"Crack the China Code" Podcast - Rossella Pfundt

Rossella Pfundt

Crack the China code is a podcast dedicated to helping European tourism-related business owners and European consumer product businesses to unlock the Chinese outbound tourism market and the Chinese eCommerce market. I am Rossella Pfundt, and I hold an MBA from the Fudan University in Shanghai, I have worked for more than a decade as a China market expert. I have helped a lot of businesses and associations in Europe to build up their successful- strategy for the Chinese market.In crack the China code I talk about the best strategies, latest insights, behind-the-scenes secrets, and mindset shifts to help you to set up your business with the most lucrative target audience for the European tourism-related industry and consumer product industry. Whether I talk about trends, strategies, case studies, or tips –in each episode I want you to gain practical and actionable information that you can implement immediately into your business in order to access the most lucrative market for European businesses. Realize that this market is available for you and you can unlock it so that you can increase your turnover massively! read less
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Episodes

Matching European Luxury Tourism Businesses With The Top Chinese Visitors Buyer's Secrets Revealed
Mar 22 2024
Matching European Luxury Tourism Businesses With The Top Chinese Visitors Buyer's Secrets Revealed
In this episode,  Jay Munro Michell from the European Tourism Association (ETOA) joins me to dive into essential insights for owners or managers of high-quality tourism-related businesses in Europe, aiming to thrive with the return of Chinese luxury travelers in Europe in 2024 and beyond.Is there a seasoned organization assisting European luxury tourism businesses in tapping into the Chinese luxury visitor market? Throughout this episode, Jay will provide detailed information to address this crucial question. Additionally, expect to gain invaluable knowledge such as:Unveiling essential facts about ETOA and the support it can extend to your business.Exploring the event scheduled for May 2024, offering a gateway to kickstart your success story in the Chinese tourist market.Discovering the unique two-step formula of "Be Ready for Chinese Luxury Buyers Organization," designed to equip you adequately and maximize outcomes from meetings with Chinese buyers.And get much more insight for your high-quality business in Europe.The Chinese tourism market in Europe represents a goldmine of untapped potential for businesses like yours. Its current significance merely scratches the surface, holding the promise of substantial future growth. By embracing the insightful recommendations shared in this episode, you'll be equipped with the knowledge and tools necessary to unlock vast opportunities within this highly profitable market.RESOURCES  mentioned in this episode:1) ETOAYou can find more information about ETOA – European Tourism Association - click here2) CEMYou can find out more information about CEM – China European Marketplace 2024 – taking place in May 2024 in Shanghai – click here3) FREE ASSESSMENT ONLINE SESSION CHINESE TOURISTS EDITION:Apply for your free online "Assessment session" to get crystal clear on how to map out your action plan to attract Chinese consumers as soon as possible for your medium-sized high-quality business in Europe - stop STRUGGLING with the Chinese consumer market. - start getting into the most lucrative market for the European tourism industry.Click here to apply for your free session
Crack The Code To Set Your Business Up For Chinese Luxury Travelers In 2024 Coming To Europe – The Outlook For 2024
Jan 15 2024
Crack The Code To Set Your Business Up For Chinese Luxury Travelers In 2024 Coming To Europe – The Outlook For 2024
In this episode, I will break down for you, as an owner or manager of a high-quality tourism-related business in Europe, indispensable insights to thrive with the RETURN of Chinese luxury Travelers in Europe in the new year 2024. Are Chinese travelers coming back to Europe in 2024 and how is the outlook? What is the impact of Chinese travelers coming back to Europe on your business success in 2024? Throughout this episode, I will provide you with in-depth insights to address these relevant questions. Additionally, you can expect to gain the following invaluable knowledge:1.  Are Chinese travelers a relevant target segment for your business in 2024?2.  Get to know the exact insight about what kind of experience these travelers are looking for when they travel to Europe in 2024.3.  