Web3 CMO Stories

Joeri Billast

Inspiring conversations with marketing leaders and tech entrepreneurs from all over the world. We focus on topics related to Web3, Blockchain, AI, NFTs, AR, VR, XR, Spatial Computing and the Metaverse.

Sponsored by Consensus 2024 and CoinDesk!

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Episodes

Harmonizing Web3: A Musical NFT Odyssey with Catherine Gairard | S3 E51
4d ago
Harmonizing Web3: A Musical NFT Odyssey with Catherine Gairard | S3 E51
From the highlands of Peru to the digital frontier of NFTs, Catherine Gairard, a symphonic metal maven, has an origin story that's nothing short of a fairy tale for the modern age. She joins us to unpack the narrative of her journey, detailing the leap from a self-taught musician to a trailblazing figure in the NFT music scene. Her story is a testament to the power of perseverance and innovation, as she navigates the traditionally challenging landscape of music monetization and discovers her niche within an empathetic and supportive online community.The world of music is evolving, and NFTs are at the helm of this transformation, offering creators like Catherine a platform to connect with fans on a whole new level. During our chat, she unveils the mechanics behind her "Harp Dreams" collection and the unique value NFTs bring to the concert experience. Fans aren't just spectators in this digital renaissance—they're active participants, holders of exclusive, value-imbued tickets, and beneficiaries of intimate interactions with artists. Catherine's insights are an eye-opener for anyone curious about the intersection of music, technology, and community.To close, the encouragement Catherine extends to fellow artists is both heartfelt and electrifying. She paints the NFT community not as an exclusive club, but as an open collective where novices and veterans alike can flourish through collaboration and shared learning. Her words serve as a beacon for creators seeking to explore this innovative space and harness the potential of their art in the digital realm. Tune in for a riveting exploration of artistry, technology, and the unifying power of community.This episode was recorded through a Podcastle call on February 8, 2024. Read the blog article and show notes here: https://webdrie.net/harmonizing-web3-a-musical-nft-odyssey-with-catherine-gairard/Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024  on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
Transforming Virtual Learning with Tangra's Immersive Experiences – with Nelly Tacheva | S3 E50
1w ago
Transforming Virtual Learning with Tangra's Immersive Experiences – with Nelly Tacheva | S3 E50
Step into a world where education leaps off the screen and into your senses, with Nelly Tacheva guiding us through the revolutionary Metaverse environment of Tangra. Prepare to be amazed as we uncover the ways virtual reality is not just changing the game but rewriting the rules for collaborative learning and cultural experiences. Join us as we explore the transformative power of 3D realms that breathe life into extinct creatures, reconstruct historical landmarks, and offer a vast array of customizable spaces for events as varied as art galleries and exotic networking retreats. With Nelly's insights, we'll see how Tangra's user-friendly platform is poised to take education and engagement into a dynamic future, making the most outlandish scenarios a virtual reality.Strap in for a journey through marketing's next frontier, where we reveal how Tangra and emerging metaverse platforms are setting the stage for unparalleled customer interactions. Imagine stepping into a brand's story, walking through digital showrooms, and attending global events without ever leaving your home. We'll dissect strategies that integrate the Metaverse into every facet of the customer's journey and share a glimpse of the exciting trends shaping 2024. As we discuss the impact of AI and digital scent technology, we underscore the importance of staying abreast with these advancements. This episode isn't just about envisioning the future; it's a hands-on tour of the burgeoning digital landscape where brand development and audience engagement collide in the most immersive ways imaginable.This episode was recorded through a Podcastle call on January 31, 2024. Read the blog article and show notes here: https://webdrie.net/transforming-virtual-learning-with-tangras-immersive-experiences-with-nelly-tacheva/Try out Tangra here:  https://tangra.link/r/metaverse Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024  on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
Mastering Web3 Marketing: Strategies for Startups – with Cahill Camden | S3 E49
Mar 8 2024
Mastering Web3 Marketing: Strategies for Startups – with Cahill Camden | S3 E49
