BizNinja Entrepreneur Radio

Tyler Jorgenson

Join Tyler Jorgenson, a lifelong entrepreneur, as he interviews business owners, authors, CEOs, marketers, and innovators. Learn more about BizNinja Entrepreneur Radio here: https://bizninja.com/ If you're looking for a podcast on entrepreneurship that is under 30 minutes and jam-packed with awesome info, this is it. Past guests include Tim Ferriss, Neil Patel, Peter Shankman, and many other successful entrepreneurs. Currently BizNinja - Entrepreneur Radio airs on ABC News Radio KMET-1490 out of Redlands, California read less
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Episodes

Giving A Second Life To Industrial Waste
Jan 2 2025
Giving A Second Life To Industrial Waste
SummaryIn this episode of BizNinja Entrepreneur Radio, host Tyler Jorgenson dives into the innovative world of industrial repurposing with Damon Carson, founder of repurposedMaterials. Damon shares how his company gives discarded industrial items a second life, transforming waste into valuable resources. From rubber conveyor belts used in farming to old street sweeper brushes turned into livestock back scratchers, Damon's creative approach embodies the principles of reuse, resourcefulness, and environmental sustainability. His entrepreneurial journey, inspired by both rural roots and early exposure to industrial waste, showcases the power of seeing potential in what others discard.Damon recounts his early challenges and triumphs, including the pivotal moment in 2010 when a simple suggestion about billboard vinyls sparked a whole new business idea. He discusses the logistical hurdles of sourcing and storing industrial waste, as well as the ingenuity required to match materials with customers' needs. From partnering with major corporations like Apple to providing solutions for industries ranging from trucking to agriculture, Damon's business model proves that one company's trash can indeed become another's treasure.Throughout the conversation, Damon also offers insights for aspiring entrepreneurs, emphasizing the importance of taking calculated risks and starting with "baby steps." With over 15 million pounds of material saved from landfills annually, Repurposed Materials is not only a thriving business but also a testament to the ecological and economic benefits of innovation. Tune in to hear Damon’s remarkable journey and how you can think outside the box—whether you’re an entrepreneur or simply someone looking to make a difference. TakeawaysThe Power of Repurposing: Repurposing industrial waste can reduce environmental impact while creating valuable business opportunities. Damon's approach showcases the benefits of finding second lives for discarded items.Innovation Through Resourcefulness: Success often lies in seeing potential where others see waste. Listening to customers and leveraging creative thinking can lead to surprising and impactful solutions.Entrepreneurial Wisdom: Start small, manage risks, and take incremental steps to grow a business. Damon’s story illustrates how "baby steps" and calculated gambles can lead to significant breakthroughs.Strategic Scaling: Expanding a logistics-heavy business like Repurposed Materials required careful planning, from locating warehouses to hiring the right people. Strategic choices can help manage complexity.Environmental and Economic Impact: Beyond profitability, Damon’s work underscores the importance of sustainability, with millions of pounds of material diverted from landfills every year.
Solving the Productivity Tax with Rebel Rabbit
Dec 27 2024
Solving the Productivity Tax with Rebel Rabbit
SummaryPierce Wiley’s entrepreneurial journey is an inspiring blend of innovation, persistence, and redefining norms. From middle school days of selling CDs to co-founding Rebel Rabbit, a THC-infused seltzer company, Pierce shares how his passion for challenging the mainstream fueled his success. Rebel Rabbit is more than a beverage; it’s a movement to redefine social drinking, offering a productive and health-conscious alternative to alcohol. Pierce and his co-founder, Billy, started with the simple goal of creating a drink for those who don’t consume alcohol, solving a critical gap in the social experience.The conversation delves into the challenges they faced as newcomers in the consumer packaged goods (CPG) industry. From finding the right co-packer to managing distribution in conservative markets, Rebel Rabbit’s journey is a testament to creativity and perseverance. Their success inspired the creation of Upstate Beverage Consultants, a co-packing company designed to support emerging brands by addressing the hurdles Rebel Rabbit had overcome. Pierce’s reflection on the “productivity tax” of alcohol emphasizes the value of alternatives for entrepreneurs aiming to maximize their potential.Rebel Rabbit embodies the spirit of rebellion—challenging societal norms and offering something unique. Pierce also shares the importance of balancing entrepreneurial hustle with personal goals, such as spending more time with his young daughter. Learn more about this groundbreaking brand and its mission to transform the way people drink at  Rebel Rabbit, where redefining social drinking isn’t just a tagline—it’s their mission. TakeawaysThe Birth of Rebel Rabbit: Pierce Wiley and Billy’s innovative approach to creating a THC-infused seltzer provides a refreshing solution for non-drinkers in social settings while addressing the “productivity tax” of alcohol consumption.Overcoming Challenges: From navigating the complexities of CPG production to finding innovative partnerships, Rebel Rabbit’s journey highlights the power of persistence and collaboration.Expanding Horizons: With plans to dominate the Florida market and beyond, Rebel Rabbit continues to grow while staying true to its mission of redefining social drinking and offering a healthier, more inclusive lifestyle choice.