Uncover the unique two-step formula of “Attracting Chinese Luxury Consumers” already during this winter season and also beyond as a high-quality tourism-related business.And get much more insight for your high-quality business in Europe.The Chinese tourism market in Europe is a goldmine of untapped potential for high-quality businesses like yours. It's an opportunity that should never be underestimated or overlooked. The market's current significance is just the tip of the iceberg, as it holds the promise of substantial growth in the future. By embracing the insightful recommendations shared in this episode, you will be armed with the knowledge and tools needed to unlock the vast opportunities within this highly profitable market. RESOURCE mentioned in this episode:FREE ASSESSMENT ONLINE SESSION CHINESE TOURISTS EDITION:Apply for your free online "Assessment session" to get crystal clear on how to map out your action plan to attract Chinese consumers as soon as possible for your medium-sized high-quality business in Europe - stop STRUGGLING with the Chinese consumer market. - start getting into the most lucrative market for the European tourism industry.Click here to apply for your free session
Puzzle Pieces Revealed: Gaining Insights into Chinese Luxury Travelers in Europe this Winter
Nov 28 2023
Puzzle Pieces Revealed: Gaining Insights into Chinese Luxury Travelers in Europe this Winter
​Uncover in this episode the secret insights from the market research done by renowned research institutions like the European Travel Commission and Alipay mobile payment about these new travelers coming to Europe and discover how to use these latest insights to take your business to new heights during this ongoing winter season and beyondYou may already be aware that the first wave of Chinese tourists has returned to Europe after China opened up for travel in January 2023. But you may not know if this travel segment will be visiting Europe during the winter season and what makes this segment especially appealing for your high-quality Tourism-Related business in Europe.​In this episode, I will equip you with all these insights ready to set into your strategy.Moreover, you will gain the following invaluable knowledge:Identify what makes Chinese visitors so interesting for your business in this winter season and beyond.Discover the two-step formula of the "Winning Chinese Luxury Consumers" during this winter season – transforming your European business into an irresistible magnet for Chinese luxury travelersThe Chinese tourism market in Europe is a huge opportunity of untapped potential for high-quality tourism-related businesses like yours. Its current significance is just the tip of the iceberg, as it promises substantial growth in the years ahead. By integrating the recommendations shared in this episode into your business strategy, you'll be armed with the knowledge and tools needed to unlock the vast opportunities within this highly profitable market. RESSOURCE mentioned in this episode: CYBER MONDAY DEAL - LIMITED TIME AVAILABLETHE PRACTICAL PLAN YOUR PROMOS CHINESE TOURISTS 2024 - SELF STUDY PACKAGE 50 % Off + BONUS: This unique practical "Plan your Promo" Self-Study Package is your key to creating a massive profitable 2024 for your business. Tailored for boutique hotels, upscale restaurants, luxury retailers, and any other high-quality tourism-related business in Europe this limited-time offer provides essential insights to unlock the spending power of Chinese travelers in Europe, all for an unbeatable Cyber Monday price of 248€—a 50% discount from its original value of 497€!Why the Special Cyber Monday deal of the "Plan your Promo" Chinese Tourists 2024 is a game-changer for your high-quality business in Europe?🌟This package positions your business for success in 2024 with a comprehensive self-study program: Dive into video training on crafting irresistible promotions, discover magical payment solutions, and tap into industry-specific guidance from top performers to create your promotion step by step.🌟 The unique program has the power to massively increase your turnover in 2024 by helping you tap into the spending power of Chinese consumers in Europe. It's an incredible opportunity that you don't want to miss!🌟This deal has a special Bonus - a one-year Discount: Act now and seize an incredible bonus: enjoy a flat 20% discount on ALL my products for an entire year! Whether it's strategy sessions, digital courses, or consulting packages, this bonus offers your business expert support at an exclusive discounted rate.CYBER MONDAY EXCLUSIVE DEAL – LIMITED TIME  AVAILABLEFor a limited time, you can secure this special deal - a 50% discount on the PLAN YOUR PROMOS PACKAGE Normally priced at 497€, this Cyber Monday exclusive allows you to get this unique package (valued at 800€) for just 248€. Plus, you will get a 20 % discount for all my courses and 1-to-1 packages for one year.  Act swiftly, as this offer is valid only until 01.12.23 at 11 PM CET.Click here to secure your unique package
Unearth the latest Secrets Behind the Comeback of Chinese Luxury Tourists to Europe in 2023
Aug 21 2023
Unearth the latest Secrets Behind the Comeback of Chinese Luxury Tourists to Europe in 2023
