DO you remember….back in the “good old days” when Facebook had a relationship status, and one of the options was “it’s complicated”?? I feel like we need to bring that back. Because I hear from so many people that their relationship with social media ITSELF is “complicated.” Especially business owners. And I get it, because for a long time, I was “forcing-it” with social. And when I realized what was happening….I knew something had to change. Because when it comes to feminine marketing, there are 3 red flags that tell you….you’re out of alignment: 1. You’re not having fun 2. Things feel heavy and hard 3. You don’t feel like things are flowing with ease And so….. 6 months ago, I officially broke up with social media. Yep! But let me clear….it wasn’t exactly a “rip the bandaid off” scenario. It took some time to get to this point….and WOW, I can tell you with certainty that I have more focus, energy, clarity, peace, joy, and SALES than ever before.   It’s you, me, and the honest truth. Here’s what you can sink your teeth into, in this episode: Why I got on FB in the first place (hellooooo Iowa City boys) My FB group lead gen strategy that WORKED like a charm to grow my biz in 2017 14K followers….until I got banned for 10 weeks (welp!) The LIE: “you’ve gotta have a social media presence if you have a business” Max fun = max revenue - how I broke my social media addiction Where are YOUR energy leaks? What to double-down on, once you let go of social You have 3 options when things feel heavy & hard – the 3 D’s! ************ FREE 5-min Marketing Audit You tell me what you’ve got in place, and I tell you where the holes are. The perfect solution for entrepreneurs who just want to know how it all fits together, and what to focus on next. Take 5 minutes to fill out the assessment form, and we will get back to you with our insights! FOR FREE! Book yourself in, here! ************ DFY Copywriting Delegate ALL your copywriting to us (including content for social media posts, emails, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat! ************* Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

Of all the things you have on your plate…is it even worth it to send emails to your list? Do people even read them? Good emails? yes. People read them. In fact, email marketing is predicted to be one of the hottest marketing trends in 2023! Seth Godin will tell you: “Marketing is no longer about the stuff you make, but about the stories you tell.” – and emails are an ideal place to do just that!! (especially compared to social media, where only 10% of your followers see anything you post – depressing right?) I like to say: “If you’ve got an email list, you’re sitting on a gold mine.” Because sales happen in the inbox, my friend. Want in? You’re going to want to listen to this episode of The Feminine Marketing Show. I chat with our very own Director of Marketing at DFY Copywriting, Lindsay Jane who dishes on what goes on behind the scenes of our “email marketing empire”...giving you hella insight into all-things: lead magnets, subject lines, and email content ideas that keep ‘em comin’ back for more. Here’s what you’ll unwrap: 50% email open rates – we have ‘em, here’s whyWhy email list growth is the key to more paying clientsThe type of lead magnet we’ve seen work BESTWhat does “consistency” look like? – and why is it so darn important?The types of subject lines that don’t work anymore (sorry 2015)Why you want to make people “feel something” in your subject lineDon’t get into the rut of “Hot Tip Tuesday”The 3 C’s that will make your content creation a breeze ************ FREE Welcome Sequence Template What’s that? You don’t have a “welcome sequence?” Hmmmm. Is that because it’s been on your “to do” list forever and a day? Or wait….maybe you just reeeeally have no idea what to say? OR! Maybe you DO have one. But it’s falling flat, like day-2 hair that hasn’t been washed. Well, either way….you’re in the right place. Because your BRAND NEW welcome sequence is about to make your shoulders dance. ************ DFY Copywriting Delegate ALL your copywriting to us (including content for social media posts, emails, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat! ************* Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