Unlock the secrets of Web3 marketing as I team up with Cahill Camden in an insightful exchange on crafting crystal-clear messaging for your startup. Prepare to have your thoughts provoked as Cahill unravels the distinct advantages of a fractional CMO's approach—bridging cost efficiency with a treasure trove of diverse experiences. Through the lens of his journey from sales to the forefront of Web3 marketing, this episode promises a wealth of knowledge that will reshape how you perceive the intersection of strategy, management, and conversion rate optimization.The conversation transcends into the realm of community cultivation, where the blueprint for initiating and nurturing a community from the ground up is laid bare. Feel the pulse of content creation, the strategic use of social media, and the impact of live events in fostering unparalleled engagement. We break down the evolution of a nascent community into a robust ecosystem, discussing the clever deployment of tools like free mints and the power of social badges in rallying a dedicated tribe around your brand.As the episode reaches its crescendo, we dissect the latest trends in community building and NFT marketing, with actionable insights into the use of blockchain technology for verification methods that spur interaction. I share my own adventures in community building and client acquisition, serving up tips on how to navigate the incessant flood of notifications and why company leaders must stay hands-on with their communities. This is not just another marketing talk; it's a treasure trove of strategies and personal experiences that will empower you to harness the potential of Web3 to its fullest.This episode was recorded through a Podcastle call on January 30, 2024. Read the blog article and show notes here: https://webdrie.net/mastering-web3-marketing-strategies-for-startups-with-cahill-camden/Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024  on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
AI's Role in Enhancing Augmented Reality Experiences – with Sven Brunner | S3 E48
Mar 5 2024
AI's Role in Enhancing Augmented Reality Experiences – with Sven Brunner | S3 E48
Experience the future of work as we unfold the transformative powers of augmented reality (AR) and artificial intelligence (AI) with Sven Brunner, the visionary co-founder and CEO of Sphere. This episode is a journey through the inception of a company at the forefront of enterprise communication, where Sven recounts the spark ignited by Microsoft's HoloLens and Sphere's ambitious mission. We untangle the complex web of AR, VR, XR, and MR, demystifying these acronyms and the impact they have on our professional collaboration and workflow. Let Sven guide you through understanding how the metaverse isn't just a buzzword but a burgeoning reality poised to redefine our digital interactions.Prepare to be captivated by stories of AR and VR already in action, reshaping industries with their collaborative prowess. We examine how cutting-edge devices like the ElvishPro and MetaCorrect 3 merge digital and physical realms to streamline processes from automotive design to pharmaceutical training. Delve into a poignant case where AR technology leaps from utility to life-saving tool in emergency situations, underscoring the profound positive implications these innovations can have in real-world applications. This episode is not just about the technology itself, but the remarkable ways it enhances human capability and efficiency in critical scenarios.As our conversation with Sven comes to a close, we express our gratitude for his insights into the future of immersive technology. To further fuel your curiosity, detailed show notes and an article filled with all the pertinent links and case studies discussed are at your fingertips, courtesy of Sven's team. Whether you're a tech enthusiast, an industry professional, or simply curious about the future of work, this episode is a must-listen. Be sure to subscribe and share this enlightening discussion, and join us again as we continue to spotlight the interplay of technology with our everyday existence.This episode was recorded through a Podcastle call on January 29, 2024. Read the blog article and show notes here: https://webdrie.net/ais-role-in-enhancing-augmented-reality-experiences-with-sven-brunner/Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024  on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
Marketing Strategies That Work in the Blockchain Space with Mantas Ciuksys | S3 E47
Mar 1 2024
Marketing Strategies That Work in the Blockchain Space with Mantas Ciuksys | S3 E47
Embark on a journey through the intricate world of Web3 with Mantas Ciuksys, VP of Content at Tatum, who brings a trove of knowledge from the summit of digital landscapes right to your ears. Our reunion with Mantas is more than just a nostalgic trip; it's an expedition to the cutting edge of blockchain technology and marketing innovation. Discover how Tatum is revolutionizing the way blockchain applications are developed and making strides with giants like Binance. We tackle the challenge of demystifying Web3 jargon, focusing on the real-world problems that blockchain can solve, and the significance of crafting messages that resonate with a broad audience.Let's unlock the secrets of content strategy that engage and retain, transforming every interaction into an opportunity to captivate your audience. Explore the artistry behind content that speaks to users at different stages of their journey, from the first spark of awareness to the thrill of purchase, and beyond. In the vast expanse of the Web3 universe, Tatum's success stories emerge from their robust GitHub community and thriving Discord server—testaments to the enduring power of a well-crafted website as the linchpin of user engagement and conversion.As our conversation draws to a close, we celebrate the essential role of community in the Web3 narrative—a force that not only validates but empowers businesses and developers alike. Marketing in this realm is an adventure, with its own set of puzzles, like high ad-blocker usage and the intricacy of paid campaigns. But with the promise of blockchain-driven marketing innovations on the horizon, we're on the cusp of a new era. Gratitude abounds for Mantas and his insights, and we extend an open invitation to our listeners: join the conversation, share the knowledge, and become an integral part of the Web3 community's growth and success.This episode was recorded through a Podcastle call on January 24, 2024. Read the blog article and show notes here: https://webdrie.net/marketing-strategies-that-work-in-the-blockchain-space-with-mantas-ciuksys/Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024  on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
