"Crack the China Code" Podcast - Rossella Pfundt

Rossella Pfundt

Crack the China code is a podcast dedicated to helping European tourism-related business owners and European consumer product businesses to unlock the Chinese outbound tourism market and the Chinese eCommerce market. I am Rossella Pfundt, and I hold an MBA from the Fudan University in Shanghai, I have worked for more than a decade as a China market expert. I have helped a lot of businesses and associations in Europe to build up their successful- strategy for the Chinese market.In crack the China code I talk about the best strategies, latest insights, behind-the-scenes secrets, and mindset shifts to help you to set up your business with the most lucrative target audience for the European tourism-related industry and consumer product industry. Whether I talk about trends, strategies, case studies, or tips –in each episode I want you to gain practical and actionable information that you can implement immediately into your business in order to access the most lucrative market for European businesses. Realize that this market is available for you and you can unlock it so that you can increase your turnover massively! read less

Discover the latest secret insights about the comeback of Chinese luxury tourists to Europe in 2023
Mar 3 2023
Discover the latest secret insights about the comeback of Chinese luxury tourists to Europe in 2023
In this episode, I will uncover for you an owner or manager of a high-quality tourism-related business in Europe all the key insights – if Chinese consumers are the right target segment for your high-quality business in Europe to focus on in 2023. No matter whether you are a luxury hotel, high-quality department store, luxury retailer, jewelry store, or another premium tourism-related business, you are interested to focus on the right target segment to increase your business revenues in 2023 to offset exploding energy costs and the decreasing spending power of your customers.You will uncover the latest key information about the willingness of Chinese consumers to spend money on luxury products and about their interest in traveling to Europe. Plus, you will receive the following  prime knowledge:-All relevant insights & facts about the Chinese New Year Travel Period 2023 additionally the latest research about Chinese tourists and what that means for your high-quality business in Europe.-The top business categories that can benefit from the spending power of Chinese luxury consumers in Europe in 2023 -The ultimate two-step kickstart formula that will help your business to start to attract Chinese luxury consumers in Europe in no time.The Chinese tourism market in Europe – is available for high-quality- tourism-related businesses like yours and it deserves your attention. This market is huge right now and it will grow even more in the future. If you implement these recommendations you can tap into this profitable market.RESSOURCES  mentioned in this episode:(1) KICKSTART STRATEGY SESSION: Book your online "Kickstart strategy session" to get crystal clear on Your Chinese Consumer KICKSTART ROADMAP - stop STRUGGELLING with the Chinese consumer market. - start getting into the most lucrative market for the European tourism industry. Click here to book your session. (2) PLAN YOUR PROMOS PACKAGE: This ultimate self-study training package is designed to help you as a European business owner in a short time period, to get all the relevant information to set up your business to unlock the huge spending power of Chinese consumers in Europe!It delivers you the best training material, video training, checklists, and unique secret insights to learn from the best and so much more. This one-of-a-kind package is available for just 497 euros.  Click here to secure your package
Episode 16: Uncover the formula to benefit from the high spending power of Chinese luxury consumers during Chinese New Year in Europe
Jan 13 2023
Episode 16: Uncover the formula to benefit from the high spending power of Chinese luxury consumers during Chinese New Year in Europe
In this episode, I'll show you how you, as the owner of a high-quality European tourism-related business, can attract Chinese luxury consumers during the Chinese New Year Travel period in Europe and how this target market can increase your turnover during the low travel season in Europe.Regardless of whether you are a hotel, department store, luxury retailer, or another tourism-related business, you are aware that during the low travel season in Europe, there are fewer revenues for your company.Therefore, in order to achieve high turnover during the off-season, it is essential for your business to concentrate on the most profitable target market, which is now willing to spend money on travel and shopping in Europe.You will uncover how your business can now during the low travel season in Europe, target the right segment, which is now ready to spend money, big money on traveling and shopping in Europe plus you will receive the following important insights:- All the relevant facts & figures & insights about the Chinese New Year travel period and what that means for your business in Europe-The top business categories that can benefit from the spending power of Chinese luxury consumers in Europe – during the Chinese New Year travel period-The ultimate two-step last-minute success formula that will help your business to attract Chinese luxury consumers during the ongoing Chinese New Year travel period in EuropeThe Chinese tourism market in Europe – is available for tourism-related businesses like yours and it deserves your attention. This market is huge right now and it will grow even more in the future. Implement these recommendations, and tap into this profitable market. RESSOURCES mentioned in this episode:(1) KICKSTART STRATEGY SESSION: Book your online "Kickstart strategy session" to get crystal clear on Your Chinese Consumer KICKSTART ROADMAP - stop STRUGGELLING with the Chinese consumer market. - start getting into the most lucrative market for the European tourism industry. Click here to book your session. (2) PLAN YOUR PROMOS PACKAGE: This ultimate self-study training package is designed to help you as a European business owner in a short time period, to get all the relevant information to set up your business to unlock the huge spending power of Chinese consumers in Europe! It delivers you the best training material, video training, checklists, links for your calendar, and secret insights to learn from the best. This one-of-a-kind package is available for just 499 euros.  Click here to secure your package