Telling Stories and Honoring History Through Sustainable Craft Spirits
Dec 24 2024
Telling Stories and Honoring History Through Sustainable Craft Spirits
SummaryIsco Spirits is not your typical distillery. Founded by Manya Rubenstein and located in an old steel mill in Providence, Rhode Island, Isco stands as the city’s first distillery since Prohibition. With deep ties to the local artisan community and a commitment to sustainable practices, Isco produces a range of unique, handcrafted spirits. Their products, like Structural Vodka and Blue Velvet Bourbon, aren't just drinks—they’re stories in a bottle. By incorporating elements of regenerative farming and coastal inspiration, Isco creates products that reflect the history and natural beauty of Rhode Island, blending creativity, craftsmanship, and eco-consciousness into every sip.Manya’s entrepreneurial journey is a masterclass in adaptability. Opening the distillery in March 2020, right as the world was shutting down due to the pandemic, required bold pivots and quick thinking. Originally designed to welcome guests into a tasting room experience, Isco quickly shifted to making hand sanitizer and engaging with customers through direct sales. From that challenging beginning, Isco evolved into a brand known for its imaginative offerings like Ostrata, a vodka distilled with oysters, and Sea Flow gin, which incorporates seaweed as a key ingredient. These products are inspired by Rhode Island’s coastal heritage and highlight Manya’s goal of using spirits as a medium for storytelling.At the heart of Isco is a commitment to sustainability, innovation, and community. From supporting local farms and reusing spent grains to crafting spirits that honor the ocean, Isco’s approach extends far beyond production. Their “Night of Cheer” holiday event showcases their passion for giving back, collecting donations for local causes while bringing people together for a festive experience. With plans for expanded distribution and new products on the horizon, Manya's vision remains clear: create exceptional, thoughtful spirits that spark connection, tell stories, and celebrate the place they call home. TakeawaysResilience Sparks Innovation: Isco's ability to pivot during the 2020 pandemic shows how entrepreneurs can turn adversity into opportunity, finding creative ways to stay relevant and connected with their audience.Sustainability Creates a Competitive Edge: By focusing on regenerative farming, eco-friendly production, and coastal conservation, Isco isn't just making spirits—they’re building a movement. Their use of oysters, seaweed, and farm-grown grains differentiates them in the competitive distilling industry.Storytelling as a Brand Strategy: Isco Spirits tells a larger story through its products, branding, and community events like "Night of Cheer." By weaving local history, environmental awareness, and artistry into each spirit, Isco builds a deeper emotional connection with consumers.
From Match.com to Car Seats and Strollers
Dec 9 2024
From Match.com to Car Seats and Strollers
SummaryFran Maier, a pioneering entrepreneur and co-founder of Match.com, joins host Tyler Jorgenson to share her journey and insights into entrepreneurship. Fran discusses her latest venture, BabyQuip, the leading baby gear rental service designed for traveling families. She recounts the inspiration behind BabyQuip and highlights how it solves the challenge of traveling with children by providing safe, clean, and accessible baby equipment. Fran also touches on her entrepreneurial journey, from her early days in marketing to building iconic brands like Match.com by emphasizing trust and safety.BabyQuip’s innovative gig-economy model empowers moms and other caregivers to become "Quality Providers," allowing them to earn income by renting out baby gear while helping traveling families. Fran explains how the platform’s focus on trust, safety, and cleanliness sets it apart from competitors. She shares how BabyQuip survived the challenges of the pandemic and continues to grow, with over 2,000 markets globally and exciting plans for expansion into pet and outdoor gear rentals.In addition to her work at BabyQuip, Fran reflects on lessons learned as an entrepreneur, such as embracing change and solving problems incrementally. Her dedication to fostering female entrepreneurship and her ability to adapt to shifting markets underscore her success. Fran shares her excitement about upcoming partnerships and her personal plans for the year, including travel and relaxation after a challenging period in her life.TakeawaysEntrepreneurial Resilience: Fran emphasizes the importance of embracing change, taking risks, and tackling challenges step-by-step to build successful businesses.Empowering Entrepreneurs: BabyQuip enables individuals, especially moms, to generate income while balancing family life through its innovative gig-economy model.Trust and Safety: Creating a trustworthy brand by focusing on customer safety and satisfaction is a cornerstone of Fran’s success.
