PODCAST EPISODE

Meta Needs Standard Events for Quality Website Traffic

The Pubcast with Jon Loomer

Apr 22 2022 • 2 mins


Can you imagine if Meta offered standard events for actions that reflect quality website traffic? You could then optimize for and measure quality traffic actions like viewing two pages in a session, spending at least a minute on your page, or returning for a second session. You could then even target people based on these actions.