HERITAGE | JAYWALKING: Building Mumbai’s hottest streetwear brand


Aug 2 2022 • 30 mins

Jaywalking is lauded as India’s hottest streetwear brand, with hyped drops that sell out too fast for us to catch. Their limited pieces and approach to DIY brand building  encourage a work-in-progress attitude, embodying the brand’s ‘Not the Final Logo’ tagline. Meet Jay Jajal, founder of Jaywalking, and hear how he’s shaping the early days of India’s streetwear culture while challenging traditional notions of building a fashion brand.

IG: @themajoritygroup

Text “Jaywalking” to (833) 495-4773 for a visual guide

See omnystudio.com/listener for privacy information.