Get ready to uncover the latest confidential market research knowledge from renowned consulting firms on the return of Chinese luxury travelers to Europe in 2023.You may already be aware that the first wave of Chinese tourists has graced Europe's shores since China opened its doors to travel in January 2023. But what you might not know are the top reasons drawing these travelers to Europe and the kind of experiences they seek. Equip yourself with these top-notch insights, poised for immediate implementation into your strategic playbook.Throughout this episode, I will provide you with profound insights to address these pertinent questions. Moreover, anticipate gaining the following invaluable knowledge:·      Identify the precise Chinese Consumer Segment eager to explore Europe in 2023.·      Uncover the Key European Business Categories set to thrive on the influx  of  Chinese luxury travelers in 2023 and beyond·      Discover the essential ingredients of the "Winning Chinese Luxury Consumers" formula – transforming your European business into an irresistible magnet for Chinese luxury travelers The Chinese tourism market in Europe is a goldmine of untapped potential for businesses like yours. Its current significance is just the tip of the iceberg, as it promises substantial growth in the years ahead. By integrating the recommendations shared in this episode into your business strategy, you'll be armed with the knowledge and tools needed to unlock the vast opportunities within this highly profitable market. ​ RESSOURCE mentioned in this episode:FREE ASSESSMENT ONLINE SESSION CHINESE TOURISTS EDITION:Apply for your free online "Assessment session" to get crystal clear on how to map out your action plan to attract Chinese consumers as soon as possible for your business in Europe - stop STRUGGELLING with the Chinese consumer market. - start getting into the most lucrative market for the European tourism industry.Click here to apply for your free session
Seizing Long-term Success: Unveiling the Impact of Chinese Summer Travelers on Your High-Quality Tourism Business in Europe
Jul 26 2023
Seizing Long-term Success: Unveiling the Impact of Chinese Summer Travelers on Your High-Quality Tourism Business in Europe
In this episode, I will break down for you, as an owner or manager of a high-quality tourism-related business in Europe, all the relevant insights about the latest wave of Chinese outbound tourists returning to Europe in 2023. What is the impact of Chinese travelers being back in Europe for the Summer travel period on your business success? Is this segment primarily composed of one-time buyers, leading to a short-term increase in revenues, or do they have long-term relevance to your business success?"Throughout this episode, I will provide you with in-depth insights to address these relevant questions. Additionally, you can expect to gain the following invaluable knowledge:Why does the initial wave of Chinese travelers coming to Europe this Summer hold significant power for your business?Get to know the exact details of the behind-the-scenes process that makes these travelers so importantUncover the unique formula that will set your business quickly up to involve Chinese consumers to get good PR.The Chinese tourism market in Europe is a goldmine of untapped potential for high-quality businesses like yours. It's an opportunity that should never be underestimated or overlooked. The market's current significance is just the tip of the iceberg, as it holds the promise of substantial growth in the future. By embracing the insightful recommendations shared in this episode, you will be armed with the knowledge and tools needed to unlock the vast opportunities within this highly profitable market RESSOURCE mentioned in this episode:FREE ASSESSMENT ONLINE SESSION CHINESE TOURISTS EDITION:Apply for your free online "Assessment session" to get crystal clear on how to map out your action plan to attract Chinese consumers as soon as possible for your business in Europe - stop STRUGGELLING with the Chinese consumer market. - start getting into the most lucrative market for the European tourism industry.Click here to apply for your free session
Unlocking Opportunities: The Revival of Chinese Tourists in Europe and its Impact on High-Quality Businesses
Jun 5 2023
Unlocking Opportunities: The Revival of Chinese Tourists in Europe and its Impact on High-Quality Businesses
