Making Utah

iMpact Utah | Catherine Bennett

Making Utah is the voice of Utah manufacturing. It's where you get a behind-the-scenes look at products made in Utah and the people who are making them. Talking with founders and executives, we'll dig into the raw material behind these businesses' histories, failures, successes, and lessons learned.

You'll be surprised to discover what's made in your backyard.

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Episodes

Simplify the Way You View Marketing in Manufacturing
6d ago
Simplify the Way You View Marketing in Manufacturing
Manufacturers are notorious for having one-man marketing teams. It's simply the industry standard. Why? For some, it's the fact that manufacturing is difficult to explain and simplify. Often, manufacturers are uncomfortable with the risk of not seeing a return in marketing spend. And generally, it's hard for those who don't understand marketing to see how great marketing systems will work together over time to achieve business goals. Because there are so many reasons manufacturers are timid marketers, we asked Ryan Chai, owner of Evok Media, to tell us why he believes marketing is a struggle in the industry and why it shouldn't be. Ryan worked in manufacturing for many years before starting his own manufacturing focused marketing agency that puts great video content into companies' hands. Here's what we cover in the conversation: 📌The foundation of marketing isn't complicated—we're all human. This applies regardless of selling B2B and B2C. The trick is understanding the nuances between the two. 📌If a strong marketing strategy isn't supporting your marketing activities, marketing will not perform well long term. One and done campaigns don't work. Strategies start with these questions: "Who am I?" and "Who are you?" It's as simple as that. 📌Brand is not a marketing thing. It's a company thing. It affects everything from hiring to hitting goals. 📌Why video is a no-brainer in manufacturing content marketing and how it can simplify the complexities of the business. Also, what are the components of a good marketing video. 📌Traditional marketing is alive and well in manufacturing. Face-to-face marketing at tradeshows and events will always be effective. 📌Be open to trying something different to see different results in your company. Follow iMpact Utah on LinkedIn, Facebook and Instagram.
doTERRA: Managing Manufacturing in Global Hypergrowth
Apr 5 2024
doTERRA: Managing Manufacturing in Global Hypergrowth
Mike Robinson is the VP of Global Manufacturing for doTERRA Essential Oils, one of the most successful direct sales companies in the world. 3.5-4 million bottles of oil manufactured a month in Utah alone25+ offices around the world3 Main manufacturing facilities in Pleasant Grove, Ireland, and BrazilNearing 10,000 SKUsIn the mid-2010s, doTERRA went from a small facility to building their own campus, investing in state-of-the-art equipment  to ensure quality at every step.  Mike has been there to see doTERRA's growth from the beginning. He has seen the growth of the current campus, led the manufacturing expansion into facilities in Ireland and Brazil, implemented major processes and systems to keep the system efficient, organized, survived the Covid-19 surge, and produced the best oils on the market. Here are a few of the many things Mike touches on: Why grit is an underrated value. Create a culture in which people have pride in their work and want to make their team proud.Reward good ideas and do more than give a pat on the back.Going to digital can be brutal, but it's worth it. It reduces errors and saves on costs. Social corporate responsibility creates an environment that affects everyone. There is more to this world than going to work and collecting a paycheck. And, of course, his favorite doTERRA products.doTERRA sets a fantastic example for other manufacturing companies in the state in the way they treat their employees and make a difference in the world. Learn more about doTERRA at doTERRA.comiMpact Utah is Utah's manufacturing transformation partner. We consult to transform and train to sustain with a vision to optimize performance and profits in every manufacturing company in the state. Reach out to discover what resources we can share with your team. Follow iMpact Utah on LinkedIn, Facebook and Instagram.
Better Being Co.: Rebuilding Work Culture to Multiply Employee Retention
Jan 29 2024
Better Being Co.: Rebuilding Work Culture to Multiply Employee Retention
The larger the business, the more difficult it can be to rebuild workplace culture. However, this company did it in two years and has seen retention increase significantly. Better Being Co. is a whole-body wellness company in Ogden, Utah that has grown exponentially since its inception in 1993. In 2017, the company went from publicly-traded to private when HGGC purchased them.It’s currently producing 3,000+ wellness product SKUs under one roof, and has acquired more than 65 wellness brands delivering powders, capsules, tablets, liquids, and other supplement products. Better Being Co. booked $344 million in annual revenue from March 2020 to March 2021 at the height of COVID shutdowns.  Better Being is the largest vertically integrated nutraceutical company in the U.S., which means it’s in control of every stage of product development, from sourcing to labeling to delivering to the end consumer. Despite some supply chain issues, this integration made them extremely competitive through the COVID era. The company’s current strongest distribution channel is Amazon, but Better Being’s products can be also be found in retail stores nationwide. Andrew Seelos, the company’s VP of liquid manufacturing, began his relationship with the company as an auditor, then worked in Better Being Co.’s finance department for 20 years. In the last six years he has transitioned into an operations role that he said has pushed him to grow more than he did in all of his previous years with the company. In this episode, he shares why Better Being Co. had to step up their employer brand game and how they did it. Their retention rate stays at all-time highs while turnover remains low. This is thanks to a combination of- Competitive maternity and paternity policies- Competitive entry-level and hourly pay- An onsite health clinic- Flex schedules (working four 10-hours shifts vs. eight five-hour shifts)- Staying committed to their employee’s overall wellnessBetter Being Co. is a great example of the payoff that happens when leaders invest in people and lean into a mission, vision, and values that truly means something to its employees.Need help rebuilding your workplace culture? Connect with Utah's manufacturing transformation partners to see how we can help you multiply performance in months, not years. Website: https://www.impactutah.orgLinkedIn: https://www.linkedin.com/company/impactutah-orgEmail: info@impactutah.orgWatch more Making Utah episodes!https://www.youtube.com/playlist?list=PLf59fz6P61m-Uc-AU_fR9ldDPDbIwL78FListen on Spotify for Apple Podcasts!SPOTIFY: https://open.spotify.com/show/6dCMPKnjuilaEcg1ZcBNdlAPPLE: https://podcasts.apple.com/us/podcast/making-utah/id1718789552WEBSITE: https://www.buzzsprout.com/2279775Follow iMpact Utah on LinkedIn, Facebook and Instagram.