HERITAGE | SOMEONE SOMEWHERE: Preserving techniques & decreasing poverty at scale


Jul 19 2022 • 32 mins

Someone Somewhere is focused on decreasing the number of artisans living in poverty, starting with the 12 million living in Mexico. By collaborating with artisans to incorporate their original craft into lifestyle products, Someone Somewhere built a scalable system to meet the demand of 10 million products (each signed by the artisan that made it) this year alone. Meet Antonio Nuño, co-founder of Someone Somewhere as we learn how they’ve built a sustainable system that equitably and ethically employs artisans and uses materials that reduce the environmental impact of fashion.

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