The Feminine Marketing Show

Hanna Hermanson

So the big question is this….how do you stop being “the best kept secret” without selling your soul? Your host, Hanna Hermanson, has helped hundreds of coaches attract clients (without burning out!). So, if you are a life coach tired of the marketing hustle, you’re in the right place. Join us each week, as we explore these topics: • Feminine marketing strategies • Growing your team • Infusing joy and ease into every element of your business • Living in your zone of genius Get your marketing appraised by us for FREE: dfycopywriting.org/free read less
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Episodes

Goodbye For Now - But I’ll See You Soon!
Feb 13 2024
Goodbye For Now - But I’ll See You Soon!
OK, I’ll admit it. T-Swizzle gets me. Her Eras tour is right on point – and it actually speaks to the greater business transformation I’ve gone through over the last 4 years! It’s been one era, after another.  And maybe you feel it, too! It seems like we’re all unpacking, uncovering, and peeling back the onion layers, these days. Radical transformation at its finest!  And it’s all part of the greater paradigm shift (so it makes total sense).  Don’t get me wrong. Each era has come with its fair share of turbulence! But ultimately, I feel as if I’m stepping into my full purpose, and returning to wholeness! 2024 is bringing with it a brand new energy, and a brand new offer! Which means I’m closing the curtains on The Feminine Marketing Show, in order to make way for bigger and better things! I’m returning to the Dream Life is Real Life ethos (with a brand new twist)!  And hey, if you want to hang out with me in the meantime, come find me on Instagram, my email list, and YouTube!  For the last time, here’s a roundup of what you’ll discover in this (final!) episode: Let’s talk about it – where I’ve been, where I am, and where I’m going… How DFY Copywriting was born Learning how to delegate, build a team, and create systems How I became my own bottleneck Experiencing the magic of feminine energy and true-blue magnetism The rise of The Feminine Marketing Boutique  The 3-year rebranding itch What I learned from creating an abundance of mental real-estate  The cliche is right! You’ve got to “be the change you wish to see in the world” How I was holding back….giving one grape at a time Lesson learned – structure allows freedom  How I’m owning my big juicy watermelon Hellooooo Dream Life Marketing  – Until we meet again, friend! “It’s not goodbye, it’s the closing of an era.” ************ FREE 5-min Marketing Audit You tell me what you’ve got in place, and I tell you where the holes are. The perfect solution for entrepreneurs who just want to know how it all fits together, and what to focus on next. Take 5 minutes to fill out the assessment form, and we will get back to you with our insights! FOR FREE! Book yourself in, here! ************ The Feminine Marketing Boutique Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat! ************* Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!
Do You Need a Virtual Assistant? 3 Mistakes to Avoid
Feb 6 2024
Do You Need a Virtual Assistant? 3 Mistakes to Avoid
Do you have a social media manager, helping you “keep the lights on?” 💡 Here are 3 MISTAKES I see entrepreneurs make, when hiring a Virtual Assistant… ⬇️ And listen, I get it. Showing up consistently on social media can feel like a lot of work! You’re a coach! A visionary! And DELEGATING is definitely part of the scaling process! ✅ 👑 You NEED to get stuff off your plate, so you can spend more time in your zone of genius (and less time fiddling with hashtags). And maybe paying $500/month seems like a “pretty good deal” in order to buy back a bit of FREEDOM.  Until you realize that you’re not seeing a RETURN on your investment. 😬 Those inspirational quotes, and cookie-cutter reels aren’t really doing anything for you. And at the end of the day, it feels like you’re paying for a whole lot of nothing. Is it the VA’s fault? No. 🚫 They’re checking all the boxes. The problem is….there’s a missing piece to the puzzle 🧩 – STRATEGY. Posting to post is not a sustainable growth plan. And if you want to see MORE MONEY flowing INTO your business, you need to start doing this: Hire experts who are strategic partners Hire team members who provide a high return on investment Hire with a long-term vision in mind Want to hear more? Listen to this episode of The Feminine Marketing Show!  Here’s what you’ll sink your teeth into: The frustration of hiring a VA…and losing cash flow Is it “worth it” to pay someone to keep the lights on? Why hiring a VA can feel a bit like parenting a teenager The art of hiring teammates that pay for themselves Why hourly pay is a broken system The “for now” trap When it comes to scaling, your team is everything Hiring for things that bring money back into your business Cash flow is the #1 priority (amiright?) Hiring a strategic expert to help you move the needle “A world-class marketing team is the most common missing piece I see in a business like yours.”  ************ Radiant Vision: Map Out Your Big Picture Marketing Strategy Check out this 1-hour training video – and learn how to put ALL the right marketing tiers in place, so that you can create a cohesive funnel that keeps your community engaged, and inspired to take action. ************ The Feminine Marketing Boutique Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!************* Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!
