It’s not always easy to put data to use. When it comes to making the most of their insights, too many businesses fall into familiar traps that limit the impact of their existing data and stand in the way of them making informed marketing decisions. There are plenty of ways to do data wrong, but these traps generally fall into three camps: tracking marketing data, but doing it incorrectly. Tracking marketing data, but not tracking the right things. Not tracking marketing data at all.