PODCAST EPISODE

Meta Needs an Impressions Shown Custom Audience

The Pubcast with Jon Loomer

May 6 2022 • 2 mins


Previously, we discussed the need for some sort of frequency control lever when optimizing for something other than Reach. But, there could be another option that would involve creating custom audiences based on people who have seen a specific ad. This could then be used for frequency control (exclusions) and campaign planning.