My 5-Minute Strategy For Attracting Abundance
Jan 30 2024
My 5-Minute Strategy For Attracting Abundance
Sure. Priming your program for RESULTS is important. You want your clients to get remarkable results! – not only so THEY win….but you win! Happy clients = word-of-mouth marketing! But priming your brain for ABUNDANCE is a KEY part of the process – because when you’re in the energy of winning….you can’t help but attract more opportunities, success and prosperity into your life! So….what’s the process? How do you harness the power of an abundance mindset? I have a feeling you’re already playing around with this concept. But I wanted to share with you a life-changing 5-minute practice that I’ve been incorporating into my evening routine! It’s as easy as going for a walk!....literally, because this is something I do with my husband, Mak, as we take our dog, Madison, for a sunset walk. And it helps me to stay anchored in abundance, and BE THE MAGNET for more! #receptivemode So go ahead! Dive into this episode. And start raising your vibration! What’s on tap? Here’s a sneak peek: An essential component of any feminine marketing strategy Why getting into the receptive mode is so important A 5-minute evening routine to start implementing TODAY! 3 simple questions that will change the game The art of gratitude Do you take time to celebrate your accomplishments? Can I get a do-over? – the importance of reflecting on “what went wrong” The #1 thing that will lead to a “head full of sh%$” And one more thing (for extra credit) “I want to show you how I’m embodying this energy of WINNING!” ************ Marketing Strategy Training Video and Workbook The Feminine Marketing Strategy Open House, is a 45-min training video….along with a PDF workbook….that will help you map out a “feel-good” marketing strategy for your business. We’re talkin’ about putting all the puzzle pieces on the table, and taking an honest look at what’s working (and what’s not working) for your marketing. Grab it here! ************ The Feminine Marketing Boutique Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat! ************* Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!
How To Sell: Life Coach Edition
Jan 23 2024
How To Sell: Life Coach Edition
For a lot of entrepreneurs who just want to live in their zone of genius…..SELLING can feel like a bit of a slog.  Maybe you think selling is about being PUSHY and closing the deal at any cost.  But the truth is, selling is about HELPING people get closer to their dream life, by working with you.  And these days, modern consumers aren’t just looking for “the thing.” They’re looking for meaningful experiences and genuine connections. Meaning…. It’s less about convincing, and more about presenting solutions that resonate with the needs of your audience. Want to go deeper? In this episode of The Feminine Marketing Show, I chat with sales expert Tara Nolan who helps heart-centered women create, build, and scale their 6+ figure soul-calling businesses. Tara’s take on SELLING is exciting and refreshing! And I can’t wait for you to sink your teeth into this juicy conversation! Here’s a sneak peek at what’s in store for you: How Tara’s love affair with sales began  The #1 thing Tara got in trouble for, at school (and why it helped her become a top saleswoman) Tara’s heart-centered selling approach – “can I help you make your dreams come true?” Why making an offer isn’t always the right move Is it “high pressure” or is it “calling forward?” Step 1 - build a connection When a prospect reveals their dream, they also reveal the problem 3 questions to get answered, before you make a pitch You can’t fail if you never stop trying The good news (and the bad news): you’ll never “figure it all out” “People don’t care about what’s in your program. They want to know if they’ll get the result they want.” – Tara *********** Learn more about Tara by visiting her website here! Connect with Tara on Instagram here! *********** Radiant Vision: Map Out Your Big Picture Marketing Strategy Check out this 1-hour training video – and learn how to put ALL the right marketing tiers in place, so that you can create a cohesive funnel that keeps your community engaged, and inspired to take action. ************ The Feminine Marketing Boutique Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!************* Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!
Business Visibility: Everything You Ever Wanted To Know
Jan 16 2024
Business Visibility: Everything You Ever Wanted To Know
I hear it from coaches, all the time: “I want to be more visible.” But what does it truly take to embrace VISIBILITY? And why is it so elusive? Sure, having a strong marketing strategy in place will get you a LONG WAY! And if you don’t have the foundational infrastructure in place to scale your biz, all the visibility in the world won’t convert into SALES. But what if you’re doing “all the right things” on paper….and you’re STILL the “biggest kept secret” in your industry? *bing!* That’s when you know it’s a mindset/energy thing. For a lot of people, the idea of greater visibility comes with quite a bit of FEAR – whether it’s the fear of going viral, the fear of being ignored, or the fear of losing it all…. And in this episode of The Feminine Marketing Show, I talk to Subconscious Mindset Strategist, Brenda Johnston, about how to build a healthy relationship with VISIBILITY….and what it looks like to manage your own limiting beliefs around being SEEN. Here’s what you’ll sink your teeth into: The many layers of visibility (and why it’s so “scary!”) What “fear of success” looks like Invisible businesses don’t make money Are you managing your energy? How to give yourself permission to want more in life The importance of CLARITY around the impact you want to make Why the marketing equations aren’t the same as they were in 2017 The secret to staying consistent with content creation It’s not about the views and likes The power couple on your team One thing you can do today, to embrace visibility “Energy speaks before your mouth even opens.” – Brenda ************ Grab Brenda’s FREE Daily Energy Management Audio here! Visit Brenda’s website here! Follow Brenda on IG here! ************ FREE 5-min Marketing Audit You tell me what you’ve got in place, and I tell you where the holes are. The perfect solution for entrepreneurs who just want to know how it all fits together, and what to focus on next. Take 5 minutes to fill out the assessment form, and we will get back to you with our insights! FOR FREE! Book yourself in, here! ************ The Feminine Marketing Boutique Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!************* Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!
