Feb 15 2023
Laura Belgray on Email Marketing for Coaches
At the end of the day, we all just want to be PAID to be ourselves, amiright?!?
– and in the entrepreneurial world, that means creating a profitable personal brand that is a 100% “true-blue” expression of your personality.
But how do you do that?
Email marketing is one of the HOTTEST ways to build an audience of potential leads…..while still maintaining a deep sense of intimacy and connection.
It’s a great place to tell stories, and lean into YOUR unique vibe – the kind of stuff that makes your audience say, “oh yes….me too!”
Skeptical about the profitability of it all? Well, buckle up. Your mind is about to be blown.
Today, I’m chatting with Laura Belgray, founder of Talking Shrimp and co-creator of The Copy Cure.Through her work with hundreds of clients (including online biggies like Marie Forleo and Amy Porterfield), she’s seen firsthand that putting “you” into your copy is pure magic for getting people to love you up, share your ideas, and happily click your Buy button.
In addition to online types, Laura’s list of clients and credits include NBC, Bravo, HBO, TBS, Fandango, and many, many more. So if you watch TV -- and don’t skip the commercials -- you've probably seen her words on air.
Her first book, Tough Titties, comes out via Hachette in June, 2023.
Here’s what you’ll hear about, on the show:
How being unapologetically lazy can mean BIG profitWhy “being in flow” = your best workDoing business while keeping a TON of white space on your calendar (possible!)Aspirational selling, and the power of inviting your audience to say YESHow affiliate marketing works (and could make you tons of moula)Why posting on social is like farting in the windLaura’s top tip for finding focusTough Titties - the ultimate bikini stuffer, this summer!
“I like to say…..I’m consistent in spurts. But yes, I’m consistent with my emails and I do believe in frequency - the more you email, the more you sell. It’s really true.”
Learn more about Laura Belgray by visiting her website here!
Follow her on Instagram here!
Laura Belgray’s Story Goldmine: 63 Surprising Places To Mine Your Everyday Life For Stories That Sell
Pre-order your copy of Tough Titties here!
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