There are 9932 marketing technology (martech) options currently available - one thousand more than last year. Marketing is changing at warp speed. No wonder it’s hard for companies to make the best decisions on what to use. Today on the B2B Marketing Excellence Podcast, my guest is Dan Radu, President of Macro. Dan is going to tell us how companies can choose what to use and to make sure they utilize them fully. He equates shopping for technology to be similar to buying a car. During this interview, we discussed the following questions – How can businesses strike the right balance between using automation to save time and avoiding becoming overly reliant on technology?In what ways can companies measure the ROI of their martech investments, and what strategies can they use to maximize the value they get from these tools?Why do companies invest in martech that is often underutilized or not used correctly, and what can be done to prevent this from happening?What are some common pitfalls that companies encounter when implementing martech, and how can these be avoided?This week at the IAB Newfronts Conference – Scott Brinker was quoted saying “AI as your co-pilot is real and it’s going to change the relationship between buyers and sellers because buyers will have AI too.” Do you have any suggestions on how companies can decide which AI tool is best to use with their existing martech stack?After you listen to this interview, you will be able to put together a checklist to make sure you choose the right technology for your specific type of company and that it offers the features you need and will use.If you have any questions or would like additional information, please feel free to contact: Donna Peterson, CEO, World InnovatorsEmail: dpeterson@worldinnovators.com     Phone:860-210-808842-year-old, Family owned B2B Digital Marketing Agency working with industrial brands all over the world and is a HubSpot Agency Partner.Dan Radu, President, MacroEmail: dan@macromator.comMacro is a global B2B marketing and technology agency partner. We specialize in HubSpot, Adobe, and Salesforce marketing solutions. Global marketing teams come to Macro to be a natural extension of their team. www.Macromator.com ================================== Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ ================================== Subscribe now and join the conversation!

Welcome to this episode of our podcast, where we have a special guest Katie Paine, Sr. Measurement Consultant (also known as the Measurement Queen), from Paine Publishing. In this interview, we explore strategies for B2B Brands to effectively analyze, evaluate, and measure success in their corporate communications, emails, and social media posts. By doing so, these brands can enhance their reputation and attract quality leads.Katie begins by emphasizing the importance of a level playing field across all departments to achieve success faster. She shares her insights on how leaders can get all departments to have equal opportunities to contribute to the overall goals of the organization, improve collaboration, and achieve greater efficiency.Next, we discussed the importance of understanding the audience and conducting research before starting any marketing campaign. Katie highlights the importance of research to ensure that resources are utilized cost-effectively and goals are achieved. Finally, as an expert on GA4, Katie provides an explanation of why companies need to migrate from UA to GA4.Join us as we discuss these critical topics and explore ways to help B2B brands measure success and enhance their reputation.If you have any questions, or would like additional information, please feel free to contact:Donna PetersonCEOWorld InnovatorsEmail: dpeterson@wordinnovators.comLinkedin:in/donnaapetersonKatie PaineSr. Measurement ConsultantPaine PublishingEmail:kdpaine@painepublishing.com ================================== Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ ================================== Subscribe now and join the conversation!

Welcome to the B2B Marketing Excellence Podcast, hosted by Donna Peterson, CEO of World Innovators. In this episode, Donna interviews Andrew Ewer, CFO of Terrapinn, a globally recognized organization specializing in organizing and facilitating B2B conferences, exhibitions, training events, and publications all over the world.During the interview, Andrew shares valuable insights, including:The biggest challenge he has seen in helping business managers grow their businesses profitably.The second most significant goal for profitable business growth, beyond increasing sales.Strategies Terrapinn has implemented to address the challenges of getting people to attend in-person events, given the current trend of encouraging virtual attendees to return to in-person events.How Terrapinn has successfully distinguished its offerings in the face of an explosion of events being offered in-person, virtually, and in hybrid formats.Listen to Donna and Andrew to gain valuable insights into the B2B events industry and learn how Terrapinn has been able to stand out from its competition. If you have any questions, please feel free to reach out to me, Donna Peterson, at dpeterson@worldinnovators.com.================================== Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ ================================== Subscribe now and join the conversation!