How Is Web3 Revolutionizing the Art World? – with VESA | S3 E46
Feb 27 2024
How Is Web3 Revolutionizing the Art World? – with VESA | S3 E46
VESA is a multi-award winning digital art pioneer with 15 years of experience. He is among the first five artists to start making crypto art & NFTs in 2017.  He is considered to be a leading artist building the Web3 fine art realm, winning the NFT Artist of the Year from AIBC Summit (2023) top Web3 Artists award from L’Officiel Arabia and World NFT artist Award in Korea (both 2022). His last museum show was at the Museum of the Future in Dubai.In 2013, his digital art project with actress Veena Malik reached around 300M people, with critical acclaim. He is also the founder of VESA Digital LLC, a company in Dubai focusing on holistic physical & digital art experiences. VESA is currently working with “The Great Hack” Netflix documentary star Brittany Kaiser for a web3 art project, and a commission piece for Crypto(dot)com.His art has been collected by hedge funds, exchanges, CEO's and influencers. Among them are Charles Hoskinson, Charlie Lee, Dr Marwan Al Zarouni, H.E Amna Fikri, Mondoir, Saeed Al Darmaki, Colborn, Tone Vays, Coach K, Willy Woo, and many others.This episode was recorded through a Podcastle call on January 18, 2024. Read the blog article and show notes here: https://webdrie.net/crafting-the-future-of-art-in-a-digital-world-with-vesa/Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024  on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
Blending Web2 Strategies with Web3 Gaming: A Winning Formula – with Corey Wright | S3 E45
Feb 23 2024
Blending Web2 Strategies with Web3 Gaming: A Winning Formula – with Corey Wright | S3 E45
Embark on a transformative exploration of the web's next evolution with us, Joeri Billast, and the visionary entrepreneur Corey Wright. Discover the strategic insights and personal anecdotes that Corey brings to the table, as we dissect the seismic shift from Web2 to Web3 business models. Our conversation uncovers the fundamental principles of creating a substantial product before stoking the fires of hype—a stark deviation from the Web3 norm. Corey imparts wisdom on building with substance, establishing sustainable revenue streams, and the art of resilience in the face of Web3's unpredictable whirlwind, all while recounting his path from leadership coaching to pioneering Hexicon Studios.As we navigate the uncharted territories of Web3 gaming, we discuss the crafting of a game ecosystem that's not only enduring but also prioritizes player satisfaction. Our discussion ventures into the art of attracting both Web2 loyalists and Web3 converts, ensuring everyone enjoys a frictionless and gratifying gaming experience. We share strategies for adapting traditional marketing to this novel landscape, touching upon the organic growth fueled by community engagement and the triumphs of launching a Web3 game into the mainstream.Rounding off our discussion, we shine a spotlight on the delicate craft of fostering a gaming community built on respect and positivity. I share insights into the importance of transparent communication and the strategic decisions that shape Honeyland's in-game economy, where player enjoyment and asset value go hand in hand. Community success stories highlight the profound impact a well-designed game can have beyond the screen—contributing to both the joy and financial health of its players. Join us for tales of innovation and the pioneering spirit of Web3 gaming.This episode was recorded through a Podcastle call on January 11, 2024. Read the blog article and show notes here: https://webdrie.net/blending-web2-strategies-with-web3-gaming-a-winning-formula-with-corey-wright/Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024  on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
Crafting Winning Strategies for the NFT Marketplace with Arvin Khamseh | S3 E44
Feb 20 2024
Crafting Winning Strategies for the NFT Marketplace with Arvin Khamseh | S3 E44
Prepare to unlock the enigmatic world of Web3 marketing as we sit down with the virtuoso of NFT advertising, Arvin Khamseh. His journey from traditional marketing to the vanguard of the crypto space serves as a beacon for those navigating this new digital frontier. Through our discussion, we reveal the nimble tactics needed in a domain where marketing strategies have a blink-and-you'll-miss-it lifespan. Arvin's tenacity shines as he recounts how he weathered the crypto winter, maintaining his foothold and keeping his sights on the future tides of the market.The road to launching a successful NFT project is fraught with challenges and demands a captain who can steer the ship with data rather than gut instincts. In this episode, we unearth the treasure trove of strategies essential for founders to reach the prized shores of a complete sell-out. From