Get ready to uncover in this episode whether Chinese visitors who have returned to Europe since the May Holiday are the ideal target segment for your high-quality business. In this episode, we will explore whether this new wave of Chinese visitors demands your immediate attention in order to boost your revenue.Throughout this episode, I will provide you with in-depth insights to address these pertinent questions. Additionally, you can expect to gain the following invaluable knowledge:Uncover secret key insights about the new wave of Chinese travelers back to Europe - about their spending power and the spending categories for your strategy.Get to know exactly which businesses in Europe can benefit from this lucrative target segment.Unlocking the unique kicking-off formula that presents a golden opportunity to rapidly engage with this captivating target segment.The Chinese tourism market in Europe is a goldmine of untapped potential for high-quality businesses like yours. It's an opportunity that should never be underestimated or overlooked. The market's current significance is just the tip of the iceberg, as it holds the promise of substantial growth in the future. By embracing the insightful recommendations shared in this episode, you will be armed with the knowledge and tools needed to unlock the vast opportunities within this highly profitable market​ RESSOURCES mentioned in this episode:(1) KICKSTART STRATEGY SESSION:Book your online "Kickstart strategy session" to get crystal clear on Your Chinese Consumer KICKSTART ROADMAP - stop STRUGGELLING with the Chinese consumer market. - start getting into the most lucrative market for the European tourism industry. Click here to book your session. (2) PLAN YOUR PROMOS PACKAGE: This ultimate self-study training package is designed to help you as a European business owner quickly, get all the relevant information to set up your business and unlock the huge spending power of Chinese consumers in Europe!It delivers you the best training material, video training, checklists, and unique secret insights to learn from the best and so much more. This one-of-a-kind package is available for just 497 euros.  Click here to secure your package
The Ultimate Secrets Why Your High-Quality -Tourism-Related Business Can Not Ignore The First Wave Of Chinese Tourists Coming Back To Europe
Apr 24 2023
The Ultimate Secrets Why Your High-Quality -Tourism-Related Business Can Not Ignore The First Wave Of Chinese Tourists Coming Back To Europe
Uncover in this episode the latest insights on the first wave of Chinese outbound tourists returning to Europe in 2023. As a high-quality tourism-related business in Europe, you're seeking to increase revenue, offset rising energy costs, and decrease spending power among your customer base. You're looking for the right target segment, one that's ready to spend big on travel and shopping in Europe.But can the first wave of Chinese consumers be the right target segment for your business? You're curious about if the first wave of Chinese visitors needs your focus?In this episode, I will provide you with detailed answers to these relevant questions by uncovering key information about the relevance of the first wave of Chinese outbound tourists for your high-quality tourism-related business. Plus, you will receive the following prime knowledge:-  Uncover the secret insights about the consumer profile of the early travelers coming back to Europe -  Get to know what makes the first wave of visitors so powerful for your business in Europe -   The unique jumpstart formula – which will give you the opportunity to unlock this interesting target segment for your business quickly  The Chinese tourism market in Europe – is available for high-quality- tourism-related businesses like yours and it deserves your attention. This market potential is huge right now and it will grow even more in the future. If you implement the recommendations from this episode you are ready to tap into this profitable market. RESSOURCES mentioned in this episode:(1) KICKSTART STRATEGY SESSION: Book your online "Kickstart strategy session" to clarify your Chinese Consumer KICKSTART ROADMAP - stop STRUGGELLING with the Chinese consumer market - start getting into the most lucrative market for the European tourism industry. Click here to book your session. (2) PLAN YOUR PROMOS PACKAGE: This ultimate self-study training package is designed to help you as a European business owner quickly, get all the relevant information to set up your business and unlock the huge spending power of Chinese consumers in Europe!It delivers you the best training material, video training, checklists, and unique secret insights to learn from the best and so much more. This one-of-a-kind package is available for just 497 euros.  Click here to secure your package
Cracking the first wave of Chinese Outbound Tourists coming back to Europe 2023 code
Mar 31 2023
Cracking the first wave of Chinese Outbound Tourists coming back to Europe 2023 code