Defining Work/Life Balance For Your Coaching Business
Jan 9 2024
Defining Work/Life Balance For Your Coaching Business
Balance. It’s something we all strive for in life and business. Whether it’s free-time/work-time….structure/flow…..innovation/stability…..fast-action/thoughtful planning. How do you find the right groove? Where do you invest your time and energy? And what is the “best” formula for success? The good news (and the bad news) – it’s personal. Meaning, there is no one-size-fits-all solution. And YOUR path to success will depend on YOUR values, goals, human design, mindset, resilience, creativity, network….and the list goes on! My dream life probably looks different from your dream life. And that’s ok!  The most important thing is that you grant yourself the freedom to define success on your terms. Wondering what it looks like, IRL? In this episode of The Feminine Marketing Show, I chat with Lisa Liimatta, co-founder of Rise Leadership Circle. Together with her daughter, Kaela, Lisa helps entrepreneurs energetically align with the truth of who they are (total badasses), and then take inspired action to build the most epic lives they can imagine, and the businesses to fund them. Here’s a sneak peek: How do you stay in the vortex when you’re working so hard? Does your business fund your amazing life? Lisa’s “breaking point” that led to a feminine energy bear-hug Are you an instant pot, or a slow cooker? The secret to fitting all the puzzle pieces of your team together  How Lisa balances a mother/daughter relationship and a biz partnership Where to invest as an entrepreneur - coaching? team? both? The art of hiring an “intrapreneur” who can grow with you How Lisa prioritizes freedom Do you book calls during the last week of the month? (why you shouldn’t) “We want your business to fund your amazing life. Not the other way around.”  – Lisa *********** Check out Lisa’s website here! Follow Lisa on IG here! ************ Aligned Attraction: How to Leverage Human Design in Your Marketing If you’ve been bangin’ on the marketing drum for a while now…..and you’re not seeing as many sales calls as you’d like….your messaging might be misaligned with your human design. Grab this free marketing manual, loaded with swipe copy, and custom calls-to-action for YOUR profile type! ************ The Feminine Marketing Boutique Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!************* Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!
How To Scale Your Coaching Business (Without Losing Your Mind)
Jan 2 2024
How To Scale Your Coaching Business (Without Losing Your Mind)
How do you get to have the BIG biz…and let everything be easy? For most coaches, the story goes like this: You hustle, grind, push and build your way to 6-figures, while working 12-hour days and suffering from chronic migraines with a side of adrenal fatigue. You keep thinking to yourself: “There’s got to be a better way!” But it feels IMPOSSIBLE to scale, without completely giving up your life! If this sounds like a familiar story, THIS PODCAST EPISODE IS FOR YOU! I chat with Master Coach, Amber Krzys, who has made the shift in her own biz, from heavy/hard to light/easy – while still hitting her income goals! What’s her secret? How does she do it? Amber lets us all in on her process, and how she attracts dreamboat clients, without the headaches. Here’s a peek underneath the wrapping paper of this episode: The moment when Amber realized that her business was a sinking ship What happens when you don’t practice what you preach Are you taking action from a place of ego or inspiration? Amber’s game-changing morning routine Setting a “quality of life” goal (rather than a $ goal) Creating from the future Building a raving-fans-biz How Amber attracts clients with ease (4 steps!) “We get into trouble when we listen to the command of the ego. Instead, it’s important to start with inspiration, then employ the grit.” – Amber ************ Check out Amber’s website here! Grab Amber’s FREE RESOURCES here! Follow Amber on Instagram here!  ************ Marketing Strategy Training Video and Workbook The Feminine Marketing Strategy Open House, is a 45-min training video….along with a PDF workbook….that will help you map out a “feel-good” marketing strategy for your business. We’re talkin’ about putting all the puzzle pieces on the table, and taking an honest look at what’s working (and what’s not working) for your marketing. Grab it here! ************ The Feminine Marketing Boutique Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!************* Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!
The Cure For Burnout Is NOT Working Less
Dec 26 2023
The Cure For Burnout Is NOT Working Less
It may seem obvious that the cure for burnout = WORK LESS. But I beg to differ. Burnout is the result of imbalance. Whether it’s living too much in your masculine energy, OR too much in your feminine energy. Because when things swing too far in either direction, it can disrupt the equilibrium that’s required for sustained success. How do I know this? I’ve lived it. On both ends of the spectrum. And as we head into 2024, I feel like I’ve “cracked the code” on how to bring the best of both worlds, into one harmonious way of doing business, and living life. Join me in this solo episode of The Feminine Marketing Show, as I let you in (behind the scenes) on how I’ve restructured my own business in order to hit the sweet spot, and achieve balance – for myself and my clients. Here’s the rundown: Learning to bask and indulge in luxurious self-care regimens  What it looks like to swing too far into feminine energy Have you heard? I’m in grad school! (sort of) Bringing it all into balance – I’ve cracked the code! The growth/conversion mechanisms I’m jumping on Ya but….are new people getting to know you, while you sleep? More conversations, more sales Give it all away for FREE (then charge for implementation & accountability) How to become the full solution for your clients “I started asking – what if I could make this even better? I want this to 10x. I want to move faster, and help more people.” – Hanna *********** Radiant Vision: Map Out Your Big Picture Marketing Strategy Check out this 1-hour training video – and learn how to put ALL the right marketing tiers in place, so that you can create a cohesive funnel that keeps your community engaged, and inspired to take action. ************ The Feminine Marketing Boutique Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat! ************* Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!
