The VA TourismPodcast

Kojo Bentum-Williams

The VA Tourism Podcast is a dedicated platform for discussing happenings in the travel and tourism sector. It is hosted by Kojo Bentum-Williams, the Managing Editor and Publisher of Africa's Leading Travel Media VoyagesAfriq Travel Media read less
Society & CultureSociety & Culture

Episodes

Unpacking the works of Africa's Eden Tourism Association :Exclusive Chat with CEO Jillian Blackbeard
Apr 24 2024
Unpacking the works of Africa's Eden Tourism Association :Exclusive Chat with CEO Jillian Blackbeard
My conversation today is an exclusive chat with the CEO of Africa's Eden Tourism Association, Jillian Blackbeard. She tells me the main objective of Africa’s Eden is to drive travel and tourism that positively contribute to society and the local/regional economy. Africa’s Eden is a private sector-driven organisation representing Botswana, Namibia, Zambia, and Zimbabwe, undertaking an ambitious destination marketing strategy and campaign at all levels of the tourism supply chain.   Jillian's passion lies in African tourism and Conservation, she has been leading the industry for over 10 years specifically in marketing, first for a Southern African hotel and resort chain, followed by 5 years as director for marketing and product development at Botswana Tourism Organisation, followed by Director for Africa for The World Travel and Tourism Association. She is now the CEO of Africa's Eden Tourism Association, the first purely private sector driven organisation representing Botswana, Namibia, Zambia and Zimbabwe, undertaking an ambitious destination marketing strategy and campaign at all levels of the tourism supply chain. Jillian's passions extend to conversation, managing the Tlhokomela Endangered Wildlife Trust for 5 years and continues to support projects that link tourism with conservation. Over the past years, she has spoken at international conferences and events on the importance of intra-African travel and opportunities and challenges for the sector across the African continent.
Unpacking the legal issues around Tourism Investment: A conversation with Safiyaa Akoojee
Feb 28 2024
Unpacking the legal issues around Tourism Investment: A conversation with Safiyaa Akoojee
My Guest today is Safiyaa Akoojee, Founder and CEO of Fortunatus Advisory. Safiyya is a Dubai based South African Attorney & advisory professional, with more than thirteen years of law practice experience. In this conversation, she highlights the critical role of attorneys in the business of tourism and the right framework to attract the right investments to destinations. Safiyya will be speaking at the upcoming Tourism Investments Forum Africa scheduled for 10-12 April in Cape Town, South Africa. Safiyya is a dynamic, performance-driven professional who has held leadership posts in multiple businesses and provides global expertise with legal insights to advise businesses and executives alike. Safiyya has an acute business acumen and foresight allowing her to advise her clients on the intricacies of cross border transactions and offshore establishment. Having gained a significant amount of experience representing various businesses & industry sectors. Fortunatus Advisory has mandates representing clients in multiple diverse sectors of the economy including oil, gas & energy; travel, tourism & hospitality; food manufacturing; real estate & construction sectors. Representing high net worth clients through Africa & the Middle East, securing foreign direct investment, and advising on offshore strategy providing a complete suite of services, Safiyya is an astute legal & private advisor. Safiyya previously had success in completing foreign direct investment transactions, and practicing in commercial and corporate law matters, both litigious and non-litigious. Having successfully advised and represented international trade, company formation specialty, and offshore company strategy. Safiyya worked as Director of Thomson Wilks Inc. in association with DWF for thirteen years as the sole international attorney, focused on Middle East strategy & legal consulting. She speaks regularly at conferences on international investments and the international legal environment & regulations supporting business opportunities, whilst overcoming cross-border and governmental challenges, in an ever-increasing multicultural society. She has also served as President of the South African Business Council, Dubai U.A.E, and represented South Africa in procuring foreign direct investment. Safiyya holds multiple degrees in Bachelor of Arts (Law, International Relations, English), the University of Witwatersrand; Bachelor of Laws (LLB), University of South Africa; Post Graduate Certificate, Commercial & Corporate Law, University of London (awarded merit*); Post Graduate Diploma, Banking & Finance Law, University of London (awarded merit*); Masters of Law (LLM), Banking, Finance & Corporate Law, University of London
Is Africa doing too little for the North America Outbound Market? Jacinta Nzioka unpacks the enormous potential
Feb 23 2024
Is Africa doing too little for the North America Outbound Market? Jacinta Nzioka unpacks the enormous potential
In today’s episode, a distinguished destination marketing expert and Founder & CEO of Globify Solutions, a full-service marketing agency Jacinta Nzioka has admonished African DMOs to outline targeted strategies in growing the interest of the continent in the US Outbound market. Jacinta believes Africa should look at niche products for the US market while enhancing its marketing and activations on the ground. Jacinta previously spearheaded the Kenya Convention Bureau (KCB) as its founder CEO for four years since 2019, following over two decades at the Kenya Tourism Board (KTB). During her tenure at KTB, she held key positions, including Acting CEO, and Director of Marketing for 9 years, overseeing global tourism marketing strategy and fostering sector revival for Kenya during crises. Her trailblazing destination marketing journey in Kenya and globally included driving impactful initiatives in leading Kenya’s entry strategy into Africa, and Asia as well as growth into the East and Central European region.  During her helm at KTB's Marketing function, the Board was recognized as Africa’s Best Tourism Board for 7 years consecutively.  As a marketing technical expert, Jacinta worked jointly with East African partner states to develop a regional destination brand, oversaw the relaunch of the destination brand Magicalkenya, and developed a domestic tourism TembeaKenya brand campaign both of which remain Kenya’s destination brand locally and internationally.