S2 #2 'Creating lightweight, meaningful, and purposeful Web experiences', with Chris Butterworth

The EcoSend Podcast

Mar 8 2023 • 28 mins

2️⃣ We're on to episode two of the second season of The EcoSend Podcast!

For this episode James sat down with Chris, founder at Aline.to,

Have a listen to learn all about:

- Strategies for attracting and onboarding new clients to a sustainability-focused service.
- Striking the balance between aesthetics, conversion rates, and sustainability when building websites.
- What is the current trend for sustainability in the Digital space?
- Educating companies (and the public!) on better practise for maintaining data, to avoid excess carbon emissions.
- Estimating websites' carbon footprints, and much more!

About Chris Butterworth:
Chris is a strategist, designer and developer building digital solutions to measure and reduce digital carbon emissions. Founder of Aline, which consult with organisations to teach them how to lower their digital footprint and create lightweight, meaningful and purposeful web experiences.


Further Resources:
Chris on LinkedIn: https://www.linkedin.com/in/chrsbutterworth/
Chris's Website: https://aline.to/
The Green Web Foundation: https://www.thegreenwebfoundation.org/
Fairphone: https://www.fairphone.com/
Digital Beacon: https://digitalbeacon.co/