CultivatED Marketer

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CultivatED Marketer Ep. 29 — Exploring AI in Marketing and Communication with Martin Waxman

CultivatED Marketer Ep. 29 — Exploring AI in Marketing and Communication with Martin Waxman

In this 29th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, together with Martin Waxman, Associate Director at the Future of Marketing Institute, delve generative AI at the KCIABC BCS Summit. They cover the benefits of generative AI for marketers and communicators, while also addressing significant considerations including ethical considerations, the impact of AI on authenticity in content creation, and the skills needed for professionals to adapt and innovate with AI tools.

Episodes

CultivatED Marketer Ep. 29 — Exploring AI in Marketing and Communication with Martin Waxman

CultivatED Marketer Ep. 29 — Exploring AI in Marketing and Communication with Martin Waxman

In this 29th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, together with Martin Waxman, Associate Director at the Future of Marketing Institute, delve generative AI at the KCIABC BCS Summit. They cover the benefits of generative AI for marketers and communicators, while also addressing significant considerations including ethical considerations, the impact of AI on authenticity in content creation, and the skills needed for professionals to adapt and innovate with AI tools.

CultivatED Marketer Ep. 28 — Marketing Professionals Reconnect: Updates, Insights, and A Look Ahead

CultivatED Marketer Ep. 28 — Marketing Professionals Reconnect: Updates, Insights, and A Look Ahead

In this 28th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, about marketing, professional development, and more. In this episode, they delve into a variety of topics, ranging from personal updates to highlights from the recent Business Communicators Summit (BCS) event.

CultivatED Marketer Ep. 27 — Moving Beyond the Buzzword: Kim Clark’s Approach on Diversity, Equity, and Inclusion (DEI) Conversations

CultivatED Marketer Ep. 27 — Moving Beyond the Buzzword: Kim Clark’s Approach on Diversity, Equity, and Inclusion (DEI) Conversations

In this 27th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Kim Clark, a consultant, speaker, and educator on DEI communications, as she shares how she transforms the way corporations approach DEI policies, making it more than just a buzzword. She also dives deep into the challenges, opportunities, and ROI that come with improving DEI efforts in the workplace.

CultivatED Marketer Ep. 26 — Navigating Leadership and Communication in a Post-Pandemic World

CultivatED Marketer Ep. 26 — Navigating Leadership and Communication in a Post-Pandemic World

In this 26th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Mark Schumann, IABC Fellow and renowned executive coach, as he shares his invaluable insights on leadership, communication, and the new challenges faced by leaders in a post-pandemic world.

CultivatED Marketer Ep. 25 — Creating Authentic Voices with Brooke Estell

CultivatED Marketer Ep. 25 — Creating Authentic Voices with Brooke Estell

In this 25th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Brooke Estell, Senior Copywriter at Conscious Minds Studios, about authentic marketing for Gen Z,the importance of storytelling, and the impact professional development had on her career.

CultivatED Marketer Ep. 24 — How to Shape Your Career with Dr. Dani LaGree

CultivatED Marketer Ep. 24 — How to Shape Your Career with Dr. Dani LaGree

In this 24th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Dr. Dani LaGree, Public Relations Professor at Kansas State University and Co-Founder of the Trajectory Project, about the Trajectory Project, the influence personal connections can have on a career, and what employees really want in a workplace.

Cultivated Marketer Ep. 23 – Shifting Demands of Internal Communications with Katie Macaulay

Cultivated Marketer Ep. 23 – Shifting Demands of Internal Communications with Katie Macaulay

In this 23rd episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Katie Macaulay, Managing Director at AB, about the shifting demands of internal communications, and recommendations for young marketing professionals.

Cultivated Marketer Ep. 22 – Growing Importance of Internal Comms with Katie Macaulay

Cultivated Marketer Ep. 22 – Growing Importance of Internal Comms with Katie Macaulay

In this 22nd episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Katie Macaulay, Managing Director at AB, about her book and podcast about internal communications.