Chinese Tourists Back To Europe 2023 Secrets Revealed for European Tourism-Related Businesses
Dec 30 2022
Chinese Tourists Back To Europe 2023 Secrets Revealed for European Tourism-Related Businesses
In this episode, I will break down for you what you as a European tourism-related business owner can expect from the Chinese outbound tourism market in 2023.You realize since mid-2022 there are a lot of news about the Covid policy in China and of course, this also has an impact on the Chinese outbound tourism market. -For many European businesses, it is unclear what to expect from the Chinese tourism market in the upcoming months.It is important for your business-To get clarity if you can benefit from the spending power of the new wave of Chinese tourists in Europe.-To get certainty when Chinese tourists will be back in Europe.You will uncover all the answers to these questions in this episode plus you will receive the following key insights:- All the relevant facts & figures & insights about the development of the Chinese outbound travel market from July 2022 until December 2022 – and what to expect in 2023.- The top business categories that can benefit from the spending power of Chinese visitors in Europe.- The 2-step success visibility strategy that will help your business to get the attention of Chinese outbound tourists and Chinese consumers in EuropeThe Chinese tourism market in Europe – is available for tourism-related businesses like yours and it deserves your attention. This market is huge right now and it will grow even more in the future. Implement these recommendations, and tap into this profitable market. RESSOURCES mentioned in this episode:(1) BAIDU LINK SUBMISSION:Send your website to Baidu to be integrated into this powerful search engine. Step 1: Click on “Submit your website to Baidu” Step 2: Translate the website opening-up to English. Step 3: Fill out your website link and click the button submit. It will take several days and then your website will be included in the Baidu search engine.Click here to submit your website to Baidu (2) KICKSTART STRATEGY SESSION: Book your online "Kickstart strategy session" to get crystal clear on Your Chinese Consumer KICKSTART ROADMAP - stop STRUGGELLING with the Chinese consumer market. - start getting into the most lucrative market for the European tourism industry. Click here to book your session.((3) CHINESE CONSUMERS SUCCESS BLUEPRINT – VIP COACHING: This is a 1:1 custom coaching package for 6o days designed to walk you through my 4-step signature process to create your customized blueprint that will bring you massive revenues from Chinese Consumers living in Europe and the new wave of Chinese outbound tourists coming back to Europe on autopilot month by month in 2o23 and more so in the upcoming years.Click here to get your Chinese Consumers Success Blueprint
Boost your Turnover in the low travel period in Europe by attracting Chinese luxury Consumers
Sep 30 2022
Boost your Turnover in the low travel period in Europe by attracting Chinese luxury Consumers
In this episode, I will uncover for you how you as a European tourism-related business owner can attract Chinese luxury visitors in Europe during the golden week and why this target segment can boost your turnover during the low travel season in Europe.You realize as a European tourism-related business that in the low travel season in Europe, there are fewer revenues for your business no matter if you are a hotel, a department store – a luxury retailer – or other tourism-related business.So it is important for your business to focus on the most lucrative target segment which is now ready to spend money on traveling and shopping in Europe to have a high turnover in the low season.Key insights you will learn in this episode:- All the relevant facts & figures & insights about the golden week travel period and what that means for your business in Europe- The top business categories that can benefit from the spending power of  Chinese luxury consumers in Europe- The 2 step last-minute strategy that will help your business to attract Chinese luxury consumers during the Golden Week 2022 in EuropeThe Chinese consumer market in Europe – is available for tourism-related businesses like yours and it deserves your attention. This market is huge right now and it will grow even more in the future. Implement these recommendations, and tap into this profitable market. RESSOURCES mentioned in this episode:) ​(1)INCREASE YOUR VISIBILITY FOR CHINESE CONSUMERS: The secret of the power channel – get insights about the most popular channel through which Chinese consumers living in Europe find their next holiday destinations. Click here to listen to the episode to find out more about it(2)  KICKSTART STRATEGY SESSION: Book your online "Kickstart strategy session" to get crystal clear on Your Chinese Consumer KICKSTART ROADMAP - stop STRUGGELLING with the Chinese consumer market. - start getting into the most lucrative market for the European tourism industry.  Click here to book your session.(3) PLAN YOUR PROMO PACKAGE: This ultimate self-study training package is designed to help you in a short time period, to get all the relevant information to set up your business to unlock the huge spending power of Chinese consumers in Europe!