In this episode, I will break down for you an owner or manager of a high-quality tourism-related business in Europe all the relevant insights about the latest insights on the first wave of Chinese outbound tourists returning to Europe in 2023 As a high-end tourism business in Europe, your goal is to increase revenue and counterbalance the effects of rising energy costs and decreasing purchasing power among your customers. You're searching for a target market that is willing to spend big on travel and shopping experiences in Europe. You're curious to know if Chinese consumers could be the right fit for your business.You will exactly find out by listening to this episode where you will get the latest key information about the willingness of first-wave travellers to spend money on luxury products and about their interest in superior travel services. Plus, you will receive the following prime knowledge: -All relevant insights & facts about the first wave of Chinese tourists returning to Europe and the latest research about these travelers returning to Europe and what that means for your high-quality business in Europe.- The top business categories that can benefit from the spending power of Chinese travellers in Europe in 2023- The ultimate two-step kickstart formula that will help your business to start to attract the new wave of Chinese visitors in Europe in no time.The Chinese tourism market in Europe – is available for high-quality- tourism-related businesses like yours and it deserves your attention. This market potential is huge right now and it will grow even more in the future. If you implement the recommendations from this episode you are ready to tap into this profitable market.RESSOURCES mentioned in this episode:(1) KICKSTART STRATEGY SESSION: Book your online "Kickstart strategy session" to get crystal clear on Your Chinese Consumer KICKSTART ROADMAP - stop STRUGGELLING with the Chinese consumer market. - start getting into the most lucrative market for the European tourism industry. Click here to book your session. (2) PLAN YOUR PROMOS PACKAGE: This ultimate self-study training package is designed to help you as a European business owner in a short time period, to get all the relevant information to set up your business to unlock the huge spending power of Chinese consumers in Europe!It delivers you the best training material, video training, checklists, and unique secret insights to learn from the best and so much more. This one-of-a-kind package is available for just 497 euros.  Click here to secure your package
Discover the latest secret insights about the comeback of Chinese luxury tourists to Europe in 2023
Mar 3 2023
Discover the latest secret insights about the comeback of Chinese luxury tourists to Europe in 2023
In this episode, I will uncover for you an owner or manager of a high-quality tourism-related business in Europe all the key insights – if Chinese consumers are the right target segment for your high-quality business in Europe to focus on in 2023. No matter whether you are a luxury hotel, high-quality department store, luxury retailer, jewelry store, or another premium tourism-related business, you are interested to focus on the right target segment to increase your business revenues in 2023 to offset exploding energy costs and the decreasing spending power of your customers.You will uncover the latest key information about the willingness of Chinese consumers to spend money on luxury products and about their interest in traveling to Europe. Plus, you will receive the following  prime knowledge:-All relevant insights & facts about the Chinese New Year Travel Period 2023 additionally the latest research about Chinese tourists and what that means for your high-quality business in Europe.-The top business categories that can benefit from the spending power of Chinese luxury consumers in Europe in 2023 -The ultimate two-step kickstart formula that will help your business to start to attract Chinese luxury consumers in Europe in no time.The Chinese tourism market in Europe – is available for high-quality- tourism-related businesses like yours and it deserves your attention. This market is huge right now and it will grow even more in the future. If you implement these recommendations you can tap into this profitable market.RESSOURCES  mentioned in this episode:(1) KICKSTART STRATEGY SESSION: Book your online "Kickstart strategy session" to get crystal clear on Your Chinese Consumer KICKSTART ROADMAP - stop STRUGGELLING with the Chinese consumer market. - start getting into the most lucrative market for the European tourism industry. Click here to book your session. (2) PLAN YOUR PROMOS PACKAGE: This ultimate self-study training package is designed to help you as a European business owner in a short time period, to get all the relevant information to set up your business to unlock the huge spending power of Chinese consumers in Europe!It delivers you the best training material, video training, checklists, and unique secret insights to learn from the best and so much more. This one-of-a-kind package is available for just 497 euros.  Click here to secure your package
Episode 16: Uncover the formula to benefit from the high spending power of Chinese luxury consumers during Chinese New Year in Europe
