E69 - Interview with Parissa Behnia, CEO & Business Whisperer at Sixense Strategy

Mar 29 2022 • 1 hr

I interviewed Parissa Behnia, CEO & Business Whisperer at Sixense Strategy. Parissa Behnia coaches C Suite and Senior leaders who are high will-high skill and have a growth mindset. In other words, they're badasses like you who go 80MPH in a 45MPH zone. These days, leadership is full of complexities whether you’re navigating from an audacious goal or trying to avoid that iceberg up ahead. In either case, Parissa's clients choose her because she's either sat in those seats or next to those seats often enough to know how it can feel to be alone in a crowded leadership room. She's unafraid to speak truth to power to help propel you forward.

With over two decades of corporate, consulting, coaching and – let’s be honest – real life experience, Parissa’s key strategic difference is Empathy. Empathy in business is more than being nice to one another, it’s a strategic imperative. It means that leaders create context and understanding so that they do a better job of serving their customers AND engaging their teams. She’s so passionate about the application of empathy in business that she’s developed the Sixense Empathy Model for her clients to employ. And, she wants all of us to put empathy at the forefront of how we engage with everybody.

One of Parissa’s favorite things to do is to stand in front of a whiteboard – real or pretend – to help clients imagine what the world could look like and then propels them as they navigate to that vision of success. This work enables clients to put together pieces of the puzzle to create the “A-Ha!” or “Eureka!” moment that ignites action. She leans into the discomfort of the unknown and invites her clients to embrace all of their talents (even ones they don’t recognize or value fully) to create their own paths out of the unknown.

Parissa Behnia is a Certified Professional Coach, holds a BA from Northwestern University and MBA from NYU’s Stern School of Business.

Wepa! I'm Marina. I am a technologist, mom, podcast host, leadership coach, cruciverbalist, and aquarian. ;)

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Key Highlights/Tools:

Executive and Leadership Coaching
Group Coaching: https://www.sixensestrategy.com/inconceivable-influence/
Sixense Empathy Model

Memorable Quotes:

I needed to touch the flame and feel the burn in order to choose to do differently moving forward - Parissa Behnia, CEO & Business Whisperer at Sixense Strategy.

Useful Links and Resources: