Rock My Restaurant

Savor.fm

Introducing the revolutionary podcast that set the restaurant and hospitality world on fire - Rock My Restaurant! 🎉 But hold on to your chef's hat because we're back with a fresh, sizzling revamp that's all about ushering in the future of foodservice.

🚀 Imagine a podcast that's your ultimate guide to the next generation of restaurant innovation. That's precisely what Rock My Restaurant is all about. We're here to dish out the juiciest insights on branding, marketing, cutting-edge tech, and the tantalizing future of the restaurant industry.

🍔 Calling all restaurateurs, culinary wizards, and foodservice aficionados! This podcast is your golden ticket to staying ahead of the curve. Our dynamic hosts will jet-set across the globe to chat with industry trailblazers, uncovering the hottest trends and best practices for the next-gen food world.

🌮 Whether you're dreaming of launching your restaurant, cooking solutions for tomorrow's hot brands, spicing up your existing business, or just craving a bite of the best digital strategies, Rock My Restaurant is your must-listen podcast. Prepare to feast on knowledge, sizzle with inspiration, and join the culinary revolution! 🔥🎙️

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Episodes

Glenlivet's Web3 Splash and the Future of Brand Marketing
5d ago
Glenlivet's Web3 Splash and the Future of Brand Marketing
In this episode of Rock My Restaurant, we delve into the world of Web3 marketing with a fascinating case study: Glenlivet's recent foray into NFTs and AI.As the spirits industry experiences a slowdown, we explore how innovative brands adapt and push boundaries.Join us as we explore:How Glenlivet is leveraging cutting-edge technology to market their 50-year-old whiskey collection in a competitive and saturated market.The benefits and potential of Web3 marketing for brands, including:Enhanced brand storytelling and engagement.Reaching new and tech-savvy audiences.Creating unique and ownable experiences.Who exactly is the target audience for these Web3 initiatives?The innovative use of smart contracts in this campaign and their potential for the future of brand IP extensions.We'll also discuss:The current state of the spirits industry and how the slowdown is impacting marketing strategies.Why brands like Glenlivet are increasingly turning to Web3 to innovate and stay ahead of the curve.The potential challenges and considerations for brands entering the Web3 space.Whether you're a restaurateur, marketer, or simply curious about the intersection of technology and brand building, this episode is packed with valuable insights and thought-provoking discussions.Please tune in and discover how Web3 is shaking up the marketing landscape and what it means for the future of brands like Glenlivet and, potentially, your restaurant!
Web3 Meets Emerging Restaurant Brand in Wow Bao
Feb 16 2024
Web3 Meets Emerging Restaurant Brand in Wow Bao
In this episode of Rock My Restaurant, Paul Barron and Tammy Billings co-host the visionary Geoff Alexander and his journey with Wow Bao, which has embarked on a transformative journey that redefined how diners interacted with restaurants. Wow Bao emerged as a trailblazer in the culinary world through a strategic blend of technology integration, and next gen technology.Embracing Technological AdvancementsAlexander recognized the potential of technology to enhance the dining experience and wasted no time in implementing groundbreaking solutions. Wow Bao became synonymous with convenience by introducing mobile and desktop ordering systems. This move empowered customers to place orders seamlessly, catering to the evolving preferences of modern consumers.Moreover, Wow Bao's adoption of self-ordering kiosks revolutionized the traditional dining model, offering patrons a streamlined and efficient way to customize their orders. This innovation improved operational efficiency and enhanced customer satisfaction by reducing wait times and minimizing errors.Pioneering Loyalty Programs and Delivery ServicesIn addition to technological advancements, Alexander spearheaded the development of a mobile gift card and loyalty program, fostering a sense of loyalty and engagement among customers. Wow, Bao effectively incentivized repeat business by leveraging digital platforms and fostering deeper connections with its patrons.Integration with Devours Web3 Solution has assisted in the overall strategy development of Alexander and how his brand could be on the pioneer trail and separated from other emerging brands.Venturing into the Web3 SpaceWow Bao remains at the forefront of innovation as technology evolves, embracing emerging trends to stay ahead of the curve. Alexander's visionary approach has led Wow Bao to explore brand integrations with Web3 Loyalty platforms, tapping into the potential of blockchain technology to enhance customer engagement and loyalty.Moreover, Wow Bao's creation of digital brand IP in the Web3 space represents a strategic move to forge deeper connections with the Gen Z consumer demographic. By leveraging Web3 technology's immersive capabilities, Wow Bao aims to create unique and memorable experiences that resonate with the digital-native generation.Don't miss this episode, and subscribe for the full breakdown!For More Web3 Topics visit these additional videos for a full breakdown.Savor.fm is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.