Jan 13 2023
Episode 16: Uncover the formula to benefit from the high spending power of Chinese luxury consumers during Chinese New Year in Europe
In this episode, I'll show you how you, as the owner of a high-quality European tourism-related business, can attract Chinese luxury consumers during the Chinese New Year Travel period in Europe and how this target market can increase your turnover during the low travel season in Europe.Regardless of whether you are a hotel, department store, luxury retailer, or another tourism-related business, you are aware that during the low travel season in Europe, there are fewer revenues for your company.Therefore, in order to achieve high turnover during the off-season, it is essential for your business to concentrate on the most profitable target market, which is now willing to spend money on travel and shopping in Europe.You will uncover how your business can now during the low travel season in Europe, target the right segment, which is now ready to spend money, big money on traveling and shopping in Europe plus you will receive the following important insights:- All the relevant facts & figures & insights about the Chinese New Year travel period and what that means for your business in Europe-The top business categories that can benefit from the spending power of Chinese luxury consumers in Europe – during the Chinese New Year travel period-The ultimate two-step last-minute success formula that will help your business to attract Chinese luxury consumers during the ongoing Chinese New Year travel period in EuropeThe Chinese tourism market in Europe – is available for tourism-related businesses like yours and it deserves your attention. This market is huge right now and it will grow even more in the future. Implement these recommendations, and tap into this profitable market. RESSOURCES mentioned in this episode:(1) KICKSTART STRATEGY SESSION: Book your online "Kickstart strategy session" to get crystal clear on Your Chinese Consumer KICKSTART ROADMAP - stop STRUGGELLING with the Chinese consumer market. - start getting into the most lucrative market for the European tourism industry. Click here to book your session. (2) PLAN YOUR PROMOS PACKAGE: This ultimate self-study training package is designed to help you as a European business owner in a short time period, to get all the relevant information to set up your business to unlock the huge spending power of Chinese consumers in Europe! It delivers you the best training material, video training, checklists, links for your calendar, and secret insights to learn from the best. This one-of-a-kind package is available for just 499 euros.  Click here to secure your package
Chinese Tourists Back To Europe 2023 Secrets Revealed for European Tourism-Related Businesses
Dec 30 2022
Chinese Tourists Back To Europe 2023 Secrets Revealed for European Tourism-Related Businesses
In this episode, I will break down for you what you as a European tourism-related business owner can expect from the Chinese outbound tourism market in 2023.You realize since mid-2022 there are a lot of news about the Covid policy in China and of course, this also has an impact on the Chinese outbound tourism market. -For many European businesses, it is unclear what to expect from the Chinese tourism market in the upcoming months.It is important for your business-To get clarity if you can benefit from the spending power of the new wave of Chinese tourists in Europe.-To get certainty when Chinese tourists will be back in Europe.You will uncover all the answers to these questions in this episode plus you will receive the following key insights:- All the relevant facts & figures & insights about the development of the Chinese outbound travel market from July 2022 until December 2022 – and what to expect in 2023.- The top business categories that can benefit from the spending power of Chinese visitors in Europe.- The 2-step success visibility strategy that will help your business to get the attention of Chinese outbound tourists and Chinese consumers in EuropeThe Chinese tourism market in Europe – is available for tourism-related businesses like yours and it deserves your attention. This market is huge right now and it will grow even more in the future. Implement these recommendations, and tap into this profitable market. RESSOURCES mentioned in this episode:(1) BAIDU LINK SUBMISSION:Send your website to Baidu to be integrated into this powerful search engine. Step 1: Click on “Submit your website to Baidu” Step 2: Translate the website opening-up to English. Step 3: Fill out your website link and click the button submit. It will take several days and then your website will be included in the Baidu search engine.Click here to submit your website to Baidu (2) KICKSTART STRATEGY SESSION: Book your online "Kickstart strategy session" to get crystal clear on Your Chinese Consumer KICKSTART ROADMAP - stop STRUGGELLING with the Chinese consumer market. - start getting into the most lucrative market for the European tourism industry. Click here to book your session.((3) CHINESE CONSUMERS SUCCESS BLUEPRINT – VIP COACHING: This is a 1:1 custom coaching package for 6o days designed to walk you through my 4-step signature process to create your customized blueprint that will bring you massive revenues from Chinese Consumers living in Europe and the new wave of Chinese outbound tourists coming back to Europe on autopilot month by month in 2o23 and more so in the upcoming years.Click here to get your Chinese Consumers Success Blueprint