Prickly Business: How Jonny Locarni Made Magic with Cactus
Dec 2 2024
Prickly Business: How Jonny Locarni Made Magic with Cactus
SummaryIn this episode of BizNinja Entrepreneur Radio, host Tyler Jorgenson sits down with Jonny Locarni, founder of Magic Cactus, a unique brand creating alcohol alternatives infused with hemp and functional ingredients. Jonny shares his entrepreneurial journey, starting with hustling as a young adult, to creating a product that fills a distinct market gap. He discusses the challenges of developing a commercially viable drink that provides the social experience of alcohol minus its negative effects. Tyler and Jonny dive deep into navigating regulations, consumer insights, and how Magic Cactus offers a mindful and inclusive drinking alternative to alcohol.Jonny explains the evolution of Magic Cactus from early formulation hurdles, like using coconut water, to finding the perfect balance with cactus water, which aligns with their brand’s Arizona roots and offers health benefits without excess sugar. The two also explore the complexities of creating a brand that appeals to a broader audience, focusing not just on sobriety but on mindful consumption, showing how Magic Cactus is changing the way people approach social drinking. They also discuss the brand’s vision for the future, regulatory hopes, and how they aim to expand their footprint.The episode closes with a reflection on building a brand that goes beyond selling a product by creating a community and reshaping perceptions around alcohol alternatives. Jonny’s story highlights how branding, purpose, and market timing are pivotal to success. Listeners are encouraged to check out Magic Cactus and join their mission of creating a non-toxic and socially engaging drink alternative. Visit magiccactus.com to learn more. TakeawaysEntrepreneurial Spark & Innovation: Jonny Locarni’s journey demonstrates how early business ventures can ignite a lifelong passion for entrepreneurship, leading to innovative solutions such as Magic Cactus, which offers a unique, healthier alternative to traditional alcoholic beverages.Formulation Challenges & Branding: Developing a commercially viable product requires overcoming multiple hurdles, including consumer taste preferences and nutritional balance. Magic Cactus’s pivot from coconut water to cactus water shows how adapting to feedback can lead to better product alignment and brand storytelling.Mindful Drinking & Market Positioning: Magic Cactus isn’t solely about promoting sobriety but encouraging mindful consumption. The brand’s inclusive approach aims to cater to a broad spectrum of consumers, offering an alternative that bridges the gap between traditional drinking and healthier choices, while donating 10% of profits to support substance abuse treatment initiatives.
Wine Not? How Archer Roose is Uncorking Innovation with Marian Leitner
Nov 25 2024
Wine Not? How Archer Roose is Uncorking Innovation with Marian Leitner
In this episode of BizNinja Entrepreneur Radio, Tyler Jorgenson sits down with Marian Leitner-Waldman, co-founder of Archer Roose Wines. Marian shares her unconventional journey from working in finance to building a successful wine company that aims to disrupt the traditional wine industry. Archer Roose was born from her desire to create high-quality wine in an approachable, sustainable format like cans, a concept inspired by her love for storytelling and connection. Marian's entrepreneurial spirit and dedication to sustainability are evident as she discusses the challenges of innovating in an industry that is traditionally resistant to change, especially for women.Marian delves into the early struggles Archer Roose faced, from gaining trust among winemakers to finding product-market fit. The company took four years to launch its first product and spent significant time understanding consumer preferences. By focusing on transparency and a fun, non-intimidating brand, Archer Roose was able to introduce canned wine as a viable alternative to bottles, particularly targeting consumers who desire moderation and control over their consumption. The conversation highlights Marian’s vision of making wine accessible and enjoyable for everyone, while also addressing larger environmental concerns.Toward the end, Marian shares her exciting journey of partnering with actress and businesswoman Elizabeth Banks, who became a co-owner of Archer Roose. Marian emphasizes the importance of maintaining product quality, investing in research, and ensuring that the wine inside the can is as good as the brand’s marketing. Archer Roose is now expanding its presence in major retailers like Target and Sprouts, as well as being served at Regal Cinemas and Vail Resorts, continuing to push the boundaries of the wine industry.For more about Archer Roose Wines, visit ArcherRoose.com and explore their collection of sustainable wines that are both environmentally conscious and perfect for the modern lifestyle.
