26: GAP Selling - Keenan

SalesLife

Nov 24 2020 • 34 mins

This week, we sit down with Keenan, author of GAP Selling, CEO, Keynote Speaker, Forbes Contributor, and Award-Winning Blogger.

We learn his strategy on how to GAP sell but more importantly, how to use this strategy in the  SDR role.

You will learn how to:
1) make more efficient cold calls
2) prospect into your top accounts

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Want to share a Sales tip and be on the show? Reach out to Marcos Serna on LinkedIn!

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Buy on GAP Selling on Amazon!
https://www.amazon.com/Gap-Selling-Problem-Centric-Everything-Relationships/dp/1732891001/ref=as_li_ss_tl?ie=UTF8&linkCode=sl1&tag=asalesguy-20&linkId=20d8c124ecc50b1773069b29f2b51306&language=en_US