the perils of ego-driven decisions to the siren call of misleading success metrics, we illuminate the path our incubator has taken to achieve an impressive 81% success rate. This segment is a masterclass for founders, detailing the crucial judgment calls that can make or break a venture in the tempestuous crypto seas.As we chart the course of NFT marketing strategies, we touch upon the significant shift in audience engagement, moving away from saturated markets to fresh territories ripe with enthusiasm for digital collectibles. We dissect the innovative approach to crowd marketing, which has surged as a potent force amid changing social media landscapes. Our episode is your compass to the evolving strategies that keep one's brand afloat and sailing ahead in the dynamic waters of Web3 marketing. Join us as we share our map filled with the insights and resources that have guided many to success in the ever-shifting world of NFTs.This episode was recorded through a Podcastle call on January 10, 2024. Read the blog article and show notes here:  https://webdrie.net/crafting-winning-strategies-for-the-nft-marketplace-with-arvin-khamseh/Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024  on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
Are Ordinals the Next Big Thing in Blockchain Technology? – with Francesca Conti from Outlier Ventures | S3 E43
Feb 16 2024
Are Ordinals the Next Big Thing in Blockchain Technology? – with Francesca Conti from Outlier Ventures | S3 E43
Explore the transformative frontiers of Web3 with us as Francesca Conti of Outlier Ventures joins me, Joeri Billast, in a conversation that promises to equip you with a fresh perspective on this digital revolution. From Francesca's own shift from the realms of traditional media into the heart of Web3 innovation, we unravel the tapestry of challenges and triumphs startups encounter. Discover the pivotal role of Outlier Ventures in shaping the landscape and learn how they're sculpting more welcoming onboarding experiences for users everywhere, ensuring that the future of technology is not just advanced, but also accessible.Hold on to your digital hats as we take a deep dive into the world of NFTs and uncover the unique value being crafted through platforms like Junkyard You're. The art of storytelling and community engagement takes center stage, revolutionizing loyalty programs and event access in ways previously unimagined. We also cast a glance at the surging tide of DeFi applications, with Francesca and I sharing our excitement for how ordinals and other innovations are sparking renewed enthusiasm in the sector. And if you're intrigued by the intersection of Web3 with beauty and fashion, stay tuned for our anticipation of trailblazing initiatives from giants like L'Oreal.Our journey doesn't end there. Networking and robust infrastructure are celebrated as the lifeblood of the burgeoning Web3 ecosystem. I share insights from over 150 podcast episodes, highlighting the diverse thoughts that enrich our community and the importance of staying curious in a rapidly evolving industry. Francesca leaves us with pearls of wisdom for those navigating the Web3 waters and extends an invitation to connect with the trailblazers at Outlier Ventures. So if you're ready to embrace this era of digital innovation, this episode is your gateway to the heart of Web3's evolution.This episode was recorded through a Podcastle call on January 9, 2024. Read the blog article and show notes here: https://webdrie.net/are-ordinals-the-next-big-thing-in-blockchain-technology-with-francesca-conti-from-outlier-ventures/Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024  on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
The Evolution of Marketing Leadership through AI and Analytics – with Greg Stuart | S3 E42
Feb 14 2024
The Evolution of Marketing Leadership through AI and Analytics – with Greg Stuart | S3 E42
Prepare to have your mind expanded as Greg Stuart, the visionary CEO of MMA Global, takes us on a journey through the transformative powers of AI in marketing. You'll come away with a newfound understanding of the vibrant nexus where technology meets creativity, and how this synergy is redefining the industry. Greg's impressive track record in propelling marketing innovation sets the stage for a riveting discussion that challenges long-held beliefs and opens the door to a world where marketing's influence within the business sphere is both recognized and revered. We tackle the thorny issue of CMO turnover and explore AI's promise as a tool for heightened marketing prowess.Then, we navigate the intricate landscape of multi-touch attribution (MTA), a tool that's revolutionizing how marketing effectiveness is measured and optimized. As your host, I'll share from my vault of experience, shedding light on the data collection conundrums and the precision required in analytics that make MTA both a beacon of hope and a challenge for marketers. This chapter is a goldmine for those looking to fine-tune their understanding of MTA and its impact on crafting savvy, data-empowered marketing strategies. You'll also get insider tips on managing risks and seizing career opportunities that could make all the difference in your professional journey.Our finale is a glimpse into the future, where long-term brand equity and short-term marketing gains coexist harmoniously, translated into the universal language of finance. I'll take you through groundbreaking case studies and introduce you to the AI Leadership Coalition and the insights gained from my 'Building Better CMOs' podcast. For a deep dive into the role of AI in marketing and to capture the essence of where the field is headed, this is one episode you won't want to miss. Don't forget to hit subscribe and share the treasure trove of insights with your network!This episode was recorded through a Podcastle call on December 21, 2023. Read the blog article and show notes here: https://webdrie.net/the-evolution-of-marketing-leadership-through-ai-and-analytics-with-greg-stuart/Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024  on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