Having a business, and marketing a business are two very different things. You can be the BEST coach in the world….but unless you figure out how to TRANSLATE that “quality coaching” for your customers (and learn how to send out the “bat signal”)....you’ll be stuck, only helping a handful of people. But these days, it’s not enough to simply follow a script, or a formula, and expect everything to fall into place. Nobody likes re-traumatizing their audience by holding a knife to their throat, and forcing them to “feel their pain” with “Problem-Agitate-Solve” tactics. You’ve got to create the (masculine) foundation, and incorporate the (feminine) flow into every piece of your marketing, in order for your REACH to grow. And most of all, you’ve got to lead what with FEELS good. Picking up what I’m putting down? Good. Because I have a feeling you’re going to L-O-V-E this episode of The Feminine Marketing Show! I chat with Amber Lilyestrom, a business mentor, sales & branding expert, author and keynote speaker. Her work has been featured by Forbes, Entrepreneur, MindValley and Working Mother Magazine. Excited to take a sip of this steaming cup of podcast perfection? Here are the ingredients: There is a difference between “coaching language” and “marketing language”The workIN is just as important as the workOUTThe truth about marketing on Instagram these daysThe one marketing avenue EVERYONE should be committing toWhy consent is important, when it comes to selling your offerPeople can’t know you, if you’re not sharing your artBest practices for making an identity leapStop letting Suzy Sparkles dictate your business decisions “I’m not responsible for the divine timing of my client. Their journey belongs to them. It’s not my responsibility. My responsibility is to show up, and to continue to serve.” – Amber ************ Learn more about Amber Lilyestrom by visiting her website, here! https://www.amberlilyestrom.com/ Follow Amber Lilyestrom on The Gram, here: https://www.instagram.com/amberlilyestrom/ Check out her podcast, The Amber Lilyestrom Show, here: https://open.spotify.com/show/5oEaUOE4bSYKyHdNtySEkK ************ FREE 5-min Marketing Audit You tell me what you’ve got in place, and I tell you where the holes are. The perfect solution for entrepreneurs who just want to know how it all fits together, and what to focus on next. Take 5 minutes to fill out the assessment form, and we will get back to you with our insights! FOR FREE! Book yourself in, here! ************ DFY Copywriting Delegate ALL your copywriting to us (including content for social media posts, emails, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat! ************* Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

Have you ever thought….. “I’d really like to write a book one day” ?? – I mean, it’s a GREAT marketing asset. Maybe you’ve even STARTED writing one. Buuuutttttt…..#life (amiright?). The thing is, writing a book is WAY simpler than you think. It’s really about: (a) imposter syndrome (b) fear of judgment (c) overwhelm And that last one can be STICKY, because as women who’ve been taught to go “all in” and “do it all ourselves” (helloooooo masculine energy)....it can sometimes feel counterintuitive to bring a sense of EASE to something that feels so BIG. I’m chatting with Sara Connell, who is a bestselling author and founder of Thought Leader Academy. Sara helps coaches, writers and entrepreneurs become successful, published authors and in-demand speakers. So cool, right? She’s “kind of a big deal,” because she’s been featured on The Oprah Winfrey Show, Good Morning America, The View, FOX Chicago, TEDx, The Today Show, and Katie Couric. Her writing has appeared in: The New York Times, Forbes, Good Housekeeping, and Parenting. Ready to hit PLAY on this episode? Here’s what you’ll hear about: Time is expandable IF you do this first thing in the morningThe secret behind Sara’s consistency, and how she can write a book in 6 weeksIt’s not about working harder, it’s about increasing your capacity for productivityThe less you do, the more you get doneSSS - a simple formula for your next bestelling bookThe power of landing a publisherHow to make decisions as your highest future potential self “It’s a mission for me – that every life-saving book that needs to come out, comes out….and gets read.” – Sara ************ Learn more about Sara Connell by visiting her website here! https://www.saraconnell.com/ Reach out to Sara Connell and her team here! care@saraconnell.com Get your copy of The Science of Getting Rich for Women here! https://www.amazon.com/Science-Getting-Rich-Women-Millions/dp/1949550702 ************ FREE 5-min Marketing Audit You tell me what you’ve got in place, and I tell you where the holes are. The perfect solution for entrepreneurs who just want to know how it all fits together, and what to focus on next. Take 5 minutes to fill out the assessment form, and we will get back to you with our insights! FOR FREE! Book yourself in, here! ************ DFY Copywriting Delegate ALL your copywriting to us (including content for social media posts, emails, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat! ************* Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

