Mark William-Cook BioMark Williams-Cook has over 20 years of SEO experience and is co-owner of search agency Candour, the founder of AlsoAsked, and runs a pet category eCommerce business. Outside of speaking at conferences, Mark has trained over 3,000 SEOs with his Udemy course.See the episode resources in the show notes on:https://emjpodcast.com/mark-williams-cook-on-people-also-asked-questions-seo-contentCheck out more episodes of our SEO podcast.

Mack Grenfell IntroToday my guest co-host Michael Goldstein of Kitchen Remodeling SEO and I interviewed Mack Grenfell the co-founder of Byword.ai on how his AI platform creates content for SEO.Mack Grenfell BioMack is the founder of byword.ai, building the future of AI-driven SEO tech. Before launching Byword, Mack worked as a growth marketer and engineer, delivering large-scale programmatic SEO campaigns for a wide range of brands and startups. In 2022, Mack productized his work into byword.ai, which has generated over 2 million SEO-first articles for its nearly 50,000 users.Mack Grenfell ResourcesLinkedIn - https://uk.linkedin.com/in/mack-grenfellWebsite - https://byword.ai/Casual Case Study - https://learn.byword.ai/seo-strategy/case-study-causalProgrammatic SEO Ideas generator - https://byword.ai/programmatic_seoOpen Ai's First Developer Conference - https://devday.openai.com/ Questions we asked MackPersonalization and Thin Content: How does your software go about adding a personal touch to content creation to avoid the whole “thin content” issue that search engines dislike?Avoiding Content Duplication: So, how does your software keep things fresh when tackling the same topics for different users, making sure it doesn’t serve up cookie-cutter content?Integration with Google Search Console: Can your software buddy up with Google Search Console? You know, to figure out what a site’s already ranking for and give it a boost in authority and relevance?Benefits of Your Software: Lay it out for us – what are the standout perks users can expect when they plug your content wizardry into their content creation process?Balancing Click Bait vs. SEO Best Practices: Striking a balance between catchy headlines and SEO savvy can be a real puzzle. How does your software tackle this juggling act?Keyword research: Can you talk about Byword’s research feature for keyword research, and where it gets its data from?Optimal Prompt Complexity: What’s the secret sauce here? How complex should the prompts be to get the best results from your software?User Case Studies: Do you have any cool stories to share? Any real-life examples of folks who’ve aced it with your software and seen some serious improvements in their online presence and SEO rankings?Open AI Conference: Can you talk about any big takeaways from the OpenAI conference that happened two days ago on November 6th, 2023?Check out more episodes of our SEO Podcast.Podcast HostMatt HepburnMatt is the founder of EMJ Media, The Entrepreneur’s Marketing Journey Podcast, and Offer Fuel; he brings 14 years of digital marketing experience. Matt loves working on SEO strategies across different channels with web copy, audio, and...

Ryan Brock BioRyan Brock is a brilliant storyteller who founded and ran the DemandJump-acquired content agency, Metonymy Media. With 12 years of experience driving measurable content outcomes for businesses in every industry, Ryan is a seasoned SEO expert. Now, as Chief Solution Officer at DemandJump, Ryan works with companies worldwide to remove the guesswork from SEO and drive industry-leading organic traffic results through Pillar-Based Marketing methodologies. Ryan is the co-author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works.Watch this episode on YouTube – https://youtu.be/ThYrKIDxPvY?si=16YhR9UMRuI1HcZaResourcesLinkedIn – https://www.linkedin.com/in/ryan-m-brock/SMXNEXT – Online November 14-15, 2023Website – https://www.demandjump.com/The DenmandJump Team – https://www.demandjump.com/company/our-teamRyan Book – Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works Paperback – March 22, 2023Questions I asked RyanWhat is domain authority?What is topical authority?What are topical clusters?What is an overarching topic/keyword?What are question queries / related keywords, suggested keywords | and sub-topics?Please explain pillar, sub-pillar, and blog-post hierarchy and how they become topical clusters.Please explain how internal links help influence the topical clusters.understand the relevance of links and topical clusters.How can we use entity SEO to help better inform our topical clusters?Using Wiki Data, and Wikipedia?Can you explain what connectedness is between:Search IntentThe Buyer’s Journey StageSearch VolumeCompetitivenessHow should we use a topical strategy moving forward instead of a keyword strategy?How do we incorporate the pain points users are having and our solutions?How do we use this strategy in local markets?Check out the full episode at:https://emjpodcast.com/ryan-brock-explains-pillar-based-content-marketingCheck out more episodes of our SEO Podcast.