How to Blend Psychology, Sales, and AI in Your Content Strategy? – with Nico Lagan | S3 E41
Feb 9 2024
How to Blend Psychology, Sales, and AI in Your Content Strategy? – with Nico Lagan | S3 E41
Join us for an enlightening conversation with Nico Lagan, where he takes us on a voyage from the world of sales engineering to mastering AI-powered content creation. Reflecting on his career pivot during a global crisis, Nico shares his secrets on connecting genuinely with audiences and the magic that happens when sales savvy meets AI's capabilities. His passion for creating content that truly impacts lives serves as a beacon for anyone navigating the digital domain, seeking to leave a lasting impression on their audience.Dive into the nuances of authentic content generation with my personal anecdotes from over a decade in high-end sales. We uncover the importance of NLP certifications in building rapport and how it can transform your engagement with the camera lens. Alongside Nico, we tackle the challenges of presentation, emphasizing not just the visual aspect but the crucial role of stellar audio in capturing your viewers' fleeting attention spans. Our dialogue is a treasure trove of insights for content creators focusing on the fine balance between relatability and professionalism.As the episode reaches its crescendo, we explore the symbiotic relationship between human creativity and artificial intelligence in content crafting. From the trenches of writing and course development, I unveil the strategic use of AI in refining content and reveal the power of understanding the 'why' of editorial choices. Winding down with gratitude, we thank Nico for the wisdom shared, inspiring us all to persist in our content creation endeavors, adapt to trends, and test relentlessly for success. Don't miss this riveting episode, packed with valuable takeaways for evolving your content narrative and resonating with your audience like never before.This episode was recorded through a Podcastle call on December 19, 2023. Read the blog article and show notes here: https://webdrie.net/how-to-blend-psychology-sales-and-ai-in-your-content-strategy-with-nico-lagan/Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024  on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
Explore the Convergence of AI, Blockchain and Gaming with Sébastien Borget, Co-Founder of The Sandbox | S3 E40
Feb 6 2024
Explore the Convergence of AI, Blockchain and Gaming with Sébastien Borget, Co-Founder of The Sandbox | S3 E40
Embark on a transformative gaming odyssey with Sébastien Borget, the trailblazing COO of The Sandbox and president of the Blockchain Game Alliance. Uncover the seismic shift from traditional gaming platforms to the revolutionary blockchain technology that's redefining how we play, create, and monetize content. As Sébastien reminisces about his leap from mobile gaming to the vanguard of blockchain, we navigate the pivotal moments that birthed The Sandbox and the empowering solutions blockchain offered to creators struggling with monetization. This episode promises to illuminate the metamorphosis of gaming into a dynamic world where digital assets aren't just pixels on a screen but gateways to continuous engagement, social interaction, and tangible rewards.Step into the marketing wonderland of Sandbox+, where a finite map of NFT lands beckons brands, celebrities, and cultural experiences to weave their stories. Experience how the innovative Owner Relationship Model in The Sandbox is rewriting the script for user interaction and loyalty, offering a mix of digital and real-life treasures. Sebastien's insights on constructing virtual neighborhoods that foster community and creativity are just the tip of the iceberg. We'll also explore the blending of AI with blockchain in gaming, revealing the staggering potential for immersive podcasting within the metaverse and unpacking the future of digital identity verification. This episode isn't just a peek into the future; it's a masterclass in the intersection of technology, creativity, and identity in the virtual worlds we're all a part of.This episode was recorded through a Podcastle call on December 21, 2023. Read the blog article and show notes here: https://webdrie.net/explore-the-convergence-of-ai-blockchain-and-gaming-with-sebastien-borget-co-founder-of-the-sandboxReady to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024  on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
Can Simplified Web3 Strategies Revolutionize Social Media Marketing? – with Viktoriia Miracle | S3 E39
Feb 2 2024
Can Simplified Web3 Strategies Revolutionize Social Media Marketing? – with Viktoriia Miracle | S3 E39