Boost your Turnover in the low travel period in Europe by attracting Chinese luxury Consumers
Sep 30 2022
Boost your Turnover in the low travel period in Europe by attracting Chinese luxury Consumers
In this episode, I will uncover for you how you as a European tourism-related business owner can attract Chinese luxury visitors in Europe during the golden week and why this target segment can boost your turnover during the low travel season in Europe.You realize as a European tourism-related business that in the low travel season in Europe, there are fewer revenues for your business no matter if you are a hotel, a department store – a luxury retailer – or other tourism-related business.So it is important for your business to focus on the most lucrative target segment which is now ready to spend money on traveling and shopping in Europe to have a high turnover in the low season.Key insights you will learn in this episode:- All the relevant facts & figures & insights about the golden week travel period and what that means for your business in Europe- The top business categories that can benefit from the spending power of  Chinese luxury consumers in Europe- The 2 step last-minute strategy that will help your business to attract Chinese luxury consumers during the Golden Week 2022 in EuropeThe Chinese consumer market in Europe – is available for tourism-related businesses like yours and it deserves your attention. This market is huge right now and it will grow even more in the future. Implement these recommendations, and tap into this profitable market. RESSOURCES mentioned in this episode:) ​(1)INCREASE YOUR VISIBILITY FOR CHINESE CONSUMERS: The secret of the power channel – get insights about the most popular channel through which Chinese consumers living in Europe find their next holiday destinations. Click here to listen to the episode to find out more about it(2)  KICKSTART STRATEGY SESSION: Book your online "Kickstart strategy session" to get crystal clear on Your Chinese Consumer KICKSTART ROADMAP - stop STRUGGELLING with the Chinese consumer market. - start getting into the most lucrative market for the European tourism industry.  Click here to book your session.(3) PLAN YOUR PROMO PACKAGE: This ultimate self-study training package is designed to help you in a short time period, to get all the relevant information to set up your business to unlock the huge spending power of Chinese consumers in Europe!
Crack the Code to sell to Chinese luxury shoppers online
Aug 18 2022
Crack the Code to sell to Chinese luxury shoppers online
In this episode, I will reveal to you how you as a European business owner can crack the code to reach and to sell Chinese luxury shoppers online so that you can unlock the financially most attractive market in the world.You realize as European luxury brands department stores or retailers that the Chinese outbound tourism market did unfortunately so far not bounced back from the COVID crisis. Right now, Chinese consumers are buying more luxury goods in China and not in Europe as before the pandemic crisis. Therefore it is necessary to see how you can adapt your sales strategy to this situation.Key insights you will learn in this episode:- All the relevant facts & figures & insights about the Chinese e-commerce market for European businesses- The top demanded product categories that Chinese luxury shoppers like- The 3-step formula on how to attract Chinese luxury consumers online to step into this lucrative marketThe Chinese e-commerce market– is available for tourism-related businesses like you and it deserves your attention. This market is huge right now and it will grow even more in the future. Implement these recommendations, and tap into this profitable märket. RESSOURCES mentioned in this episode:(1) KICKSTART STRATEGY SESSION: Book your "Kickstart strategy session" to get crystal clear on  Your Chinese Consumer KICKSTART ROADMAP - stop STRUGGELLING with the Chinese consumer market. - start getting into the most lucrative market for the European tourism industry. Click here to book your session. (2) FREE Executive Manual: Click here to get instant access to my newly released Executive Manual: The Top Reasons Why the Most Lucrative Spenders Don't Buy From You in 2022 and How You Can Fix It.