From Concept to Success: Starbird Chicken Is Building a Brand in the Digital Age
Feb 6 2024
From Concept to Success: Starbird Chicken Is Building a Brand in the Digital Age
In this episode of the Rock My Restaurant Podcast, we had the pleasure of interviewing Aaron Noveshen, the CEO of Starbird Chicken. His brand is rapidly growing and is taking the foodservice industry by storm. In this interview, we explored the secrets behind their remarkable growth and whether technology can keep pace with their ambitious expansion plans.The Starbirds Success Story: Starbird Chicken has become a household name in the fast casual sector, known for its delectable chicken offerings and unique dining experiences. With a focus on quality, innovation, and customer satisfaction, the chain has achieved remarkable success in a relatively short period. But what's the secret sauce behind their meteoric rise?The Technology Behind the Growth: As Starbird Chicken looks to expand even further in 2024, the question arises: can technology keep pace with its ambitions? Let's examine some of how technology is playing a crucial role in Starbirds' growth:Digital Ordering and Delivery: Starbird Chicken leverages advanced mobile apps and online ordering platforms to cater to the digital-savvy consumer. This enhances convenience and allows for data collection and analysis to tailor offerings to customer preferences.We discussed many insights into how Starbirds has become the best guest sentiment brand in the chicken category.Strategies setting them apart in the digital spaceConsumer pushback on Price in the restaurant businessTech challenges facing the industryWhat are the best marketing tactics for next-gen consumersDon’t miss the entire podcast!
Loyalty Going High Gear | Boba Guys Integrate NFT and Web3
Jan 30 2024
Loyalty Going High Gear | Boba Guys Integrate NFT and Web3
In this episode, Paul Barron and Paul Molinari shed light on one of the most successful loyalty programs to date. Surprisingly, it's not from a major brand or a fast-casual giant; instead, it's a new brand that's shaking things up with innovative approaches. Moreover, we'll explore the triumph of Starbucks' Odyssey and discuss the potential integration of Web3 strategies by McDonald's in gamification, consumer loyalty, and brand IP.The New Paradigm in Foodservice Loyalty: Traditionally, foodservice loyalty programs have been dominated by industry giants, but times are changing. A new wave of innovators is challenging the status quo. The success story discussed in this episode exemplifies how fresh ideas can disrupt the norm.Loyalty Program Unveiled: In this episode, we uncover the details of a loyalty program that has taken the foodservice industry by storm. This program's unique approach and fresh perspective on engaging consumers have garnered remarkable success. It serves as a testament to the fact that in the world of loyalty, innovation knows no bounds.Starbucks Odyssey: A Case Study in Excellence: Starbucks has long been a trailblazer in the foodservice industry, and their Odyssey loyalty program is no exception. We'll delve into the strategies that have made Starbucks a leader in consumer loyalty and how it continues to set the bar for others to follow.McDonald's and Web3: A Glimpse into the Future: Web3 technologies are reshaping industries across the board, and foodservice is no exception. We'll explore how McDonald's, a global fast-food giant, could leverage Web3 strategies in gamification, consumer loyalty, and brand intellectual property (IP). This forward-thinking approach could revolutionize the way McDonald's interacts with its customers and strengthens its brand.Next Generation Brand IP The utilization of NFTs and blockchain technology in the context of next-generation brand intellectual property (IP) opens up new avenues for brands to explore IP in ways previously unattainable, thanks to the incorporation of Smart Contracts.Predictions for the FutureBased on historical analysis and current trends, we provide some predictions for the future of foodservice loyalty programs. Will more disruptors like the brand discussed in this episode emerge, challenging the established players? Will Web3 technologies become a standard tool for enhancing consumer engagement and loyalty?
