Piloting the crazy ads, in a crazy market.

Deal Talk

Apr 19 2023 • 51 mins

Piloting crazy ads, in a crazy market 67% is a 1000% increase A tyrannical demand Toyota has made a good choice 190 years and it is still not right A super car seat deal Automotive ads explained Crazy ads are even crazier Disclosures that don’t help Vague is the norm Radio, TV, newspaper, socials Bait and switch Employee pricing Crazy trade values Surprises can be thousands Ads only indicate dealer character It doesn’t get better, it’s a culture Look for dealers that advertise what they offer other than price