My Predictions Are In For The Upcoming Marketing Trends Of 2024
Dec 19 2023
My Predictions Are In For The Upcoming Marketing Trends Of 2024
Did you know that planet earth has a Human Design map, just like you? – it does! And in 2027, the earth will be going through a BIG energetic shift (after hundreds of years)! What kind of shift, you ask? This “new paradigm” is one that is characterized by FEMININE ENERGY – and while the hustle/grind of masculine energy has successfully allowed us to build cities, governments, and community structures….we can now expect a heightened importance placed on: collaboration, connection, and emotional intelligence.  You: “OK, Hanna….nice to know….but we’ve still got 3 years until that happens!” Me: “The shift has already begun, and it’s only gonna pick up steam!” As we enter 2024, feminine energy will continue to be an INTEGRAL part of every entrepreneur’s marketing strategy. And the collective consciousness will only become more and more attuned to the ENERGY of the planet! We will be asked to LET GO of beliefs like: Other people know best Struggle is necessary Work is hard Worth is earned And we will be invited into an era of LIMITLESS THINKING that will elevate us all! Ready to learn more? In this episode of The Feminine Marketing Show, I chat with Energy Coach and Human Design Expert, Kelsey Abbott to unveil my 2024 marketing forecast….and to talk about all things PARADIGM SHIFT.  Here’s what you’ll discover in this powerful episode: The palpable shift that has been happening in the coaching industry since 2017 The importance of authenticity in this new era of marketing What you can expect: the better it gets, the better it gets The 6 gifts this paradigm shift will bring along with it Exciting news for coaches (the world is going to be ready for you!) The NFL trend that no one saw coming Goodbye tugboat energy, hellooooo lighthouse Why you may want to reconsider that 8-week pre-packaged program The importance of building a personal brand Why it’s more important than ever to market with emotion Start the experiment NOW (don’t wait!) How to follow what feels good, when making business decisions “Be the lighthouse. That is the vision for 2024.” – Hanna *********** Learn more about Kelsey by visiting her website here! Connect with Kelsey on LinkedIn here! Listen to Kelsey’s podcast, The Find Your Awesome Podcast, here! *********** FREE 5-min Marketing Audit You tell me what you’ve got in place, and I tell you where the holes are. The perfect solution for entrepreneurs who just want to know how it all fits together, and what to focus on next. Take 5 minutes to fill out the assessment form, and we will get back to you with our insights! FOR FREE! Book yourself in, here! ************ The Feminine Marketing Boutique Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!************* Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!
Hustle Culture is Dead. Say Hello to the Art of Surrender
Dec 12 2023
Hustle Culture is Dead. Say Hello to the Art of Surrender
As a business owner who is driving toward 7-figures, the ENERGY behind it all is *different* than the energy you had, as a newbie entrepreneur (aka “the building years”). And in the age of RISING CONSCIOUSNESS, it’s very clear: Hustling only gets you so far. Meaning… When you can tap into already feeling good, and living in the “now,” it becomes more about enjoying the process, and allowing your business to flourish (rather than stressing about hitting arbitrary goals and deadlines). You have your entire life to grow your business. And when you can approach your marketing with a sense of ease, calm, trust and ABUNDANCE, there is no need for high-pressure bro-marketing sales tactics. Permission-based feminine marketing SETS YOU UP FOR LONG-TERM SUCCESS. Period. And on this episode of The Feminine Marketing Show, I chat aalllll about it with my good friend, Ali Daniel - aka the Spiritual Business Coach @punchdrunksoul. Ali has been simplifying marketing & biz since 2017, and she is a Yahoo! Top10 Biz Coach. But also? She spends more time resting and “being” than working. HOW?!?!? Here’s what you’ll hear about in today’s episode: When it’s not about “creating another program” The art of SURRENDER What to do when you feel yourself getting sucked back into hustle mentality How to show up consistently while constantly evolving What it means to treat your business like a spiritual journey To launch, or not to launch (that is the question) People don’t want to be sold to, they want to be seen How to be vulnerable and maintain privacy in your marketing Identifying your brand “mascots” Quit throwing out your garlic gifts “Treat your business like a spiritual journey, because it is – your biz is a vehicle for growth. It’s not just about making the money, and achieving the goals. It’s about finding yourself in the process.” - Ali ************ Check out Ali Daniel’s website here! Find Ali Daniel on Instagram here! ************ Aligned Attraction: How to Leverage Human Design in Your Marketing If you’ve been bangin’ on the marketing drum for a while now…..and you’re not seeing as many sales calls as you’d like….your messaging might be misaligned with your human design. Grab this free marketing manual, loaded with swipe copy, and custom calls-to-action for YOUR profile type! ************ The Feminine Marketing Boutique Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!************* Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!