Join us on a captivating journey with Viktoriia Miracle, the dynamic CCO of Cheelee, the groundbreaking short video social media platform. In this episode, Viktoriia shares her extraordinary transition from the culinary world to becoming a trailblazer in the digital space, utilizing blockchain and NFT technology.Dive into Viktoriia's intriguing story, starting from her entrepreneurial beginnings at 18, opening a restaurant, to her exploration and eventual mastery of the digital realm. We delve into the crucial moments that shaped her career, including overcoming burnout and rediscovering her passion through blockchain technology. Discover how her insights and leadership have helped propel Cheelee to remarkable success, amassing over 1 million users in just 7 months.Cheelee isn't just another social media platform; it's a revolution in social finance. Here, every user, not just content creators, has the opportunity to monetize their engagement. We explore the innovative strategies behind Cheelee's appeal - how it simplifies the complexities of Web3 and makes blockchain technology accessible to all. Viktoriia sheds light on how they integrate NFTs and token systems into their business model in a user-friendly way, avoiding overwhelming their audience with technical jargon.Learn about Cheelee’s approach to rewarding user participation, the potential for content creators in this new and expanding ecosystem, and how their proprietary AI algorithms enhance user experience. We also discuss Cheelee’s strategic growth, focusing on building a solid user base before scaling up marketing efforts.This episode is more than just a story of success; it's a treasure trove of insights for anyone interested in the intersection of social media and blockchain technology. Whether you're a budding entrepreneur, a marketer looking to understand the future of social finance, or just curious about how blockchain is reshaping the social media landscape, Viktoriia’s journey and the rise of Cheelee are sure to inspire and inform.This episode was recorded through a Podcastle call on November 30, 2023. Read the blog article and show notes here: https://webdrie.net/can-simplified-web3-strategies-revolutionize-social-media-marketing-with-viktoriia-miracle/***Click here to get immediate access to Cheelee >>***Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024  on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
"Warren Buffett in a Web3 World", with Matthew Snider | S3 E38
Jan 30 2024
"Warren Buffett in a Web3 World", with Matthew Snider | S3 E38
Unlock the synergy between Warren Buffett's investment sagacity and the dynamic world of Web3 with Matthew Snider of Block3 Strategy Group. In our enlightening chat, we peel back the layers of traditional investment philosophy to reveal how it weaves seamlessly with the fabric of blockchain and cryptocurrency. Matthew's tale, spanning from management consulting to being at the forefront of blockchain innovation, coupled with my own investment club roots, paves the way for a rich discourse on the promise of Web3 for business growth and the seismic shifts introduced by NFTs in the market.How can AI and blockchain serve as the compass and map in the terra incognita of Web3 decisions? We pore over the role of data as the lifeblood of strategy, from fueling software innovation to unveiling new dimensions of transparency and security. The volatility of the cryptocurrency landscape poses a Sisyphean challenge to traditional market analysis, yet through our exchange, we share the beacon of knowing one's circle of competence, guiding listeners to chart a prudent course through the tumultuous waters of investment choices.This episode is not just a conversation; it's a masterclass for any intrepid investor aiming to demystify the enigmatic world of Web3. I impart timeless truths from the investment legends, tailored for the digital frontier, as we navigate through the intricacies of blockchain investments. With Matthew Snider's expertise, we bridge the chasm between established economic precepts and the burgeoning digital economy, equipping you with the acumen needed for a foray into Web3's uncharted territory.This episode was recorded through a Podcastle call on November 29, 2023. Read the blog article and show notes here: https://webdrie.net/warren-buffett-in-a-web3-world-with-matthew-sniderReady to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024  on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
Revamping Business Strategy with Web3 Analytics: The Cookie3 Experience with Filip Wielanier | S3 E37
Jan 26 2024
Revamping Business Strategy with Web3 Analytics: The Cookie3 Experience with Filip Wielanier | S3 E37
Imagine being able to understand your customer's journey in the Web3 world like never before. This episode promises to change the way you view marketing analytics, as we delve into the fascinating insights of Filip Wielanier, co-founder and CEO of Cookie3. He takes us through the intricate process of merging off-chain and on-chain data to revolutionize the marketing funnel. We discuss how Cookie3 has helped companies optimize marketing budgets and strategize for maximum impact. Filip even shares a compelling case study from a company that successfully streamlined its strategy, thanks to Cookie3.As we journey deeper, we uncover the critical importance of privacy compliance in Web3 analytics. Filip explains how Cookie3 remains committed to GDPR compliance and data anonymity, making it a trustworthy choice for businesses. We also shed light on the potential of AI in unraveling valuable insights in this domain. One of our highlights includes a success story where a client astonishingly cut down their customer acquisition cost by 60% with Cookie3's campaign manager. This episode is an eye-opener for those in the Web3 marketing space or anyone curious about how merging off-chain and on-chain data can transform their business.This episode was recorded through a StreamYard call on November 8, 2023. Read the blog article here: https://webdrie.net/revamping-business-strategy-with-web3-analytics-the-cookie3-experience-with-filip-wielanier/Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024  on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