Jen McFarland IntroToday I had the pleasure to interview Jen McFarland (the Founder of Women Conquer Business) on the below marketing funnel topics:Course topics that resonate with your target audience / AvatarCreating supplementary content that aligns with your core currency messaging.Creating unmissable calls to actionLanding page basicsSplit-testing landing pagesDecreasing paid ad costs per clickTying in email nurture to your landing page opt-insUsing lead magnets and alternative lead magnets for engagementJen McFarland BioJen McFarland is a passionate and compassionate champion of entrepreneurs, founders, and business owners. She has more than 25 years of experience in digital marketing, leadership, and strategic project planning across corporate, small business, and government environments.During her time with the City of Portland, she streamlined dozens of internal processes, led a cross-functional team, and moved mountains with the IRS.Now, as CEO of Women Conquer Business, she consults with businesses on configuring marketing software, systems, and processes to suit their unique growth needs.A natural teacher and gifted speaker, Jen runs workshops and gives presentations on a wide variety of topics germane to improving business leaders’ soft skills, including time management, dealing with uncertainty, improving communication, managing remote teams, and digital marketing.She also shares her business and leadership knowledge on the Women Conquer Business podcast.Jen has a Master of Public Administration degree from Portland State University and is a member of the American Marketing Association and SEMpdx.She is a speaker, teacher, leader, and visionary for the business community who loves dad jokes, building seamless systems, and helping people find more joy in their work.She lives in Portland, Oregon, with her husband and Boston terriers.Check out the full episode and show note resources at: https://emjpodcast.com/jen-mcfarland-provides-marketing-funnel-insightsCheck out more episodes of our SEO Podcast.

Coach Chris IntroIn the online coaching space, it is rare to find coaching veterans who have been in the coaching space for 20 years. Let alone, have them agree to speak on your podcast about their journey to be a successful online coach.It is my pleasure to welcome Chris Klesh to the show for his unique perspective on becoming successful in the online coaching space.Coach Chris / Chris Klesh BioChris Klesh is a dynamic and engaging speaker who entertains, educates, motivates, and stimulates audiences with his winning strategies for a lifetime of affordable leisure travel. With a passion for travel and a deep knowledge of vacation ownership systems, Coach Chris is the go-to expert for the best travel deals and maximum customer benefit.As a retired corporate executive, Coach Chris understands the importance of quality, service, and amenities in vacation resorts. He has personally experienced the most desirable vacation destinations and resorts with national renown. Drawing from his own experiences, Coach Chris knows how to make your travel dreams a reality without breaking the bank. Driven by the question “How can I spend more affordable time in the places I love?”, Coach Chris immerses himself in the world of travel, devouring every piece of information available and seeking advice from travel experts. What started as a hobby quickly became a consuming passion. Coach Chris dedicates himself to understanding the needs and desires of fellow travelers, engaging with consumers, and learning their preferences.Retreat, relax, renew, rejoice, and relish in your travel adventures with Coach Chris and Lifetime Leisure Experiences. As a leading expert on vacation ownership systems, Coach Chris is well-equipped to guide you toward affordable and memorable vacations. It is important to note that while Coach Chris owns several timeshare vacation properties, he is NOT a salesperson and does NOT offer timeshare sales.Coach Chris recognizes the trends and concerns in the industry and sees opportunities to enhance the travel experience. He helps his clients double the number of weeks at a resort for the price of one, secures upgrades to larger suites and ocean-view rooms, and provides the best deals on dining, golfing, skiing, sporting events, and Broadway shows or Las Vegas performances.In addition to his travel expertise, Coach Chris is a true “cultural jock” with a range of hobbies including skiing, music, theater, tennis, golfing, boating, kayaking, mountain biking, traveling, and reading. With his well-rounded background, Coach Chris brings a unique perspective and genuine passion to his speaking engagements and interactions with audiences.So, join Coach Chris on a journey of affordable leisure travel and unlock a lifetime of unforgettable experiences.ResourcesWebsite – https://coachchrisspeaks.com/About Chris Klesh – https://coachchrisspeaks.com/about-me/LinkedIn – https://www.linkedin.com/in/coachchrisklesh/YouTube Channel – https://www.youtube.com/@lifetimeleisureQuestions I Asked KrisHere are the questions I was going to ask Coach Chris. While I did ask some of them, Coach Chris answered man of these questions without me even asking them:What drove you to become a travel coach when you retired?What was your first breakthrough or aha moment with marketing yourself online as a travel coach?Can you explain...