Crack the Code to sell to Chinese luxury shoppers online
Aug 18 2022
Crack the Code to sell to Chinese luxury shoppers online
In this episode, I will reveal to you how you as a European business owner can crack the code to reach and to sell Chinese luxury shoppers online so that you can unlock the financially most attractive market in the world.You realize as European luxury brands department stores or retailers that the Chinese outbound tourism market did unfortunately so far not bounced back from the COVID crisis. Right now, Chinese consumers are buying more luxury goods in China and not in Europe as before the pandemic crisis. Therefore it is necessary to see how you can adapt your sales strategy to this situation.Key insights you will learn in this episode:- All the relevant facts & figures & insights about the Chinese e-commerce market for European businesses- The top demanded product categories that Chinese luxury shoppers like- The 3-step formula on how to attract Chinese luxury consumers online to step into this lucrative marketThe Chinese e-commerce market– is available for tourism-related businesses like you and it deserves your attention. This market is huge right now and it will grow even more in the future. Implement these recommendations, and tap into this profitable märket. RESSOURCES mentioned in this episode:(1) KICKSTART STRATEGY SESSION: Book your "Kickstart strategy session" to get crystal clear on  Your Chinese Consumer KICKSTART ROADMAP - stop STRUGGELLING with the Chinese consumer market. - start getting into the most lucrative market for the European tourism industry. Click here to book your session. (2) FREE Executive Manual: Click here to get instant access to my newly released Executive Manual: The Top Reasons Why the Most Lucrative Spenders Don't Buy From You in 2022 and How You Can Fix It.
Breaking down the Success  Secret of the Industry Leader’s
Jun 14 2022
Breaking down the Success Secret of the Industry Leader’s
In this episode, I am uncovering for you whether or not the top tourism-related industries in Europe are targeting Chinese consumers right now?Uncover the secret success formula from the industry leaders in Europe on how to attract Chinese consumers to learn from the bestStay tuned. in this episode, I will deliver you all the relevant insights ready to implement into your marketing strategyKey insights you will learn:- Uncover the facts & figures – to understand the importance of Chinese consumers for European industry leaders in the retail area.- What are the elements of the success formula of the industry leaders to attract Chinese consumers?- Get to know how you can easily incorporate the ultimate success elements of the industry leaders into yourbusiness strategyThe Chinese consumer market in Europe– is available for tourism-related businesses - like yours- and it deserves your attention. This market is huge right now, and it will grow even more in the future. Implement these recommendations, and tap into this profitable market.RESSOURCES mentioned in this episode:(1) FREE EXCLUSIVE INVITE: Get your exclusive invite for my new program “LET’S UNLOCK THE CHINESE TOURISTS MARKET” A BRAND NEW 1:1 3-months coaching program that will be out soon. Signup here for free to be in advance notified 24 hours before the program will be out. (2) FREE Executive Manual: Click here to get instant access to my newly released Executive Manual: The Top Reasons Why the Most Lucrative Spenders Don't Buy From You in 2022 and How You Can Fix It.