Breaking down the Success  Secret of the Industry Leader’s
Jun 14 2022
Breaking down the Success Secret of the Industry Leader’s
In this episode, I am uncovering for you whether or not the top tourism-related industries in Europe are targeting Chinese consumers right now?Uncover the secret success formula from the industry leaders in Europe on how to attract Chinese consumers to learn from the bestStay tuned. in this episode, I will deliver you all the relevant insights ready to implement into your marketing strategyKey insights you will learn:- Uncover the facts & figures – to understand the importance of Chinese consumers for European industry leaders in the retail area.- What are the elements of the success formula of the industry leaders to attract Chinese consumers?- Get to know how you can easily incorporate the ultimate success elements of the industry leaders into yourbusiness strategyThe Chinese consumer market in Europe– is available for tourism-related businesses - like yours- and it deserves your attention. This market is huge right now, and it will grow even more in the future. Implement these recommendations, and tap into this profitable market.RESSOURCES mentioned in this episode:(1) FREE EXCLUSIVE INVITE: Get your exclusive invite for my new program “LET’S UNLOCK THE CHINESE TOURISTS MARKET” A BRAND NEW 1:1 3-months coaching program that will be out soon. Signup here for free to be in advance notified 24 hours before the program will be out. (2) FREE Executive Manual: Click here to get instant access to my newly released Executive Manual: The Top Reasons Why the Most Lucrative Spenders Don't Buy From You in 2022 and How You Can Fix It.
Cracking the segmentation criteria to maximize sales
Jun 1 2022
Cracking the segmentation criteria to maximize sales
In this episode, I am revealing with you whether Chinese female consumer or their male counterpart, who is more relevant for your business in Europe.Uncover the relevant insights in this episode that will help you to set the best focus to maximize your sales potential.You might assume this information cannot be so crucial for your business.But, you will be surprised to realize how important this key fact is for the success of your strategy.Key insights you will learn:-  Which segment is more relevant – for your business in Europe? – Get the relevant facts and figures about the Chinese female and male consumers regarding spending power & booking holidays – in Europe- The different spending categories of Chinese women & Chinese men in Europe and what that means for your business.- Get to know the ultimate 3-steps success formula to target the most lucrative segment for your businessThe Chinese consumer market deserves your attention as a European business. This market is huge right now, and it will grow even more in the future. Implement these recommendations, and tap into this profitable market.RESSOURCES mentioned in this episode:(1) FREE EXCLUSIVE INVITE: Get your exclusive invite for my new program “LET’S UNLOCK THE CHINESE TOURISTS MARKET” A BRAND NEW 1:1 3-months coaching program that will be out soon. Signup here for free to be in advance notified 24 hours before the program will be out. (2) FREE Executive Manual: Click here to get instant access to my newly released Executive Manual: The Top Reasons Why the Most Lucrative Spenders Don't Buy From You in 2022 and How You Can Fix It.
Chinese Consumers for European Hotels Secrets
May 21 2022
Chinese Consumers for European Hotels Secrets
Chinese Consumers for European Hotels Secrets In this episode, I am sharing with you why as European Hotels Chinese consumers are right now a rewarding target group to focus on. You might assume this target segment can not be so interesting for your business as European Hotel. But, you’ll be surprised with what you’ll learn in this episode.Key insights you will learn:- The relevant facts and figures about the Chinese consumer market in Europe for European hotels.- The major hotel categories which Chinese consumers like to book as accommodation during their stay in Europe. - Uncover the 2-step – success formula created for European hotels – to quickly get the attention of this lucrative target segment.- Get the ultimate tips on how to prepare your hotel for Chinese visitors. The Chinese consumer market deserves your attention as a European hotel. This market is huge right now, and it will grow even more in the future. Implement these recommendations, and tap into this profitable market. RESSOURCES mentioned in this episode:(1)  FREE EXCLUSIVE INVITE: Get your exclusive invite for my new program “LET’S UNLOCK THE CHINESE TOURISTS MARKET” A BRAND NEW 1:1 3-months coaching program that will be out soon.  Signup here for free to be in advance notified 24 hours before the program will be out.(2) FREE Executive Manual: Click here to get instant access to my newly released Executive Manual: The Top Reasons Why the Most Lucrative Spenders Don't Buy From You in 2022 and How You Can Fix It.