In this week’s episode, we have Celia Lopez. Celia Lopez is the founder of Placemade.co. Placemade.co is a first of its kind, a collaborative gym space that combines a training and workspace solution for health and fitness professionals.
Celia has always had a strong passion for fitness. Her journey into building her own business started when she began selling health & wellness products, and used fitness bootcamps as a strategy to sell more products. She stopped selling the products after sometime and began focusing on the camps.
Celia found a mentor from one of her clients in the bootcamps. She introduced her to different business programs that would accelerate her expertise and get her business to the next level.
Through these programs, Celia started her own personal fitness brand under her own name with the goal of training individuals in her own studio. She quickly realized that having her own studio will not be the right way for her to build her business. It will be tough, and competitive with other trainers competing in the same space.
The idea for building Placemade.co began when Celia decided she needed to separate herself from other trainers. She began looking for ways to create her own fitness platform that had a unique value proposition and one that would have a bigger moat in the market. She studied top companies and fell in love with the WeWork business model. She searched the market and realized that this could also work in fitness for personal trainers.
Celia is hustling into building Placemade.co and making it an international fitness platform. In this episode, we talk about her journey, the up & downs she has had to endure, and how she has overcome everything to keep pursuing her vision. This is a very inspiring episode that shows that anyone can do anything when they put their mind to it.
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