Cracking the segmentation criteria to maximize sales
Jun 1 2022
Cracking the segmentation criteria to maximize sales
In this episode, I am revealing with you whether Chinese female consumer or their male counterpart, who is more relevant for your business in Europe.Uncover the relevant insights in this episode that will help you to set the best focus to maximize your sales potential.You might assume this information cannot be so crucial for your business.But, you will be surprised to realize how important this key fact is for the success of your strategy.Key insights you will learn:-  Which segment is more relevant – for your business in Europe? – Get the relevant facts and figures about the Chinese female and male consumers regarding spending power & booking holidays – in Europe- The different spending categories of Chinese women & Chinese men in Europe and what that means for your business.- Get to know the ultimate 3-steps success formula to target the most lucrative segment for your businessThe Chinese consumer market deserves your attention as a European business. This market is huge right now, and it will grow even more in the future. Implement these recommendations, and tap into this profitable market.RESSOURCES mentioned in this episode:(1) FREE EXCLUSIVE INVITE: Get your exclusive invite for my new program “LET’S UNLOCK THE CHINESE TOURISTS MARKET” A BRAND NEW 1:1 3-months coaching program that will be out soon. Signup here for free to be in advance notified 24 hours before the program will be out. (2) FREE Executive Manual: Click here to get instant access to my newly released Executive Manual: The Top Reasons Why the Most Lucrative Spenders Don't Buy From You in 2022 and How You Can Fix It.
Chinese Consumers for European Hotels Secrets
May 21 2022
Chinese Consumers for European Hotels Secrets
Chinese Consumers for European Hotels Secrets In this episode, I am sharing with you why as European Hotels Chinese consumers are right now a rewarding target group to focus on. You might assume this target segment can not be so interesting for your business as European Hotel. But, you’ll be surprised with what you’ll learn in this episode.Key insights you will learn:- The relevant facts and figures about the Chinese consumer market in Europe for European hotels.- The major hotel categories which Chinese consumers like to book as accommodation during their stay in Europe. - Uncover the 2-step – success formula created for European hotels – to quickly get the attention of this lucrative target segment.- Get the ultimate tips on how to prepare your hotel for Chinese visitors. The Chinese consumer market deserves your attention as a European hotel. This market is huge right now, and it will grow even more in the future. Implement these recommendations, and tap into this profitable market. RESSOURCES mentioned in this episode:(1)  FREE EXCLUSIVE INVITE: Get your exclusive invite for my new program “LET’S UNLOCK THE CHINESE TOURISTS MARKET” A BRAND NEW 1:1 3-months coaching program that will be out soon.  Signup here for free to be in advance notified 24 hours before the program will be out.(2) FREE Executive Manual: Click here to get instant access to my newly released Executive Manual: The Top Reasons Why the Most Lucrative Spenders Don't Buy From You in 2022 and How You Can Fix It.
The Right Timing is the key for the success
Mar 24 2022
The Right Timing is the key for the success
In this episode: I’m going to share with you how promoting your business at the right time is essential to tap into the Chinese tourist market as a European business owner. I will talk with you about the "right timing" to grab the attention of Chinese consumers:Key insights you will learn in this episode:·        Why do you need to adjust your timing to promote to Chinese consumers.·        The major travel seasons of Chinese consumers you should be mindful of when adjusting your marketing plan.·        The specific industries that profit the most from Chinese consumers.·        Practical tips for promoting your business to Chinese customers at the right timeI hope this episode inspired you to focus on your business strategy to start promoting this huge market The lucrative Chinese consumer market can be firmly in your grasp in no time if you make the right moves.So listen in, and start implementing what you’ll learn today! RESSOURCES mentioned in this episode:(1) Plan YOUR PROMO PACKAGE: You will never miss out on an opportunity to get the business from this new lucrative target group. get this ultimate package to maximize your revenues quickly as a European business owner! This package is on sale till 28.03.22. Click here to secure your package.   Plan your Promo Package(2) FREE Executive Manual: Click here to get instant access to my newly released Executive Manual: The Top Reasons Why the Most Lucrative Spenders Don't Buy From You in 2022 and How You Can Fix It.