Want Business Success? Stop Dreaming And Start Doing
Dec 5 2023
Want Business Success? Stop Dreaming And Start Doing
Are you misusing the Law of Attraction? A lot of us LOVE the dreaming phase of manifestation. We sit there with our sketchbooks, and our vision boards, and our endless lists….and we marinate in the IDEA of it all. But in order to move forward and make sh&t happen, we need to take ACTION. BEING your highest self is only the first step. DOING things your highest self would do is a KEY INGREDIENT to manifestation (and it isn’t something that only happens AFTER the manifestation arrives).  Following the nudges, and taking the FIRST STEP (then another, and another) is part of the process. And when you start acting in accordance with where you want to go, the universe responds! What does this look like in the real world? How do entrepreneurs make this a reality? In this episode of The Feminine Marketing Show, I chat with Hypnosis and Law of Attraction Expert, Victoria Gallagher! Victoria’s take on WHY YOU AREN’T MANIFESTING your dream life/biz will knock your socks off! So go ahead, and give it a listen! Here’s what you’ll hear about: Are you staying STUCK in the dreaming? The power of living in the experience of what you desire to create Follow the nudges and just take the first step Are you creating the structure in your life, to make room for things to happen? Grab a post-it note, and write this down: “because it’s fun!” That time when Victoria was her own bottleneck You were always meant to achieve your desires Realistic isn’t always the answer How hypnosis can help you start to take action “The more you are BEING the person you are meant to be, the more the universe will line you up with what you’re striving for.” – Victoria ************ Find Victoria Gallagher on Instagram here! Watch Victoria Gallagher on YouTube here! Visit Victoria Gallagher’s website here! Connect with Victoria Gallagher on LinkedIn here! ************ Marketing Strategy Training Video and Workbook The Feminine Marketing Strategy Open House, is a 45-min training video….along with a PDF workbook….that will help you map out a “feel-good” marketing strategy for your business. We’re talkin’ about putting all the puzzle pieces on the table, and taking an honest look at what’s working (and what’s not working) for your marketing. Grab it here! ************ The Feminine Marketing Boutique Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat! ************* Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!
The Money Mindset Of Successful Entrepreneurs
Nov 28 2023
The Money Mindset Of Successful Entrepreneurs
Can you imagine what it would be like, if you had $5M in cold hard cash just LAND IN YOUR LAP – and all you could do with it was sit in it? Money ITSELF is not what you want. It’s what you get to SPEND it on (and how you EARN IT) that really matters. Because at the end of the day, money is a tool. It is a representation of an energetic exchange. And it’s a byproduct of you putting yourself out there, sharing your gifts, and offering your services.  Money loves to move! But how do you get into the right MINDSET to be able to enthusiastically SPEND IT (and joyfully RECEIVE IT)? In today’s episode of The Feminine Marketing Show, I chat with Jenia Serebrin – A Tax Strategist and Money Mindset Queen, who has built her own 7-figure business (and is determined to 10x it in 2024)! Jenia is one of our very own Feminine Marketing Boutique clients, and we have revolutionized her business model and marketing (through a few different eras), and along the way, I’ve personally learned SO MUCH about money! Because Jenia is the money girl. And she’s here today to talk about her expertise! Here’s a sneak peek at the notes you’ll be jotting down, as you’re listening to this episode! Why it’s so important to reflect on last month’s money moves  The only thing left to do, once you’ve read the books, taken the courses, and done the work Why hiring a team will give you the foundation you need to 10x If you don’t focus on your money, it won’t grow Money will always follow, when you lead with value Do you measure your worthiness by the number in your bank account? (stop it!) The chain reaction that will lead to more money in your pocket Your money mindset will take you up, or take you down  Money always shows up (and often at the last minute) Pay yourself first – the universe likes clear priorities Did you know you’re already rich?!?! If you say “I don’t have enough money” that is what you’ll get  “Imagination is more powerful than knowledge.” - Jenia *********** Learn more about Jenia by visiting her website here! Connect with Jenia on LinkedIn here! Follow Jenia on Instagram here! ************ FREE Welcome Sequence Template What’s that? You don’t have a “welcome sequence?” Hmmmm. Is that because it’s been on your “to do” list forever and a day? Or wait….maybe you just reeeeally have no idea what to say? OR! Maybe you DO have one. But it’s falling flat, like day-2 hair that hasn’t been washed. Well, either way….you’re in the right place. Because your BRAND NEW welcome sequence is about to make your shoulders dance. ************ The Feminine Marketing Boutique Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!************* Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!