Cracking The Code Of Building Multi-Brand Concepts with Consumers in Decline” Jeremy Theisen | Chief Growth and Development Officer
Jan 12 2024
Cracking The Code Of Building Multi-Brand Concepts with Consumers in Decline” Jeremy Theisen | Chief Growth and Development Officer
In this podcast, we get to talk with Jeremy Theisen, the CDO of Craveworthy Brands, a Multi-brand restaurant operator, who is at the forefront of this revolution, capitalizing on the growing consumer demand for diverse dining experiences. In this podcast, we will explore the phenomenon of Craveworthy Brands and their focus on growth in the fast-casual segment.We explore the array of brands and what makes them work in a new landscape of fast-casual.The Podcast Rundown and What We DiscussConsumer Growth in Fast Casual: Fast casual dining has witnessed a remarkable surge in popularity in recent years. This growth can be attributed to various factors, including changing consumer preferences and shifting towards healthier, more customizable dining options. The fast-casual experience combines the speed of traditional fast-food chains with the quality and customization of casual dining restaurants.Millennials and Multi-Brands: Millennials, the largest generation in the workforce today, have played a pivotal role in shaping the fast-casual dining landscape. They are a demographic known for their adventurous palate and desire for diverse culinary experiences. Multi-brand restaurant operators have tapped into this market by offering a range of cuisines and concepts under one roof.These operators understand that to connect with Millennials, they must offer food and an experience. From artisanal burgers to gourmet tacos, they provide a curated menu that appeals to a generation constantly seeking new flavors and Instagram-worthy moments. By blending innovation with tradition, these brands have established themselves as culinary destinations for Millennials.The Challenge of Reduced Brand Loyalty: One of the fascinating aspects of the fast-casual segment is the reduced brand loyalty among consumers is growing in this segment more than QSR. Unlike the traditional fast-food giants, where customers often have longstanding loyalty, fast casual diners are more likely to explore various options. This trend presents both opportunities and challenges for multi-brand operators.Listen to more podcasts from Savor.fm~Sponsored by: Devour~For more information about Devour, visit www.devour.ioDevour.io is a platform that helps restaurants create engaging and interactive loyalty programs that leverage the power of gamification. Through features like points, badges, and leaderboards, Devour.io makes dining out more fun and rewarding for customers while providing restaurants with valuable data and insights.
Turning Customers into Evangelists vs Influencers and Why This Matters For Your Restaurant
Dec 19 2023
Turning Customers into Evangelists vs Influencers and Why This Matters For Your Restaurant
In today’s show, Paul Barron and Paul Molinari break down the insight of evangelists vs influencers and why this can make a difference in your restaurant.We have a special guest, Wayne Mullins, author of the book Full Circle Marketing. Wayne is here to talk about how restaurants can turn customers into brand evangelists versus just influencers.Wayne's book dives deep into the natural laws and psychology behind how a customer transitions into a raving fan who voluntarily markets your restaurant. As Wayne explains, strategic ways exist to create this customer journey that tap into fundamental human behaviors.The Differences That MatterA key difference Wayne outlines is that influencers may temporarily boost awareness, but evangelists organically spread positive word-of-mouth about your restaurant for the long term. This leads to sustainable growth versus short-term hype.Some exciting tactics Wayne has seen work include surprise and delight rewards programs and referral campaigns. These encourage customers to share their exceptional experiences. Personalizing interactions and getting to know your regulars pays off tremendously.Wayne notes that restaurants and hospitality businesses generally have great potential to create these evangelists. Touchpoints can be designed to excite, engage, and convert customers into fans by focusing on the entire customer journey from booking to follow-up.Don’t Miss This Episode!I'd highly recommend listening to the whole discussion as Wayne and our hosts dive deep into more examples of companies getting this right. The key takeaway is that designing intentional customer experiences creates that vital emotional connection that makes someone go from satisfied to loyal brand champion. That's the key to sustainable success.Sponsored by: DevourReimagine Food Experiences With Devour!Venture into the unexplored realms of gaming, esports, entertainment, and the metaverse with Devour, your guide to a revolutionary food ordering and experience.Leveraging AI, web3, and cutting-edge technology, we’re crafting tokenized campaigns, creator tools, and social apps to fuel brand engagement with Gen Z and beyond.
Building a Loyalty-Based Brand One App Download At a Time with Urbane Cafe
Dec 14 2023
Building a Loyalty-Based Brand One App Download At a Time with Urbane Cafe
Todays Guest: Caprice Kidgren - Caprice's most notable achievement was her groundbreaking approach to Urbane Cafe's loyalty program. With her strategic insight, she revolutionized the program by introducing non-discount rewards.In today’s episode Paul Molinari of Devour.io and Paul Barron break down some key brand features when it comes to loyalty and app-based engagement. One key aspect gaining traction is using mobile apps to foster customer loyalty. Urbane Cafe, a Savor.fm Top 100 Fast Casual brand, has successfully harnessed the power of technology to build a loyalty-based brand, one app download at a time.The Digital Transformation of DiningUrbane Cafe, known for its delicious sandwiches and salads, recognized early on that the future of foodservice lies in creating seamless and convenient customer dining experiences. To stay ahead in the competitive restaurant industry, they embarked on a digital transformation journey by introducing their mobile app.Urbane Cafe's Loyalty App GrowthUrbane Cafe's loyalty app has been nothing short of a success story. Since its launch, the app has experienced remarkable growth, with tens of thousands of downloads and a rapidly expanding user base. This growth can be attributed to several key factors:Rewarding Loyalty: Urbane Cafe's app offers a compelling rewards program that encourages customers to download and use the app regularly. Points are earned with each purchase and can be redeemed for discounts and free items, creating a sense of value for users.Exclusive Offers: The app provides users access to exclusive promotions and offers not available through other channels. This exclusivity entices customers to engage with the app and return to Urbane Cafe.User-Friendly Interface: Urbane Cafe's app boasts a user-friendly interface that makes ordering quick and hassle-free. Customers can easily browse the menu, customize their orders, and pay securely, all within a few taps on their smartphones.Personalization: Personalization is crucial in the age of AI and data analytics. Urbane Cafe uses AI algorithms to analyze customer preferences and recommend menu items tailored to individual tastes. This personalized touch keeps customers engaged and satisfied.Engagement Strategies: Urbane Cafe actively engages with app users through push notifications, informing them about special promotions, new menu items, and upcoming events. This consistent engagement helps maintain customer interest and loyalty.Sponsored by:Urbane Cafe's Ranking in the Top 100 Fast Casual BrandsIn an exciting development, Urbane Cafe has recently achieved recognition for its commitment to excellence and innovation. The restaurant chain has earned a coveted spot in the Top 100 Fast Casual Brands list, as curated by Savor.fm. This prestigious ranking underscores Urbane Cafe's dedication to providing exceptional dining experiences through its loyalty app and tech-savvy approach.Urbane Cafe's journey from a traditional restaurant chain to a tech-savvy brand showcases the power of embracing technology, fostering customer loyalty, and using data analysis to drive growth. With each app download, Urbane Cafe takes a step closer to a brighter, more innovative future for the foodservice industry.