Cultivated Marketer Ep. 21 – Career Success Through Certifications with Brad Whitworth (part 2)

Cultivated Marketer Ep. 21 – Career Success Through Certifications with Brad Whitworth (part 2)

In this 21st episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, talk the importance of communication certifications in one's career.

Cultivated Marketer Ep. 20 – Career Success Through Certifications with Brad Whitworth (part 1)

Cultivated Marketer Ep. 20 – Career Success Through Certifications with Brad Whitworth (part 1)

In this 20th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, talk with Brad Whitworth, SCMP and IABC Fellow, from 2022 IABC World Conference. He shares how communication and marketing certifications can help you advance your career.

Cultivated Marketer Ep. 19 – Be Your Own Hero at Work with Darcy Eikenberg

Cultivated Marketer Ep. 19 – Be Your Own Hero at Work with Darcy Eikenberg

In this 19th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, talk leadership and career coach Darcy Eikenberg from 2022 IABC World Conference.

Cultivated Marketer Ep. 18 – Why Influence Beats Intelligence with Dan Gregory

Cultivated Marketer Ep. 18 – Why Influence Beats Intelligence with Dan Gregory

In this 16th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, talk millennial leadership and networking with Eric Hughey, founder of the GenWhy Leaders Podcast.

Cultivated Marketer Ep. 17 – Next Phase

Cultivated Marketer Ep. 17 – Next Phase

In this 16th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, talk millennial leadership and networking with Eric Hughey, founder of the GenWhy Leaders Podcast.

Cultivated Marketer Ep. 16 – Eric Hughey

Cultivated Marketer Ep. 16 – Eric Hughey

In this 16th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, talk millennial leadership and networking with Eric Hughey, founder of the GenWhy Leaders Podcast.

Cultivated Marketer Ep. 15 – Danielle Bond

Cultivated Marketer Ep. 15 – Danielle Bond

In this 15th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, talk IABC, professional development organizations, and assembling the right team with IABC Chair Danielle Bond.

Cultivated Marketer Ep. 14 – Jessica Best (Part Two)

Cultivated Marketer Ep. 14 – Jessica Best (Part Two)

In this 14th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, bring part two of their chat with Jessica Best, Vice President of Data-Driven Marketing at Barkley. In part two of a two-part discussion, we discuss tips Jessica has for becoming a speaker, her involvement in the Kansas City community, her work with KCUR, and what qualities she looks for in a teammate.

Cultivated Marketer Ep. 13 – Jessica Best (Part One)

Cultivated Marketer Ep. 13 – Jessica Best (Part One)

In this 13th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Jessica Best, VP of Data-Driven Marketing at Barkley. In part 1 of a two part discussion, we chat about email marketing and Jessica's experience as a speaker.

Cultivated Marketer Ep. 12 – Kristen Majdanics (Part Two)

Cultivated Marketer Ep. 12 – Kristen Majdanics (Part Two)

In this 12th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Kristen Majdanics -- part two of a two-part conversation. She'll share the attributes she looks for in a team member, as well as the differences between working in an agency or a larger organization. They close the discussion with a great case study: where your namesake earned you a free sandwich.

Cultivated Marketer Ep. 11 – Kristen Majdanics (Part One)

Cultivated Marketer Ep. 11 – Kristen Majdanics (Part One)

In this 11th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Kristen Majdanics, Senior VP of Marketing at Firehouse Subs. In part 1 of a two part discussion, we chat about cause marketing and how the pandemic impacted the business.

Cultivated Marketer Ep. 10 – Grant Gooding (Part Two)

Cultivated Marketer Ep. 10 – Grant Gooding (Part Two)

In this tenth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Grant Gooding -- part two of a two-part conversation. He’ll share his distinctive approach to hiring as well as his alignment with community and cause in part two of this interview.