Len Ward IntroAll businesses who market their products and or services need to have a formula to understand the return on investment (ROI) of their marketing efforts.In this episode, Len Ward provides us with clear guidance on how businesses, marketing departments, and agencies can align to understand Customer Acquisition Costs (CAC) while being able to find holes in the buyer’s journey/marketing funnel.Len Ward BioWith over 26 years of experience in entrepreneurship, business finance, and digital marketing, I'm Len Ward, the founder of Ward Consulting. I specialize in marketing ROI, customer acquisition costs, and marketing investment allocations. My approach prioritizes innovation over-optimization, empowering clients to make informed marketing investment decisions. Let me help you make sense of your marketing numbers, so you can uncover hidden opportunities and unleash the full potential of your marketing budget.ResourcesWebsite – https://ward.consulting/About Len – https://ward.consulting/about/Media – https://ward.consulting/media/LinkedIn – https://www.linkedin.com/in/lenward/YouTube – https://www.youtube.com/@wardconsulting9000X (formerly Twitter) – https://twitter.com/LenWardNJQuestions I asked LenWhat are Customer Acquisition Costs (CAC) and, how do you calculate them?Why is it important to understand your CAC?How do you find marketing ROI?Why is it important to understand what your digital buyer’s journey should look like?How do you attribute ROI to the different stages of the buyer’s journey across source mediums?How can we properly establish Marketing ROI?What is the number one misconception about marketing ROI?What is your opinion on how small businesses should invest in marketing in a bad economy?How should a small to mid-sized business create a real marketing budget?What is the number one reason a marketing campaign fails?Make sure to check out the full episode and show notes on: https://emjpodcast.com/calculating-marketing-funnel-roi-with-len-wardCheck out more episodes of our SEO Podcast.

Meet Corey WalkerToday’s guest is Correy Walker an expert on Instagram and Instagram for business.It is my pleasure to welcome Corey to the show.Corey Walker BioCorey Walker is the co-author of Instagram for Dummies, and Instagram for Business for Dummies, a how-to guide for using Instagram to market your business. She is also the owner of The Marketing Specialist, a digital marketing agency in El Dorado Hills, California. Corey works with several clients to produce social media strategies, including creating graphics and written content, advising on video, scheduling content, buying ads, and tracking analytics. She loves helping businesses achieve success in the online world! ResourcesWebsite: https://www.themarketingspecialist.com/LinkedIn: https://www.linkedin.com/in/coreycwalker/LinkedIn Company Bio: https://www.linkedin.com/company/the-marketing-specialist/about/Book # 1 – Instagram For Business For Dummies Paperback on AmazonBook #2 – Instagram For Dummies (For Dummies (Computer/Tech)) 2nd Editionlink Tree – https://linktr.ee/Stan Store – https://www.stan.store/Questions I asked CoreyWhat are the most effective ways to use Instagram right now?Why should a business invest in Instagram?How often should someone post on Instagram to be successful?Tell me more about Reels. Are they the same as TikTok?How can businesses find the time to post a lot of content? How do you post so much?What are some things a business should avoid doing on social media?Could you talk about how you create reels for Instagram?Could you talk about how Instagram content be tracked within analytics?How can a business use Instagram to grow its business?What are things I can do to get my audience’s attention On Instagram?How does Instagram traffic help a business’s website traffic and conversions?What products or services do you offer businesses?How can users get in touch with you?Check out more episodes of our SEO Podcast.

Introducing Damon BurtonIn this episode, Damon Burton, an SEO veteran of 17 years, gives us his unique perspective on SEO in 2023 and beyond. We chatted about how some SEO companies are using AI to generate content and we talked about our preferences on using AI to help ideate content briefs, but not to generate content.We go into why that is important.This one gets deep into Google algorithms and Frameworks, but we do our best to break them down to their simplest forms. Join Us.Episode Options:YouTube - https://youtu.be/SZf5rdY8rXc?si=mMNeqxS55HX0Q70PShow notes and resources at - https://emjpodcast.com/seo-secrets-you-should-know-with-damon-burtonDamon’s BioOver a decade ago, Damon Burton, a husband and father of three, beat a billion-dollar company by outranking their website on Google. From then on he realized he was onto something great and went on to build an international search engine marketing company that’s worked with Inc. 5000 and Shark Tank-featured businesses alike. Having started his business right before the 2008 recession, Damon is familiar with navigating and growing a business during confusing times, including tripling revenue during the recent pandemic. Since founding his company, SEO National, in 2007, Damon has been featured in publications including Entrepreneur Magazine, Forbes, BuzzFeed, and USA Weekly as he helps big and small clients make more in a month than they used to in a year.ResourcesWebsite – www.damonburton.comTwitter –  https://twitter.com/EntrepreneurDBFacebook –  www.facebook.com/damon.burtonLinkedIn – www.linkedin.com/in/damonburton/YouTube –  https://www.youtube.com/@damon-burtonInstagram- https://www.instagram.com/entrepreneurdamon/Books Damon Has WrittenOutrank-Showing-Engines-Outranking-Competition – https://www.amazon.com/Outrank-Showing-Engines-Outranking-Competition/dp/1098302079/Outrank-Audiobooks – https://www.freeseobook.comDamon Burton Podcast Interview QuestionsSo this was my initial list of questions I was going to ask Damon. However, the interview sped along. We got to some of these questions, and some were answered preemptively by DamonHow I built a multi-million-dollar business without any advertising.Can you talk a little bit about your content topic clusters for your website?Can you talk about your crowd-sourced content on your blog and how that has helped your SEO?I was wondering if you could talk about how you feel about Author Profiles, Person...

