Anthropology in Business with Matt Artz

Matt Artz

The Anthropology in Business podcast is for anthropologists and business leaders interested in learning more about the many ways anthropology is applied in business and why business anthropology is one of the most effective lenses for making sense of organizations and consumers. It is hosted by Matt Artz, a business anthropologist specializing in design anthropology and working at the intersection of product management, user experience, and business strategy. To learn more about the Anthropology in Business podcast, please visit https://mattartz.me. read less
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Episodes

Yaya Ren on Anthropology in Business with Matt Artz
Sep 5 2022
Yaya Ren on Anthropology in Business with Matt Artz
In this episode of the Anthropology in Business podcast, Yaya Ren speaks with Matt Artz about her career as a business anthropologist. The conversation covers Yaya's journey from her dissertation research in the NICU to founding a tech company. Her company, PreeMe+You, is a social benefit company that empowers parents by harmonizing NICU care and communication to produce your preemie’s best health outcomes. About Yaya Ren Yaya Ren is a medical and cultural anthropologist. She is passionate about bringing the science of human interactions to create mobile technology solutions that improve quality of life and health outcomes for preemies and their families. She has conducted extensive field work capturing the social-emotional and health disparity journeys of NICU families in the U.S and Taiwan, focusing on bridging communication gaps between medical teams and families. PreeMe+You combines her industry experience bridging online-offline social interactions with her social science expertise in NICU medicine and epidemiology. About PreeMe+You PreeMe+You is a social benefit health startup that improves premature infant health and developmental outcomes. PreeMe+You develops neonatal interaction and communication tools that shape parent-infant relationships and parent-medical team partnerships for improving long-term health and quality of life outcomes for preemies and their families.  The seed for PreeMe+You began when Dr. Yaya Ren, a medical and cultural anthropologist and Dr. Bree Andrews, a professor of pediatrics and neonatologist, came together over many cups of cafeteria coffee to share stories about the inspired tenacity of families who juggle everyday life with the demands of caring for their preemies. Recommend Links Yaya Ren on LinkedInYaya Ren on TwitterPreeMe+You Website
Grant McCracken on Anthropology in Business with Matt Artz
Aug 16 2022
Grant McCracken on Anthropology in Business with Matt Artz
In this episode of the Anthropology in Business podcast, Grant McCracken speaks with Matt Artz about his career as a business anthropologist. The conversation covers Grant's journey from museums to being a consultant and author. It also touches on Grant's new book Return of the Artisan: How America Went from Industrial to Handmade. About Grant McCracken Grant McCracken is an anthropologist studying American culture for 25 years. He has worked for many organizations, including Timberland, New York Historical Society, IKEA, Google, Ford Foundation, Kanye West, Netflix, Sony, Coca-Cola, Sam Adams, Boston Book Festival, Delta, Oprah, Reddit, PBS, State Farm, NBC, Diageo, IBM, Nike, and the Obama White House. He is a long-time student of culture and commerce, publishing two books on the topic: Culture and Consumption I, and Culture and Consumption II. He argues that all corporations need to take culture more serious, publishing a book called Chief Culture Officer (Basic Books). This was named one of the best innovation books by BusinessWeek in 2009. His most recent book, Return of the Artisan, delves into the evolution of the artisanal movement from the fringes of the 1970s to the spike of domesticity—home-cooking, gardening, and DIY crafting—caused by COVID-19 and what it means for the future of work and American culture. He is the inventor of The Griff, an early warning system for social and cultural change (see www.mapping-the-future.com). He is credited with spotting the rise of Donald Trump, the fall of Second Life, and the disruption of CPG by Alice Waters and the artisanal movement. Recommend Links Grant McCracken on LinkedInGrant McCracken on TwitterReturn of the Artisan: How America Went from Industrial to Handmade