Advance Your Wealth - Becoming Preeminent: How Business Owners Can Stand Out in Their Industry

Advance Your Wealth With Homer Smith

Dec 27 2022 • 39 mins

With so many industries flooded with competition, it can be difficult for business owners to stand out among the competition!

On the latest installment of Advance Your Wealth, we're pleased to welcome Chris Smith, Founder of Campfire Effect, for a great conversation surrounding differentiation through the power of storytelling.

At Campfire Effect, Chris and his team believe that your story and your message are the most powerful things you have to grow and scale your business. In this episode, Chris will walk through some of his teachings and explain how this can be leveraged to enhance your business' future efforts.


0:06 - Introduction and overview on the topic of the day

1:50 - Do you feel like you're the best kept secret in your industry?

2:30 - Welcoming Chris onto the show

3:00 - Chris' background and cowboy storytelling

4:50 - What does it mean to be preeminent?

7:30 - What changes for your business when you begin focusing on being preeminent?

10:30 - How Chris's work impacts business owners specifically

13:29 - Important questions business owners should be asking themselves

17:35 - How to reshape your identity

21:00 - How this new identity trickles down through your organization

25:00 - How to measure the ROI of Chris's work within your business

29:29 - Chris's work with successful families in "Family Brand"

34:55 - Chris looking like Ryan Reynolds

36:20 - Where to find Chris and his organizations online

38:00 - Closing remarks

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