Today, we are going to de-mystify the relationship between Wikipedia and SEO with our special guest Mike Wood. It is with great pleasure that I welcome Mike to the show.Mike Wood BioMike Wood is an online marketer, author, and Wikipedia expert. He is the founder of Legalmorning.com, an online marketing agency that specializes in content writing, brand management, and professional Wikipedia editing. He is a regular contributor to many online publications where he writes about business and marketing.ResourcesLegal Morning Website – https://www.legalmorning.com/LinkedIn – https://www.linkedin.com/in/legalmorningFacebook – https://www.facebook.com/LMMarketingAcademyTwitter – https://twitter.com/LegalmorningYouTube – https://www.youtube.com/@LegalmorningUdemy – https://www.udemy.com/user/mike-wood-4/The Content Marketing Institue – How to Do Backlinks in Wikipedia the Right WayBooks Mike Has WrittenWood is the author of the books Link Juice and Wikipedia as a Marketing Tool.Link Juice – Understanding and Using Backlinks for Better Search Ranking – Available on Amazon and Google Books.Wikipedia as a Marketing Tool: How to reap the marketing benefits of Wikipedia – Available on AmazonQuestions I asked MikeWhat size business would qualify for having a Wikipedia page created?Why have a Wikipedia Page?What are the SEO benefits of having a link from Wikipedia?If a business does not qualify for a Wikipedia Page, how can it contribute content as a citation?What type of 3rd party website should a business citation be on, that links back to the money site?Why is it important to have an experienced, professional paid editor for Wikipedia?What other opportunities are there in Wikipedia for a business to get links back to their site?Can you explain some of the restrictions within Wikipedia guidelines?What is a Wikipedia article, and how is it different from a Wikipedia page?Could you talk about the deletion process on Wikipedia?Could you explain what services Legal Morning offers, and how listeners can reach out to you?Check out more episodes of our SEO Podcast.

James Wirth IntroHave you ever met someone in your professional life, where the way they approach a subject matter alters how you look at what you thought was a standard way of doing business?A few years ago, I met James Wirth after talking with Garret French of Citation Labs, a pioneer in the link-building world. I used Citation Lab’s building research tools in the past when I was doing solo link-building outreach.But this time, I approached Citation Labs to be a link-building agency for an enterprise business I was part of.What I did not expect was that James was going to change the way I approached link-building, and almost everything I knew about the topic.It is with immense pleasure, that I welcome James to the show.BioJames Wirth is the Sr. Director of Strategy & Growth for Citation Labs. James has been in SEO since 1997, loves to be a kid with his kids, explore the great outdoors, and help businesses exceed their growth objectives.ResourcesLinkedIn – https://www.linkedin.com/in/jameswirth/Twitter – https://twitter.com/jameswirthSkype IM – skypewithjamesLink Building – ROI Calculator WorksheetLink Prospector – https://linkprospector.citationlabs.com/Citation Labs Website – https://citationlabs.com/ZipSprout Website – https://zipsprout.com/Moz’s Page Authority Tool – https://moz.com/domain-analysisSEMRUSH Keyword Difficulty Score – https://www.semrush.com/kb/1158-what-is-kdEpisode # 6 – Garret French Discusses Link Building & Link Gap AnalysisQuestions I Asked JamesWhat is link building in SEO?Why is link-building important?What is link relevancy?How can anchor text impact a link-building campaign?Does link building still work?What is a good link-building strategy?What should you avoid in link building?How do you create a link-building plan?Is link building for Local, organic search results different than for organic search?How many links should you build per month?How can you estimate how many links you need from referring domains?How can you measure the ROI on link building?How can Citation Labs help with link building?Check out more episodes of our

How can a podcast help a Local business and its Local SEO?Have you ever wondered if a podcast would fit into your business and your SEO?And if you did move forward with the podcast, what would be the steps that you would take to be successful?Today’s guest is Colin Grey, who has been podcasting professionally for 12+ years.Colin is going to give us a 500ft view on podcasting and how it can help Local businesses and in so doing their SEO.Colin Grey BioColin is a podcaster, speaker, Ph.D., and founder of ThePodcastHost.com and Alitu. ThePodcastHost.com is a huge audio, video, and written resource on how to create a successful show. Alitu.com is a podcast maker tool, designed to help you create your podcast in the easiest way possible, and with full creative control, including call recording, audio cleanup, audio editing, building your episode, and hosting your show. ResourcesAlitu (podcast maker app/editor) – https://alitu.com/The Podcast Host – https://www.thepodcasthost.com/YouTube – https://www.youtube.com/user/colinmcgrayTwitter – http://twitter.com/thepodcasthostQuestions I asked ColinWhy should a podcast topic be niched down?Why should you have passion for your podcast topic?How can businesses be seen more as an authority on topics by being a guest on podcasts?How do you plan out your content for podcast shows?Where does podcasting fit into content marketing?How would a business make money from podcasting?How can links from podcast cast guest interview posts help SEO?Can you tell our users about the training that you provide on podcasting?Can you tell uses about Alitu?Check out the full episode at: https://emjpodcast.com/how-local-businesses-can-benefit-from-a-podcast-with-colin-greyCheck out more episodes of our SEO Podcast.