In this episode of the B2B Marketing Excellence Podcast, I had the opportunity to speak with Doug Glenn, an experienced publisher with over 30 years of experience in the heat-treating industry. Doug is the owner of Heat Treat Today, a leading publication that provides heat-treating information to readers across multiple channels.During our conversation, we discussed the importance of industrial brands consistently being on multiple channels with their authentic voice. Doug shared how Heat Treat Today's family-owned business has set them apart from other industrial publishers, fostering longer working relationships with non-family employees, heat treaters, and suppliers. We also discussed how Heat Treat Today's mission to empower its readers with accurate and timely information has helped them build a loyal following.We delved into the various channels that they use to deliver heat-treating information, including their digital and print magazine, industry-specific newsletters, Heat Treat Radio, Heat Treat Daily, Heat Treat Boot Camp, and Heat Treat Shop. In addition, Doug shared how they've recently launched Heat Treat Classified for Equipment and Jobs to provide an additional resource for their readers.Finally, we discussed Heat Treat Today's commitment to sustainability and the launch of their Green Technologies in Heat Treat and Heat Treat Green Newsletter initiatives. Doug emphasized that their focus on green technologies is driven by their belief in protecting the environment and ensuring the industry's future rather than just checking a box or trying to make money from ESG initiatives.Here are some key takeaways from our conversation with Doug:Being a family-owned business can set an industrial brand apart from others because they are so vested in the brand and each other. A mission to empower readers with accurate and timely information can help build a loyal following for a publication.Multiple channels, including digital and print media, can effectively deliver industry-specific information to readers when needed.Be creative and always find ways to add value for your customers. Such as Heat Treat Classified for Equipment and Job Listings.Be honest about what initiatives your brand is passionate about. Example: Why HTT is committed to sustainability and is now offering Green Technologies in Heat Treat and Heat Treat Green Newsletter to help protect the environment and ensure the industry's future.To review more about what content Heat Treat Today delivers, please view their website at - www.heattreattoday.com. If you have any questions for Doug Glenn, you can email him directly at doug@heattreattoday.comIf you would like to discuss the best channels and messages for your particular brand, please feel free to reach out to me, Donna Peterson at dpeterson@worldinnovators.com.================================== Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ ================================== Subscribe now and join the conversation!

Today I had the privilege to sit down with bestselling author Sonya Shelton. Sonya wrote the book “You're an Executive, But Are You a Leader?” and is the CEO of Executive Leadership Consulting. Before starting her own business in 2007 she was the Head of Internal Communications for the Walt Disney Company. In our discussion, we talked about the way leaders lead has changed.  If leaders want to be effective, their approach has to change so their team feels valued and has clarity of their purpose.Here are just a few of the topics we talked about:1) What makes the difference between an executive and a leader?2) Do you feel it is important for leaders to form relationships with their employees, vendors, and clients?3) Knowing your WHY gives you the leverage to keep going when things get tough. How can a leader help the people around them discover their why?4) Being in marketing, I am all too familiar with an industry that keeps on changing. How do organizations create a strong vision for the future during these times of fast-paced change?Our conversation revealed a variety of different ideas and tips you can use to evolve as a leader that inspires success. Listen to the end for a Free offer.If you would like to discuss how to get your team on a direct path to achieving your goals, please feel free to contact me, Donna Peterson: Email: dpeterson@worldinnovators.com Web: www.worldinnovators.comand If you have any questions for Sonya:Mobile Number: 818-749-1840Email: sonya@executiveleader.comLinkedIn - www.linkedin.com/in/ceosonyasheltonSpecial Gift URL: "How To Create Your Winning Dream Team" Masterclass. redthreadleadership.com================================== Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ ================================== Subscribe now and join the conversation!

Today I am going to explain how mapping your customer’s journey can give you clarity that will improve your marketing efforts. It is going to help you connect to the right audience with messaging they will resonate with. You will save time getting on a direct path to achieving your goals.Here are the topics we will discuss:Learn why knowing just the basic demographics of your prospects is not enough for effective marketing.See how mapping your customer journey can identify touchpoints, gaps, opportunities, and ways to improve the customer experience.Understand why your marketing must be centered around building relationships and that can only be done with personalized messages that instill trust.The only way to create personalized messages is if you get very granular in knowing and understanding your audience.If you need help mapping your customer’s journey, please do not hesitate to contact me at dpeterson@worldinnovators.com. As the CEO of World Innovators, I’ve helped over 200 organizations dive deep into knowing their audience and sending them messages they resonate with.================================== Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ ==================================

In the episode, we will hear from Ken Spaeth, the CFO at Cutting Tool Engineering magazine, on why it is crucial NOT to cut your marketing and advertising to save costs. This is very interesting because, as we all know, CFOs are usually very interested in reducing expenses to make a more attractive bottom line. Instead of cutting your budgets, look for channels that can give you the reporting and analysis you need to ensure that your marketing dollars give you the best ROI.Like most CFOs, Ken talked about leads and the importance of getting good leads, but Donna had to push him on his views about brand awareness. Ken swallowed deeply and then jumped in to confirm that branding is essential to complement all their marketing efforts.We spoke about the importance of showing the prospects that it is the right place for them because it offers the value they need to grow as a company. We covered the importance of web reporting showing traffic, engagement, and performance metrics which can help advertisers make the right decision for their advertising budgets.Cutting Tool Engineering is seeing an increase in social media engagement, so the conversation went into videos and how to leverage their content.Marketing is constantly evolving, and as a reputable brand, you have to talk directly to your prospects with content they find valuable.Listen in to see how this publisher offers their subscribers and advertisers the information they need to succeed.If you have any questions about Cutting Tools Engineering, please contact:  Ken Spaeth at kspaeth@ctemedia.comIf you would like to discuss the best marketing strategy for you to achieve your goals quickly, please feel free to contact me, Donna Peterson, at dpeterson@worldinnovators.================================== Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ ================================== Subscribe now and join the conversation!

In the latest episode of the B2B Marketing Excellence Podcast, I spoke with Aditya Varanasi, the founder and CEO of Awarity. We discussed the power of programmatic advertising and how it can help everyone from small local businesses to large B2B companies build brand awareness and reach their target audience. It has been reported that people see between 4,000 to 6,000 ads every single day. For brands to stand out they must make sure that their message speaks directly to their audience. These messages need to be found on different channels so that your audience sees them and keeps your company top of mind.The conversation covered a wide range of topics, including:The challenges of programmatic advertising The importance of multi-channel marketing The role of branding in lead generationKey elements of effective advertisingThis episode also provides practical tips and insights for businesses looking to use programmatic advertising to drive growth and success.Today’s B2B marketing has to be about building relationships that instill trust.  When these relationships are formed you will see your business grow year after year.For more information about Awarity, visit https://www.awarity.com/If you’d like my checklist on How to Implement Your B2B Marketing Strategy, send me an email at dpeterson@worldinnovators.com================================== Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ ================================== Subscribe now and join the conversation!

In this episode of the B2B Marketing Excellence podcast, I will review the keys to successful strategic plan implementation. Today you'll learn:How to communicate the plan effectively and ensure that everyone understands their role.The importance of building a strong implementation team with the necessary resources and skills.The value of establishing clear goals and metrics to track progress and measure success.The role of fostering a culture of accountability and encouraging open communication.The significance of continuously monitoring and adapting to stay on track.If you’re a B2B marketing professional, don't miss this must-listen episode. Book mentioned:  The 4 Disciplines of Execution: Achieving Your Wildly Important Goals - by Chris McChesney, Sean Covey, Jim Hulinghttps://www.amazon.com/Disciplines-Execution-Expanded-Achieving-Important/dp/198215697X/If you’d like my checklist on How to Implement Your B2B Marketing Strategy, send me an email at dpeterson@worldinnovators.comSubscribe now and join the conversation!================================== Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ ================================== If you need help with your industrial marketing, please contact:Donna Peterson, CEO, World Innovators Email: dpeterson@worldinnovators.com

Pharmaceutical Project Warp Speed, launched by the U.S. government in 2020, aimed to accelerate the development, manufacturing, and distribution of COVID-19 vaccines, therapeutics, and diagnostics. One of the most significant changes that the industry has seen as a result of Warp Speed is the increased focus on building up domestic manufacturing capabilities. This has led to an all-time high demand for pharmaceutical machinery, as manufacturers hold onto older equipment longer and look for used machinery as a first option. In this episode, Adam Covitt, Federal Equipment Company, tells us what to look for when considering purchasing used equipment to fill the demand for pharmaceutical equipment.Here are a few key factors to consider:Equipment condition: It's important to thoroughly inspect the equipment and ensure it is in good working condition before making a purchase. Equipment history: Research the equipment's history to understand its previous usage and maintenance. This information can help you determine if the equipment has been well-maintained and if it has any known issues.Equipment compatibility: Make sure that the equipment you are purchasing is compatible with your existing equipment and processes. This will help ensure smooth integration and reduce downtime during the installation process.Equipment age: Consider the age of the equipment and how it may affect its performance and longevity. Older equipment may require more maintenance and may be less energy efficient.Equipment certification: Check if the equipment is certified and compliant with relevant industry standards such as FDA and GMP. This will ensure the equipment meets the necessary safety, sanitation, and quality requirements.Equipment vendor: Consider the reputation and reliability of the vendor you are purchasing from. This will help ensure that you receive quality equipment and have a positive experience with the vendor.Equipment cost: Compare the cost of purchasing used equipment to the cost of purchasing new equipment to determine if it is a cost-effective option.By considering these factors, you can make a more informed decision when purchasing used equipment for your pharmaceutical operations and ensure that the equipment you are buying will meet your needs and requirements. If you need assistance in doing thorough research of equipment to make sure it is the right fit for your facility, reach out to:Adam Covitt, President, Federal Equipment Company Email:  Adam@fedequip.com If you need help with your industrial marketing, please contact:Donna Peterson, CEO, World Innovators Email: dpeterson@worldinnovators.com ================================== Let's Connect: Linkedin Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ ==================================

Learn how to harness the full potential of targeted marketing within the pharmaceutical industry with Amy Miller, Director of Data Marketing Solutions at Informa. In this exclusive interview, discover the secrets to reaching your ideal audience and boosting your sales with the latest strategies in nurture marketing. Some of the topics discussed:   How BioProcess International has been able to grow over the last 20 yearsThe importance of identifying the source of a list Paid subscription vs. controlled circulationHow to get granular with your selects to reach your specific audienceHave a question about your specific market? Email dpeterson@worldinnovators.com for expert advice.Don't miss out, subscribe now and be the first to know when new episodes are available. ================================== Let's Connect: Linkedin Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ ==================================

When you are scuba diving, a good compass not only guides you in the right direction it could also save your life. In business, your audience is your compass. Get to know your audience, learn to navigate their directions, and you’ll be on a direct path to success.In this episode, I will talk with Greg Trauthwein, President & COO of New Wave Media. A 4th generation family-owned business. New Wave Media publishes Maritime Reporter & Engineering News, Marine News, Marine Technology Reporter, and Maritime Logistics Professionals. We spoke about the importance of nurturing and deepening the relationship with your audience. Along the way, we talked about the following topics:How Greg keeps the content fresh and engaging for 4 B2B trade publications, 10 websites, and a dozen e-newslettersHow to stand out from other publishers and online platformsHow the relationships you form should simulate a redwood forest How to stop and get to know people on a personal basis so your bonds will grow. With this information, you can implement small changes to help your business increase ROI and grow your sales.If you have any questions or would like information, please feel free to contact either of us directly - Donna Peterson - dpeterson@worldinnovators.com / Cell: 203-219-9603Greg Trauthwein - trauthwein@marinelink.com For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.Visit our website at http://www.worldinnovators.comThe information in this episode is only the tip of the iceberg. To learn more, subscribe and get notifications on new episodes when they become available.================================== Let's Connect: Linked Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ ==================================

Did you know that there were more manufacturing jobs created in 2021 than in any single year in nearly 30 years? McKinsey & Company has reported that the US manufacturing sector could boost the GDP by $275 - $460 billion while adding up to 1.5 million jobs. And as manufacturing is rising, the metalworking industry is also going to increase.   In this episode, Alan Berg, Founder & President of TechGen Media Group. will give us a better understanding of the metalworking space and how different marketing initiatives can help manufacturers, industrial auctions and technology companies grow in the futureHere are some of the topics we discussed:How unique content and growing subscribers organically will result in better ROI for advertisers.Understanding how self-reported data is more effective than any extensive compiled database.The biggest challenge in the metalworking space and how companies can fill the gap with the products and services they offer.How a cohesive marketing campaign to your niche audience will help you gain more interest and buyers.Understanding the growth of your target industry and utilizing quality industry-specific sources will help improve your marketing results.If you have any questions or would like more information about this topic, please feel free to contact us directly - Alan Berg - aberg@techgenmedia.comDonna Peterson - dpeterson@worldinnovators.com / Cell: 203-219-9603For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.Visit our website at http://www.worldinnovators.comThe information in this episode is only the tip of the iceberg. To keep in the loop, subscribe and get notifications on new episodes when they become available.================================== Let's Connect: Linked Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/==================================

