Apr 19 2022
The exChange | Ep. #12: Don’t drop promotions just yet - a few tips on how to avoid promo abuse.
Gregor Ohmann talks with Patrick Drexler about promo abuse that scales up during holidays. They discuss how to avoid it in a competitive and fast-changing eCommerce environment which requires merchants to prepare split-second decisions when verifying consumers and reducing promo abuse. Podcast guests: - Gregor Ohmann, Team Lead Fraud at GALERIA Karstadt Kaufho - Patrick Dexter, Head of Business Development in Nethone Considered questions: - How did eCommerce change during the pandemic? - What are some tactics fraudsters use to complete the promo abuse? - What are the biggest challenges for e-commerce? - How to overcome ATO during black Friday and the holidays - What are the consequences for merchants, and what problems do they have with ATO? - What are the ways to fight back against it? - What are the best practices to avoid promo abuse? Subscribe to our channel and do not hesitate to contact us! Psssst! Do not forget to recommend our podcast to your work pals, they may be into it too!