In this week’s episode, we welcome a Serial entrepreneur and founder of MasterPlan4Success, Scott Hartley, as he teaches us all about email deliverability and how improving it will make your marketing yield more results.

KEY TAKEAWAYS FROM THIS EPISODE:

• Common problems with email deliverability.

• Causes of problems with email deliverability.

• How to improve email deliverability.

• How the Big 3 (Microsoft, Google, and Yahoo) measure email engagement and how it affects email deliverability.

• Email Marketing is always changing.

• Benefits of sending targeted emails to what people are interested

THIS WEEK'S GUEST

Serial entrepreneur and founder of MasterPlan4Success, Scott Hartley built his first company into a multi-six-figure business from scratch. Taking his knowledge and experience, in 2017, Scott decided to help other small business owners by helping them with marketing strategies, systems, and automation and - in particular, optimizing their email deliverability to maximize their profits. He has helped a wide variety of clients, including attorneys, IT consultants, financial advisors, psychologists, community organizations and even bakers, and many others to make more money and win and keep more customers. Scott has shared the virtual stage with experts like Grant Cardone, Loral Langemeier, Kim Walsh Phillips, David Milton, and many more.

For more information, or to get in touch with Scott, check out:

LinkedIn: https://www.linkedin.com/in/scottahartley/

Book Website: https://hittheinboxbook.com/

Website: https://masterplan4success.com/

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0