One of the biggest challenges in B2B companies today is dealing with the disconnect between the decisions of upper-level management and the realities of those doing the work.My guest today will tell us how he closed that gap between his C-Suite and his marketing and sales teams.Ken Spaeth, the CFO at Cutting Tool Engineering magazine, stepped out of his office and joined his teams in the field.  He wanted to get hands-on experience and learn who their clients were and how his team could help.His big takeaway? Everyone, from the CEO to the receptionist, MUST be on the same page.1) Everyone must know and embrace the company's mission2) Everyone needs to be aware of the company's goals and understand why they are important3) Everyone, from C-level to sales and marketing, must work as a unified teamDo all three steps, and watch the magic happen. Each individual in the company will be on the same straight path to reach the goals that will fulfill the company’s mission.We also spoke about:1) How do you attract new subscribers and keep them interested year after year?2) What are the biggest challenges for your readers?3) What marketing channels respond the best? 4) Industrial brands are usually run by an older demographic and say that podcasting and social media are inappropriate channels for them. Do you agree with that statement?If you have any questions about Cutting Tools Engineering, please contact:  Ken Spaeth at kspaeth@ctemedia.comIf you would like to discuss the best marketing strategy for you to achieve your goals quickly, please feel free to contact me, Donna Peterson, at dpeterson@worldinnovators.

B2C brands are the only type of companies that can benefit from influencer marketing - Right?  My guest today will destroy that myth and tell you how B2B companies can use influencer marketing to attract your ideal customer.Today I spoke with influencer marketing expert Niklas Hartmann, Managing Director of Reachon, who will point us in the right direction.For years, Niklas has helped companies grow by using influencer marketing. This type of marketing allows prospects to hear from an independent third party what they think about an offering.In the interview, we will discuss the following questions:For brands to succeed in the future, they must build relationships with prospects, customers, and employees. Can influencer marketing help B2B companies do that?What is the difference between a brand ambassador and an influencer?What are your 6 tips that every company can follow to utilize influencer marketing? Is the way you use influencer marketing different for a B2B versus a B2C brand?Can all-size companies take advantage of influencer marketing?Listen in to hear how influencer marketing is a great way to enhance your brand.Here’s Niklas’ contact information:Niklas Hartmann ReachOn GmbHStauffenbergstraße 1861184 KarbenE-Mail:   info@reach-on.comWEB:       https://reach-on.com Facebook: facebook.com/ReachOn2018🔔 Subscribe here to stay current on World Innovators and B2B Marketing Trends to get the best results. https://www.youtube.com/c/WorldInnovators================================== Let's Connect: Linked Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ ================================== For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.Visit our website at http://www.worldinnovators.com

True or False? When it comes to marketing, industrial brands only need to describe their products or service. They don’t have to think about building relationships.   In this episode of the B2B Marketing Excellence Podcast, I spoke with Zahra Awan, Editor of Furnaces International and Aluminium International Today. She will tell us why building relationships is vital to the growth of industrial brands.Zahra spoke about why people have to think about relationships differently. Then she gave us three ways industrial brands can use relationship building to increase customer loyalty.These are the topics we discussed - 1) Why do you think everyone is now talking about relationship building?2) How can relationship building make an industrial brand stand out?3) Does a specific niche publication like Furnaces International have to work on brand awareness? The information in this episode is only the tip of the iceberg. To learn more, get notifications on new episodes when they become available.🔔 Subscribe here to stay current on World Innovators and B2B Marketing Trends to get the best results. https://www.youtube.com/c/WorldInnovators================================== Let's Connect: Linked Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ ================================== For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.Visit our website at http://www.worldinnovators.com