Spaciousness: The Secret Ingredient of Business Success
Nov 21 2023
Spaciousness: The Secret Ingredient of Business Success
What does it look like, day-to-day, to live in feminine energy? What does it look like to let intuition lead the way? At the end of 2022, I committed to: bringing myself back to the feminine (while allowing the masculine to support me). And let me tell you! – I have become waaayyyyyy more aligned, more magnetic, more confident, and more ABUNDANT because of it. We’re talking nearly INSTANT manifestation! And my biggest biz months EVER! The key? Spaciousness. In this episode of The Feminine Marketing Show, I talk about the 3 key areas of my life that I created intentional spaciousness, including: 1. My physical space 2. My calendar 3. My own mind The result? A profound ability to tap into my intuition and make decisions that effortlessly guide me toward success. Here’s what you can look forward to in this episode: The adrenal-fatigue era Are you mental micro-managing? How to let the universe lead (and be surprised and delighted) If you want to expand your empire, you need to build a moat 3 places to look for more spaciousness My motto – what if this were easy? Stripping away the tasks in my zone of excellence (to live in my zone of genius) The mental tidy-up that helped me own my worth You are meant to live in overflow Inhale exhale it’s always working out for me “Spaciousness is a super power. It’s not until we have spaciousness that our intuition can come through – and that’s what we’re looking for in feminine leadership.” – Hanna ************ FREE 5-min Marketing Audit You tell me what you’ve got in place, and I tell you where the holes are. The perfect solution for entrepreneurs who just want to know how it all fits together, and what to focus on next. Take 5 minutes to fill out the assessment form, and we will get back to you with our insights! FOR FREE! Book yourself in, here! ************ The Feminine Marketing Boutique Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat! ************* Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!
Your Sales Process Flowchart is (Probably) Missing Curiosity
Nov 14 2023
Your Sales Process Flowchart is (Probably) Missing Curiosity
What if I told you that you’re overcomplicating the sales process? What if I told you that it simply starts with CURIOSITY? So often as entrepreneurs, we insert struggle, when things seem “too easy.” We create our own hoops, and we introduce resistance, because we assume things need to be HARD.  But at the end of the day: Questions lead to conversations, conversations lead to relationships, relationships lead to opportunities, and opportunities lead to action. And when your “WHY” acts as your North Star (rather than meaningless numbers)…. You can’t go wrong. Want to learn more about the “new frontier” of sales? Ready to take a FRESH approach to your sales calls? Join me on today’s episode of The Feminine Marketing Show, as I chat with Sales Coach Nicole Cramer about aallllll of it. Here’s what you can sink your teeth into: Why it doesn’t feel “safe” for sales to be too easy It’s not about what we’re doing, it’s about who we’re being What’s holding us back from oozing success, and embodying confidence?!? Your focus is your faith The mantra Nicole lives by: soul first, strategy second The 3 things you need, in order to trust your intuition Everything about sales is relational, not transactional The right conversations WILL happen (do you trust it?) Curiosity is the most magnetic sales energy to take anywhere Ask more questions, and stop talking yourself out of conversations “Do the basics to a high standard, repeatedly.” – Nicole ************ Learn more about Nicole by visiting her website here! Connect with Nicole on LinkedIn here! Follow Nicole on Instagram here! ************ Aligned Attraction: How to Leverage Human Design in Your Marketing If you’ve been bangin’ on the marketing drum for a while now…..and you’re not seeing as many sales calls as you’d like….your messaging might be misaligned with your human design. Grab this free marketing manual, loaded with swipe copy, and custom calls-to-action for YOUR profile type! ************ The Feminine Marketing Boutique Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat! ************* Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!  *************
What You Need to Know About Quantum Leaping For Business Growth
Nov 7 2023
What You Need to Know About Quantum Leaping For Business Growth
Are you feeling this? (I’m sure you are) There’s a paradigm shift happening RIGHT NOW!! And it’s a shift that deeply impacts how we earn/spend our MONEY. So many of us grew up learning that you have to trade TIME for MONEY – the harder you work, the more money you make. But as consciousness rises, the next generation is placing greater and greater importance on ENJOYING life, and living their “purpose.” Money is no longer something you simply “make” in order to pay the bills. It’s an energetic relationship that follows the law of reciprocity – every time you invest money, it comes back to you, exponentially. The trick is, to allow yourself to DREAM big enough (and to take aligned action in order to support that dream), so that your bold investments trigger an amplified return! Helloooooo quantum leaping! On today’s episode of The Feminine Marketing Show, I chat with my VERY FIRST life/business coach, Mariana Lacombe, CEO and founder of Quantum Evolution. Mariana helps entrepreneurs and business owners across the world to take quantum leaps in business and life. And in this conversation, you will walk away with a brand new perspective on making money, and investing in the growth of your business. Here’s a sneak peek at our conversation: My reaction when Mariana first told me how much it would cost to work with herLiving from your assets - is it possible?Time is not linear, it’s exponentialHow much money you make has nothing to do with how hard you workIdentity shifts that come along with quantum leapingAre you on a budget? (first off…stop using that word)The first thing you need to do, in order to make a quantum leapWhat are your money vehicles?A new definition of retirement, and what it means to create a legacyHow to write a letter from your future self “You don’t work for money. Money works for you” – Mariana ************ Learn more about Mariana by visiting her website here! Connect with Mariana on LinkedIn here! ************ Marketing Strategy Training Video and Workbook The Feminine Marketing Strategy Open House, is a 45-min training video….along with a PDF workbook….that will help you map out a “feel-good” marketing strategy for your business. We’re talkin’ about putting all the puzzle pieces on the table, and taking an honest look at what’s working (and what’s not working) for your marketing. Grab it here! ************ The Feminine Marketing Boutique Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat! ************* Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!
Are You Asking The Right Questions About Business Visibility?