“Whatever, I’ll just do it myself.” – how many of us consistently fall into the trap of taking on too much…edging towards burnout because we refuse to delegate? Women, in particular, often feel as though we need to “do it all, and do it all well.” Because when we don’t do it all, we feel as if we’ve “failed” somehow. And then shame swallows us into an abyss of unworthiness. But wait. A wave of feminine energy is now bringing an entirely new precedent to the table. No longer are women willing to experience pure and utter exhaustion. “Delegation” is quickly becoming the HOTTEST trend in business. Because the conversation is now OUT THERE in the open: We DON’T need to do everything. In fact, life is so much more enjoyable when we all just live in our “zone of genius.” Wondering what it looks like to delegate your copywriting? Not sure if you’re “ready” to hand over your marketing? In this solo episode of The Feminine Marketing Show, I give you the “low down” on 5 distinct situations that tell you: YES! delegating your copywriting is the answer! When you’re not doing it at allWhen you’re only kind of doing itWhen you’re doing it with “yuck” energyWhen you’re doing it, but it’s not workingWhen you’re doing it, and it’s working, but you want more freedom Here’s the episode, boiled down, like a delicious homemade caramel sauce: Are you mesmerized, or just plain overwhelmed?Hiring a team is the only way out of overwhelmYour love/hate relationship with marketing (and what to do when “hate” is winning)The power of strategic marketing, and why it’s important to shift out of the status quoHow to create more mental real estate for yourselfWhen consistency happens in spurtsABM: Always Be MarketingEverything is energy (including your marketing)If it feels heavy, and hard….it’s not yoursWhy a “branding deep-dive” will bring you greater strategic marketing clarityThe “f” word – freedom (and how an overreliance on DOING is getting in the way) I see hiring a team as the only way out of overwhelm. Sure, you can show up and effort your way through it all….but it’s a losing battle, if you keep trying to do it ALL, yourself.” – Hanna ************ FREE 5-min Marketing Audit You tell me what you’ve got in place, and I tell you where the holes are. The perfect solution for entrepreneurs who just want to know how it all fits together, and what to focus on next. Take 5 minutes to fill out the assessment form, and we will get back to you with our insights! FOR FREE! Book yourself in, here! ************ DFY Copywriting Delegate ALL your copywriting to us (including content for social media posts, emails, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat! ************* Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

At the end of the day, we all just want to be PAID to be ourselves, amiright?!? – and in the entrepreneurial world, that means creating a profitable personal brand that is a 100% “true-blue” expression of your personality. But how do you do that? Email marketing is one of the HOTTEST ways to build an audience of potential leads…..while still maintaining a deep sense of intimacy and connection. It’s a great place to tell stories, and lean into YOUR unique vibe – the kind of stuff that makes your audience say, “oh yes….me too!” Skeptical about the profitability of it all? Well, buckle up. Your mind is about to be blown. Today, I’m chatting with Laura Belgray, founder of Talking Shrimp and co-creator of The Copy Cure.Through her work with hundreds of clients (including online biggies like Marie Forleo and Amy Porterfield), she’s seen firsthand that putting “you” into your copy is pure magic for getting people to love you up, share your ideas, and happily click your Buy button. In addition to online types, Laura’s list of clients and credits include NBC, Bravo, HBO, TBS, Fandango, and many, many more. So if you watch TV -- and don’t skip the commercials -- you've probably seen her words on air. Her first book, Tough Titties, comes out via Hachette in June, 2023. Here’s what you’ll hear about, on the show: How being unapologetically lazy can mean BIG profitWhy “being in flow” = your best workDoing business while keeping a TON of white space on your calendar (possible!)Aspirational selling, and the power of inviting your audience to say YESHow affiliate marketing works (and could make you tons of moula)Why posting on social is like farting in the windLaura’s top tip for finding focusTough Titties - the ultimate bikini stuffer, this summer! “I like to say…..I’m consistent in spurts. But yes, I’m consistent with my emails and I do believe in frequency - the more you email, the more you sell. It’s really true.” – Laura ************ Learn more about Laura Belgray by visiting her website here! https://www.talkingshrimp.com/ Follow her on Instagram here! https://www.instagram.com/laurabelgray/ Laura Belgray’s Story Goldmine: 63 Surprising Places To Mine Your Everyday Life For Stories That Sell https://www.talkingshrimp.com/story-goldmine Pre-order your copy of Tough Titties here! https://www.talkingshrimp.com/book ************ FREE 5-min Marketing Audit You tell me what you’ve got in place, and I tell you where the holes are. The perfect solution for entrepreneurs who just want to know how it all fits together, and what to focus on next. Take 5 minutes to fill out the assessment form, and we will get back to you with our insights! FOR FREE! Book yourself in, here! http://dfycopywriting.org/free ************ DFY Copywriting Delegate ALL your copywriting to us (including content for social media posts, emails, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat! https://dfycopywriting.org/connect/ ************* Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