Company messaging hurdlesOne of the largest struggles I see as an SEO is how companies can misalign their messaging.Here is what I mean by that:Companies tend to pound their chests with their messaging as if they are the best thing since sliced bread.They do not communicate to users how their products and services can help the user’s pain points.The company communication is not consistent across different lines of the business, the website, social media, and email communication.Their communication is not consistent with the company’s mission.Today’s episode goes into this in detail.BioI have 30 years experience as a corporate executive and consultant providing strategic and tactical corporate communications, public relations and writing support for companies across a variety of industries. An avid researcher of companies, industries and demographic shifts, I continued to see an alarming trend in which organizations fail to effectively communicate their mission, vision and values to their target audiences resulting in negative consequences. As a solution-focused consultant, I saw an opportunity to offer an objective analysis of a company’s products/services and assist clients in identifying their strengths, weaknesses, opportunities and threats. My expertise is in discernment — seeing clearly what my clients cannot see, most times because they are too close and their objectivity gets clouded. Every company has a unique selling proposition and, working closely with my clients; I help them see “the forest from the trees.”ResourcesLinkedIn – https://www.linkedin.com/in/danlspringer/Questions I asked DanWhile not all of the questions show up in the recording, these were the basis of our conversation.Could you explain how effective communication from a company is essentially a website’s users?What type of strengths, weaknesses, and opportunities do you see on most websites as they describe their products and services?How does messaging from a business help grow a business?What struggles have you had in getting empathy and the business’s personality to shine through communication?How do you align messaging across websites, social media, blog posts, etc. so that it is cohesive?What is the process you take to develop a content strategy with businesses?What strategies can listeners use to start to form a content strategy for their business?How can a business use come from the perspective of its users in their content?What are the biggest struggles the companies have with their content?How can listeners reach out to you for help with their content?Check out the full episode at: https://emjpodcast.com/company-communication-struggles-with-dan-springerCheck out more episodes of our SEO Podcast.

If you have ever struggled to find your voice at work and give your opinion on strategies that would improve the company’s bottom line, you’re not alone. Overcoming fears in a professional office setting amongst your peers, your manager, leadership teams, and the C-suite is a thing.Today’s guest is Dee Williams.We are going first to hear her story and where her resilience comes from.We will then segway into how professionals and SEOs can speak confidently about their recommendations through resilience.Dee Williams’ BioDee is the founder and CEO of Identifize Consulting, a recruitment and staffing consulting firm. Ms. Williams coined the term “Staffingpreneur” in 2008 and is the founder of Staffingpreneurs Academy, a digital business curriculum designed to educate aspiring entrepreneurs and provide them with the skills, tools, and resources they need to start, build and scale their niche recruitment and staffing business. Ms. Williams is also the CEO of Reskillify.com, where Dee helps professionals build full coaching brands that are profitable and that really change lives, and the founder of TheCannabisJobBoard.com, an online job board and hiring platform geared towards matching job seekers and employers within the legal cannabis industry.ResourcesLinkedIn – https://www.linkedin.com/in/deewilliamsga/Facebook – https://www.facebook.com/yourdeewilliamsTwitter – https://twitter.com/no1networkerYouTube – https://www.youtube.com/channel/UCyXAYiw0B8lznO5b9pw62VgInstagram – https://www.instagram.com/yourdeewilliams/Reskillify – https://reskillify.com/The Cannabis Job Board – https://www.thecannabisjobboard.com/Staffingpreneurs Academy – https://staffingpreneursacademy.com/Identifizeconsulting – https://identifizeconsulting.com/Books We Talked AboutExactly What To Say – Your Personal Guide To The Mastery of Magic Words – by Phil M Jones (available on Amazon)Stop, Snap & Switch to Unleash Your Limitless Life – by Krista Mashore (available on Amazon)Questions I asked Dee WilliamsHow would you recommend professionals overcome fear within the workplace?How can professionals be resilient so that they overcome obstacles?What would be your strategy for professionals to achieve their goals?How can professionals influence people to move on with their ideas? – especially if they are in different teams?How do you get people to take action and do things? – Once they have agreed, that is a good idea.Can you talk about how your resolve affects your reality?How can professionals discover what is holding them back and then take action to move...