Oct 31 2023
Are You Asking The Right Questions About Business Visibility?
Is the idea of being more VISIBLE, a full body holy heck yes? GOOD! – then I trust that you are doing the (daily!) inner work. Because visibility is an inside job. And removing the blocks, and sorting out the trauma, and getting clear on what might be blocking you….is critical to your success! But wait! – Being FAMOUS is different than being FULLY BOOKED. And even if you’re ready (and able) to go viral TOMORROW….you need to have a strategic framework in place, in order to capitalize on your visibility. I want to make sure you’re fully positioned in order to receive everything that is possible, with increased visibility. And in this solo episode of The Feminine Marketing Show, I dive into 2 key questions to ask yourself, in order to ensure that you have the foundations necessary to turn raving fans into paying clients! Here’s what I’ve got for you: “How do I get more followers?” (uh-oh….this is not the question to be asking)The payoff: more money, more clients, more enrolmentsAre you lit the eff up about your personal brand?Scale of 1-10 - how do you feel when I say: “I saw your website!”Are you confident that your audience knows how to TAKE ACTION?The 7/11/4 marketing formula How strong is your sales funnel game?Does your personal brand express YOU? (and is it magnetic?) “Let us support you in this visibility mission. Be lit up about your personal brand. Be confident about next steps. And make sure you have a strong foundation, so that you can welcome in new raving fans.” – Hanna ************ Radiant Vision: Map Out Your Big Picture Marketing Strategy Check out this 1-hour training video – and learn how to put ALL the right marketing tiers in place, so that you can create a cohesive funnel that keeps your community engaged, and inspired to take action. ************ The Feminine Marketing Boutique Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat! ************* Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!
Everything You Need To Know About Business Visibility
Oct 24 2023
Everything You Need To Know About Business Visibility
In order to get your business off the ground, you probably went through a “hustle phase” – pushing hard, working non-stop, and doing it ALL yourself! But at some point, you’ll hit a growth ceiling (maybe you’re there now!). And in order to expand, you will need to turn inward, and pull the plug on your own limiting beliefs. Because business GROWTH is dependent on your willingness to BE SEEN. And if you’re hanging onto a fear of visibility (helloooooo past trauma), your conscious mind will come up with all kinds of excuses that will prevent you from going ALL IN on marketing your business. Scary stuff? You bet. It’s kind of like taking the training wheels off your business! But marketing is a healing journey. And as soon as you start clearing out the emotional and energetic “gunk” that is holding you back, you’ll start SHOWING UP as your most radiant and magnetic self! OK so what do those limiting beliefs look like, for entrepreneurs? And how do you start moving past them? In this episode of The Feminine Marketing Show, I chat with Business Coach, Suzanne Longstreet about how to embrace greater VISIBILITY, and what kind of mindset shifts you can make, in order to start embodying the 7-figure business owner! Here’s the rundown of our jam-packed convo: How Suzanna went from “hating” networking, to building her own 2.5k networking groupThe #1 thing that will prevent you from being visible What to do when you meet your growth edgeThe 4 most common limiting beliefs: powerlessness, unworthiness, unlovability, not being enoughHow to get to the root of your “stuck-ness”Why it’s impossible to coach to yourself all the wayHow to reprogram your subconscious mindStop shoving in positive affirmations, before doing THISHow to shift a “bad habit” that isn’t serving youPay attention to the resistance (it has so much to teach you!) “Dance with the imagination, and romance the resistance.” - Suzanne ************ Visit Suzanne’s website here! Connect with Suzanne on LinkedIn here! ************ FREE Welcome Sequence Template What’s that? You don’t have a “welcome sequence?” Hmmmm. Is that because it’s been on your “to do” list forever and a day? Or wait….maybe you just reeeeally have no idea what to say? OR! Maybe you DO have one. But it’s falling flat, like day-2 hair that hasn’t been washed. Well, either way….you’re in the right place. Because your BRAND NEW welcome sequence is about to make your shoulders dance. ************ The Feminine Marketing Boutique Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat! ************* Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!
The Ins and Outs of Authentic Brand Visibility
Oct 17 2023
The Ins and Outs of Authentic Brand Visibility
The #1 limiting factor for any entrepreneur will always be their own mindset. And when there is resistance to being “more visible,” there is resistance to growth. Because energy doesn’t lie. And potential clients will be repelled by your messaging, if it contradicts your underlying intentions. A sound marketing strategy begins with a strong mindset, and a magnetic energy that is fuelled by self-confidence, authenticity, and an unwavering belief in your mission and purpose.  But how do you achieve that? And what does it take to truly enhance your visibility? In this solo episode of The Feminine Marketing Show, I dive into the concept of VISIBILITY – and how to become “omnipresent” in today’s busy online marketplace (without neglecting your own well-being)! Here’s what you’ll find inside this game-changing podcast episode: How to choose the path of least resistance, when it comes to your marketing A sound marketing strategy begins with a strong mindset What is magnetic energy? And how do you tap into it? Visibility is about authenticity and allowing your true self to shine The marketing strategies you used 2 years ago should make you go hmmmm Leaders go first (esp when it comes to vulnerability) What is your vision for visibility? - 3 key ingredients to ponder Strategies for enhanced visibility Consistent content (the bridge to connection) How to align with individuals who resonate with your mission Patience and persistence are your allies The biggest block to growing your visibility: your own ego “Potential clients could be repelled by your messaging, if it contradicts your underlying intentions.” – Hanna ************ FREE 5-min Marketing Audit You tell me what you’ve got in place, and I tell you where the holes are. The perfect solution for entrepreneurs who just want to know how it all fits together, and what to focus on next. Take 5 minutes to fill out the assessment form, and we will get back to you with our insights! FOR FREE! Book yourself in, here! ************ The Feminine Marketing Boutique Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!************* Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!
