The Zac Anesbury Show

Zac

The Zac Anesbury Show is an elite marketing practitioner and academic podcast. Hosted by Dr Zachary Anesbury, Senior Lecturer of Marketing at the University of South Australia and Senior Marketing Scientist at the Ehrenberg-Bass Institute, it offers insights from the best marketers worldwide.

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Episodes

The Zac Anesbury Show Season 2 #1 (Ekant Veer)
Mar 17 2024
The Zac Anesbury Show Season 2 #1 (Ekant Veer)
Welcome! On today's podcast, we have Professor Ekant Veer.Ekant is a Professor of Marketing at the University of Canterbury. He is just one of those people you meet and instantly get good vibes from.Despite his rapid rise from completing his PhD to becoming a full-fledged Professor, he remains exceptionally humble.In today's episode, we discuss various topics, including how he built a successful international career, navigating the academic promotion cycles, and what it means to be a great supervisor. We, of course, talk about many other cool things along the way, too.Ekant discusses one of his most recent academic papers, which involves why people watch user-generated content. We gain valuable insights into what usually is just a written form of communication - a real treat for us and something I've enjoyed.He'll give us a few book recommendations and some life advice that will really hit home.So, without further ado, Professor Ekant Veer.--------------------------------Guest ProfileProfessor Ekant VeerGoogle Scholar: https://scholar.google.com/citations?user=BtLTKD4AAAAJ&hl=enTwitter/X: https://twitter.com/VeerOffTrackStaff Home Page: https://profiles.canterbury.ac.nz/Ekant-VeerArticle: https://doi.org/10.1016/j.ijhcs.2023.103144Host ProfileDr Zac AnesburyGoogle Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=enTwitter/X: https://twitter.com/ZacAnesburyLinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=auStaff Home Page: https://people.unisa.edu.au/Zac.AnesburyWhy people watch user-generated videos?Article: https://doi.org/10.1016/j.ijhcs.2023.103144