Episide 8 of the Martin Lycka Safe Bet Show was recorded live and in-person at the recent SBC Summit Latinoamérica in Miami, Florida. Martin's guest for the show is Liv Biesemans, Group Deputy General Counsel at Kindred Group.

Liv and Martin had a fascinating chat about life and the industry, including sharing stories of their experiences as Europeans who moved to the US, sports fandom between the US and the UK, and differences and similarities between the US betting market and its European counterparts, as well as an interesting discussion on the mergers & acquisitions trend in the industry.

The two also discuss Kindred's responsible gaming philosophy, how they go about building long-term sustainable relationships with their customers, and why Liv hopes the industry will follow Kindred's lead on transparency and openness.