The exChange | Ep. 11: A compendium of knowledge on marketing automation

exChange by Nethone

Mar 29 2022 • 28 mins


It is with great pleasure that we host yet another expert from edrone on our exChange podcast to explore even further practical knowledge of marketing automation in eCommerce. Listen to Hubert Rachwalski, CEO (Nethone) and Kay Łańcucki, Sales Team Leader (edrone) to find out more about implementation challenges from a team perspective but also from a customer perspective.

In the latest episode, you will find out:

  • How edrone empowers marketing teams with automation of communication.
  • Practical examples of what marketing automation is.
  • Which solutions make the shopping experience easier for customers and, at the same time, allow online shops to work on a larger scale.
  • Changes that occurred in the industry over the last year.
  • The best time to implement marketing automation for your company.
  • The biggest challenges of marketing automation from the customers' side.
  • Few tips on how to implement marketing automation.

Psssst! Do not forget to recommend our podcast to your work pals; they may be into it too!

If something caught your attention and you would like to get more information, do not hesitate to contact us!