Whiskey, Innovation, and Grit: The Misunderstood Whiskey Story with Chris Buglisi
Nov 4 2024
Whiskey, Innovation, and Grit: The Misunderstood Whiskey Story with Chris Buglisi
In this episode of BizNinja Entrepreneur Radio, host Tyler Jorgenson sits down with Chris Buglisi, co-founder of Misunderstood Whiskey, to discuss the journey of innovating in the traditional world of whiskey. Chris shares how he and his business partner, JD, started their venture in their kitchen, experimenting with hundreds of whiskey recipes before landing on their signature ginger-infused whiskey. They aimed to create a whiskey that both seasoned drinkers and newcomers could enjoy, and Misunderstood Whiskey was born from this vision of accessibility and quality.The conversation dives into the challenges of entrepreneurship, including trademark battles and the complexities of entering the liquor market. Chris highlights the importance of resilience and adaptability, sharing how setbacks like their first trademark dispute led to the brand’s ultimate success. He also discusses how their whiskey stood out at events, earning rave reviews from customers and helping the company quickly gain traction.Towards the end, Chris introduces Oatrages, their new dairy-free bourbon cream line, which stems from their innovative Oatnog product. Misunderstood Whiskey and Oatrages continue to grow, catering to both whiskey enthusiasts and the dairy-free community. Chris emphasizes the importance of listening to customer feedback and staying ahead of industry trends, like the growing popularity of alternative milk products. Misunderstood Whiskey and Oatrages are not just about quality drinks but about creating a fun, inclusive experience for everyone.Misunderstood Whiskey, known for its ginger-infused whiskey, continues to innovate with the launch of Oatrages, a dairy-free bourbon cream. For more about their journey and products, visit Misunderstood Whiskey.TakeawaysResilience in Entrepreneurship: Chris Buglisi highlights how Misunderstood Whiskey faced numerous challenges, including trademark disputes, but overcame them through persistence and creativity, turning obstacles into opportunities.Customer-Centric Innovation: The success of Misunderstood Whiskey and Oatrages demonstrates the importance of listening to consumer feedback and responding to market trends, particularly in underserved categories like dairy-free alcoholic beverages.Misunderstood Whiskey's Unique Approach: The brand seeks to bridge the gap between seasoned whiskey drinkers and newcomers by creating a whiskey that is both high-quality and approachable, redefining perceptions of flavored whiskey with their ginger-infused blend.Chapters00:00 Introduction to Entrepreneurship in Whiskey02:37 The Birth of Misunderstood Whiskey06:32 Trademark Challenges and Resilience08:54 First Signs of Success12:30 Navigating Partnerships in Business15:54 The Nine Must-Haves for Success17:29 Innovating with Oatrages21:37 Developing New Flavors and Products24:29 Goals for Oatrages and Future Plans27:50 Personal Aspirations Beyond Business
Shaking Up the Cocktail Industry: Charlie Grace on Crafting a Winning Espresso Martini Brand
Oct 16 2024
Shaking Up the Cocktail Industry: Charlie Grace on Crafting a Winning Espresso Martini Brand
In this episode of BizNinja Entrepreneur Radio, Tyler Jorgenson welcomes Charlie Grace, the co-founder of NightOwl, a premium ready-to-drink espresso martini brand. Charlie shares his entrepreneurial journey, which began in the hospitality industry, opening his own bar in New York City and eventually venturing into the alcohol market. Charlie discusses the challenges of creating NightOwl and its unique offerings, including a tequila-based espresso martini, a rarity in the crowded RTD (ready-to-drink) market.Charlie explains the vision behind NightOwl, emphasizing the need for a high-quality, convenient solution for consumers who want a bartender-level espresso martini without the hassle. He delves into the difficulties of formulation, which took nearly two years to perfect, and highlights the brand's focus on consistency and flexibility for both on-premise venues and at-home consumers. The conversation also touches on the growing popularity of tequila among younger drinkers and how NightOwl aims to meet that demand with innovative options.As the brand continues to expand, Charlie emphasizes the importance of building a strong team and creating a strategic approach for distribution. He shares insights on navigating the complex alcohol industry and growing NightOwl’s presence, particularly in high-volume venues like hotels and music festivals. Listeners are encouraged to check out NightOwl online and learn more about their delicious offerings, including their flagship espresso martini. Discover more about NightOwl Martini at DrinkNightOwl.comTakeaways1. NightOwl’s Unique Offering: NightOwl distinguishes itself with its premium espresso martini, available in both vodka and tequila variations. This innovative