned in this episode:

Success Champions Networking

If you want to grow and scale your business you need to be getting into great conversations with other business owners that can help you take your business to the next level. Joining an online business peer group like Success Champions provides access to a select pool of successful business people from around the world, each having a well-established network who trust them, who want to introduce you to people that can help you build the business of your dreams. So once you get to know your fellow members and they’ve gotten to know you along with your services and ethics, the conversations you get into will multiply!

Success Champion Networking

Success Champion Networking isn't for the beginning networker. Success Champion Networking is for business people that understand building successful relationships is a two-way street requiring commitment from both people involved. Stop wasting time networking with people that don't understand how to leverage their network to generate quality referrals for you. If you are ready to network with business people that are tired of doing all the heavy lifting and want to build real partnerships that generate high-revenue referrals visit one of our Chapters today.