The Intoxicating Value of an Email List

The Feminine Marketing Show

Mar 14 2023 • 45 mins

Of all the things you have on your plate…is it even worth it to send emails to your list? Do people even read them?

Good emails? yes. People read them. In fact, email marketing is predicted to be one of the hottest marketing trends in 2023!

Seth Godin will tell you: “Marketing is no longer about the stuff you make, but about the stories you tell.” – and emails are an idealplace to do just that!! (especially compared to social media, where only 10% of your followers see anything you post – depressing right?)

I like to say: “If you’ve got an email list, you’re sitting on a gold mine.” Because sales happen in the inbox, my friend.

Want in? You’re going to want to listen to this episode of The Feminine Marketing Show.

I chat with our very own Director of Marketing at DFY Copywriting, Lindsay Jane who dishes on what goes on behind the scenes of our “email marketing empire” you hella insight into all-things: lead magnets, subject lines, and email content ideas that keep ‘em comin’ back for more.

Here’s what you’ll unwrap:

  • 50% email open rates – we have ‘em, here’s why
  • Why email list growth is the key to more paying clients
  • The type of lead magnet we’ve seen work BEST
  • What does “consistency” look like? – and why is it so darn important?
  • The types of subject lines that don’t work anymore (sorry 2015)
  • Why you want to make people “feel something” in your subject line
  • Don’t get into the rut of “Hot Tip Tuesday”
  • The 3 C’s that will make your content creation a breeze


FREE Welcome Sequence Template

What’s that? You don’t have a “welcome sequence?”

Hmmmm. Is that because it’s been on your “to do” list forever and a day? Or wait….maybe you just reeeeally have no idea what to say? OR! Maybe you DO have one. But it’s falling flat, like day-2 hair that hasn’t been washed.

Well, either way….you’re in the right place. Because your BRAND NEW welcome sequence is about to make your shoulders dance.


DFY Copywriting
Delegate ALL your copywriting to us (including content for social media posts, emails, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!


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