Does your website use GA4?Is your website ready for GA4? Google Universal Analytics stops collecting data on July 1st, 2023.And based on BulitWith.com, 25,939,381 websites still have Google Universal Analytics on them.Is your website one of those?Check out the live stats here – https://trends.builtwith.com/analytics/Google-Universal-AnalyticsBioSteve Erlich is a digital marketing expert and the Director of Search at Digital Law Marketing, Inc. For almost 15 years, Steve has been helping lawyers achieve their SEO, PPC, social media goals, and other digital marketing objectives. Steve also helps clients coordinate their different marketing channels to create a consistent brand and maximize the impact of all their marketing efforts.ResourcesWebsite – https://www.digitallawmarketing.comTwitter – https://twitter.com/ImSteveErlichLinkedIn – https://www.linkedin.com/in/steven-erlich-4a073028/Brie Anderson:LinkedIn – https://www.linkedin.com/in/brieeanderson/Twitter – https://twitter.com/brie_e_anderson?s=20Dana DiTomaso:LinkedIn – https://www.linkedin.com/in/dditomaso/LinkedIn Learning GA4 Course – https://www.linkedin.com/learning/advanced-google-analytics-4-ga4Questions I asked SteveWhat is GA4?Why change to GA4?What’s happening to Universal Analytics and the data?Are there any ways to keep my UA data?What is changing in GA4?What is Google Tag Manager, and why should I use it?Are there any challenges to using GA4? (API limitations)What new features of GA4 should a marketer or small business look for?Is GA4 GDPR compliant?Who should I be following for information on GA4?Check out the full episode at: https://emjpodcast.com/ga4-deep-dive-as-universal-analytics-is-soon-ending-with-steve-erlichCheck out more episodes of our SEO Podcast.

Not just for SEOsThis episode is for the SEOs working at companies where they are not empowered, have little to no budget, and where their voices are not heard or considered.I asked today’s guest Scott Carley to be on the show to speak on how businesses can change from being stagnant to being innovative and, in the process, be agents of change.Having worked in many marketing departments, I have seen businesses that did not adopt innovation and let their competition accelerate past them. The competition who moved past them in Google used newer techniques, had a budget for link building, updated web design, and much more.It is my pleasure to welcome Scott to the show.Scott Carley BioThere’s a reason they call him “The Change Energizer”–Scott Carley has the energy and the knowledge to get big achievements across the finish line! He takes a proactive and innovative approach to problem-solving, overcoming obstacles, and conquering failures. With his emphasis on taking action, Scott helps organizations achieve objectives and increase productivity.A long-time certified Vistage speaker and Trusted Advisor, Scott Carley has spoken nationally to thousands of CEOs and key leaders. He is a two-term President of the Austin Chapter of the National Speakers Association. He is also a three-term Board member of the National Chapter Leadership Council of NSA, supporting Professional Speakers nationwide. He has rallied presenters to innovate with new tools during the Covid-19 Pandemic, exemplifying once again that he knows how to practice what he preaches.  Scott has traveled to over 350 cities stateside and from Australia to Europe as a keynote speaker. His top clients include Wells Fargo, Dell, NYL, and Travel and Tourism Industry. Clients love his clear approach to problem-solving and how he “creates a breath of fresh air” that energizes and uplifts.His three most requested Conference Topics are:Awaken The Giant Within – You’ve Got Super Powers, and You’re Gonna Need a CapeWe Did It – The Science and Strategy Behind Big AchievementsConquer Your Sand Traps – It’s what made Tiger Woods a ChampionScott hosts his We Did It Weekend Breakthrough Retreats once a quarter for Repositioning and Emerging Leaders.ResourcesScott Carley Website – https://scottcarley.com/LinkedIn – https://www.linkedin.com/in/scarleyQuestions I asked ScottHow do you get businesses that are overwhelmed working in their companies to work on their business?How do you get business leaders out of funk so that your team is more agile and willing to move toward innovation?The competition is wiping out the business. How do you get the company to take notice and take action?What do you do to help people innovate in their business?What is the catalyst to help people innovate?How do you Energize a Team long-term?How do you help a stagnate leadership team get creative and move forward?How does a leader become decisive in making good decisions?How do leaders say NO to distractions?What was your aha moment or breakthrough with learning how to motivate businesses?How can businesses work with you?See the full episode at:

If you are interested in what makes SEO tick or how to rank a web page or website in Google. You know that this is a moving target, as Google is constantly changing and evolving.To speak directly about these issues, I invited Lily Ray to come on the show and discuss what is new about Google’s E-E-A-T framework.If you are unfamiliar with E-E-A-T? Lily goes into this, as the E-E-A-T framework was recently updated.BioLily Ray is the SEO Director at Amsive Digital, providing strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers, and technical writers, Lily brings a strong technical background, performance-driven habits, and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world. She helped grow and establish an award-winning SEO department that delivered high-impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across various verticals focusing on retail, e-commerce, b2b, and CPG sites. She loves diving into algorithm updates, assessing quality issues, and solving technical SEO mysteries.Resources:Upcoming Events – https://lilyray.nyc/events/list/LinkedIn – https://www.linkedin.com/in/lily-ray-44755615/LilyRay’s Website – https://lilyray.nyc/Amsive Digital – https://www.amsivedigital.com/Twitter – https://twitter.com/lilyraynycThe questions that I asked Lily that this podcast episode was based onWhat does E-E-A-T mean?How can E-E-A-T affect a site’s rankings in Google?What can SEOs do to improve the E-E-A-T on their website?What are the most common issues that you see?Can writing more on topic clusters of the site's overarching topic help with E-E-A-T? – semantic SEO.How does having more robust content with supporting keywords, related keywords, and question queries help? – People also ask.Does FAQ schema help with E-E-A-T? – If so, can you explain how.How does adding Author Schema help?How does adding SameAs Author Schema Help?When relevant internal links are implemented, can this help with E-E-A-T by connecting Google entities?How can off-page signals like BBB and Yelp affect the Trustworthiness of a website for E-E-A-T?Can the relevancy of your backlinks from referring domains affect the authority in E-E-A-T?A relevant site and content linking back to your page.A relevant or irrelevant link profile from 3rd party websites.Does Google’s (NLP) play a part in E-E-A-T? If so, could you explain how?Check out the full episode at: https://emjpodcast.com/e-e-a-t-in-2023-and-chat-gpt-with-lily-ray.Check out more episodes of our SEO Podcast.

As an SEO or business owner, if your focus has been on organic SEO or local SEO, or maybe you’ve spent some ad dollars on Google or Facebook, there’s a huge opportunity for you in a search engine called YouTube.You may be saying, what is the big deal?Well, users come to YouTube to research and learn about topics. And it’s not like paid ads on Google or Facebook that use disruption tactics.YouTube videos also show up in Google’s organic search results and Google Local search results.YouTube videos can amplify the organic content message that you have.Today’s guest, Jeremy Vest, has been working to figure out YouTube’s secrets for the past 15 years. And his customers have about 30 billion organic views on YouTube. YouTube, though is kinda of an enigma on how you show up.BioJeremy’s been a YouTube coach for almost 15 years. His customers have over 20 billion organic views on YouTube. He’s worked with dozens of the largest brands and creators in the world. He’s spoken at VidSummit, Vidcon, and Social Media Marketing World and founded Video Marketing World. ResourcesYouTube – https://www.youtube.com/@creatorunlockLinkedIn – https://www.linkedin.com/company/creator-unlock/Creator Unlock Website – https://www.creatorunlock.com/coachingKey Moments1:20 – Jeremy talks about how YouTube serves up content to its users, the importance of watch history, and a niched focus for creators.6:09 – In this section, Jeremy breaks down further the importance of niching down as a creator on YouTube.11:13 – In this section, Jeremy talks about the most common issues creators have when setting up their channels, creating content, or generally where things go wrong.14:12 – How do you get traffic to the YouTube channel and its videos to start with? – What should you focus on first?16:45 – How can a YouTube coach help you improve your appearance on YouTube?18:30 – Learn what’s new on YouTube for 2023.21:26 – How can you work with Jeremy?Check out more episodes of our SEO Podcast.

It is my great pleasure to bring on the show one of my all-time favorite managers: Michael Impelluso. While working with Mike, I increased my capacity for empathy for my co-workers.  I came to think of my colleagues as customers.Some of the skills I learned to improve upon were soft skills, hard skills, effective communication between team members and leadership, learning to clarify the ask, time management, and work-life balance.This episode covers all of these topics, as I find they are essential whether you are working as a freelance consultant, in an agency, or within an enterprise-level marketing department.BioMike is the Vice President of Marketing at CentralReach, the industry’s leading ABA software and services provider that helps organizations serving individuals with autism and IDD deliver evidence-based and personalized care. Mike has over 20 years of experience in Digital Marketing, Brand Management, and Lead Generation. He has managed agencies that deliver SEO and website services to hundreds of clients and ran corporate teams for privately owned and publicly traded organizations that drove significant bottom-line growth using cohesive digital marketing strategies.Resources:LinkedIn – https://www.linkedin.com/in/michaelimpelluso/Central Reach – https://centralreach.com/Questions For Mike:Can you tell us your background on where you started position-wise in your career and where you have gone?How did soft skills play a par in your career?How did additional training with hard skills play a part in your career?Can you tell us about some challenges you had in getting other teams or senior leadership to align with your vision?How do you keep your teams agile?What were your biggest aha moments for managing team members in marketing?What was your biggest breakthrough in marketing that directly affected how the business performed?What recommendations can you give to young marketing professionals?See the full episode at: https://emjpodcast.com/seo-skills-that-every-seo-needs-that-are-not-found-in-a-toolCheck out more episodes of our SEO Podcast.