approach taps into the growing demand for tequila among younger consumers, offering a high-quality cocktail experience in a convenient ready-to-drink format.2. Challenges in Formulation: The process of creating the perfect espresso martini took nearly two years, with Charlie and his team facing numerous challenges in balancing taste profiles, ingredients, and ensuring consistent quality. Their persistence paid off with a well-received product now gaining traction in the alcohol market.3. Strategic Growth: NightOwl is focusing on expanding its distribution through both retail and on-premise venues, such as bars and hotels. The brand’s strategy emphasizes building strong relationships within the industry and ensuring that consumers can easily access the product, while also creating a strong, recognizable brand presence.Chapters00:00 Introduction to Night Owl and Entrepreneurship02:58 The Unique Offering of Night Owl06:11 Go-to-Market Strategy and Distribution Challenges09:02 Building a Brand and Team Dynamics12:12 Celebrity Endorsements and Organic Marketing14:59 Pivotal Moments and Validation in Business17:51 Personal Growth and Bucket List20:46 Overcoming Obstacles in Product Development24:09 Networking and Mentorship in Entrepreneurship25:58 Conclusion and Call to Action
Pouring Passion into Business: The Journey of De Nada Tequila’s Founders
Sep 23 2024
Pouring Passion into Business: The Journey of De Nada Tequila’s Founders
In this episode of BizNinja Entrepreneur Radio, Tyler Jorgenson sits down with Adam Millman and Daniel Neeson, the co-founders of De Nada Tequila. The conversation delves into their entrepreneurial journey, starting with a clothing line in college and evolving into the creation of De Nada Tequila. They discuss the challenges of building a business from the ground up, the importance of sustainability, and how they are navigating the competitive tequila industry with innovation and passion. The founders emphasize the value of creating a brand that reflects strong cultural values, transparency, and an unwavering commitment to craftsmanship.Adam and Daniel share the inspiration behind their tequila brand, which grew from their love for hospitality and cocktails while attending school in New Orleans. They also highlight their unique rebranding strategy, which includes using sustainable aluminum bottles, a first in the tequila market. With a focus on the quality of both their product and their environmental impact, the duo has partnered with a fifth-generation distillery to ensure the authenticity and craftsmanship of their tequila. They also touch on the hurdles of scaling a spirits business in a highly competitive industry while staying true to their mission of sustainable growth.Additionally, the episode covers some of the personal goals of the co-founders, from Adam's dream to visit Japan to Daniel's aim of being more present in his friends’ milestones. The episode wraps up with a call to action for listeners to support De Nada Tequila and to look for it in the New York, New Jersey, and Connecticut areas, where it's already gaining traction in bars and restaurants.About De Nada Tequila: De Nada Tequila stands out in the spirits industry with its commitment to sustainability and craftsmanship. The brand’s recent rebranding includes the use of aluminum bottles, which are lighter and more easily recycled than glass, setting a new standard in the tequila market. Partnering with the Feliciano Vivanco family, a fifth-generation distillery, De Nada ensures a product that is rich in heritage and quality. To learn more, visit De Nadatequila.com.TakeawaysSustainability and innovation: De Nada Tequila sets itself apart with eco-friendly aluminum bottles and a focus on craftsmanship.Partnership and transparency: Adam and Daniel’s complementary skills and open communication are key to their successful collaboration.Learning through doing: Their entrepreneurial journey shows the value of hands-on experience and adapting to challenges.Market differentiation: In a competitive space, standing out with a clear mission, like sustainability, is crucial for success.Balance and perseverance: The founders stress the importance of celebrating small wins and maintaining personal well-being while growing a business.Chapters00:00 Introduction and Background of Deinata Tequila00:35 Adam's Entrepreneurial Journey: From Musician to Clothing Line01:20 Daniel's Entrepreneurial Drive and the Idea Behind Pine Outfitters02:40 Transition from Clothing Line to Tequila06:24 The Birth of Deinata Tequila and the Focus on Craftsmanship and Sustainability07:43 Rebranding and the Introduction of Sustainable Aluminum Bottles10:31 Challenges in the Spirits Industry and the Three-Tier System11:49 Future Goals and Expansion Plans12:54 First Big Wins and Aha Moments15:20 Lessons from Pine Outfitters Applied to Deinata Tequila18:30 The Importance of Being Present and Enjoying the Process20:29 Building the Deinata Tequila Team and the Role of Sales22:53 The Importance of Being Boots on the Ground in Sales25:23 The Fun and Creative Aspects of the Business27:01 Dream Celebrity Endorsements for Deinata Tequila29:28 Local New York Athlete Endorsement30:29 Personal Bucket List Goals