The Only LinkedIn Marketing Strategy I Use
Oct 10 2023
The Only LinkedIn Marketing Strategy I Use
OK, I’m no longer ashamed to admit it….. I freaking LOVE LinkedIn! 😍 And if you’re all, “No way Hanna…..LI is waaaaaaaaay too stuffy for me!” – I’m about to rock your world. I’ve been using LinkedIn in an organic, aligned, feel-good way. And the results speak for themselves! – I’ve never had more dreamboat leads knocking on my door (and becoming clients)! And! We’re consistently adding 10-20 new followers to our email list each week, by using LinkedIn as our primary “top of funnel” tool! LinkedIn’s motto is: “where professionals go to connect.” – and I’m here for that! Because it aligns with the feminine principles we lean on, over here at The Feminine Marketing Boutique! LinkedIn is different than other social media platforms – in fact, I don’t even think of it as “social media” because I use it in a very strategic way. No getting “sucked into the scroll hole,” or spending hours a day trying to “hack the algorithm.” I go there to build REAL relationships.  And so do our clients! (yep – these are the same strategies we put in place for “our people”.....and there is A LOT of happy dancing going on!) So if you want IN on my top 4 tips for LinkedIn success, buckle up and listen in, my friend! Your online presence is about to explode, like fireworks! Here’s what’s on tap in this bangin’ episode: First things first – what kind of energy are your bringing onto the platform? 10-min “LinkedIn Dates” that will change your life (and biz) Who to connect with on LI (q: what kind of people do you want in your queendom?) How to optimize your LinkedIn profile – drop the “resume” vibes Professional yes….but also, break the “rules!” Quit treating people like they have dollar billz on their foreheads The DM convo you want in on (how to initiate, and where to take it) How many new connections should you make each week? “On LinkedIn, there are so many ways to make connections with: ideal clients, influencers, thought leaders, authors, fellow coaches….and when I reach out, I’m delighted by REAL responses, that lead to REAL relationships.” – Hanna ************ Aligned Attraction: How to Leverage Human Design in Your Marketing If you’ve been bangin’ on the marketing drum for a while now…..and you’re not seeing as many sales calls as you’d like….your messaging might be misaligned with your human design. Grab this free marketing manual, loaded with swipe copy, and custom calls-to-action for YOUR profile type! ************ The Feminine Marketing Boutique Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!************* Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!
You CAN Manifest Success For Your Business - Here’s How
Oct 4 2023
You CAN Manifest Success For Your Business - Here’s How
Don’t get me wrong. There is a time and place for strategic thinking – but it’s not the whole picture. In fact, when you lead with what FEELS GOOD, and you anchor yourself in joy….things tend to “fall into place” with ease, and flow. Yep – toes in the sand, and sun on the face CAN be part of your business plan (if that’s what lights you up). Because the ENERGY behind your desires is what matters most. And if you’re all “down in the dumps” about “not enough clients,” the only thing you’ll manifest is…..not enough clients. Raising your vibration is a KEY part of the manifestation process – because at the end of the day, making money is an INSIDE JOB. And if you want IN on the process, you’re going to want to listen to today’s episode of The Feminine Marketing Show! I chat with Life Coach and manifestation expert, Kaela Gedda, who guides us all through her signature “Joy Wheel” tool (trust me, it’s a game-changer). Wondering what you’ll learn from this convo? Here’s what’s up…. “It’s so simple, it’s silly” - the manifestation process you’ll want to try What is “the energy of receiving?” (and how do you harness it?) You living your best life is the strategy Focus on being in the fullness of who you are A game-changing tool that will help you become more MAGNETIC The joy wheel (yep, it’s as fun as it sounds) Struggling with indecision? – we’ve got you An obscure book recommendation from Hanna that may change your marketing game ⚠️ Warning: you’re going to want to eat an orange in the sunshine by the end of this episode! “Anytime you’re misaligned, it won’t even matter what actions you’re taking. Focus on being in the fullness of who you are – that way, the strategy will have something to stick to.” – Kaela *********** Say hello to Kaela on Instagram here! Check out Kaela’s Rise Leadership Circle here! ************ Aligned Attraction: How to Leverage Human Design in Your Marketing If you’ve been bangin’ on the marketing drum for a while now…..and you’re not seeing as many sales calls as you’d like….your messaging might be misaligned with your human design. Grab this free marketing manual, loaded with swipe copy, and custom calls-to-action for YOUR profile type! ************ The Feminine Marketing Boutique Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!************* Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!