Today we are going a little bit off the beaten path on the SEO learning path. This episode is dedicated to people who are looking to learn SEO for a family business.When families run their businesses and the business is split between an older and younger generation, there can be stressors between the two groups on how to run and market their business, let alone which tactics to use, which could include SEO, Local SEO, Local Search Ads (LSA), and more.That is why I have brought in an expert on business succession to go over the main issues that face family businesses and pathways to overcome the friction of multi-generation family businesses and business succession.Businesses that align amongst the generations with a succession plan will be able to move forward, working together as a unit, where they can have a strategy on how they are going to market their business.It is my pleasure to welcome Stephen Shortt to the show.Stephen Shortt Bio:Stephen grew up in two family businesses and started a few of his own.  Having bought both family businesses from his parents and growing them internationally, Stephen learned a lot about successful succession planning and making some mistakes along the way…Stephen is the former global chair of the Global Student Entrepreneur Awards, which supports young, emerging entrepreneurs in over 50 countries around the world – which was the basis for the Disney+ / National Geographic Documentary “Own the Room”.  Stephen has also served on the global committee for EO Accelerator, which supports entrepreneurs who want to grow their businesses to €1m+ per year.  He was a founding member and Past President of the Irish chapter of the Entrepreneurs Organization.Stephen is a succession planning coach; strategy facilitator; team development coach; leadership coach, and personality profiler. Stephen has delivered keynotes, facilitated workshops, and taught leadership academies in Europe, North America, the Middle East, Asia, and Oceana. Stephen is honored to act on several advisory boards; as a coach for accelerator companies scaling up their businesses; as an angel investor, and as a mentor to emerging entrepreneurs in Ireland and internationally.All of Stephen’s projects, businesses, and programs feed into his core purpose “To help people Aspire to a better future and Empower them to get there”. Stephen and his Spanish wife have two bilingual daughters and try to spend as much holiday time in Spain as possible.ResourcesLinkedIn – https://www.linkedin.com/in/stephenshortt/Successful Succession – https://successfulsuccession.com/Questions for StephenHow do you figure out a future vision for a family business?How do we pick the right NextGen leader for the business?How can we prepare both generations for the transition?What are common pain points when families talk about business succession?Can you discuss how the business's strategy might change based on success?With inflation increasing, how does this impact business succession?Can you discuss what typically happens if a family can’t agree on a business succession plan?Can you talk about your aha moment or breakthroughs you have had while working with businesses on succession?In 2023, what issues do you see impacting business succession?How can businesses reach out to you for help?Check out the full episode at

If you’re struggling on how to build links to your website and its pages, know that you’re not alone. Many of the link building strategies that are online can get your website penalized in Google. And these penalties, well, they’re really difficult to recover from. Today’s episode is all about link building strategies that Google loves.So, you may be thinking, why should I listen to you? Hey, my name is Matt Hepburn, and I’m an SEO professional with 13 plus years of experience working as an SEO consultant, working in agencies both large and small. And for the past seven years, I’ve been working in the enterprise sector for some of the biggest brands out there. Welcome to The EMJ SEO Podcast, where it’s all about you learning SEO so you can get an industry job later.So today we’re joined by Kari DE Phillips, the CEO of the Content Factory. And Kari is going to talk to you about effective link building strategies with PR so that you can get links from top publications and new sites by pitching to journalists. Kari is also going to talk about how this tactic scales with newsworthy content. And if you hang out to the end, you’re going to get a free template that you can use to start pitching PR so that you can capitalize on scaling your link building and land those elusive authority links.Kari’s Bio:Kari DePhillips is the CEO of The Content Factory, an SEO agency specializing in PR. Kari is also the founder of the Sisters in SEO Facebook community, which has grown to over 11,000 members (if you’re a non-dudebro in SEO, you’re welcome to join!). SERPstat named Kari one of the Top 3 Women in SEO, Thrive called her a “limit-breaking female founder,” and NBC news titled her a “CEO who takes job perks to the max” for her approach to business management. ResourcesContent Factory Case Studies – https://contentfac.com/digital-marketing-pr-case-studies/How to Write a HARO Pitch that WORKS – https://contentfac.com/how-to-write-a-haro-pitch-that-works/How to Get $100k+ in Media Coverage for Your Brand (In Just 3 Months!) – https://contentfac.com/how-to-write-a-haro-pitch-that-works/Website & SocialThe Content Factory – https://contentfac.com/LinkedIn – https://www.linkedin.com/in/karidephillips/Twitter – https://twitter.com/karileedSisters In SEO – https://www.facebook.com/groups/sistersinseoTCF Twitter – https://twitter.com/ContentFacTCF LinkedIn – https://www.linkedin.com/company/contentfac/Questions for Kari1.    Aside from the SEO benefit of building domain authority, what are PR’s other benefits?”2.    What are...