Sound Hound is Reshaping Voice AI and the Impact On The Restaurant Business
Dec 11 2023
Sound Hound is Reshaping Voice AI and the Impact On The Restaurant Business
In today’s Rock My Restaurant episode, we take a deep dive into Voice Tech and the future of how it will affect the foodservice and marketing space. Our Guest is Ben Bellettini of Sound Hound. Ben has over a decade of experience working in restaurant technology with expertise in strategic leadership roles at Yelp and Postmates. His expertise lies in helping restaurants leverage groundbreaking technology to evolve and improve customer interactions.Voice Tech in Customer Service:Improved Customer Support:Voice assistants and chatbots equipped with natural language processing (NLP) can immediately assist customers, addressing queries and resolving issues efficiently.Historical data analysis reveals that companies implementing voice-driven customer support have seen a significant reduction in response times and increased customer satisfaction.Personalized Recommendations:Voice recognition can identify customers based on their voice patterns, enabling businesses to offer personalized product or service recommendations.This personalization has historically led to higher conversion rates and increased sales revenue.24/7 Availability:Voice technology allows businesses to offer round-the-clock customer support, reducing the need for human agents during off-hours.Historical data indicates that this increased availability has led to higher customer retention rates and enhanced brand loyalty.Voice Tech in Marketing and Engagement:Voice-Activated Marketing Campaigns:Voice-assisted devices can engage customers through interactive marketing campaigns, quizzes, and games.Analyzing past campaigns, we've seen higher engagement and brand recall among users interacting with voice-driven content.Enhanced User Experience:Voice commands simplify the user experience, making it easier for customers to access information, purchase, and interact with brands.Historical data shows that businesses offering voice-optimized experiences have seen increased customer engagement and reduced bounce rates on their websites and apps.Voice-Enabled Content:Voice technology enables audio content creation, such as podcasts and voice search optimization for websites.Analysis of voice-enabled content indicated a growing audience and extended reach, providing opportunities for businesses to connect with new customers.Voice Tech in Training:Interactive Learning:Voice-driven training modules and virtual assistants can offer employees interactive and personalized learning experiences.Historical analysis suggests this approach results in faster skill development and increased knowledge retention.Real-time Feedback:Voice technology can provide real-time feedback to learners, helping them improve their skills and performance.Past data shows that employees who receive instant voice-guided feedback are more likely to excel in their roles.Accessibility:Voice-based training is inclusive and accessible to individuals with different learning abilities.Examining previous instances, we've found that this inclusivity has led to a more diverse and skilled workforce.Voice technology is poised to reshape customer service, marketing, engagement, and training profoundly. By leveraging the power of voice-driven solutions, businesses can enhance customer satisfaction, increase engagement, and empower their employees. Historical analysis demonstrates the promising potential of voice tech, making it a key focus for companies looking to stay ahead in the ever-evolving world of technology-forward media.
The Next Gen Consumer Is Breaking Your Restaurant
Oct 13 2023
The Next Gen Consumer Is Breaking Your Restaurant
Welcome Back - Rock My Restaurant is a resurgence of our longest-running podcast next to The Restaurant Report, all focused on Restaurant Branding, Marketing, and the technology shift driving it. Time to Break Your Brain!Next-gen consumers use tech, social, and Web3 to discover and purchase new brands. Here are a few examples:Social commerce: Next-gen consumers increasingly discover and purchase products through social media platforms like TikTok and Instagram. These platforms offer a variety of features that make it easy for consumers to shop, such as in-app shopping carts and product tags. Additionally, social media platforms allow consumers to see recommendations from their friends and followers, which can help them to discover new brands.Live shopping: Live shopping events, where brands partner with influencers to sell products in real-time, are becoming popular among next-gen consumers. Live shopping events offer several advantages, such as the ability to ask questions and interact with the influencer in real-time. Additionally, live shopping events often offer exclusive discounts and promotions, which can make them even more appealing to next-gen consumers.Web3: Web3 technologies like NFTs and the metaverse create new opportunities for brands to connect with next-gen consumers. For example, brands can create and sell NFTs that give consumers access to exclusive products or experiences. Additionally, brands can partner with metaverse platforms to create virtual stores and customer experiences.For more great content from this podcast and others - visit https://www.savor.fm/About SavorFM - As the largest podcast network in restaurant & hospitality - producing podcasts since 2007 with over 8,000 episodes across our network. SocialX: https://twitter.com/savor_fm>>Get on the showEmail producer at revernetworks.com
Takeout Delivery & Catering: Accelerate Series Kickoff
Aug 13 2021
Takeout Delivery & Catering: Accelerate Series Kickoff
In the first episode of the new 12-part Accelerate series for the Takeout, Delivery, and Catering podcast series, host Sam Stanovich and guest host Kathleen Wood explore how owners, leaders, and operators can effectively accelerate their business in a post-pandemic world to push for more success, more profits, and more opportunities to rebuild the industry.“Operators are busier than ever. There’s pent-up demand in the marketplace and a huge lack of labor,” says Stanovich. “If we’re not being strategic, and if we’re not getting ready, we can’t accelerate our business to where the most amount of profit is because we’re being reactionary versus proactive in our business.”Despite appearances, the industry is moving at a rapid pace. With the pressure of the labor shortage, the pressure of supply changes, and new competitors entering the marketplace, many formerly successful businesses will be left behind if they don’t start investing in and accelerating their business now.One group that businesses need to start investing in is Gen Z—the 72 million people born between 2000 and 2015. “These Gen Zs are digital natives. Everything about their world is technologically infused,” notes Wood. “COVID really brought their voices to the forefront. These Gen Z are becoming our customers and our workforce… and they are driving all of us to be more flexible, agile and technologically advanced.”Listen to the episode to learn more about embracing the uncertain future of the industry amidst the ongoing pandemic, and successfully implementing new, relevant technology!