Who Do You Need to Be? Dre Baldwin on Mindset, Confidence, and Success
Sep 16 2024
Who Do You Need to Be? Dre Baldwin on Mindset, Confidence, and Success
SummaryIn this episode of BizNinja Radio Show, host Tyler Jorgenson interviews Dre Baldwin, a former professional basketball player and the founder of Work on Your Game University. Dre shares his inspiring journey from walking onto a Division III basketball team to becoming a pro athlete and eventually an entrepreneur. His story is one of resilience, determination, and mental toughness, as he navigated through setbacks and found success both on and off the court. Dre talks about how he built his brand by focusing on mindset, confidence, and discipline—traits that have been essential in his transition from sports to coaching and business.Dre also reflects on his early career, where he faced numerous challenges, including periods of unemployment between contracts, working odd jobs, and even sending out 10,000 cold emails to get noticed by basketball teams. Through his experiences, Dre developed a results-driven mentality that he now shares with his clients through Work on Your Game University. He helps entrepreneurs, athletes, and professionals perform at their highest levels by focusing on mental fortitude and consistent execution.Listeners will come away with actionable insights on how to develop a winning mindset, stay persistent through difficult times, and embrace discipline as the key to achieving long-term success. Dre's philosophy of asking the right questions and stepping into the version of yourself that you want to become is a game-changer for anyone looking to level up in business or life.TakeawaysResilience and Perseverance: Dre’s journey highlights the importance of persistence, whether it's through sending thousands of cold emails or navigating through career transitions.Mindset over Actions: Dre emphasizes that success comes not just from hard work but from focusing on who you need to "be" to achieve your goals, a crucial element for entrepreneurs.Confidence Through Discipline: Consistent discipline is the foundation of confidence. Dre explains how sticking to your routine and showing up daily helps build unshakable belief in yourself and your work.Chapters00:00 Introduction and Dre Baldwin's Background08:35 Transitioning from Basketball to Entrepreneurship16:01 The Importance of Mindset and Overcoming Challenges21:42 Building Work On Your Game University and Delegating25:43 Starting Over and Pricing Strategies28:28 Where to Find Dre Baldwin
Innovate or Die: Lessons from Brian Burt's Entrepreneurial Path
Aug 26 2024
Innovate or Die: Lessons from Brian Burt's Entrepreneurial Path
In this episode of BizNinja Entrepreneur Radio, Tyler Jorgenson sits down with Brian Burt, a serial entrepreneur and the driving force behind Canopy Management. Canopy Management, an Amazon and Walmart agency, has seen remarkable growth, earning a spot on the Inc. 5000 list for three consecutive years. Brian shares insights into how his company, which started as a performance-based ads management firm, has evolved into a comprehensive service provider, offering everything from creative services to customer support.Brian Burt's entrepreneurial journey began at a young age, with his first business venture at just six years old. From franchising lemonade stands to launching and selling multiple businesses, Brian’s path has been anything but conventional. He reflects on how a pivotal conversation with industry giants like Alex Hormozi and Russell Brunson led him to focus solely on Canopy Management. This decision, though challenging, has proven to be the right move, allowing him to scale the company significantly.The episode also delves into the importance of innovation and acquisitions in sustaining growth, particularly in a rapidly changing e-commerce landscape. Brian discusses how Canopy Management has navigated economic challenges, including the impact of the pandemic on consumer behavior and the evolving digital marketplace. He emphasizes the importance of performance-based models, where the success of his clients directly drives the success of his company.As a leader in the Amazon and Walmart space, Brian Burt continues to push the boundaries, exploring new opportunities like TikTok Shop integration. His story is a testament to the power of focus, innovation, and the relentless pursuit of growth. For those interested in entrepreneurship, e-commerce, or the dynamics of scaling a business, this episode is packed with valuable lessons and actionable insights.Brian Burt is the founder and CEO of Canopy Management, a leading Amazon and Walmart agency recognized for its rapid growth and innovative approach to e-commerce. Learn more about Brian and Canopy Management at canopymanagement.com.
