In this week’s episode, we welcome Andy Larreategui, the CEO of Hardpoint Media and a microcontent strategist, as he talks about microcontent and how this trend is shaping social media.

KEY TAKEAWAYS FROM THIS EPISODE:

• What is Micro Content?
• How to start splitting content into micro contents.
• The Three Pillars of Micro Content
• Tips for people who aren't necessarily comfortable being on camera.
• Top 3 tips to be successful in implementing micro-content.

THIS WEEK'S GUEST

Andy Larreategui is the CEO of Hardpoint Media and a microcontent strategist. He helps his clients identify ways to leverage micro content and use social channels to grow their brand and their business. He has a passion for creativity and the great outdoors, and as a creative junkie at heart, he has a mission to help at least one thousand entrepreneurs in the next year go viral by utilizing microcontent as a cornerstone in their broader marketing strategy and by leveraging proven SOPs that increased reach and scale client conversions.

For more information, or to get in touch with Andy, check out:

LinkedIn: https://www.linkedin.com/in/andylarreategui93/

Website: https://www.hardpointmedia.us/?fbclid=IwAR0PxaA2T_2dAcFk2-pHJakHXXxegAEANDKNDOPPFcV5ERwPQ1FFow0ji2g

Tiktok: https://www.tiktok.com/@andy_vi3ws/video/7016150720147754245

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0