E7: CredAble on How to De-addict from Short-Term Customer Incentives

The State of Retention Marketing

Apr 20 2023 • 1 hr 23 mins

This episode features Nandini Chandra, a film-maker turned content strategist turned Product Growth Leader at Upscale by CredAble. It talks about how a growing startup in the lending and financial inclusion space achieves long-term user engagement through a conscious data-driven mindset and providing unique offerings in a competitive landscape.

  • (01:25) - From film-making to content to leading product growth - Nandini’s journey so far
  • (12:57) - Cracking the Code: How organization Design Drives Product Growth at CredAble
  • (15:04) - Identifying power users & keeping them hooked: Interventions that drive engagement in the loan application stage
  • (21:51) - Data-Driven Personalization: How Product Recommendations Supercharge Borrower Experience
  • (29:37) - From Drop-Offs to Acknowledgments: Optimizing Borrower Engagement in the Loan Disbursal Process
  • (38:18) - Unlocking Value: Steps to maximizing Consumer LTV
  • (50:31) - Beyond the First Transaction: Nurturing the Consumer Journey for Long-Term Product Adoption
  • (51:43) - Crunching the Numbers: Key Indicators of Active User Engagement with CredAble's Product
  • (59:50) - The Stickiness Quotient: Nudging Users Along the Consumer Journey for Lasting Habit Formation
  • (01:03:21) - Rising to the Top: Evaluating Product Market Fit and Upscale's Hero Product Status
  • (01:08:06) - Moment of Myth: SME Business Owners’ Tech savviness with video KYC & other onboarding steps
  • (01:09:42) - Outshining Competitors: Leveraging Peer Referencing and Non-Monetary Incentives in Invoice Management
  • (01:15:57) - In It for the Long Haul: CredAble's Sustainable Competitor Advantage Unveiled