The Holy Sh*t Factor: Storytelling and Creativity in the Wedding Industry with Matthew Wengerd
Aug 12 2024
The Holy Sh*t Factor: Storytelling and Creativity in the Wedding Industry with Matthew Wengerd
TakeawaysEmbrace your idiosyncrasies and tell better stories to differentiate yourself in the wedding industry.Recognize the power of storytelling and how it can shape your business and attract the right clients.Set boundaries and prioritize your creative soul over money to create meaningful work.Find your minimum viable audience and focus on building relationships with the right people.Overcome obstacles and failures by reframing them as learning experiences and opportunities for growth.Outsource tasks that don't align with your strengths and focus on the areas where you add the most value.Experience sunrise on the ocean as a personal bucket list item to find grounding and inspiration.Sound Bites"Creating holy shit stationary for nonconformists.""Everything we all really experience together is some version of weddings and some version of death.""The things that made you weird as a kid make you great today.""When you try to appeal to everyone it is always a race to the bottom""The differentiators are really hard to find. The way that you find them is by not being afraid of rejection""The path forward is to recognize what stories demonstrated how your customers see the world""Most business education always started with the assumption that money was number one. For me, feeding my creative soul is number one. So right off the bat, I'm going to make a whole different set of decisions."Chapters00:00 Creating Holy Shit Stationery for Nonconformist Couples06:09 Navigating the Changing Landscape of the Wedding Industry14:52 Embracing Idiosyncrasies and Telling Better Stories17:49 Setting Boundaries and Honoring Your Creative Soul23:17 Finding Your Minimum Viable Audience25:13 Overcoming Obstacles and Learning from Failures27:00 Outsourcing and Focusing on Your Areas of Value
Greg Merrilees’ Insider Tips for High-Converting Website Design
Aug 2 2024
Greg Merrilees’ Insider Tips for High-Converting Website Design
TakeawaysCustomer-Centric Design: Understanding and prioritizing the needs and preferences of the target audience is crucial for conversion-focused website design.Standout Brand Positioning: Establishing a unique brand positioning in the market, reflecting the business’s unique value and appropriate price point, is essential.Strategic Marketing: Effective marketing strategies, including value-led approaches and psychological drivers, significantly enhance trust and conversion rates.The Power of Copywriting: Persuasive and well-crafted copy is fundamental in conversion, often outweighing the visual aspects of design.Building a Reputation: For new agencies, gaining traction involves focusing on referrals, offering competitive pricing, and emphasizing a distinct market position.Sound Bites"Design without clarity is empty. Effective copy brings clarity and persuasion, vital for conversion.""True scarcity is offering something unique that can't be found elsewhere—this is what sets a brand apart.""Collaborating with conversion-focused copywriters enhances the impact of every project."Chapters00:00 Introduction and the Importance of Conversion-Focused Website Design09:08 Greg's Entrepreneurial Shift: From T-Shirts to Websites14:36 Key Strategies for High-Converting Website Designs24:36 How to Attract Your First Few Clients25:37 Greg's Personal Passions: Skiing and Racing Cars27:11 Spotlight on Big White: Greg’s Top Ski Destination27:41 Racing Towards Passion: Greg’s Love for SpeedDive into this enlightening episode to learn from Greg's vast experience in the digital design landscape, his personal hobbies that shape his life, and get inspired to take your own entrepreneurial endeavors to new heights.