From Fired in a Snowstorm to AI Entrepreneur: Jonathan Green | S3 E36
Jan 23 2024
From Fired in a Snowstorm to AI Entrepreneur: Jonathan Green | S3 E36
Imagine being snowed in and receiving the news that you've just been fired—sounds like a cold day in hell, doesn't it? That's exactly where Jonathan Green's journey to entrepreneurship began, and in  this podcast episode, he unpacks this chilling turning point that led to him warming up to the world of online business. Venturing into the nitty-gritty of AI's transformative impact, Jonathan demonstrates how leveraging tools like ChatGPT can metamorphose time-sucking chores into streamlined workflows, offering invaluable insights for anyone looking to turbocharge their productivity game.As we peel back the layers of AI-generated content, we're struck by the peculiar paradox that less can indeed be more. By honing AI's vast capabilities to mimic distinct writing styles, it's possible to infuse brand narratives with a unique zest that's far from generic. Sharing my own brush with an AI mimicking my writing style, we navigate the dual-edge sword of creative inspiration versus creative infringement. The episode reaches its zenith as we forecast the future of AI, applauding innovations that promise to dismantle linguistic and economic barriers, making AI a shared treasure across the globe—now that's a plot twist worth tuning in for! Join us and Jonathan Green as we explore these groundbreaking insights that may just redefine your entrepreneurial playbook.This episode was recorded through a Podcastle call on November 30, 2023. Read the blog article and show notes here: https://webdrie.net/from-fired-in-a-snowstorm-to-ai-entrepreneur-jonathan-green-s3-e36/Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024  on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
Web3 SEO with Aaron Barefoot: Strategies for Organic Discoverability, including AI | S3 E35
Jan 19 2024
Web3 SEO with Aaron Barefoot: Strategies for Organic Discoverability, including AI | S3 E35
Embark on a thrilling exploration of the digital frontier with digital marketing virtuoso Aaron Barefoot as he joins forces with your host Joeri Billast to decode the secrets of Web3 SEO. Unveiling a world where organic discoverability reigns supreme, Aaron casts a light on the indispensable role of SEO in connecting audiences to the blockchain marvels. From the intricacies faced by entities in the crypto sphere to the clever maneuvers around paid advertising constraints, this episode promises to arm you with the knowledge to navigate the digital marketing landscape with the finesse of an industry titan.This episode takes you beyond the usual tactics, examining how fledgling businesses can harness the untapped potential of niche markets and privacy-focused search engines to compete with established giants. Through our vibrant discussion, we also shed light on the pivotal impact of community engagement and digital PR in shaping the success of Web3 SEO strategies. My own ventures in content creation echo throughout the episode, sharing lessons from the field in engaging audiences across diverse platforms. Whether you're a digital marketing newbie or a seasoned pro, prepare to have your horizons broadened and your strategies sharpened in this deep dive into SEO's next frontier.This episode was recorded through a Podcastle call on November 28, 2023. Read the blog article and show notes here: https://webdrie.net/web3-seo-with-aaron-barefoot-strategies-for-organic-discoverability-including-ai/Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024  on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
Web3 Marketing and the Power of Community with Amanda Cassatt | S3 E34
Jan 16 2024
Web3 Marketing and the Power of Community with Amanda Cassatt | S3 E34
Embark on a revolutionary exploration of the internet's transformation with Amanda Cassatt, founder of Serotonin and trailblazer in Web3 marketing. Our latest episode promises to equip you with a comprehensive understanding of how the digital landscape has evolved from its decentralized beginnings in Web1 to the immersive metaverse of Web3. You'll discover how these radical changes are reshaping the way we think about marketing, moving away from numbers to nurturing authentic relationships within online communities.As we venture into the nitty-gritty of Web3 marketing, Amanda highlights the paramount importance of transparency and active stakeholder engagement. Marketing isn't just about broadcasting to an audience anymore—it's about participating with them. Get valuable insights into crafting community-driven initiatives and learning to measure success through the health and vibrancy of these groups, rather than mere statistics. Furthermore, we touch on the inventive strategies necessary when traditional advertising avenues are less