In the news, we have all heard companies talk about supply chain issues, the long lag time to get equipment into their facilities, and ESG (environmental, social, and governance) initiatives. Industrial auctions can help manufacturing companies with these issues, allowing them to plan for future growth.I have been helping industrial auction companies with their marketing for over 20 years, but I can always learn something new. To be a great marketer, you must dive into the specific industry to learn and understand as much as possible.During this episode of the B2B Marketing Excellence Podcast, I interviewed John Magnuson, President of Integra Asset Solutions.Listen in to learn:What are the benefits of selling equipment in an auction?How easy it is to buy equipment at an auctionHow to calculate the cost savings of purchasing equipment at auctionUnderstand how industrial auctions can help with your ESG initiativesWhy relationship building is even essential in such an industrial spaceI do these interviews to show you how to begin researching your specific customer space, allowing you to do quality specialized marketing campaigns that increase your ROI. Be authentic with your messaging and show your customers how much you care. If you form a relationship that instills trust, you will develop a loyal group of customers, and your company will thrive.For more information about how to find quality marketing data to reach your ideal niche client, contact me, Donna Peterson, at 860-210-8088 or dpeterson@worldinnovators.com.Visit our website at http://www.worldinnovators.comHit subscribe so you will be one of the first to get the next Episode of B2B Marketing Excellence.

Which category are you in?A) You are so worried about your data that you are paralyzed and don't do anything.or   B) You feel you are invincible and have nothing to worry about.Both scenarios are bad for brands that want to grow into the future.Today, I spoke with Pauline Murphy from 1 Stop Data. We spoke about the importance of having and using only clean, compliant data. This push must come from the board level. Therefore, train and assign specific team members in data protection and security (GDPR, PECR).Start with an Information audit:What data do you hold?Where do you keep the data?What do you do with the data?Then do a Data Protection Impact Assessment, which is very important to manage your company's data protection risk. If you do not do an assessment, you will find yourself all over the place. Key Elements to consider:Data SecurityData AccuracySARSAudit TrailDPO OfficerLegal BasisEnsuring everyone in the data chain is compliantAnalyzing your in-house data is a great way to pinpoint your ideal customers, so you must ensure the information you review is current, updated, and compliant.If you would like the Data Protection and Key Element Reference Links, please send an email to Pauline or Donna.:Donna Peterson: dpeterson@worldinnovators.comPauline Murphy: pmurphy@osd.global For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.Visit our website at http://www.worldinnovators.comHit subscribe so you will be one of the first to get the next Episode of B2B Marketing Excellence.

In this episode, I had the opportunity to talk with Kate DiLeo, a Brand Architect with Kate DiLeo Branding. She has worked with over two hundred brands across twenty different verticals. Kate is going to shed light on how Industrial brands can make real connections with prospects and customers, keeping them coming back year after year.1) How can industrial brands build the brand trifecta?2) What is the path of least resistance to revenue?3) How do you get buy-in from all your departments?  For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.Visit our website at http://www.worldinnovators.comHit subscribe so you will be one of the first to get the next Episode of B2B Marketing Excellence.

Today I had the pleasure of talking with Sharyn Combs, Founder of Knowledge or Nonsense, and Speaker/Instructor at UCDI Leadership Training. She is also a CRCST certified sterile processing technician.Our conversation started with understanding the sterilization process when it comes to surgical tools and equipment, and all the steps that have to take place to ensure everything is completely clean. Then we dove into leadership and how companies can inspire their employees to do great things. When an individual feels fulfilled at work, it’s been proven that they will be happier and more productive.Here are some topics we discussed: What changed in the Sterile Processing industry when Covid hit? (I think you will be surprised by her answer!)Relationship building is the new marketing. If leaders want their employees to build relationships with prospects and customers, they must first build relationships with their employees. Have you seen Leaders change how they interact with their employees?When I talk with different companies, I always hear about a battle between departments. First, how do you get the various department leaders to work together? Then how do they encourage their staff to understand and work with other departments?I advocate for professionals to get a mentor or a coach to inspire them to implement steps to achieve professional and personal goals. Have you seen companies add this as a benefit for working for their company?Listen to the full episode to hear why leaders need a strong WHY for their team. Your team must believe in your WHY - which will give them the purpose of their job and the knowledge that they are making a difference.Click this link to download the WHY worksheet to help discover your company’s WHY - https://www.worldinnovators.com/marketing-list_guide_download-0-1For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.Visit our website at http://www.worldinnovators.comPlease hit subscribe so you will be informed as soon as a new episode is posted.