From Freelance to Fortune: How Allie Bjerk Revolutionized Marketing with Tiny Offers
Jul 31 2024
From Freelance to Fortune: How Allie Bjerk Revolutionized Marketing with Tiny Offers
TakeawaysImposter syndrome is a common feeling among entrepreneurs, but it's important to overcome it and take action.Taking small steps and starting tiny can lead to significant success and growth.Continuous learning and expanding skill sets are crucial for entrepreneurial success.Building a team can provide support, camaraderie, and help in scaling a business.Failure is a natural part of the entrepreneurial journey, and it's important to learn from it and keep moving forward.Having multiple perspectives and embracing different viewpoints can lead to personal and professional growth.Personal goals, such as investing in real estate, can provide financial security and work-life balance.Traveling and exploring new places can be a source of inspiration and personal fulfillment.Sound Bites"Tiny offers are great. It's really fun to make $27, but group coaching programs were also really fun to sell.""One of my favorite views on life is just start tiny.""Sometimes we tend to think, maybe I'm struggling because, and instead of just taking the tiny step, we try to overanalyze why we haven't taken the step yet."Chapters00:00 Introduction and the Evolution of Tiny Offers02:03 Becoming an Entrepreneur and Starting a Business03:33 Balancing Advice from Others and Being a Pioneer04:38 The Concept and Success of Tiny Offers09:20 Overcoming Imposter Syndrome and Taking Small Steps11:33 Managing a Team and Balancing Responsibilities19:21 Imposter Syndrome and the Importance of Encouragement25:23 Taking Small Steps and Personal Goals27:40 Finding Inspiration and Fulfillment Through Travel
Major Leagues to Major Deals: Brandon Barnes' New Game
May 17 2024
Major Leagues to Major Deals: Brandon Barnes' New Game
SummaryJoin Tyler Jorgenson as he sits down with Brandon Barnes, a dynamic figure who's traded his baseball glove for a real estate portfolio while championing athletes' personal brand development. In their candid exchange, they delve into the vital quest of discovering one's identity beyond the realm of sports, drawing insights from Brandon's own journey of setbacks and triumphs. From striking out on the field to closing deals in the real estate market, Brandon reflects on the invaluable lessons gleaned from failure and the unwavering discipline required for success. They also explore the evolving landscape of social media and its pivotal role in crafting a compelling personal brand narrative. Through Brandon's compelling story and insights, get ready to be inspired by tales of resilience and redemption, both on and off the diamond. TakeawaysFind your identity beyond being an athlete and discover your passions and interests outside of the game.Embrace failure as a learning opportunity and use it to grow and improve.Maintain discipline and stick to your routine, even when it's challenging.Building a personal brand on social media is crucial for athletes in today's market.Having a mentor or coach can provide valuable guidance and support in your journey.Success is not a linear path, and it's important to embrace the ups and downs along the way. Chapters00:00 Transition from Athlete to Entrepreneur05:49 Current Endeavors07:41 Challenges Athletes Face08:50 Building Brands and Helping Athletes10:51 The Impact of Social Media on Athlete Recruitment12:59 The Shift in Fan Loyalty14:34 Building network from zero16:45 Difference between a mentor and a coach19:03 Overcoming Failure and Bouncing Back22:50 Curveballs and Real Estate Deals25:12 Final QuestionYou can find the transcripts and more at http://bizninjaradio.comBe sure to follow me on Instagram @tylerdjorgenson---Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!
Escaping the 9-to-5: Agency Coach Founders Discuss Freedom and Business Growth
May 17 2024
Escaping the 9-to-5: Agency Coach Founders Discuss Freedom and Business Growth
SummaryIn this episode, Tyler Jorgenson sits down with AJ Rivera and Mike Schmidt from Agency Coach as they take a deep dive into their entrepreneurial journey, sprinkling it with nuggets of wisdom they've gathered along the way.AJ and Mike stress the significance of carving out your unique path in entrepreneurship. They highlight the beauty of defining what being an entrepreneur means to you and how it serves as the blueprint for crafting your own success story.Transitioning from agency owner to full-fledged entrepreneur isn't just a change in title—it's a whole mindset shift. Our guests delve into the challenges and triumphs that accompany this shift, drawing from their personal experiences to shed light on the journey.Failure is often seen as a stumbling block, but AJ and Mike view it as a stepping stone. They candidly share how setbacks have been instrumental in their growth, serving as invaluable lessons along the road to success.One of the key takeaways? Building recurring revenue isn't just about financial stability—it's about securing your freedom. AJ and Mike delve into the mechanics of creating a business model that offers both stability and the flexibility to live life on your terms.But it's not all business talk. Our hosts peel back the layers to reveal their personal bucket lists, underscoring the importance of investing in family and carving out time for what truly matters.Tune in for an enriching discussion that blends entrepreneurial insights with heartfelt reflections on life's prioritiesTakeawaysEntrepreneurship is about defining what it means to you and designing your own game.Failure and setbacks are opportunities for learning and growth.Building recurring revenue in your business creates stability and financial freedom.Investing in your family and creating time freedom are important personal goals.Owning your agency and owning your life means having businesses that can operate without you and provide cash flow to buy your time back.Chapters00:00 From Tech Support to Top Strategist: AJ's Journey00:26 Introduction and Background03:04 Defining Entrepreneurship05:34 Coding His Way Through College: Mike's Story07:35 From Tech Support to Top Strategist: AJ's Journey10:45 Failure and Learning12:34 Building Recurring Revenue18:51 Starting Agency Coach21:37 Personal Bucket ListYou can find the transcripts and more at http://bizninjaradio.comBe sure to follow me on Instagram @tylerdjorgenson---Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!