PODCAST

Supercasters

Supercast

Take your podcast to the next level. Build a show that lasts. Supercasters dives deep into how you can grow your podcast sustainably and build a business out of it. We interview podcasters and industry experts about how to build a thriving business through a strong relationship with listeners. https://premium.supercast.com/ (Become a Supercasters Premium subscriber) to unlock even more great resources: • Extended interviews for every Supercasters episode • Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast • A private peer networking community for podcasters just like you https://premium.supercast.com/ (Subscribe here for FREE.)

S1E12 - Ologies’ Alie Ward on reaching 50 Million Downloads by treating scientists like rock stars
Mar 24 2021
S1E12 - Ologies’ Alie Ward on reaching 50 Million Downloads by treating scientists like rock stars
In this episode, we have Alie Ward as a guest! Alie is a science journalist and host of Ologies, a  smart, fun science podcast filled with bizarre stories and science knowledge from many different fields (or -ologies!). She is also the Daytime Emmy Award-winning science correspondent for CBS’s "The Henry Ford's Innovation Nation with Mo Rocca,” and host of “Did I Mention Invention?” on the CW. Reaching 50 million downloads on Ologies, we reached out to talk about: Building a  science podcast with the audience, and how they get involved Turning scientists into rockstars and tackling anti-science sentiment Misconceptions about scientists and the adventures they have Why Alie recommends starting a paid membership from the beginning Smart ways to involve the audience so they go from passive listeners to fully invested (and paying) subscribers! Enjoy! Timestamps 2:16 Describing Ologies to the high school teacher 3:57 Starting Ologies independent from networks 5:17 Ology's listening stats 6:19 Ology listeners choose to have fun and do some lifelong learning 6:46 "There is science in everything" 7:52 How Alie Ward sustains the show through paid membership and ads 9:47 Choosing where the money goes, and the art of giving back 11:06 Who are the listeners? Alie Ward describes the Ologites 13:05 Turning scientists into rockstars and the battle against anti-science sentiment 16:02 Scientists have adventures, and the academic ivory tower 17:01 Building the podcast with the audience: How Alie Ward started Ologies 19:07 You don't have to build your show alone 21:30 People who will support you will support you from the start 23:11 What are you giving to your supporters for $5 a month? 24:02 What Alie would do differently with paid memberships 25:41 What's next for Ologies Join us in the FREE Supercast premium feed and you get to hear Alie talk about: The power of establishing a strong relationship with the listener from the very beginning The fear of throwing all of ourselves into our passions Taking risks, and getting permission as a creator Sign up here: ( premium.supercast.com) Links (Ologies Website) (Twitter) (Ologies Instagram)
S1E11 - Jack Rhysider of Darknet Diaries: Growing a High-Quality Podcast to $15,000 a Month in Memberships
Feb 23 2021
S1E11 - Jack Rhysider of Darknet Diaries: Growing a High-Quality Podcast to $15,000 a Month in Memberships
In this episode we'll hear from Jack Rhysider, the creator behind Darknet Diaries, an award-winning podcast with over 15 million downloads last year. With loyal listeners paying up to $15,000 a month in paid memberships, this podcast focuses on true stories from the dark side of the Internet: on hackers, breaches, shadow government activity, hacktivism, cybercrime, and all the things that dwell on the hidden parts of the network. Main Points: Building a high quality podcast from the first episode How Darknet Diaries grew to $15,000 a month in paid memberships Getting podcast mentors through cold email What podcasters get wrong when asking for money from their listeners Enjoy! Join us in the FREE Supercast premium feed and you get to hear Jack talk about: 0:37 Would Jack ever join a network? Darknet Diaries' 2020 marketing plan 2:42 Why promo swaps are effective at growing podcasts 4:12 Winning awards and other marketing experiments 4:58 Leverage and getting featured in Apple podcasts 6:37 You don't need a large audience to start monetizing 8:42 If you want to start monetizing your show... 9:43 Price tiers, and why the $1 tier doesn't work well 10:59 Paid podcast marketing did not work well, here's why Sign up here: ( premium.supercast.com) Timestamps 1:32 True crime meets cybercrime: What is Darknet Diaries? 2:23 Mixing podcasting and 10+ years in IT Security 4:06 From side project to going full-time 5:58 High quality standards from the very beginning 7:00 Growing Darknet Diaries from the start through blogging and Twitter 8:46 Jack Rhysider's mentors for Darknet Diaries 11:16 How Email led to Darknet Diaries' podcast growth 13:05 Pulling a Darknet Diaries story together through alerts 14:54 Describing the listener, and the Discovery Channel 17:51 Monetizing a podcast through Patreon and ads 20:20 Data-driven monetization and offering value to listeners 23:11 Go to the listeners, don't bring them to you 24:53 $15,000 a month in memberships and revenue transparency 27:23 What podcasters get wrong when asking for money 28:25 Sharing podcast stats and findings through lime.link 30:20 Megaphone.fm podcasts showing up on blocklists 34:00 The future of privacy in podcasting 35:23 What Jack Rhysider would do if he started all over again 36:17 The evolution of the Darknet Diaries team Links (Darknet Diaries Website) (Darknet Diaries Stats) (Jack Rhysider's Twitter) (Darknet Diaries Twitter)