Low hanging fruits part 2 – an ignored target audience you should not miss out
Mar 17 2022
Low hanging fruits part 2 – an ignored target audience you should not miss out
In this episode:  I’m going to share my secrets with you on how to grab that “low-hanging fruit” and tap into the Chinese tourist market as a European business owner. I will talk with you about the often "ignored audience" of Chinese high-end consumers living in Europe. Key insights you will learn in this episode:·      Why you should focus on this Chinese high-end consumer living in Europe ·      The spending categories of Chinese high-net-worth consumers and which businesses, in particular, can most benefit from them.·      How you can move into this market successfully.I hope this episode inspired you to put this lucrative target segment into your business strategy to focus on. PODCAST LAUNCH PARTY:What  is  it  about:In celebration of my new podcast, I am offering a brief opportunity to win an online strategy session valued at 500 Euro. As part of my launch party this week (March 14th to March 21st), I want you to listen and win.Check out one of my launch episodes: one, two, or three, and catch the keyword. Each episode has a different keyword. Then, write a review. You increase your chances of winning if you listen to all three episodes.How does it work:All you have to do is listen to my launch episode 1-3 – write down the keyword I will mention in the episode and give me a review on iTunes or Spotify. In each episode during the launch week, I will mention a different keyword – so you can enhance chances by listening to all 3 episodes. Send the keyword, your contact details, and send the screenshot of the review to  [info@touristsfromchina.com] by email by 21.03.22. Please use the subject line -"Launch party Podcast Crack the China code".The winner:The lucky winners will be announced by email after 21.03.22. RESSOURCE mentioned in this episode:Click here to get instant access to my newly released Executive Manual: The Top Reasons Why the Most Lucrative Spenders Don't Buy From You in 2022 and How You Can Fix It.
Low hanging fruits part 1 - an overseen target audience you can benefit from
Mar 15 2022
Low hanging fruits part 1 - an overseen target audience you can benefit from
In this episode:  I’m going to share my secrets with you on how to grab that “low-hanging fruit” and tap into the Chinese tourist market as a European business owner. I will talk with you about the often "overseen segment" of Chinese students living in Europe. Key insights you will learn in this episode:·      Why you should not overlook Chinese students living in Europe ·    The spending preferences of Chinese students and which businesses, in particular, can most benefit from them.·      How you can move into this market successfully.I hope this episode gives you an insight into the positive impact that this segment could have on your business's success. PODCAST LAUNCH PARTY:What is it about:In celebration of my new podcast, I am offering a brief opportunity to win an online strategy session valued at 500 Euro. As part of my launch party this week (March 14th to March 21st), I want you to listen and win.Check out one of my launch episodes: one, two, or three, and catch the keyword. Each episode has a different keyword. Then, write a review. You increase your chances of winning if you listen to all three episodes.How does it work:All you have to do is listen to my launch episode 1-3 – write down the keyword I will mention in the episode and give me a review on iTunes or Spotify. In each episode during the launch week, I will mention a different keyword – so you can enhance chances by listening to all 3 episodes. Send the keyword, your contact details, and the screenshot of the review back to me at [info@touristsfromchina.com] by email by  21.03.22. Please use the subject line -"Launch party Podcast Crack the China code".The Winner:The lucky winners will be announced by email after 21.03.22.​RESSOURCE mentioned in this episode:Get instant access to my newly released click here Executive Manual: The Top Reasons Why the Most Lucrative Spenders Don't Buy From You in 2022 and How You Can Fix It.
Attracting Chinese consumers will massively benefit your turnover
Mar 14 2022
Attracting Chinese consumers will massively benefit your turnover
In this first episode, I’d like to share with you the significance of the Chinese consumers market for your Europe-based business. I will break down for you the relevant insights you need to know to decide if this market – is the right one for your business to focus on. I’ll also tell you about a competition I have ongoing right now to celebrate the launch of my new podcast with you!Key insights you will learn in this episode:Why Chinese consumers are an interesting target group in 2022  for your business The Market development prognosis for the upcoming yearHow you can enter the Chinese market: what you need to doI hope this episode will give you the insights to start your success story with the Chinese consumer market. PODCAST LAUNCH PARTY:What is it about:In celebration of my new podcast, I am offering a brief opportunity to win an online strategy session valued at 500 Euro. As part of my launch party this week (March 14th to March 21st), I want you to listen and win.Check out one of my launch episodes: one, two, or three, and catch the keyword. Each episode has a different keyword. Then, write a review. You increase your chances of winning if you listen to all three episodes.How does it work:All you have to do is listen to my launch episode 1-3 – write down the keyword I will mention in the episode and give me a review on iTunes or Spotify. In each episode during the launch week, I will mention a different keyword – so you can enhance chances by listening to all 3 episodes. Send the keyword, your contact details, and the screenshot of the review back to me at [info@touristsfromchina.com] by email by  21.03.22. Please use the subject line -"Launch party Podcast Crack the China code".The Winner:The lucky winners will be announced by email after 21.03.22.​RESSOURCE mentioned in this episode:Get instant access to my newly released click here Executive Manual: The Top Reasons Why the Most Lucrative Spenders Don't Buy From You in 2022 and How You Can Fix It.