The New York Times’s Krystal Plomatos on Operating Systems for Teams

Now What?

Nov 21 2022 • 33 mins

The future of business is in subscriptions and the future of teams is built like an operating system. That’s according to our guest, Krystal Plomatos, Executive Director of Marketing for standalone products at​ The New York Times. Krystal oversees marketing for Cooking, Games, Wirecutter, Audio, Kids, Events, and TV & Film businesses for the iconic media brand. In this episode, you’ll hear about the value and challenges of building subscription-based businesses, talk context switching as a full-funnel marketer, learn how to communicate better across teams, and get tips on redefining your career at any stage.