accessible for crypto-related content.Wrapping up this enlightening conversation, we delve into the ways traditional businesses can make their foray into Web3 without losing their core values. We'll discuss the role of blockchain in fostering a sense of community and recording history, and how to maintain authenticity in the wave of new technological trends. Amanda also shares her anticipation for her upcoming book "Web3 Marketing," poised to be an essential resource for navigating this uncharted territory. Join us for this thought-provoking episode that cuts through the complexities of Web3, providing clarity and direction for the future of digital engagement.This episode was recorded through a Podcastle call on December 21, 2023. Read the blog article and show notes here: https://webdrie.net/web3-marketing-and-the-power-of-community-with-amanda-cassattReady to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024  on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
AI or People: Who Shapes Our Future More? – Thoughts from Entrepreneur Philosopher Sid Mohasseb | S3 E33
Jan 12 2024
AI or People: Who Shapes Our Future More? – Thoughts from Entrepreneur Philosopher Sid Mohasseb | S3 E33
Embark on a mind-expanding voyage as we join forces with the illustrious  Sid Mohasseb—entrepreneurial genius, philosopher, acclaimed author, and revered university professor. Our conversation peels back the layers of artificial intelligence, revealing its intimate weave into the fabric of our everyday lives, from the tunes we stream to the shows we binge. Sid's unique perspective on the synergy between human adaptability and the digital evolution illuminates strategies for small businesses to employ AI, debunking the myth of technology as a mere backdrop to the human narrative.This episode is a treasure trove for the tech-savvy and the creatively inclined, showcasing how AI has revolutionized small businesses and the tech sector by equalizing the playing field. With Sid's guidance, we uncover how AI-driven tools enhance video production, invigorate content creation, and streamline data analysis—empowering the underdogs of the business world to punch above their weight. The conversation takes a turn towards the philosophical, marrying AI with human ingenuity, crafting a partnership destined to amplify human potential and nurture the seeds of innovation.As we wrap up our enlightening session with  Sid Mohasseb, we confront the elephant in the room: the influence of AI on employment and society. Instead of succumbing to fear, we seize the opportunity to redefine AI as an extension of human capability, a companion that amplifies rather than usurps. Sid bestows upon us his insights on personal growth, urging us to sculpt and be sculpted in the dynamic dance of self-improvement. For the entrepreneurial spirit and the perpetual learner, this episode is a clarion call to action, challenging you to grow with the relentless pace of technology that molds our shared future.This episode was recorded through a StreamYard call on November 22, 2023. Read the blog article and show notes here: https://webdrie.net/ai-or-people-who-shapes-our-future-more-thoughts-from-entrepreneur-philosopher-sid-mohassebReady to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024  on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
Web3, Wine and Wisdom: Alessandro Venè on Tokenizing Assets, NFTs and the Future of Digital Investment | S3 E32
Jan 9 2024
Web3, Wine and Wisdom: Alessandro Venè on Tokenizing Assets, NFTs and the Future of Digital Investment | S3 E32
Unlock the world of Web3 and its potential to transform investment accessibility with our esteemed guest, Alessandro Venè, Chief Business Development Officer at CellarDAO Society. Imagine a platform where tokenizing prized assets like rare wines and spirits is not just a concept but a reality, bringing with it a cascade of benefits from market liquidity to undeniable proof of authenticity. As we converse with Alessandro, you'll be introduced to the intricacies of NFTs and how they're flipping the script for investors and enthusiasts alike. From the art of explaining complex tech in layman's terms to the cultural impacts shaping the adoption of these groundbreaking technologies, this episode is a goldmine for anyone eager to stay ahead in the dynamic landscape of digital investments.Embark on a journey with us through the personal growth landscapes of entrepreneurship and the profound insights from Balaji Srinivasan's "The Network State." Here, we dissect the synergy between blockchain solutions and AI, providing not just food for thought but actionable advice for productivity enthusiasts and Web3 optimists. This isn't your run-of-the-mill tech talk; it's a candid discussion filled with practical tips that promise to fuel your drive for innovation and efficiency. So, pour yourself a glass of your favorite vintage, and join us in navigating the exciting confluence of tradition and technology with Alessandro Venne. Don't forget to hit subscribe for a steady stream of thought-provoking conversations that promise to enrich your digital savviness.This episode was recorded through a Podcastle call on November 27, 2023. Read the blog article and show notes here: https://webdrie.net/web3-wine-and-wisdom-alessandro-vene-on-tokenizing-assets-nfts-and-the-future-of-digital-investment/Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024  on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com