There’s something so *magical* about LIVE events….isn’t there? The energy, the speakers, the networking, the muffins…. And now that we’re living in a post-pandemic world, LIVE events are making a BIG come-back. But how do you “do it right?” How do you make sure people show up? And how do you convert those attendees into long-term clients? You’ve got to leverage the power of feminine marketing – community, collaboration, and connection! In this episode of The Feminine Marketing Show, I chat with Larnell Vickers! Larnell is an experienced Career Coach, and founder of Career Day for the Soul. He’s helped thousands of people establish their vision, expand their network, and evolve their toolkit. And he’s just getting started! Got your notebook ready? – you’ll want to jot down a few things! Like this: How to use your LIVE event as a lead magnet for your paid programsGetting your current clients to be your ambassadorsThe importance of giving people a “pre-experience”What to do when only 10 people show upThe power of consistency + vision “It takes wings. For me, I’ve always felt like I’ve had to knock it out of the ballpark, the first swing. And that’s a lot of pressure. The stage, the lights, the people. You can take small ‘at bats’  and work towards your big vision.” – Larnell ************ Learn more about Larnell Vickers by visiting his website here! Follow him on Instagram here! Connect with him on LinkedIn here! ************ FREE 5-min Marketing Audit You tell me what you’ve got in place, and I tell you where the holes are. The perfect solution for entrepreneurs who just want to know how it all fits together, and what to focus on next. Take 5 minutes to fill out the assessment form, and we will get back to you with our insights! FOR FREE! Book yourself in, here! ************ DFY Copywriting Delegate ALL your copywriting to us (including content for social media posts, emails, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat! ************* Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

Besides a healthy dose of Beyonce music videos, where can we actually see “feminine energy” in action? What does feminine leadership look like in the wild? And where is the proof that feminine leadership “works?” Today, we’re unpacking the data that shows across the board, we’re seeing more: inclusivity, free-thinking, teamwork, compassion, understanding, and responsiveness in our networks. Work/Life balance has become a priority (for men and women!). And if we were to throw it all into a cute little (alliteration-rich) package, I’d say, feminine leadership is about: Community, Connection, and Collaboration.    On this episode of The Feminine Marketing Show, I chat with Genevieve Retzlaff, a Career Counselor who helps women get into alignment with their authentic selves, at work. Genevieve has seen what happens when organizations and individuals lead with their feminine energy. – and “more prosperity” is just the tip of the iceberg. Ready for The Cliff Notes? Here’s what you’ll hear about in this episode: Feminine leadership is also “self-leadership”The data behind the myth - feminine leadership worksHow the pandemic accelerated the shift towards a more feminine consciousnessKey feminine leadership qualities“The great resignation” and the importance of work/life balanceWhy you should assess your own/team’s valuesUsing self-awareness as a roadmap for your businessWhat does it mean to be “authentic?”What’s possible when businesses’ start to take feminine energy “seriously” “There is so much data that shows female leadership is great for an organization. Companies will become higher performers. It’s more productive to have more female leaders.” – Genevieve ************ McKinsey & Company: Women in the Workplace 2022 study. The Barrett Model for understanding the values of your employees. Sign up for your *free* 30-min coaching conversation here! Learn more about Genevieve Retzlaff by visiting her website here! Follow her on Instagram here! ************ FREE 5-min Marketing Audit You tell me what you’ve got in place, and I tell you where the holes are. The perfect solution for entrepreneurs who just want to know how it all fits together, and what to focus on next. Take 5 minutes to fill out the assessment form, and we will get back to you with our insights! FOR FREE! Book yourself in, here! ************ DFY Copywriting Delegate ALL your copywriting to us (including content for social media posts, emails, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat! ************* Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

Human Design is *everywhere* rn, amiright? – and for good reason! Human Design is a tool that can help you understand YOUR soul’s blueprint. A blueprint that probably looks very different from the rigid social scripts we’ve been taught to live by. But what happens when you start to lead with alignment? What happens when you let your soul tell you how to move through this world – in business, and life? On today’s episode of The Feminine Marketing Show, I chat with Kelsey Abbott. Kelsey is a Human Design and Money Coach who uses science, spirituality and play to help business owners/coaches welcome more ease, abundance and joy into our lives. Kelsey introduces us to the key elements of Human Design….showing us EXACTLY what it looks like to flow > force. ….and what could be more feminine, than that?!? Cue the T-Swift (“are you ready for it?”). Here’s what you’ll learn: Why Kelsey is NOT the one to ask about baking pumpkin muffinsMost of us aren’t even aware of how lit up we can beThat thing you’re feeling “icky” about? - ya…it’s not for youIt gets to be easy for all of us“The great forgetting” and how your HD chart came to beHow HD can help you grow your business and your team….exponentiallyA quick overview of the 5 HD types, and what their strengths areThe top 3 HD profiles, and how they each perceive the worldThe power of making decisions from your specific “authority” center “It takes so much bravery to allow alignment. You have to be willing to do things differently. Differently than what you learned up to this point.” – Kelsey *********** Get your *free* Human Design chart here! Learn more about Kelsey Abbot by visiting her website here! ************ FREE 5-min Marketing Audit You tell me what you’ve got in place, and I tell you where the holes are. The perfect solution for entrepreneurs who just want to know how it all fits together, and what to focus on next. Take 5 minutes to fill out the assessment form, and we will get back to you with our insights! FOR FREE! Book yourself in, here! ************ DFY Copywriting Delegate ALL your copywriting to us (including content for social media posts, emails, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat! ************* Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow! *************

