#72: Autumn Hunt shares a 5 step Go To Market framework for property marketing

Modern Multifamily

Feb 24 2023 • 27 mins

Autumn Hunt is the Director of Marketing at CIP Communities.

She's an absolute marketing academic and has developed a great framework for taking properties from development to stabilization.

In this episode, we learn a bit about Autumn's background and then we dig in to this 5 step Go To Market property marketing framework.

Here is a sneak peak:

Stage 1: Product Ideation & Development
Stage 2: Product launch planning & organizational alignment
Stage 3: Pre-launch marketing
Stage 4: Full mar-comm and pre-leasing operations
Stage 5: Ongoing marketing and sales alignment

I hope you enjoy this episode as much as I did!

Get in touch with Autumn on Linkedin: https://www.linkedin.com/in/autumnhunt/

See the video version on YouTube: https://www.youtube.com/watch?v=XBv7T8vpz0s