Meta Needs Frequency Capping for More Optimization Options

The Pubcast with Jon Loomer

May 4 2022 • 2 mins

One of the issues advertisers struggle with most is controlling frequency. Currently, the only way to set a frequency cap within the Auction buying type is with Reach optimization. While there's surely a reason for this, it sure would be nice to have some sort of control over frequency using other optimization options.