Amber Setter: Coaching Helps Resolve the Tension Between Safety and Purpose

CPA Trendlines Podcasts

Feb 29 2024 • 51 mins

Safety's knowing you can pay the bills. Purpose is knowing there's something more.

The Disruptors
With Liz Farr

Amber Setter, the chief enlightenment officer for Conscious Public Accountants, started out as a Type A overachiever CPA, but after a few busy seasons, she realized that she "didn’t want to be an accountant anymore.”

Today she’s an executive leadership coach for accountants, helping them transform their lives and careers.


The premise behind Setter's coaching is that the coachee, whether it’s an individual, a team or an organization, is the expert in their domain.

“The work of the coach is to pull that wisdom outside of them” Setter said, adding that next steps include reflection and talking about goals and challenges. Setter explained that coaches don’t tell people what to do, but instead ask open-ended questions to create a space for personal exploration of issues many are not giving thought to.

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