These days, everyone is looking for more JOY in their lives. Especially after a bummer of a pandemic that left us all with bags under our eyes, and a deep desire for a “group hug.” In today’s episode of The Feminine Marketing Show, I talk to Lindsay Jane, Head Copywriter and Director of Marketing at Done For You Copywriting. Lindsay and I dish on how to infuse joy into every element of your marketing, including: Connecting with new leads Enrolling clients &.... keeping folks around with your stellar Offer (CEO - clever, right?) Here’s what you’ll get out of today’s conversation: How even McDonald’s is on board with “leading with joy”Side effects of infusing joy into your marketing: momentum, magic, results, expansionHow you may be (unknowingly) repelling potential clientsWhy you should throw the playbook from “bro-marketing school” out the windowThe art of storytelling in your contentPermission to “get weird” and be funny in your marketingThe power of staying “top of mind” (referals!!!!!)Leading with transparency – stop hiding what you’re selling!Why keeping good clients should be your #1 priorityThe importance of recharging and fueling your feminine energyThe more you let go of the “have to’s” the more you can rise to your potential “Ease and joy is the path of least resistance. If your marketing is feeling heavy and hard, it’s time to start flowing downstream.”  - Hanna *********** Connect with Lindsay Jane on Instagram: @iamlindsayjane ************ FREE 5-min Marketing Audit You tell me what you’ve got in place, and I tell you where the holes are. The perfect solution for entrepreneurs who just want to know how it all fits together, and what to focus on next. Take 5 minutes to fill out the assessment form, and we will get back to you with our insights! FOR FREE! Book yourself in, here! ************ DFY Copywriting Delegate ALL your copywriting to us (including content for social media posts, emails, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat! ************* Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow! *************

What IS feminine marketing, exactly? And how can you leverage this exciting new way of doing business? Welcome to The Feminine Marketing Show! – a place where we talk about the “ins and outs” of marketing your business, using a balance of BOTH yin and yang. Gone are the days of “bro-marketing” – a time when high-pressures sales tactics, scarcity vibes, and a “buy now!” attitude ruled the roost (*full body shivers*). These days, it’s about bringing connection, collaboration, and creativity to the table, with a focus on blending masculine structure with feminine flow! This isn’t a “girl power” show (boys are def welcome in this clubhouse).  It’s a place to open up the conversation about marketing, in a world where feminine energy is (very clearly!) on the rise. So if you’re ready for real-world strategies, actionable advice, and a fresh take on running and scaling a profitable business using a FEMININE approach…..join me here, for your weekly hit of marketing inspo! Here is “what’s on tap” for our very first episode: The funny thing about me in “real life” - I’m an NFL junkie who pumps ironThe truth is, it all comes down to balance (yin & yang)What is “feminine marketing?”A coffee cup metaphor that will blow your mindWhat it looks like when *unhealthy* feminine (or masculine!) energy is overtaking your businessWhat it looks like when *healthy* feminine (or masculine!) energy is fuelling your businessA trip down Marketing Memory LaneWhat my astrology friends are telling me about 2020-2027Why “bro-marketing” is dying on the vineIs there a better way to do this “marketing thing?” (spoiler alert: yes) “I know you’re ready to bring your creativity, flow and brilliant energy into every element of your business. And we are here to support you.” – Hanna *********** FREE 5-min Marketing Audit You tell me what you’ve got in place, and I tell you where the holes are. The perfect solution for entrepreneurs who just want to know how it all fits together, and what to focus on next. Take 5 minutes to fill out the assessment form, and we will get back to you with our insights! FOR FREE! Book yourself in, here! ************ DFY Copywriting Delegate ALL your copywriting to us (including content for social media posts, emails, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat! ************* Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow! *************