62. Be Damn Good | Elizabeth Baxter - Torchy's Tacos
May 18 2021
62. Be Damn Good | Elizabeth Baxter - Torchy's Tacos
On this episode of the Takeout, Delivery, and Catering podcast series, hosts TJ Schier and Sam Stanovich sit down with Elizabeth Baxter, the chief people officer of Torchy’s Tacos, to explore the taco business, crafting products and merchandise, and building a culture of caring.Begun in a food trailer—with some advertising conducted on a Vespa—Torchy’s Tacos specializes in high quality, cooked-to-order tacos. With over 75 locations, the chain is committed to responsible sourcing, constant menu innovation, and hiring employees that reflect and reinvest in their communities.“Every taco we serve, you’re not going to see in another kind of taco shop,” says Baxter. “Our focus has really been about the best ingredients and fun, memorable names. The Brushfire has fresh mango on it, and the fact that we source that mango and make sure that it’s ripe and cut perfectly—that’s what gets people coming back.”For Torchy’s, the goal is to make the food original and keep the customers engaged. They have a secret menu that customers can only learn about through the grapevine, and a taco of the month special to continuously surprise guests with new tacos as well as tacos from the vault to try.“Food trucks are relevant because it’s just another form. Right now, people don’t want to sit in a restaurant, so we’ve shifted to this off-premise idea,” adds Baxter. “It’s another way of people getting food in an easier, different way. And people like different, innovative, and easier.”Listen to the episode to learn more about taco trucks and best practices for recruiting!This episode is sponsored by DAWN® PROFESSIONAL - Pot and Pan
61. Setting Roots for the Future! | Tom Foley & Tiffany Derry
May 12 2021
61. Setting Roots for the Future! | Tom Foley & Tiffany Derry
On this episode of the Takeout, Delivery, and Catering podcast series, hosts TJ Schier and Sam Stanovich sit down with Tom Foley, the founder of Indigo Group, and Tiffany Derry, the chef and owner of Roots Chicken Shak, to explore packaging, catering, community, and planting roots for the future.Roots Chicken Shak is famous for its duck fat fried chicken, courtesy of celebrity chef Tiffany Derry. Options range from wings and tenders to sandwiches and salads, all freshly prepared in the chain’s limited 300 square feet of space. Indigo Group helped found Roots Chicken Shak in 2017, and the management consulting company continues to oversee the chain’s operations.“We call the front of the house the restaurant, where Tiffany is amazing both from a chef’s perspective and a guest’s engagement,” says Foley. “The back of the house is all the operational components. Anything that smells legal comes my way.”Roots Chicken Shak has a culture of buying local. The chain endeavors to keep the menu narrow and focused—emphasizing chef Tiffany’s southern upbringing and preference for dishes with local, fresh ingredients and spices—to keep ordering and packaging processes simple and seamless. Roots found the ideal packing partner in H-E-B.“We’re quick service. We knew that in order to make the numbers that we needed to make, it wasn’t just about everyone coming in and eating—we needed our pickup and delivery to be a large part of our program,” says Derry. “I wanted to make sure that we had proper materials… not everything works for chicken.”Listen to the episode to learn more about the making of duck fat fried chicken, as well as how to successfully invest in your community!